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Yusuf Ozan Yıldırım Asst. Prof. Dr. DİCLE ÜNİVERSİTESİ
Publication 8 Review 6
8 Publication
6 Review

Research Fields

Industrial Marketing Marketing Research Methodology Marketing Management Consumer Behaviour International Marketing

Institution

DİCLE ÜNİVERSİTESİ

Popular Publications

THE EFFECT OF MOBILE PROMOTIONS AND APPLICATION QUALITY ON CONSUMERS’ MOBILE BUYING IMPULSIVENESS: A CASE OF COMPARISON BETWEEN ZUBIZU AND HOPI
Authors: Yusuf Ozan Yıldırım , Azra Bayraktar
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.804134
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 597

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1

597

TEKSTİL SEKTÖRÜNDE ÜRETİM YAPAN FİRMALARIN PAZAR PERFORMANSLARINDA JENERİK STRATEJİLERİN ETKİSİ
Authors: Tarik Ziyad Çelik , Yusuf Ozan Yıldırım
Published: 2022 , Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.35379/cusosbil.986635
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 650

0

1

650

A CONCEPTUAL STUDY ON COMPULSIVE BUYING BEHAVIOR IN TERMS OF CONSUMER BEHAVIORS
Authors: Yusuf Ozan Yıldırım , Serdar Pirtini
Published: 2022 , Dicle University Journal of Economics and Administrative Sciences
DOI: 10.53092/duiibfd.1032033
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1079

0

1

1079

Arçelik Ürünlerinin Tercih Edilme Durumlarına Göre Firmanın Kurumsal İtibar Algısındaki Farklılıkların İncelenmesi
Authors: Yusuf Ozan Yıldırım , Tarik Ziyad Çelik , Alp Eren Güney
Published: 2022 , Yalova Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 829

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1

829

CONTENT MARKETING AT ZERO MOMENT OF TRUTH: EXAMINING CONSUMER ENGAGEMENT WITH ONEDİO EXAMPLE
Authors: Yusuf Ozan Yıldırım , Şakir Erdem
Published: 2023 , Dicle Akademi Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 324

0

1

324

Publications

Market Research in the Digital Age: Virtual Communities in the Transition from Ethnography to Netnography and a Research
Authors: Özge Tarakçı Özkurt , Serdar Pirtini , Yusuf Ozan Yıldırım
Published: 2023 , Turkish Journal of Marketing Research
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 91

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91

Examination of Corporate Reputation Scores, Market Value and Financial Performance with the Perspective of Corporate Brand Sustainability
Authors: Yusuf Ozan Yıldırım , Aypar Uslu
Published: 2023 , Bingol University Journal of Economics and Administrative Sciences
DOI: 10.33399/biibfad.1324268
FAVORITE 1 TOTAL DOWNLOAD COUNT 331

1

331

CONTENT MARKETING AT ZERO MOMENT OF TRUTH: EXAMINING CONSUMER ENGAGEMENT WITH ONEDİO EXAMPLE
Authors: Yusuf Ozan Yıldırım , Şakir Erdem
Published: 2023 , Dicle Akademi Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 324

1

324

The Effect of Experiential Marketing On Customer Satisfaction Index: A Research On IKEA
Authors: Yusuf Ozan Yıldırım , Nurettin Ozan Bakır
Published: 2022 , Turkish Journal of Marketing Research
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 62

0

62

TEKSTİL SEKTÖRÜNDE ÜRETİM YAPAN FİRMALARIN PAZAR PERFORMANSLARINDA JENERİK STRATEJİLERİN ETKİSİ
Authors: Tarik Ziyad Çelik , Yusuf Ozan Yıldırım
Published: 2022 , Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.35379/cusosbil.986635
FAVORITE 1 TOTAL DOWNLOAD COUNT 650

1

650

Arçelik Ürünlerinin Tercih Edilme Durumlarına Göre Firmanın Kurumsal İtibar Algısındaki Farklılıkların İncelenmesi
Authors: Yusuf Ozan Yıldırım , Tarik Ziyad Çelik , Alp Eren Güney
Published: 2022 , Yalova Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 829

1

829

A CONCEPTUAL STUDY ON COMPULSIVE BUYING BEHAVIOR IN TERMS OF CONSUMER BEHAVIORS
Authors: Yusuf Ozan Yıldırım , Serdar Pirtini
Published: 2022 , Dicle University Journal of Economics and Administrative Sciences
DOI: 10.53092/duiibfd.1032033
FAVORITE 1 TOTAL DOWNLOAD COUNT 1079

1

1079

THE EFFECT OF MOBILE PROMOTIONS AND APPLICATION QUALITY ON CONSUMERS’ MOBILE BUYING IMPULSIVENESS: A CASE OF COMPARISON BETWEEN ZUBIZU AND HOPI
Authors: Yusuf Ozan Yıldırım , Azra Bayraktar
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.804134
FAVORITE 1 TOTAL DOWNLOAD COUNT 597

1

597

Articles published in
Bingol University Journal of Economics and Administrative Sciences
Bingol University Journal of Economics and Administrative Sciences
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Dicle Akademi Dergisi
Dicle Akademi Dergisi
Dicle University Journal of Economics and Administrative Sciences
Dicle University Journal of Economics and Administrative Sciences
Oneri
Oneri
Turkish Journal of Marketing Research
Turkish Journal of Marketing Research
Yalova Sosyal Bilimler Dergisi
Yalova Sosyal Bilimler Dergisi

Reviews

Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
International Journal of Multidisciplinary Studies and Innovative Technologies
International Journal of Multidisciplinary Studies and Innovative Technologies
Sağlık ve Sosyal Refah Araştırmaları Dergisi
Sağlık ve Sosyal Refah Araştırmaları Dergisi
The International Journal of Economic and Social Research
The International Journal of Economic and Social Research
Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
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