FİRMA VE YÖNETİCİ ÖZELLİKLERİNE GÖRE İHRACAT PERFORMANS DÜZEYLERİNİN İNCELENMESİ: İSTANBUL İLİ İHRACATÇI FİRMALAR ÜZERİNE BİR ARAŞTIRMA

Abstract

Uluslararası pazarda başarılı olmayı amaçlayan firmaların, sahip oldukları yetkinlik, bilgi birikimi ve tecrübelerini rekabet avantajı sağlama açısından kullanmaları önemlidir. Bilgi çağına geçişle birlikte firmalar için önemi artan entelektüel sermaye boyutlarından yapısal sermaye, insan sermayesi ve müşteri sermayesinin başarıya ulaşmada payı büyük olacaktır.

 

Yapısal sermaye açısından firma özelliklerinin, insan sermayesi açısından yönetici özelliklerinin ele alındığı bu çalışmada ihracat performansının firma ve yönetici özelliklerine göre farklılığı incelenmiştir. Kolayda örneklem yöntemiyle ulaşılabilen İstanbul’daki 249 ihracatçı firma yöneticisi çalışmanın örneklemini oluşturmaktadır. Veri analizinde SPSS 21 kullanılmıştır. Verilerin normal dağılıma uyması sonucu farklılık testleri için Anova ve t testlerine yer verilmiştir. Analiz sonucunda ihracat performans düzeylerinin firma büyüklüğü, deneyimi ve faaliyet gösterilen sektör ile yönetici eğitim durumu, yönetici kademesi ve yönetici deneyimine göre farklılaştığı belirlenmiştir. 

Keywords

• firma özellikleri
• yönetici özellikleri
• ihracat performansı

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