Zübeyir Çelik is an Associate Professor at Kütahya Dumlupınar University, Kütahya Faculty of Applied Sciences, Department of Electronic Commerce and Management. He holds a PhD in Marketing from Marmara University. His research interests include digital marketing, phygital marketing, marketing thought and theory, consumer behaviour and marketing research.

Mehmet SAĞLAM is an Associate Professor in the Department of Business Administration at Istanbul Ticaret University. He holds a Ph.D in Marketing from Marmara University and in Business Administration from Istanbul Ticaret University. He publishes research in the fields of brand management, consumer behavior, international marketing and marketing communication. He has national and international publications on these subjects.

Zübeyir Çelik is an Associate Professor at Kütahya Dumlupınar University, Kütahya Faculty of Applied Sciences, Department of Electronic Commerce and Management. He holds a PhD in Marketing from Marmara University. His research interests include digital marketing, phygital marketing, marketing thought and theory, consumer behaviour and marketing research.

Mehmet SAĞLAM is an Associate Professor in the Department of Business Administration at Istanbul Ticaret University. He holds a Ph.D in Marketing from Marmara University and in Business Administration from Istanbul Ticaret University. He publishes research in the fields of brand management, consumer behavior, international marketing and marketing communication. He has national and international publications on these subjects.

Zübeyir Çelik is an Associate Professor at Kütahya Dumlupınar University, Kütahya Faculty of Applied Sciences, Department of Electronic Commerce and Management. He holds a PhD in Marketing from Marmara University. His research interests include digital marketing, phygital marketing, marketing thought and theory, consumer behaviour and marketing research.

Mehmet SAĞLAM is an Associate Professor in the Department of Business Administration at Istanbul Ticaret University. He holds a Ph.D in Marketing from Marmara University and in Business Administration from Istanbul Ticaret University. He publishes research in the fields of brand management, consumer behavior, international marketing and marketing communication. He has national and international publications on these subjects.

Dr. Pradeep Kautish is Professor of Marketing at Institute of Management, Nirma University. Prof. Kautish has over 20 years of rich experience in management academics and a few years of industry experience. Prof. Kautish published in a number of reputed marketing journals like International Journal of Information Management, Technological Forecasting & Social Change, Journal of Retailing and Consumer Services, Marketing Intelligence & Planning, Journal of Consumer Behaviour, Journal of Consumer Marketing, Asia Pacific Journal of Marketing and Logistics, Journal of Relationship Marketing, Journal of Global Scholars of Marketing Science, Journal of Marketing Analytics, Journal of Global Marketing, and International Journal of Retail & Distribution Management to name a few. Additionally, Prof. Kautish published in many prominent management journals such as Journal of Cleaner Production, Resources, Conservation & Recycling, Journal of Indian Business Research, Business Strategy and Development, Energy Policy, Renewable Energy, International Journal of Social Economics, Environment, Development, and Sustainability, Sustainable Energy Technologies and Assessments, Environmental Science and Pollution Research, Resources Policy, Journal of Foodservice Business Research, International Journal of Innovation Science, International Journal of Procurement Management, Utilities Policy, Journal of Asia Business Studies, Journal of Hospitality, Leisure, Sport & Tourism Education, Management of Environmental Quality, Global Business Review, Vision and Journal of Modelling in Management. Prof. Kautish regularly serves as an ad-hoc reviewer/article editor for prominent journals. Prof. Kautish research papers have cumulative Clarivate Analytics Impact Factor of more than 300 with the highest impact factor of 20.1 (International Journal of Information Management) and 12.9 (Technological Forecasting & Social Change). Prof. Kautish appeared among prestigious less than 2% Scientists list across disciplines in 2023 (Elsevier and Stanford University).