İbrahim Aydın profile image
İbrahim Aydın Assoc. Prof. Dr. VAN YÜZÜNCÜ YIL ÜNİVERSİTESİ
Publication 28 Review 12 CrossRef Cited 47 TR Dizin Cited 23
28 Publication
12 Review
47 CrossRef Cited
23 TR Dizin Cited
0000-0002-0720-364X
58033379000

Research Fields

Service Marketing Marketing Communications Marketing Research Methodology Consumer Behaviour

Institution

VAN YÜZÜNCÜ YIL ÜNİVERSİTESİ

Popular Publications

Investigation of the Effects of Advertising on Facebook on Reliability and Informativeness of Advertising
Authors: Saim Sabah Kendir , İbrahim Aydın , İbrahim Atilla Karataş , Bulut Dülek
Published: 2022 , İzmir Journal of Economics
DOI: 10.24988/ije.886419
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1052

0

2

1052

EFFECT OF SOCIAL MEDIA MARKETING ON E-WOM, BRAND LOYALTY, AND PURCHASE INTENT
Authors: Bulut Dülek , İbrahim Aydın
Published: 2020 , Bingöl University Journal of Social Sciences Institute
DOI: 10.29029/busbed.734350
CITED 15 FAVORITE 1 TOTAL DOWNLOAD COUNT 16612

15

1

16612

The Effects of Fear Appeal and Protecting to Virüs Themed Ads on Purchase Intention and Attitude Towards Advertising During the Covid-19 Pandemic Period
Authors: İbrahim Aydın
Published: 2021 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.819277
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 895

0

1

895

Investigation of the Effect of Influencer's Trust on Brand Equity, Brand Love and Purchase Intention in Influencer Marketing
Authors: İbrahim Aydın
Published: 2021 , JOEEP: Journal of Emerging Economies and Policy
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2415

0

1

2415

Investigation of The Effect of Facebook Ads on Purchase Intention and Toward Attitude to Attractiveness of The Ad
Authors: Saim Sabah Kendir , İbrahim Aydın
Published: 2021 ,
DOI: 10.53568/yyusbed.1003437
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 830

0

1

830

Publications

INVESTIGATION OF THE MODERATING ROLE OF WORD OF MOUTH COMMUNICATION ON THE EFFECT OF TRUST IN SOCIAL MEDIA INFLUENCER ON PURCHASE INTENTION
Authors: Emrah Takva , İbrahim Aydın
Published: 2026 , Dicle University Journal of Economics and Administrative Sciences
DOI: 10.53092/duiibfd.1833483
FAVORITE 1 TOTAL DOWNLOAD COUNT 384

1

384

The Effect of Influencer’s Attractiveness and Word-of-Mouth Communication on Purchase Intention
Authors: Ardalan Wali Mahmood Mahmood , İbrahim Aydın
Published: 2026 , Journal of Business Science and Applications
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 413

1

413

INVESTIGATION OF THE MODERATOR ROLE OF BRAND LOYALTY ON THE EFFECT OF ATTITUDE TOWARD HUMOR ADVERTISING ON PURCHASE INTENTION
Authors: Ferhat Aksoy , İbrahim Aydın
Published: 2025 , Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.54831/vanyyuiibfd.1786993
FAVORITE 1 TOTAL DOWNLOAD COUNT 479

1

479

The Effect of Trust in Charities on Donation Intention
Authors: Ahmet Ünal , İbrahim Aydın
Published: 2025 , İzmir Journal of Economics
DOI: 10.24988/ije.1547753
FAVORITE 0 TOTAL DOWNLOAD COUNT 1469

0

1469

THE EFFECT OF PERCEIVED QUALITY ON BRAND EQUITY, BRAND LOVE AND BRAND TRUST IN A101 DOOR APPLICATION
Authors: Erhan Uçar , İbrahim Aydın
Published: 2024 , Cihanşümul Akademi Sosyal Bilimler Dergisi
DOI: 10.62356/cihansumul.1566805
FAVORITE 0 TOTAL DOWNLOAD COUNT 1081

0

1081

SOSYAL MEDYA PAZARLAMASININ MARKA DEĞERİ ÜZERİNDEKİ ETKİSİNDE ALGILANAN KALİTENİN ARACILIK ROLÜNÜN ARAŞTIRILMASI
Authors: Aydan Demir Akman , İbrahim Aydın
Published: 2024 , Turkish Business Journal
DOI: 10.51727/tbj.1556888
FAVORITE 1 TOTAL DOWNLOAD COUNT 453

1

453

The Moderating Role of Perceived Quality in the Effect of Trust in Sales Consultant on Word of Mouth Communication
Authors: İbrahim Aydın , Hamza Koçak
Published: 2024 ,
DOI: 10.53568/yyusbed.1515135
FAVORITE 1 TOTAL DOWNLOAD COUNT 642

1

642

THE EFFECT OF SERVICE QUALITY ON BRAND LOVE AND BRAND EQUITY
Authors: Başak Özdemir , İbrahim Aydın
Published: 2024 , Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.54831/vanyyuiibfd.1527929
FAVORITE 1 TOTAL DOWNLOAD COUNT 589

1

589

A Systematic Review of Empirical Studies on Service Robots
Authors: Zübeyir Çelik , İbrahim Aydın , Kaan Yiğenoğlu
Published: 2024 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.1472429
FAVORITE 0 TOTAL DOWNLOAD COUNT 1573

0

1573

INVESTIGATION OF THE MODERATOR ROLE OF BRAND VALUE AND BRAND LOVE IN THE EFFECT OF WOM ON PERCEIVED FINANCIAL PERFORMANCE
Authors: İbrahim Aydın , Ahmet Ünal
Published: 2023 , Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.54831/vanyyuiibfd.1361361
FAVORITE 1 TOTAL DOWNLOAD COUNT 571

1

571

Investigation of the Effect of the Credibility of Ziraat Participation Bank's Advertisements on Social Media on Brand Equity, Brand Love and Brand Trust
Authors: Salih Güneş , İbrahim Aydın
Published: 2023 , Econder International Academic Journal
DOI: 10.35342/econder.1371395
FAVORITE 0 TOTAL DOWNLOAD COUNT 652

0

652

Investigation Of The Mediating Roles Of Perceived Risk And Word Of Mouth İn The Effect Of Perceived Trust İn With Drone Delivery On İntention To Use
Authors: İbrahim Aydın , Zübeyir Çelik
Published: 2023 , Equinox Journal of Economics Business and Political Studies
DOI: 10.48064/equinox.1254198
FAVORITE 0 TOTAL DOWNLOAD COUNT 885

0

885

Investigation of the Relationship between Covid-19 Pandemic and Consumption Behavior, Nutrition Habits, Physiological Activity and Complementary Medicine Practices in Different Age and Profession Groups
Authors: Kasım Takım , Mehmet Emin Aydemir , Sercan Cengiz , İbrahim Aydın
Published: 2023 , Journal of Basic and Clinical Health Sciences
DOI: 10.30621/jbachs.1084706
FAVORITE 0 TOTAL DOWNLOAD COUNT 868

0

868

A Biblyometric Analysis of Empirical Studies on Drone Delivery
Authors: Ayhan Cesur , Kaan Yiğenoğlu , İbrahim Aydın , Zübeyir Çelik
Published: 2022 ,
DOI: 10.53568/yyusbed.1172019
FAVORITE 0 TOTAL DOWNLOAD COUNT 1341

0

1341

METAVERSE: BIBLIOMETRIC ANALYSIS, A CONCEPTUAL MODEL PROPOSAL, AND A MARKETING-ORIENTED APPROACH
Authors: Zübeyir Çelik , Bulut Dülek , İbrahim Aydın , Reha Saydan
Published: 2022 , Bingöl University Journal of Social Sciences Institute
DOI: 10.29029/busbed.1114777
FAVORITE 1 TOTAL DOWNLOAD COUNT 1945

1

1945

A BIBLIOMETRIC ANALYSIS OF EMPIRICAL STUDIES ON CRYPTOCURRENCIES IN THE TIME OF COVID-19
Authors: Kaan Yiğenoğlu , Ayhan Cesur , Zübeyir Çelik , İbrahim Aydın
Published: 2022 , Dicle University Social Sciences Institute Journal
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1054

0

1054

Investigation of the Effect of Influencer's Attractiveness on Brand Loyalty, Brand Image, Brand Awareness and Word of Mouth on Instagram
Authors: İbrahim Aydın
Published: 2022 , Equinox Journal of Economics Business and Political Studies
DOI: 10.48064/equinox.1039577
FAVORITE 1 TOTAL DOWNLOAD COUNT 1266

1

1266

Investigation of the Effects of Advertising on Facebook on Reliability and Informativeness of Advertising
Authors: Saim Sabah Kendir , İbrahim Aydın , İbrahim Atilla Karataş , Bulut Dülek
Published: 2022 , İzmir Journal of Economics
DOI: 10.24988/ije.886419
FAVORITE 2 TOTAL DOWNLOAD COUNT 1052

2

1052

The Effect of Using Robot Waiters in Restaurants on Consumers' Behavioral Intentions
Authors: Zübeyir Çelik , İbrahim Aydın
Published: 2022 , Journal of Economics and Administrative Sciences
DOI: 10.37880/cumuiibf.1013654
FAVORITE 0 TOTAL DOWNLOAD COUNT 2622

0

2622

Investigation of the Effect of Influencer's Trust on Brand Equity, Brand Love and Purchase Intention in Influencer Marketing
Authors: İbrahim Aydın
Published: 2021 , JOEEP: Journal of Emerging Economies and Policy
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2415

1

2415

INVESTIGATION OF THE EFFECT OF ROBOT WAITER USAGE DESIRE ON WORD OF MOUTH COMMUNICATION AND ROBOT WAITER USAGE ATTITUDE IN RESTAURANTS
Authors: İbrahim Aydın
Published: 2021 , Turkish Business Journal
DOI: 10.51727/tbj.1025863
FAVORITE 1 TOTAL DOWNLOAD COUNT 1739

1

1739

Investigation of The Effect of Facebook Ads on Purchase Intention and Toward Attitude to Attractiveness of The Ad
Authors: Saim Sabah Kendir , İbrahim Aydın
Published: 2021 ,
DOI: 10.53568/yyusbed.1003437
FAVORITE 1 TOTAL DOWNLOAD COUNT 830

1

830

The Effects of Fear Appeal and Protecting to Virüs Themed Ads on Purchase Intention and Attitude Towards Advertising During the Covid-19 Pandemic Period
Authors: İbrahim Aydın
Published: 2021 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.819277
FAVORITE 1 TOTAL DOWNLOAD COUNT 895

1

895

Investigation of the Effect of Fear Appeal Ads on Attitude Toward Brand and Advertising Credibility
Authors: İbrahim Aydın
Published: 2021 , Bingol University Journal of Economics and Administrative Sciences
DOI: 10.33399/biibfad.860610
FAVORITE 0 TOTAL DOWNLOAD COUNT 972

0

972

EFFECT OF SOCIAL MEDIA MARKETING ON E-WOM, BRAND LOYALTY, AND PURCHASE INTENT
Authors: Bulut Dülek , İbrahim Aydın
Published: 2020 , Bingöl University Journal of Social Sciences Institute
DOI: 10.29029/busbed.734350
FAVORITE 1 TOTAL DOWNLOAD COUNT 16612

1

16612

The Effects of Negative-Framed Antismoking Public Service Announcements Pertain to Health Risks on High School Students
Authors: İbrahim Aydın , İbrahim Yıldırım
Published: 2020 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.758027
FAVORITE 0 TOTAL DOWNLOAD COUNT 1279

0

1279

KARŞILAŞTIRMALI REKLAMLARIN TÜKETİCİLERDE NEDEN OLDUĞU TUTUM FARKLILIKLARININ ARAŞTIRILMASI
Authors: İbrahim Aydın
Published: 2020 , The International Journal of Economic and Social Research
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1424

0

1424

Comparative Advertisings from Marketing Perspective
Authors: İbrahim Aydın
Published: 2017 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.263562
FAVORITE 1 TOTAL DOWNLOAD COUNT 10673

1

10673

Articles published in
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Bingol University Journal of Economics and Administrative Sciences
Bingol University Journal of Economics and Administrative Sciences
Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
Cihanşümul Akademi Sosyal Bilimler Dergisi
Cihanşümul Akademi Sosyal Bilimler Dergisi
Dicle University Journal of Economics and Administrative Sciences
Dicle University Journal of Economics and Administrative Sciences
Dicle University Social Sciences Institute Journal
Dicle University Social Sciences Institute Journal
Econder International Academic Journal
Econder International Academic Journal
Equinox Journal of Economics Business and Political Studies
Equinox Journal of Economics Business and Political Studies
İzmir Journal of Economics
İzmir Journal of Economics
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Basic and Clinical Health Sciences
Journal of Basic and Clinical Health Sciences
Journal of Business Science and Applications
Journal of Business Science and Applications
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Turkish Business Journal
Turkish Business Journal
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Social Sciences of Mus Alparslan University
Journal of Social Sciences of Mus Alparslan University
The International Journal of Economic and Social Research
The International Journal of Economic and Social Research
Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Editorial Board Memberships
Turkish Journal of Marketing Research
Turkish Journal of Marketing Research

Reviews

Dicle University Journal of Economics and Administrative Sciences
Dicle University Journal of Economics and Administrative Sciences
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Economics and Administrative Approaches
Journal of Economics and Administrative Approaches
Journal of Tekirdag Agricultural Faculty
Journal of Tekirdag Agricultural Faculty
Karadeniz Sosyal Bilimler Dergisi
Karadeniz Sosyal Bilimler Dergisi
Malatya Turgut Özal Üniversitesi İşletme ve Yönetim Bilimleri Dergisi
Malatya Turgut Özal Üniversitesi İşletme ve Yönetim Bilimleri Dergisi
Oltu Beşeri ve Sosyal Bilimler Fakültesi Dergisi
Oltu Beşeri ve Sosyal Bilimler Fakültesi Dergisi
Sakarya Üniversitesi İşletme Enstitüsü Dergisi
Sakarya Üniversitesi İşletme Enstitüsü Dergisi
Sosyal Bilimler Akademi Dergisi
Sosyal Bilimler Akademi Dergisi
Turkish Journal of Entrepreneurship
Turkish Journal of Entrepreneurship
Turkish Journal of Marketing Research
Turkish Journal of Marketing Research
Türkiye Sosyal Araştırmalar Dergisi
Türkiye Sosyal Araştırmalar Dergisi

Publications

The Effect of Trust in Charities on Donation Intention
Authors: Ahmet Ünal , İbrahim Aydın
Published: 2025 , İzmir Journal of Economics
DOI: 10.24988/ije.1547753
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 1469

2

0

1469

THE EFFECT OF PERCEIVED QUALITY ON BRAND EQUITY, BRAND LOVE AND BRAND TRUST IN A101 DOOR APPLICATION
Authors: Erhan Uçar , İbrahim Aydın
Published: 2024 , Cihanşümul Akademi Sosyal Bilimler Dergisi
DOI: 10.62356/cihansumul.1566805
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1081

1

0

1081

SOSYAL MEDYA PAZARLAMASININ MARKA DEĞERİ ÜZERİNDEKİ ETKİSİNDE ALGILANAN KALİTENİN ARACILIK ROLÜNÜN ARAŞTIRILMASI
Authors: Aydan Demir Akman , İbrahim Aydın
Published: 2024 , Turkish Business Journal
DOI: 10.51727/tbj.1556888
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 453

1

1

453

THE EFFECT OF SERVICE QUALITY ON BRAND LOVE AND BRAND EQUITY
Authors: Başak Özdemir , İbrahim Aydın
Published: 2024 , Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.54831/vanyyuiibfd.1527929
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 589

1

1

589

A Systematic Review of Empirical Studies on Service Robots
Authors: Zübeyir Çelik , İbrahim Aydın , Kaan Yiğenoğlu
Published: 2024 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.1472429
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1573

1

0

1573

INVESTIGATION OF THE MODERATOR ROLE OF BRAND VALUE AND BRAND LOVE IN THE EFFECT OF WOM ON PERCEIVED FINANCIAL PERFORMANCE
Authors: İbrahim Aydın , Ahmet Ünal
Published: 2023 , Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.54831/vanyyuiibfd.1361361
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 571

1

1

571

Investigation Of The Mediating Roles Of Perceived Risk And Word Of Mouth İn The Effect Of Perceived Trust İn With Drone Delivery On İntention To Use
Authors: İbrahim Aydın , Zübeyir Çelik
Published: 2023 , Equinox Journal of Economics Business and Political Studies
DOI: 10.48064/equinox.1254198
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 885

2

0

885

A Biblyometric Analysis of Empirical Studies on Drone Delivery
Authors: Ayhan Cesur , Kaan Yiğenoğlu , İbrahim Aydın , Zübeyir Çelik
Published: 2022 ,
DOI: 10.53568/yyusbed.1172019
CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 1341

3

0

1341

METAVERSE: BIBLIOMETRIC ANALYSIS, A CONCEPTUAL MODEL PROPOSAL, AND A MARKETING-ORIENTED APPROACH
Authors: Zübeyir Çelik , Bulut Dülek , İbrahim Aydın , Reha Saydan
Published: 2022 , Bingöl University Journal of Social Sciences Institute
DOI: 10.29029/busbed.1114777
CITED 7 FAVORITE 1 TOTAL DOWNLOAD COUNT 1945

7

1

1945

Investigation of the Effect of Influencer's Attractiveness on Brand Loyalty, Brand Image, Brand Awareness and Word of Mouth on Instagram
Authors: İbrahim Aydın
Published: 2022 , Equinox Journal of Economics Business and Political Studies
DOI: 10.48064/equinox.1039577
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1266

3

1

1266

The Effect of Using Robot Waiters in Restaurants on Consumers' Behavioral Intentions
Authors: Zübeyir Çelik , İbrahim Aydın
Published: 2022 , Journal of Economics and Administrative Sciences
DOI: 10.37880/cumuiibf.1013654
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 2622

2

0

2622

INVESTIGATION OF THE EFFECT OF ROBOT WAITER USAGE DESIRE ON WORD OF MOUTH COMMUNICATION AND ROBOT WAITER USAGE ATTITUDE IN RESTAURANTS
Authors: İbrahim Aydın
Published: 2021 , Turkish Business Journal
DOI: 10.51727/tbj.1025863
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 1739

4

1

1739

EFFECT OF SOCIAL MEDIA MARKETING ON E-WOM, BRAND LOYALTY, AND PURCHASE INTENT
Authors: Bulut Dülek , İbrahim Aydın
Published: 2020 , Bingöl University Journal of Social Sciences Institute
DOI: 10.29029/busbed.734350
CITED 15 FAVORITE 1 TOTAL DOWNLOAD COUNT 16612

15

1

16612

The Effects of Negative-Framed Antismoking Public Service Announcements Pertain to Health Risks on High School Students
Authors: İbrahim Aydın , İbrahim Yıldırım
Published: 2020 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.758027
CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 1279

3

0

1279

Comparative Advertisings from Marketing Perspective
Authors: İbrahim Aydın
Published: 2017 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.263562
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 10673

1

1

10673

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.