Ceyda Aysuna Türkyılmaz profile image
Ceyda Aysuna Türkyılmaz Prof. Dr. MARMARA ÜNİVERSİTESİ
Publication 7 Review 20 CrossRef Cited 4
7 Publication
20 Review
4 CrossRef Cited

Research Fields

Customer Relationship Management International Marketing Consumer Behaviour Product and Brand Management

Institution

MARMARA ÜNİVERSİTESİ

Popular Publications

THE EFFECTS OF RETAIL STORE ATTRIBUTES ON CONSUMERS’ ATTITUDES TOWARDS PRIVATE LABELS AND THEIR BUYING INTENTIONS
Authors: Ceyda Aysuna Türkyılmaz , Sibel Aydoğan, Sahavet Gurdal
Published: 2016 , Oneri
DOI: -
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 2839

4

1

2839

TÜKETİCİLERİN KİTAP SATIN ALMA SÜRECİNDE ROL OYNAYAN UNSURLAR VE BU UNSURLARIN TÜKETİCİLERİN DEMOGRAFİK ÖZELLİKLERİ AÇISINDAN İNCELENMESİ: İSTANBUL İLİNDE BİR PİLOT ÇALIŞMA
Authors: Oylum Korkut Altuna, Ceyda Aysuna
Published: 2009 , Oneri
DOI: 10.14783/maruoneri.677613
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2086

0

1

2086

Research on the Effect of Social Media Implementations for Improved Customer Relations and Services
Authors: Ozge Habiboglu , Ceyda Aysuna Türkyılmaz , Cenk Yüksel , Serdar Pirtini
Published: 2024 , Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.17494/ogusbd.1500838
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 708

0

1

708

THE EFFECT OF ARTIFICIAL INTELLIGENCE ANXIETY AND LITERACY ON THE INTENTION TO USE ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN THE BUSINESS-TO-BUSINESS (B2B) MARKET
Authors: Behlül Can Şengül , Ceyda Aysuna Türkyılmaz , Yusuf Ozan Yıldırım , Serdar Pirtini
Published: 2025 , R&S - Research Studies Anatolia Journal
DOI: 10.33723/rs.1708096
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 770

0

1

770

Cultural pathways to intention toward augmented reality applications: the mediating roles of habit and resistance
Authors: Deniz Müezzinoğlu , Ceyda Aysuna Türkyılmaz
Published: 2026 , International Journal of Social and Educational Sciences
DOI: 10.67567/usbed.1969101
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 192

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192

Publications

Cultural pathways to intention toward augmented reality applications: the mediating roles of habit and resistance
Authors: Deniz Müezzinoğlu , Ceyda Aysuna Türkyılmaz
Published: 2026 , International Journal of Social and Educational Sciences
DOI: 10.67567/usbed.1969101
FAVORITE 1 TOTAL DOWNLOAD COUNT 192

1

192

A STUDY ON THE LEVELS OF LUXURY VALUE PERCEPTION AMONG STUDENTS AT STATE AND FOUNDATION UNIVERSITIES
Authors: Çağla Keskin , Ceyda Aysuna Türkyılmaz , Yusuf Ozan Yıldırım , Serdar Pirtini
Published: 2025 , Dicle University Journal of Economics and Administrative Sciences
DOI: 10.53092/duiibfd.1713743
FAVORITE 0 TOTAL DOWNLOAD COUNT 983

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983

THE EFFECT OF ARTIFICIAL INTELLIGENCE ANXIETY AND LITERACY ON THE INTENTION TO USE ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN THE BUSINESS-TO-BUSINESS (B2B) MARKET
Authors: Behlül Can Şengül , Ceyda Aysuna Türkyılmaz , Yusuf Ozan Yıldırım , Serdar Pirtini
Published: 2025 , R&S - Research Studies Anatolia Journal
DOI: 10.33723/rs.1708096
FAVORITE 1 TOTAL DOWNLOAD COUNT 770

1

770

Research on the Effect of Social Media Implementations for Improved Customer Relations and Services
Authors: Ozge Habiboglu , Ceyda Aysuna Türkyılmaz , Cenk Yüksel , Serdar Pirtini
Published: 2024 , Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.17494/ogusbd.1500838
FAVORITE 1 TOTAL DOWNLOAD COUNT 708

1

708

THE EFFECTS OF RETAIL STORE ATTRIBUTES ON CONSUMERS’ ATTITUDES TOWARDS PRIVATE LABELS AND THEIR BUYING INTENTIONS
Authors: Ceyda Aysuna Türkyılmaz , Sibel Aydoğan, Sahavet Gurdal
Published: 2016 , Oneri
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2839

1

2839

TÜKETİCİLERİN KİTAP SATIN ALMA SÜRECİNDE ROL OYNAYAN UNSURLAR VE BU UNSURLARIN TÜKETİCİLERİN DEMOGRAFİK ÖZELLİKLERİ AÇISINDAN İNCELENMESİ: İSTANBUL İLİNDE BİR PİLOT ÇALIŞMA
Authors: Oylum Korkut Altuna, Ceyda Aysuna
Published: 2009 , Oneri
DOI: 10.14783/maruoneri.677613
FAVORITE 1 TOTAL DOWNLOAD COUNT 2086

1

2086

TÜRKİYE VE KKTC TÜKETİCİLERİNİN DEMOGRAFİK ÖZELLİKLER AÇISINDAN ETNOSENTRİZM DÜZEYLERİNİN İNCELENMESİNE YÖNELİK BİR KARŞILAŞTIRMA
Authors: Ceyda Aysuna , Oylum Korkut Altuna
Published: 2008 , Oneri
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 827

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827

Articles published in
Dicle University Journal of Economics and Administrative Sciences
Dicle University Journal of Economics and Administrative Sciences
Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi
Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi
International Journal of Social and Educational Sciences
International Journal of Social and Educational Sciences
Oneri
Oneri
R&S - Research Studies Anatolia Journal
R&S - Research Studies Anatolia Journal
Editorship
Marmara University Journal of Economic and Administrative Sciences
Marmara University Journal of Economic and Administrative Sciences
Section Editor
Editorial Board Memberships
International Journal of Social and Educational Sciences
International Journal of Social and Educational Sciences
R&S - Research Studies Anatolia Journal
R&S - Research Studies Anatolia Journal
Turkish Journal of Marketing Research
Turkish Journal of Marketing Research

Reviews

Beykent Üniversitesi Sosyal Bilimler Dergisi
Beykent Üniversitesi Sosyal Bilimler Dergisi
Beykoz Akademi Dergisi
Beykoz Akademi Dergisi
Gazi Journal of Economics and Business
Gazi Journal of Economics and Business
İnönü University International Journal of Social Sciences (INIJOSS)
İnönü University International Journal of Social Sciences (INIJOSS)
International Journal of Management Academy
International Journal of Management Academy
International Journal of Social and Educational Sciences
International Journal of Social and Educational Sciences
Istanbul Business Research
Istanbul Business Research
Journal of Business Economics and Management Research
Journal of Business Economics and Management Research
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Journal of Institute of Social Sciences
Journal of Institute of Social Sciences
Journal of Research in Business
Journal of Research in Business
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
Maltepe University Academic Perspective
Maltepe University Academic Perspective
Marmara University Journal of Economic and Administrative Sciences
Marmara University Journal of Economic and Administrative Sciences
R&S - Research Studies Anatolia Journal
R&S - Research Studies Anatolia Journal
Yildiz Social Science Review
Yildiz Social Science Review

Publications

THE EFFECTS OF RETAIL STORE ATTRIBUTES ON CONSUMERS’ ATTITUDES TOWARDS PRIVATE LABELS AND THEIR BUYING INTENTIONS
Authors: Ceyda Aysuna Türkyılmaz , Sibel Aydoğan, Sahavet Gurdal
Published: 2016 , Oneri
DOI: -
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 2839

4

1

2839

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.