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Mehmet Sağlam Assoc. Prof. Dr. İSTANBUL TİCARET ÜNİVERSİTESİ
Publication 13 Review 29 CrossRef Cited 13
13 Publication
29 Review
13 CrossRef Cited

Research Fields

Statistical Analysis Marketing Organisational Behaviour

Institution

İSTANBUL TİCARET ÜNİVERSİTESİ

Popular Publications

Investigation of the Effects of Influencer Characteristics on Repurchase Intention, Wom and Willingness to Pay More
Authors: Duygu Yavuz , Mehmet Sağlam
Published: 2023 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.1133964
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 924

1

2

924

AVM ATMOSFERİ UNSURLARININ ALIŞVERİŞ DEĞERİ VE TÜKETİCİLERİN ALIŞVERİŞ DAVRANIŞ BİÇİMLERİ ÜZERİNDEKİ ETKİSİ: ALIŞVERİŞ DEĞERİNİN ARACI ROLÜNÜN İNCELENMESİ
Authors: Mehmet Sağlam
Published: 2020 , Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)
DOI: 10.20990/kilisiibfakademik.616943
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 1149

4

2

1149

An Examination of the Effect of Social Media Marketing on Customer Based Brand Equity
Authors: Mehmet Sağlam , Mohamed Yassir Chaknan
Published: 2022 , Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 969

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1

969

The Serial Mediation Effect of Brand Love and Brand Reputation on The Effect of Celebrity Endorsements in Advertising on Consumer Behavioral Intention
Authors: Esra Ablak , Mehmet Sağlam
Published: 2022 , Gümüşhane University Journal of Social Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1192

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1

1192

KEY THEMES IN BRAND REPUTATION RESEARCH: A BIBLIOMETRIC ANALYSIS WITH VOSVIEWER SOFTWARE
Authors: Mehmet Saglam
Published: 2022 , Research Journal of Business and Management
DOI: 10.17261/Pressacademia.2022.1536
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1821

0

1

1821

Publications

EXAMINING THE MODERATOR EFFECT OF BRAND TRUST AND ATTITUDE ON THE EFFECT OF ONLINE BRAND EXPERIENCE ON PURCHASE INTENTION
Authors: Mehmet Sağlam
Published: 2023 , Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.52122/nisantasisbd.1249679
FAVORITE 1 TOTAL DOWNLOAD COUNT 1094

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1094

BIBLIOMETRIC ANALYSIS OF EMPIRICAL STUDIES ON CONSUMER BEHAVIOR IN THE CONTEXT OF SEVEN ECONOMIC THEORIES
Authors: Mehmet Saglam , Zubeyir Celık , Kaan Yıgenoglu
Published: 2023 , Journal of Management Marketing and Logistics
DOI: 10.17261/Pressacademia.2023.1728
FAVORITE 1 TOTAL DOWNLOAD COUNT 1078

1

1078

Investigation of the Effects of Influencer Characteristics on Repurchase Intention, Wom and Willingness to Pay More
Authors: Duygu Yavuz , Mehmet Sağlam
Published: 2023 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.1133964
FAVORITE 2 TOTAL DOWNLOAD COUNT 924

2

924

The Serial Mediation Effect of Brand Love and Brand Reputation on The Effect of Celebrity Endorsements in Advertising on Consumer Behavioral Intention
Authors: Esra Ablak , Mehmet Sağlam
Published: 2022 , Gümüşhane University Journal of Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1192

1

1192

An Investigation of Mediator Roles and the Effects of Learning Organization Approach and Intellectual Capital on Organizational Ambidexterity and Organizations’ Entrepreneurial Orientation: A Comparison of the Service and Production Sectors
Authors: Mehmet Sağlam , Necla Öykü İyigün
Published: 2022 , Istanbul Business Research
DOI: 10.26650/ibr.2022.51.804628
FAVORITE 0 TOTAL DOWNLOAD COUNT 1354

0

1354

KEY THEMES IN BRAND REPUTATION RESEARCH: A BIBLIOMETRIC ANALYSIS WITH VOSVIEWER SOFTWARE
Authors: Mehmet Saglam
Published: 2022 , Research Journal of Business and Management
DOI: 10.17261/Pressacademia.2022.1536
FAVORITE 1 TOTAL DOWNLOAD COUNT 1821

1

1821

An Examination of the Effect of Social Media Marketing on Customer Based Brand Equity
Authors: Mehmet Sağlam , Mohamed Yassir Chaknan
Published: 2022 , Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 969

1

969

Examining the relationship between innovation, marketing strategies and digitalization in gaining sustainable competition
Authors: Mehmet Sağlam , Muhammed Burak İnan
Published: 2021 , Business Economics and Management Research Journal
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 3527

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3527

REKLAMLARDA İKNA MODELLERİNİN DEĞERLENDİRİLMESİ VE SEKTÖREL UYGULAMA ÖRNEKLERİ
Authors: Sinem Gündoğdu, Mehmet Sağlam
Published: 2021 , Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 4407

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4407

THE EFFECT OF ORGANIZATIONAL AMBIDEXTERITY ON ENTREPRENEURIAL ORIENTATION: COMPARISON OF SERVICE AND PRODUCTION SECTOR / Örgütsel Ustalığın Girişimcilik Yönelimi Üzerindeki Etkisi: Hizmet Ve Üretim Sektörü Karşılaştırması
Authors: Mehmet Sağlam
Published: 2020 , International Journal of Economics Business and Politics
DOI: 10.29216/ueip.790146
FAVORITE 0 TOTAL DOWNLOAD COUNT 1097

0

1097

AVM ATMOSFERİ UNSURLARININ ALIŞVERİŞ DEĞERİ VE TÜKETİCİLERİN ALIŞVERİŞ DAVRANIŞ BİÇİMLERİ ÜZERİNDEKİ ETKİSİ: ALIŞVERİŞ DEĞERİNİN ARACI ROLÜNÜN İNCELENMESİ
Authors: Mehmet Sağlam
Published: 2020 , Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)
DOI: 10.20990/kilisiibfakademik.616943
FAVORITE 2 TOTAL DOWNLOAD COUNT 1149

2

1149

FİRMA VE YÖNETİCİ ÖZELLİKLERİNE GÖRE İHRACAT PERFORMANS DÜZEYLERİNİN İNCELENMESİ: İSTANBUL İLİ İHRACATÇI FİRMALAR ÜZERİNE BİR ARAŞTIRMA
Authors: Mehmet Sağlam
Published: 2019 , Yildiz Social Science Review
DOI: 10.51803/yssr.507155
FAVORITE 0 TOTAL DOWNLOAD COUNT 942

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942

The Research on the Voice and Silence Behaviours of Iranian and Turkish Employees According to Their Demographic Characteristics
Authors: Mehmet Sağlam , Beliz Ülgen , Sahar Mohammadi Bazargani
Published: 2019 , Ege Academic Review
DOI: 10.21121/eab.511920
FAVORITE 0 TOTAL DOWNLOAD COUNT 1714

0

1714

Articles published in
Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)
Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
Business Economics and Management Research Journal
Business Economics and Management Research Journal
Ege Academic Review
Ege Academic Review
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
International Journal of Economics Business and Politics
International Journal of Economics Business and Politics
Istanbul Business Research
Istanbul Business Research
Journal of Management Marketing and Logistics
Journal of Management Marketing and Logistics
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
Research Journal of Business and Management
Research Journal of Business and Management
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
Yildiz Social Science Review
Yildiz Social Science Review
Editorship
Turkish Journal of Marketing Research
Turkish Journal of Marketing Research
Technical Editor , Editor
Editorial Board Memberships
Turkish Journal of Marketing Research
Turkish Journal of Marketing Research

Reviews

Alanya Academic Review
Alanya Academic Review
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Equinox Journal of Economics Business and Political Studies
Equinox Journal of Economics Business and Political Studies
Fenerbahçe Üniversitesi Sosyal Bilimler Dergisi
Fenerbahçe Üniversitesi Sosyal Bilimler Dergisi
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
International Journal of Management Economics and Business
International Journal of Management Economics and Business
Journal of Aksaray University Faculty of Economics and Administrative Sciences
Journal of Aksaray University Faculty of Economics and Administrative Sciences
Journal of Institute of Social Sciences
Journal of Institute of Social Sciences
Journal of Management and Economics Research
Journal of Management and Economics Research
Journal of Research in Business
Journal of Research in Business
Karadeniz Journal of Economic Research
Karadeniz Journal of Economic Research
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Karamanoglu Mehmetbey University Journal of Social and Economic Research
OPUS Journal of Society Research
OPUS Journal of Society Research
Sakarya Üniversitesi İşletme Enstitüsü Dergisi
Sakarya Üniversitesi İşletme Enstitüsü Dergisi
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal
The International Journal of Economic and Social Research
The International Journal of Economic and Social Research
TRT Akademi
TRT Akademi
Turkish Journal of Entrepreneurship
Turkish Journal of Entrepreneurship
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Yildiz Social Science Review
Yildiz Social Science Review

Publications

Investigation of the Effects of Influencer Characteristics on Repurchase Intention, Wom and Willingness to Pay More
Authors: Duygu Yavuz , Mehmet Sağlam
Published: 2023 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.1133964
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 924

1

2

924

THE EFFECT OF ORGANIZATIONAL AMBIDEXTERITY ON ENTREPRENEURIAL ORIENTATION: COMPARISON OF SERVICE AND PRODUCTION SECTOR / Örgütsel Ustalığın Girişimcilik Yönelimi Üzerindeki Etkisi: Hizmet Ve Üretim Sektörü Karşılaştırması
Authors: Mehmet Sağlam
Published: 2020 , International Journal of Economics Business and Politics
DOI: 10.29216/ueip.790146
CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 1097

3

0

1097

AVM ATMOSFERİ UNSURLARININ ALIŞVERİŞ DEĞERİ VE TÜKETİCİLERİN ALIŞVERİŞ DAVRANIŞ BİÇİMLERİ ÜZERİNDEKİ ETKİSİ: ALIŞVERİŞ DEĞERİNİN ARACI ROLÜNÜN İNCELENMESİ
Authors: Mehmet Sağlam
Published: 2020 , Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)
DOI: 10.20990/kilisiibfakademik.616943
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 1149

4

2

1149

FİRMA VE YÖNETİCİ ÖZELLİKLERİNE GÖRE İHRACAT PERFORMANS DÜZEYLERİNİN İNCELENMESİ: İSTANBUL İLİ İHRACATÇI FİRMALAR ÜZERİNE BİR ARAŞTIRMA
Authors: Mehmet Sağlam
Published: 2019 , Yildiz Social Science Review
DOI: 10.51803/yssr.507155
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 942

1

0

942

The Research on the Voice and Silence Behaviours of Iranian and Turkish Employees According to Their Demographic Characteristics
Authors: Mehmet Sağlam , Beliz Ülgen , Sahar Mohammadi Bazargani
Published: 2019 , Ege Academic Review
DOI: 10.21121/eab.511920
CITED 4 FAVORITE 0 TOTAL DOWNLOAD COUNT 1714

4

0

1714

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