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Researchers
Mehmet Sağlam
Mehmet Sağlam
Assoc. Prof. Dr.
İSTANBUL TİCARET ÜNİVERSİTESİ
Publication
13
Review
24
CrossRef Cited
7
13
Publication
24
Review
7
CrossRef Cited
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Summary
Publications
Peer Review
Cited
Research Fields
Statistical Analysis
Marketing
Organisational Behaviour
Institution
İSTANBUL TİCARET ÜNİVERSİTESİ
Popular Publications
AVM ATMOSFERİ UNSURLARININ ALIŞVERİŞ DEĞERİ VE TÜKETİCİLERİN ALIŞVERİŞ DAVRANIŞ BİÇİMLERİ ÜZERİNDEKİ ETKİSİ: ALIŞVERİŞ DEĞERİNİN ARACI ROLÜNÜN İNCELENMESİ
Authors:
Mehmet Sağlam
Published: 2020 ,
Journal of Academic Researches and Studies
DOI: 10.20990/kilisiibfakademik.616943
CITED
2
FAVORITE
2
TOTAL DOWNLOAD COUNT
812
2
CITED
2
FAVORITE
812
TOTAL DOWNLOAD COUNT
An Examination of the Effect of Social Media Marketing on Customer Based Brand Equity
Authors:
Mehmet Sağlam
,
Mohamed Yassir Chaknan
Published: 2022 ,
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
644
0
CITED
1
FAVORITE
644
TOTAL DOWNLOAD COUNT
The Serial Mediation Effect of Brand Love and Brand Reputation on The Effect of Celebrity Endorsements in Advertising on Consumer Behavioral Intention
Authors:
Esra Ablak
,
Mehmet Sağlam
Published: 2022 ,
Gümüşhane University Journal of Social Sciences Institute
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
499
0
CITED
1
FAVORITE
499
TOTAL DOWNLOAD COUNT
KEY THEMES IN BRAND REPUTATION RESEARCH: A BIBLIOMETRIC ANALYSIS WITH VOSVIEWER SOFTWARE
Authors:
Mehmet Saglam
Published: 2022 ,
Research Journal of Business and Management
DOI: 10.17261/Pressacademia.2022.1536
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
1138
0
CITED
1
FAVORITE
1138
TOTAL DOWNLOAD COUNT
Investigation of the Effects of Influencer Characteristics on Repurchase Intention, Wom and Willingness to Pay More
Authors:
Duygu Yavuz
,
Mehmet Sağlam
Published: 2023 ,
Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.1133964
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
490
0
CITED
1
FAVORITE
490
TOTAL DOWNLOAD COUNT
Publications
EXAMINING THE MODERATOR EFFECT OF BRAND TRUST AND ATTITUDE ON THE EFFECT OF ONLINE BRAND EXPERIENCE ON PURCHASE INTENTION
Authors:
Mehmet Sağlam
Published: 2023 ,
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.52122/nisantasisbd.1249679
FAVORITE
1
TOTAL DOWNLOAD COUNT
624
1
FAVORITE
624
TOTAL DOWNLOAD COUNT
BIBLIOMETRIC ANALYSIS OF EMPIRICAL STUDIES ON CONSUMER BEHAVIOR IN THE CONTEXT OF SEVEN ECONOMIC THEORIES
Authors:
Mehmet Saglam
,
Zubeyir Celık
,
Kaan Yıgenoglu
Published: 2023 ,
Journal of Management Marketing and Logistics
DOI: 10.17261/Pressacademia.2023.1728
FAVORITE
0
TOTAL DOWNLOAD COUNT
447
0
FAVORITE
447
TOTAL DOWNLOAD COUNT
Investigation of the Effects of Influencer Characteristics on Repurchase Intention, Wom and Willingness to Pay More
Authors:
Duygu Yavuz
,
Mehmet Sağlam
Published: 2023 ,
Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.1133964
FAVORITE
1
TOTAL DOWNLOAD COUNT
490
1
FAVORITE
490
TOTAL DOWNLOAD COUNT
The Serial Mediation Effect of Brand Love and Brand Reputation on The Effect of Celebrity Endorsements in Advertising on Consumer Behavioral Intention
Authors:
Esra Ablak
,
Mehmet Sağlam
Published: 2022 ,
Gümüşhane University Journal of Social Sciences Institute
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
499
1
FAVORITE
499
TOTAL DOWNLOAD COUNT
An Investigation of Mediator Roles and the Effects of Learning Organization Approach and Intellectual Capital on Organizational Ambidexterity and Organizations’ Entrepreneurial Orientation: A Comparison of the Service and Production Sectors
Authors:
Mehmet Sağlam
,
Necla Öykü İyigün
Published: 2022 ,
Istanbul Business Research
DOI: 10.26650/ibr.2022.51.804628
FAVORITE
0
TOTAL DOWNLOAD COUNT
998
0
FAVORITE
998
TOTAL DOWNLOAD COUNT
KEY THEMES IN BRAND REPUTATION RESEARCH: A BIBLIOMETRIC ANALYSIS WITH VOSVIEWER SOFTWARE
Authors:
Mehmet Saglam
Published: 2022 ,
Research Journal of Business and Management
DOI: 10.17261/Pressacademia.2022.1536
FAVORITE
1
TOTAL DOWNLOAD COUNT
1138
1
FAVORITE
1138
TOTAL DOWNLOAD COUNT
An Examination of the Effect of Social Media Marketing on Customer Based Brand Equity
Authors:
Mehmet Sağlam
,
Mohamed Yassir Chaknan
Published: 2022 ,
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
644
1
FAVORITE
644
TOTAL DOWNLOAD COUNT
Examining the relationship between innovation, marketing strategies and digitalization in gaining sustainable competition
Authors:
Mehmet Sağlam
,
Muhammed Burak İnan
Published: 2021 ,
Business Economics and Management Research Journal
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
2223
0
FAVORITE
2223
TOTAL DOWNLOAD COUNT
REKLAMLARDA İKNA MODELLERİNİN DEĞERLENDİRİLMESİ VE SEKTÖREL UYGULAMA ÖRNEKLERİ
Authors: Sinem Gündoğdu,
Mehmet Sağlam
Published: 2021 ,
International Journal of Public Relations AND Advertising Studies
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
2941
0
FAVORITE
2941
TOTAL DOWNLOAD COUNT
THE EFFECT OF ORGANIZATIONAL AMBIDEXTERITY ON ENTREPRENEURIAL ORIENTATION: COMPARISON OF SERVICE AND PRODUCTION SECTOR / Örgütsel Ustalığın Girişimcilik Yönelimi Üzerindeki Etkisi: Hizmet Ve Üretim Sektörü Karşılaştırması
Authors:
Mehmet Sağlam
Published: 2020 ,
International Journal of Economics Business and Politics
DOI: 10.29216/ueip.790146
FAVORITE
0
TOTAL DOWNLOAD COUNT
713
0
FAVORITE
713
TOTAL DOWNLOAD COUNT
AVM ATMOSFERİ UNSURLARININ ALIŞVERİŞ DEĞERİ VE TÜKETİCİLERİN ALIŞVERİŞ DAVRANIŞ BİÇİMLERİ ÜZERİNDEKİ ETKİSİ: ALIŞVERİŞ DEĞERİNİN ARACI ROLÜNÜN İNCELENMESİ
Authors:
Mehmet Sağlam
Published: 2020 ,
Journal of Academic Researches and Studies
DOI: 10.20990/kilisiibfakademik.616943
FAVORITE
2
TOTAL DOWNLOAD COUNT
812
2
FAVORITE
812
TOTAL DOWNLOAD COUNT
FİRMA VE YÖNETİCİ ÖZELLİKLERİNE GÖRE İHRACAT PERFORMANS DÜZEYLERİNİN İNCELENMESİ: İSTANBUL İLİ İHRACATÇI FİRMALAR ÜZERİNE BİR ARAŞTIRMA
Authors:
Mehmet Sağlam
Published: 2019 ,
Yildiz Social Science Review
DOI: 10.51803/yssr.507155
FAVORITE
0
TOTAL DOWNLOAD COUNT
683
0
FAVORITE
683
TOTAL DOWNLOAD COUNT
The Research on the Voice and Silence Behaviours of Iranian and Turkish Employees According to Their Demographic Characteristics
Authors:
Mehmet Sağlam
,
Beliz Ülgen
, Sahar Mohammadi Bazargani
Published: 2019 ,
Ege Academic Review
DOI: 10.21121/eab.511920
FAVORITE
0
TOTAL DOWNLOAD COUNT
1155
0
FAVORITE
1155
TOTAL DOWNLOAD COUNT
Articles published in
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
Business Economics and Management Research Journal
Ege Academic Review
Gümüşhane University Journal of Social Sciences Institute
International Journal of Economics Business and Politics
International Journal of Public Relations AND Advertising Studies
Istanbul Business Research
Journal of Academic Researches and Studies
Journal of Management Marketing and Logistics
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
Research Journal of Business and Management
Süleyman Demirel University Visionary Journal
Yildiz Social Science Review
Editorship
Turkish Journal of Marketing Research
Technical Editor , Editor
Editorial Board Memberships
Turkish Journal of Marketing Research
Reviews
Alanya Academic Review
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
Equinox Journal of Economics Business and Political Studies
Fenerbahçe Üniversitesi Sosyal Bilimler Dergisi
Gaziantep University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences Institute
International Journal of Management Economics and Business
Journal of Aksaray University Faculty of Economics and Administrative Sciences
Journal of Management and Economics Research
Karadeniz Journal of Economic Research
Karamanoglu Mehmetbey University Journal of Social and Economic Research
OPUS Journal of Society Research
Pazarlama ve Pazarlama Araştırmaları Dergisi
Sakarya Üniversitesi İşletme Enstitüsü Dergisi
Süleyman Demirel University Visionary Journal
The International Journal of Economic and Social Research
TRT Akademi
Turkish Journal of Entrepreneurship
Turkish Review of Communication Studies
Yildiz Social Science Review
Publications
THE EFFECT OF ORGANIZATIONAL AMBIDEXTERITY ON ENTREPRENEURIAL ORIENTATION: COMPARISON OF SERVICE AND PRODUCTION SECTOR / Örgütsel Ustalığın Girişimcilik Yönelimi Üzerindeki Etkisi: Hizmet Ve Üretim Sektörü Karşılaştırması
Authors:
Mehmet Sağlam
Published: 2020 ,
International Journal of Economics Business and Politics
DOI: 10.29216/ueip.790146
CITED
2
FAVORITE
0
TOTAL DOWNLOAD COUNT
713
2
CITED
0
FAVORITE
713
TOTAL DOWNLOAD COUNT
AVM ATMOSFERİ UNSURLARININ ALIŞVERİŞ DEĞERİ VE TÜKETİCİLERİN ALIŞVERİŞ DAVRANIŞ BİÇİMLERİ ÜZERİNDEKİ ETKİSİ: ALIŞVERİŞ DEĞERİNİN ARACI ROLÜNÜN İNCELENMESİ
Authors:
Mehmet Sağlam
Published: 2020 ,
Journal of Academic Researches and Studies
DOI: 10.20990/kilisiibfakademik.616943
CITED
2
FAVORITE
2
TOTAL DOWNLOAD COUNT
812
2
CITED
2
FAVORITE
812
TOTAL DOWNLOAD COUNT
FİRMA VE YÖNETİCİ ÖZELLİKLERİNE GÖRE İHRACAT PERFORMANS DÜZEYLERİNİN İNCELENMESİ: İSTANBUL İLİ İHRACATÇI FİRMALAR ÜZERİNE BİR ARAŞTIRMA
Authors:
Mehmet Sağlam
Published: 2019 ,
Yildiz Social Science Review
DOI: 10.51803/yssr.507155
CITED
1
FAVORITE
0
TOTAL DOWNLOAD COUNT
683
1
CITED
0
FAVORITE
683
TOTAL DOWNLOAD COUNT
The Research on the Voice and Silence Behaviours of Iranian and Turkish Employees According to Their Demographic Characteristics
Authors:
Mehmet Sağlam
,
Beliz Ülgen
, Sahar Mohammadi Bazargani
Published: 2019 ,
Ege Academic Review
DOI: 10.21121/eab.511920
CITED
2
FAVORITE
0
TOTAL DOWNLOAD COUNT
1155
2
CITED
0
FAVORITE
1155
TOTAL DOWNLOAD COUNT
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