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Ferhat Aksoy Post Graduate VAN YÜZÜNCÜ YIL ÜNİVERSİTESİ
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Research Fields

Integrated Marketing Communication

Institution

VAN YÜZÜNCÜ YIL ÜNİVERSİTESİ

Popular Publications

INVESTIGATION OF THE MODERATOR ROLE OF BRAND LOYALTY ON THE EFFECT OF ATTITUDE TOWARD HUMOR ADVERTISING ON PURCHASE INTENTION
Authors: Ferhat Aksoy , İbrahim Aydın
Published: 2025 , Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.54831/vanyyuiibfd.1786993
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 45

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1

45

Publications

INVESTIGATION OF THE MODERATOR ROLE OF BRAND LOYALTY ON THE EFFECT OF ATTITUDE TOWARD HUMOR ADVERTISING ON PURCHASE INTENTION
Authors: Ferhat Aksoy , İbrahim Aydın
Published: 2025 , Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.54831/vanyyuiibfd.1786993
FAVORITE 1 TOTAL DOWNLOAD COUNT 45

1

45

Articles published in
Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
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