Mehmet Sağlam

Assoc. Prof. Dr. İSTANBUL TİCARET ÜNİVERSİTESİ

Publication 13 Review 26 CrossRef Cited 10

13 Publication

26 Review

10 CrossRef Cited

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Following

Summary
Publications
Peer Review
Cited

Research Fields

Statistical Analysis Marketing Organisational Behaviour

Institution

İSTANBUL TİCARET ÜNİVERSİTESİ

Popular Publications

Investigation of the Effects of Influencer Characteristics on Repurchase Intention, Wom and Willingness to Pay More

Authors: Duygu Yavuz , Mehmet Sağlam

Published: 2023 , Süleyman Demirel University Visionary Journal

DOI: 10.21076/vizyoner.1133964

CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 620

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CITED

2

FAVORITE

620

TOTAL DOWNLOAD COUNT

AVM ATMOSFERİ UNSURLARININ ALIŞVERİŞ DEĞERİ VE TÜKETİCİLERİN ALIŞVERİŞ DAVRANIŞ BİÇİMLERİ ÜZERİNDEKİ ETKİSİ: ALIŞVERİŞ DEĞERİNİN ARACI ROLÜNÜN İNCELENMESİ

Authors: Mehmet Sağlam

Published: 2020 , Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)

DOI: 10.20990/kilisiibfakademik.616943

CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 936

3

CITED

2

FAVORITE

936

TOTAL DOWNLOAD COUNT

An Examination of the Effect of Social Media Marketing on Customer Based Brand Equity

Authors: Mehmet Sağlam , Mohamed Yassir Chaknan

Published: 2022 , Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi

DOI: -

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 756

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CITED

1

FAVORITE

756

TOTAL DOWNLOAD COUNT

The Serial Mediation Effect of Brand Love and Brand Reputation on The Effect of Celebrity Endorsements in Advertising on Consumer Behavioral Intention

Authors: Esra Ablak , Mehmet Sağlam

Published: 2022 , Gümüşhane University Journal of Social Sciences Institute

DOI: -

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 702

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CITED

1

FAVORITE

702

TOTAL DOWNLOAD COUNT

KEY THEMES IN BRAND REPUTATION RESEARCH: A BIBLIOMETRIC ANALYSIS WITH VOSVIEWER SOFTWARE

Authors: Mehmet Saglam

Published: 2022 , Research Journal of Business and Management

DOI: 10.17261/Pressacademia.2022.1536

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1320

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CITED

1

FAVORITE

1320

TOTAL DOWNLOAD COUNT

Publications

EXAMINING THE MODERATOR EFFECT OF BRAND TRUST AND ATTITUDE ON THE EFFECT OF ONLINE BRAND EXPERIENCE ON PURCHASE INTENTION

Authors: Mehmet Sağlam

Published: 2023 , Nişantaşı Üniversitesi Sosyal Bilimler Dergisi

DOI: 10.52122/nisantasisbd.1249679

FAVORITE 1 TOTAL DOWNLOAD COUNT 804

1

FAVORITE

804

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BIBLIOMETRIC ANALYSIS OF EMPIRICAL STUDIES ON CONSUMER BEHAVIOR IN THE CONTEXT OF SEVEN ECONOMIC THEORIES

Authors: Mehmet Saglam , Zubeyir Celık , Kaan Yıgenoglu

Published: 2023 , Journal of Management Marketing and Logistics

DOI: 10.17261/Pressacademia.2023.1728

FAVORITE 1 TOTAL DOWNLOAD COUNT 579

1

FAVORITE

579

TOTAL DOWNLOAD COUNT

Investigation of the Effects of Influencer Characteristics on Repurchase Intention, Wom and Willingness to Pay More

Authors: Duygu Yavuz , Mehmet Sağlam

Published: 2023 , Süleyman Demirel University Visionary Journal

DOI: 10.21076/vizyoner.1133964

FAVORITE 2 TOTAL DOWNLOAD COUNT 620

2

FAVORITE

620

TOTAL DOWNLOAD COUNT

The Serial Mediation Effect of Brand Love and Brand Reputation on The Effect of Celebrity Endorsements in Advertising on Consumer Behavioral Intention

Authors: Esra Ablak , Mehmet Sağlam

Published: 2022 , Gümüşhane University Journal of Social Sciences Institute

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 702

1

FAVORITE

702

TOTAL DOWNLOAD COUNT

An Investigation of Mediator Roles and the Effects of Learning Organization Approach and Intellectual Capital on Organizational Ambidexterity and Organizations’ Entrepreneurial Orientation: A Comparison of the Service and Production Sectors

Authors: Mehmet Sağlam , Necla Öykü İyigün

Published: 2022 , Istanbul Business Research

DOI: 10.26650/ibr.2022.51.804628

FAVORITE 0 TOTAL DOWNLOAD COUNT 1097

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FAVORITE

1097

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KEY THEMES IN BRAND REPUTATION RESEARCH: A BIBLIOMETRIC ANALYSIS WITH VOSVIEWER SOFTWARE

Authors: Mehmet Saglam

Published: 2022 , Research Journal of Business and Management

DOI: 10.17261/Pressacademia.2022.1536

FAVORITE 1 TOTAL DOWNLOAD COUNT 1320

1

FAVORITE

1320

TOTAL DOWNLOAD COUNT

An Examination of the Effect of Social Media Marketing on Customer Based Brand Equity

Authors: Mehmet Sağlam , Mohamed Yassir Chaknan

Published: 2022 , Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 756

1

FAVORITE

756

TOTAL DOWNLOAD COUNT

Examining the relationship between innovation, marketing strategies and digitalization in gaining sustainable competition

Authors: Mehmet Sağlam , Muhammed Burak İnan

Published: 2021 , Business Economics and Management Research Journal

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 2736

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2736

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REKLAMLARDA İKNA MODELLERİNİN DEĞERLENDİRİLMESİ VE SEKTÖREL UYGULAMA ÖRNEKLERİ

Authors: Sinem Gündoğdu, Mehmet Sağlam

Published: 2021 , Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 3584

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3584

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THE EFFECT OF ORGANIZATIONAL AMBIDEXTERITY ON ENTREPRENEURIAL ORIENTATION: COMPARISON OF SERVICE AND PRODUCTION SECTOR / Örgütsel Ustalığın Girişimcilik Yönelimi Üzerindeki Etkisi: Hizmet Ve Üretim Sektörü Karşılaştırması

Authors: Mehmet Sağlam

Published: 2020 , International Journal of Economics Business and Politics

DOI: 10.29216/ueip.790146

FAVORITE 0 TOTAL DOWNLOAD COUNT 851

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851

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AVM ATMOSFERİ UNSURLARININ ALIŞVERİŞ DEĞERİ VE TÜKETİCİLERİN ALIŞVERİŞ DAVRANIŞ BİÇİMLERİ ÜZERİNDEKİ ETKİSİ: ALIŞVERİŞ DEĞERİNİN ARACI ROLÜNÜN İNCELENMESİ

Authors: Mehmet Sağlam

Published: 2020 , Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)

DOI: 10.20990/kilisiibfakademik.616943

FAVORITE 2 TOTAL DOWNLOAD COUNT 936

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FAVORITE

936

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FİRMA VE YÖNETİCİ ÖZELLİKLERİNE GÖRE İHRACAT PERFORMANS DÜZEYLERİNİN İNCELENMESİ: İSTANBUL İLİ İHRACATÇI FİRMALAR ÜZERİNE BİR ARAŞTIRMA

Authors: Mehmet Sağlam

Published: 2019 , Yildiz Social Science Review

DOI: 10.51803/yssr.507155

FAVORITE 0 TOTAL DOWNLOAD COUNT 772

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FAVORITE

772

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The Research on the Voice and Silence Behaviours of Iranian and Turkish Employees According to Their Demographic Characteristics

Authors: Mehmet Sağlam , Beliz Ülgen , Sahar Mohammadi Bazargani

Published: 2019 , Ege Academic Review

DOI: 10.21121/eab.511920

FAVORITE 0 TOTAL DOWNLOAD COUNT 1271

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FAVORITE

1271

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Articles published in

Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)

Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi

Business Economics and Management Research Journal

Ege Academic Review

Gümüşhane University Journal of Social Sciences Institute

International Journal of Economics Business and Politics

Istanbul Business Research

Journal of Management Marketing and Logistics

Nişantaşı Üniversitesi Sosyal Bilimler Dergisi

Research Journal of Business and Management

Süleyman Demirel University Visionary Journal

Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi

Yildiz Social Science Review

Editorship

Turkish Journal of Marketing Research

Technical Editor , Editor

Editorial Board Memberships

Turkish Journal of Marketing Research

Reviews

Alanya Academic Review

Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi

Equinox Journal of Economics Business and Political Studies

Fenerbahçe Üniversitesi Sosyal Bilimler Dergisi

Gaziantep University Journal of Social Sciences

Gümüşhane University Journal of Social Sciences Institute

İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi

International Journal of Management Economics and Business

Journal of Aksaray University Faculty of Economics and Administrative Sciences

Journal of Management and Economics Research

Karadeniz Journal of Economic Research

Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi

OPUS Journal of Society Research

Pazarlama ve Pazarlama Araştırmaları Dergisi

Sakarya Üniversitesi İşletme Enstitüsü Dergisi

Süleyman Demirel University Visionary Journal

The International Journal of Economic and Social Research

TRT Akademi

Turkish Journal of Entrepreneurship

Turkish Review of Communication Studies

Yildiz Social Science Review

Publications

Authors: Mehmet Sağlam

Published: 2020 , International Journal of Economics Business and Politics

DOI: 10.29216/ueip.790146

CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 851

3

CITED

0

FAVORITE

851

TOTAL DOWNLOAD COUNT

AVM ATMOSFERİ UNSURLARININ ALIŞVERİŞ DEĞERİ VE TÜKETİCİLERİN ALIŞVERİŞ DAVRANIŞ BİÇİMLERİ ÜZERİNDEKİ ETKİSİ: ALIŞVERİŞ DEĞERİNİN ARACI ROLÜNÜN İNCELENMESİ

Authors: Mehmet Sağlam

Published: 2020 , Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)

DOI: 10.20990/kilisiibfakademik.616943

CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 936

3

CITED

2

FAVORITE

936

TOTAL DOWNLOAD COUNT

FİRMA VE YÖNETİCİ ÖZELLİKLERİNE GÖRE İHRACAT PERFORMANS DÜZEYLERİNİN İNCELENMESİ: İSTANBUL İLİ İHRACATÇI FİRMALAR ÜZERİNE BİR ARAŞTIRMA

Authors: Mehmet Sağlam

Published: 2019 , Yildiz Social Science Review

DOI: 10.51803/yssr.507155

CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 772

1

CITED

0

FAVORITE

772

TOTAL DOWNLOAD COUNT

The Research on the Voice and Silence Behaviours of Iranian and Turkish Employees According to Their Demographic Characteristics

Authors: Mehmet Sağlam , Beliz Ülgen , Sahar Mohammadi Bazargani

Published: 2019 , Ege Academic Review

DOI: 10.21121/eab.511920

CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 1271

3

CITED

0

FAVORITE

1271

TOTAL DOWNLOAD COUNT

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.

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