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Esra Ablak Post Graduate İSTANBUL TİCARET ÜNİVERSİTESİ
Publication 1 Review 0
1 Publication
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Research Fields

Customer Relationship Management

Institution

İSTANBUL TİCARET ÜNİVERSİTESİ

Popular Publications

The Serial Mediation Effect of Brand Love and Brand Reputation on The Effect of Celebrity Endorsements in Advertising on Consumer Behavioral Intention
Authors: Esra Ablak , Mehmet Sağlam
Published: 2022 , Gümüşhane University Journal of Social Sciences Institute
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 514

0

1

514

Publications

The Serial Mediation Effect of Brand Love and Brand Reputation on The Effect of Celebrity Endorsements in Advertising on Consumer Behavioral Intention
Authors: Esra Ablak , Mehmet Sağlam
Published: 2022 , Gümüşhane University Journal of Social Sciences Institute
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 514

1

514

Articles published in
Gümüşhane University Journal of Social Sciences Institute
Gümüşhane University Journal of Social Sciences Institute
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