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Yusuf Ozan Yıldırım Asst. Prof. Dr. DİCLE ÜNİVERSİTESİ
Publication 21 Review 17 CrossRef Cited 2
21 Publication
17 Review
2 CrossRef Cited

Research Fields

Marketing Research Methodology Consumer Behaviour

Institution

DİCLE ÜNİVERSİTESİ

Popular Publications

THE EFFECT OF MOBILE PROMOTIONS AND APPLICATION QUALITY ON CONSUMERS’ MOBILE BUYING IMPULSIVENESS: A CASE OF COMPARISON BETWEEN ZUBIZU AND HOPI
Authors: Yusuf Ozan Yıldırım , Azra Bayraktar
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.804134
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1428

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1

1428

TEKSTİL SEKTÖRÜNDE ÜRETİM YAPAN FİRMALARIN PAZAR PERFORMANSLARINDA JENERİK STRATEJİLERİN ETKİSİ
Authors: Tarik Ziyad Çelik , Yusuf Ozan Yıldırım
Published: 2022 , Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.35379/cusosbil.986635
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1382

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1

1382

A CONCEPTUAL STUDY ON COMPULSIVE BUYING BEHAVIOR IN TERMS OF CONSUMER BEHAVIORS
Authors: Yusuf Ozan Yıldırım , Serdar Pirtini
Published: 2022 , Dicle University Journal of Economics and Administrative Sciences
DOI: 10.53092/duiibfd.1032033
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3065

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1

3065

Arçelik Ürünlerinin Tercih Edilme Durumlarına Göre Firmanın Kurumsal İtibar Algısındaki Farklılıkların İncelenmesi
Authors: Yusuf Ozan Yıldırım , Tarik Ziyad Çelik , Alp Eren Güney
Published: 2022 , Yalova Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1787

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1787

CONTENT MARKETING AT ZERO MOMENT OF TRUTH: EXAMINING CONSUMER ENGAGEMENT WITH ONEDİO EXAMPLE
Authors: Yusuf Ozan Yıldırım , Şakir Erdem
Published: 2023 , Dicle Akademi Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 952

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952

Publications

The Effect of Perceived Personalization on Consumers' Tendency to Skip Ads: The Mediating Role of Ad Attitude
Authors: Yusuf Ozan Yıldırım
Published: 2026 , MTÜ Sosyal ve Beşeri Bilimler Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 85

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85

THE NOMOLOGICAL NETWORK OF DOOMSCROLLING: A SYSTEMATIC REVIEW AND META-ANALYTIC STRUCTURAL EQUATION MODELLING
Authors: Yusuf Ozan Yıldırım
Published: 2026 , Sosyal Bilimler Akademi Dergisi
DOI: 10.38004/sobad.1974453
FAVORITE 0 TOTAL DOWNLOAD COUNT 274

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274

ASTROLOGICAL MARKETING: A SPAR-4-SLR BASED REVIEW AND FUTURE RESEARCH AGENDA*
Authors: Yusuf Ozan Yıldırım
Published: 2026 , Turkish Journal of Entrepreneurship
DOI: 10.55830/tje.1958614
FAVORITE 1 TOTAL DOWNLOAD COUNT 172

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172

UNDERSTANDING DIGITAL CONSUMER DEPENDENCY: THE MEDIATING ROLE OF FEAR OF MISSING OUT IN THE RELATIONSHIP BETWEEN BOREDOM PRONENESS AND NOMOPHOBIA
Authors: Ayşe Karayılan , Yusuf Ozan Yıldırım
Published: 2026 , Journal of Academic Approaches
DOI: 10.54688/ayd.1974596
FAVORITE 0 TOTAL DOWNLOAD COUNT 198

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198

Buying With Envy or Buying with Control? The Role of Self-Control in Envious Purchase
Authors: Yusuf Ozan Yıldırım
Published: 2026 , Current Perspectives in Social Sciences
DOI: 10.53487/atasobed.1853618
FAVORITE 0 TOTAL DOWNLOAD COUNT 217

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217

Exploring the Role of Hoarding Behavior in the Context of Scarcity-Driven Panic Buying During Inflationary Times
Authors: Ayşe Karayılan , Yusuf Ozan Yıldırım
Published: 2026 , Abant Sosyal Bilimler Dergisi
DOI: 10.11616/asbi.1910106
FAVORITE 0 TOTAL DOWNLOAD COUNT 300

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300

PURCHASE INTENTION AFTER EXPOSURE TO DEINFLUENCING CONTENT: AN ANALYSIS WITHIN THE FRAMEWORK OF DEMOGRAPHIC SIMILARITY
Authors: Yusuf Ozan Yıldırım
Published: 2026 , Turkish Business Journal
DOI: 10.51727/tbj.1934947
FAVORITE 1 TOTAL DOWNLOAD COUNT 558

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558

Where Psychology Meets Consumer Behavior: A Network Analysis for Problematic Consumer Behavior
Authors: Yusuf Ozan Yıldırım
Published: 2026 , Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.54831/vanyyuiibfd.1928017
FAVORITE 1 TOTAL DOWNLOAD COUNT 223

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223

A STUDY ON THE LEVELS OF LUXURY VALUE PERCEPTION AMONG STUDENTS AT STATE AND FOUNDATION UNIVERSITIES
Authors: Çağla Keskin , Ceyda Aysuna Türkyılmaz , Yusuf Ozan Yıldırım , Serdar Pirtini
Published: 2025 , Dicle University Journal of Economics and Administrative Sciences
DOI: 10.53092/duiibfd.1713743
FAVORITE 0 TOTAL DOWNLOAD COUNT 953

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953

Role of Binge-Watching in the Effect of Parasocial Relationship on Purchasing Intention
Authors: Yusuf Ozan Yıldırım
Published: 2025 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.1620563
FAVORITE 0 TOTAL DOWNLOAD COUNT 1436

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1436

EXAMINATION OF THE EFFECT OF SOCIAL COMPARISON TENDENCY ON CONSPICUOUS CONSUMPTION IN TERMS OF PROBLEMATIC SOCIAL MEDIA USE
Authors: Yusuf Ozan Yıldırım
Published: 2025 , Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.53443/anadoluibfd.1642648
FAVORITE 0 TOTAL DOWNLOAD COUNT 706

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706

THE EFFECT OF ARTIFICIAL INTELLIGENCE ANXIETY AND LITERACY ON THE INTENTION TO USE ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN THE BUSINESS-TO-BUSINESS (B2B) MARKET
Authors: Behlül Can Şengül , Ceyda Aysuna Türkyılmaz , Yusuf Ozan Yıldırım , Serdar Pirtini
Published: 2025 , R&S - Research Studies Anatolia Journal
DOI: 10.33723/rs.1708096
FAVORITE 1 TOTAL DOWNLOAD COUNT 735

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735

BOYCOTT TENDENCY VS ETHNOCENTRISM TENDENCY: COMPARISON OF BOTH IN TERMS OF RELIGIOUS IMPORTANCE VALUE
Authors: Yusuf Ozan Yıldırım
Published: 2025 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.1631023
FAVORITE 1 TOTAL DOWNLOAD COUNT 747

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747

Market Research in the Digital Age: Virtual Communities in the Transition from Ethnography to Netnography and a Research
Authors: Özge Tarakçı Özkurt , Serdar Pirtini , Yusuf Ozan Yıldırım
Published: 2023 , Turkish Journal of Marketing Research
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 903

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903

Examination of Corporate Reputation Scores, Market Value and Financial Performance with the Perspective of Corporate Brand Sustainability
Authors: Yusuf Ozan Yıldırım , Aypar Uslu
Published: 2023 , Bingol University Journal of Economics and Administrative Sciences
DOI: 10.33399/biibfad.1324268
FAVORITE 1 TOTAL DOWNLOAD COUNT 1110

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1110

CONTENT MARKETING AT ZERO MOMENT OF TRUTH: EXAMINING CONSUMER ENGAGEMENT WITH ONEDİO EXAMPLE
Authors: Yusuf Ozan Yıldırım , Şakir Erdem
Published: 2023 , Dicle Akademi Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 952

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952

The Effect of Experiential Marketing On Customer Satisfaction Index: A Research On IKEA
Authors: Yusuf Ozan Yıldırım , Nurettin Ozan Bakır
Published: 2022 , Turkish Journal of Marketing Research
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 472

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472

TEKSTİL SEKTÖRÜNDE ÜRETİM YAPAN FİRMALARIN PAZAR PERFORMANSLARINDA JENERİK STRATEJİLERİN ETKİSİ
Authors: Tarik Ziyad Çelik , Yusuf Ozan Yıldırım
Published: 2022 , Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.35379/cusosbil.986635
FAVORITE 1 TOTAL DOWNLOAD COUNT 1382

1

1382

Arçelik Ürünlerinin Tercih Edilme Durumlarına Göre Firmanın Kurumsal İtibar Algısındaki Farklılıkların İncelenmesi
Authors: Yusuf Ozan Yıldırım , Tarik Ziyad Çelik , Alp Eren Güney
Published: 2022 , Yalova Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1787

1

1787

A CONCEPTUAL STUDY ON COMPULSIVE BUYING BEHAVIOR IN TERMS OF CONSUMER BEHAVIORS
Authors: Yusuf Ozan Yıldırım , Serdar Pirtini
Published: 2022 , Dicle University Journal of Economics and Administrative Sciences
DOI: 10.53092/duiibfd.1032033
FAVORITE 1 TOTAL DOWNLOAD COUNT 3065

1

3065

THE EFFECT OF MOBILE PROMOTIONS AND APPLICATION QUALITY ON CONSUMERS’ MOBILE BUYING IMPULSIVENESS: A CASE OF COMPARISON BETWEEN ZUBIZU AND HOPI
Authors: Yusuf Ozan Yıldırım , Azra Bayraktar
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.804134
FAVORITE 1 TOTAL DOWNLOAD COUNT 1428

1

1428

Articles published in
Abant Sosyal Bilimler Dergisi
Abant Sosyal Bilimler Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Bingol University Journal of Economics and Administrative Sciences
Bingol University Journal of Economics and Administrative Sciences
Current Perspectives in Social Sciences
Current Perspectives in Social Sciences
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Dicle Akademi Dergisi
Dicle Akademi Dergisi
Dicle University Journal of Economics and Administrative Sciences
Dicle University Journal of Economics and Administrative Sciences
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
Journal of Academic Approaches
Journal of Academic Approaches
MTÜ Sosyal ve Beşeri Bilimler Dergisi
MTÜ Sosyal ve Beşeri Bilimler Dergisi
Oneri
Oneri
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
R&S - Research Studies Anatolia Journal
R&S - Research Studies Anatolia Journal
Sosyal Bilimler Akademi Dergisi
Sosyal Bilimler Akademi Dergisi
Turkish Business Journal
Turkish Business Journal
Turkish Journal of Entrepreneurship
Turkish Journal of Entrepreneurship
Turkish Journal of Marketing Research
Turkish Journal of Marketing Research
Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Yalova Sosyal Bilimler Dergisi
Yalova Sosyal Bilimler Dergisi

Reviews

Afyon Kocatepe University Journal of Economics and Administrative Sciences
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
International Journal of Advances in Engineering and Pure Sciences
International Journal of Advances in Engineering and Pure Sciences
International Journal of Management Economics and Business
International Journal of Management Economics and Business
International Journal of Multidisciplinary Studies and Innovative Technologies
International Journal of Multidisciplinary Studies and Innovative Technologies
Kent Akademisi
Kent Akademisi
Sağlık ve Sosyal Refah Araştırmaları Dergisi
Sağlık ve Sosyal Refah Araştırmaları Dergisi
The International Journal of Economic and Social Research
The International Journal of Economic and Social Research
Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
4. BOYUT Medya ve Kültürel Çalışmalar Dergisi
4. BOYUT Medya ve Kültürel Çalışmalar Dergisi
Turkish Journal of Marketing Research
Turkish Journal of Marketing Research

Publications

BOYCOTT TENDENCY VS ETHNOCENTRISM TENDENCY: COMPARISON OF BOTH IN TERMS OF RELIGIOUS IMPORTANCE VALUE
Authors: Yusuf Ozan Yıldırım
Published: 2025 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.1631023
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 747

1

1

747

Examination of Corporate Reputation Scores, Market Value and Financial Performance with the Perspective of Corporate Brand Sustainability
Authors: Yusuf Ozan Yıldırım , Aypar Uslu
Published: 2023 , Bingol University Journal of Economics and Administrative Sciences
DOI: 10.33399/biibfad.1324268
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1110

1

1

1110

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