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Yusuf Ozan Yıldırım Asst. Prof. Dr. DİCLE ÜNİVERSİTESİ
Publication 13 Review 11 CrossRef Cited 1
13 Publication
11 Review
1 CrossRef Cited

Research Fields

International Marketing Industrial Marketing Marketing Research Methodology Marketing Management Consumer Behaviour

Institution

DİCLE ÜNİVERSİTESİ

Popular Publications

THE EFFECT OF MOBILE PROMOTIONS AND APPLICATION QUALITY ON CONSUMERS’ MOBILE BUYING IMPULSIVENESS: A CASE OF COMPARISON BETWEEN ZUBIZU AND HOPI
Authors: Yusuf Ozan Yıldırım , Azra Bayraktar
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.804134
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1046

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1

1046

TEKSTİL SEKTÖRÜNDE ÜRETİM YAPAN FİRMALARIN PAZAR PERFORMANSLARINDA JENERİK STRATEJİLERİN ETKİSİ
Authors: Tarik Ziyad Çelik , Yusuf Ozan Yıldırım
Published: 2022 , Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.35379/cusosbil.986635
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1039

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1

1039

A CONCEPTUAL STUDY ON COMPULSIVE BUYING BEHAVIOR IN TERMS OF CONSUMER BEHAVIORS
Authors: Yusuf Ozan Yıldırım , Serdar Pirtini
Published: 2022 , Dicle University Journal of Economics and Administrative Sciences
DOI: 10.53092/duiibfd.1032033
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1824

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1

1824

Arçelik Ürünlerinin Tercih Edilme Durumlarına Göre Firmanın Kurumsal İtibar Algısındaki Farklılıkların İncelenmesi
Authors: Yusuf Ozan Yıldırım , Tarik Ziyad Çelik , Alp Eren Güney
Published: 2022 , Yalova Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1484

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1

1484

CONTENT MARKETING AT ZERO MOMENT OF TRUTH: EXAMINING CONSUMER ENGAGEMENT WITH ONEDİO EXAMPLE
Authors: Yusuf Ozan Yıldırım , Şakir Erdem
Published: 2023 , Dicle Akademi Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 578

0

1

578

Publications

A STUDY ON THE LEVELS OF LUXURY VALUE PERCEPTION AMONG STUDENTS AT STATE AND FOUNDATION UNIVERSITIES
Authors: Çağla Keskin , Ceyda Aysuna Türkyılmaz , Yusuf Ozan Yıldırım , Serdar Pirtini
Published: 2025 , Dicle University Journal of Economics and Administrative Sciences
DOI: 10.53092/duiibfd.1713743
FAVORITE 0 TOTAL DOWNLOAD COUNT 187

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187

Role of Binge-Watching in the Effect of Parasocial Relationship on Purchasing Intention
Authors: Yusuf Ozan Yıldırım
Published: 2025 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.1620563
FAVORITE 0 TOTAL DOWNLOAD COUNT 475

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475

EXAMINATION OF THE EFFECT OF SOCIAL COMPARISON TENDENCY ON CONSPICUOUS CONSUMPTION IN TERMS OF PROBLEMATIC SOCIAL MEDIA USE
Authors: Yusuf Ozan Yıldırım
Published: 2025 , Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.53443/anadoluibfd.1642648
FAVORITE 0 TOTAL DOWNLOAD COUNT 224

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224

THE EFFECT OF ARTIFICIAL INTELLIGENCE ANXIETY AND LITERACY ON THE INTENTION TO USE ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN THE BUSINESS-TO-BUSINESS (B2B) MARKET
Authors: Behlül Can Şengül , Ceyda Aysuna Türkyılmaz , Yusuf Ozan Yıldırım , Serdar Pirtini
Published: 2025 , R&S - Research Studies Anatolia Journal
DOI: 10.33723/rs.1708096
FAVORITE 1 TOTAL DOWNLOAD COUNT 186

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186

BOYCOTT TENDENCY VS ETHNOCENTRISM TENDENCY: COMPARISON OF BOTH IN TERMS OF RELIGIOUS IMPORTANCE VALUE
Authors: Yusuf Ozan Yıldırım
Published: 2025 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.1631023
FAVORITE 1 TOTAL DOWNLOAD COUNT 328

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328

Market Research in the Digital Age: Virtual Communities in the Transition from Ethnography to Netnography and a Research
Authors: Özge Tarakçı Özkurt , Serdar Pirtini , Yusuf Ozan Yıldırım
Published: 2023 , Turkish Journal of Marketing Research
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 436

1

436

Examination of Corporate Reputation Scores, Market Value and Financial Performance with the Perspective of Corporate Brand Sustainability
Authors: Yusuf Ozan Yıldırım , Aypar Uslu
Published: 2023 , Bingol University Journal of Economics and Administrative Sciences
DOI: 10.33399/biibfad.1324268
FAVORITE 1 TOTAL DOWNLOAD COUNT 813

1

813

CONTENT MARKETING AT ZERO MOMENT OF TRUTH: EXAMINING CONSUMER ENGAGEMENT WITH ONEDİO EXAMPLE
Authors: Yusuf Ozan Yıldırım , Şakir Erdem
Published: 2023 , Dicle Akademi Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 578

1

578

The Effect of Experiential Marketing On Customer Satisfaction Index: A Research On IKEA
Authors: Yusuf Ozan Yıldırım , Nurettin Ozan Bakır
Published: 2022 , Turkish Journal of Marketing Research
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 269

1

269

TEKSTİL SEKTÖRÜNDE ÜRETİM YAPAN FİRMALARIN PAZAR PERFORMANSLARINDA JENERİK STRATEJİLERİN ETKİSİ
Authors: Tarik Ziyad Çelik , Yusuf Ozan Yıldırım
Published: 2022 , Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.35379/cusosbil.986635
FAVORITE 1 TOTAL DOWNLOAD COUNT 1039

1

1039

Arçelik Ürünlerinin Tercih Edilme Durumlarına Göre Firmanın Kurumsal İtibar Algısındaki Farklılıkların İncelenmesi
Authors: Yusuf Ozan Yıldırım , Tarik Ziyad Çelik , Alp Eren Güney
Published: 2022 , Yalova Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1484

1

1484

A CONCEPTUAL STUDY ON COMPULSIVE BUYING BEHAVIOR IN TERMS OF CONSUMER BEHAVIORS
Authors: Yusuf Ozan Yıldırım , Serdar Pirtini
Published: 2022 , Dicle University Journal of Economics and Administrative Sciences
DOI: 10.53092/duiibfd.1032033
FAVORITE 1 TOTAL DOWNLOAD COUNT 1824

1

1824

THE EFFECT OF MOBILE PROMOTIONS AND APPLICATION QUALITY ON CONSUMERS’ MOBILE BUYING IMPULSIVENESS: A CASE OF COMPARISON BETWEEN ZUBIZU AND HOPI
Authors: Yusuf Ozan Yıldırım , Azra Bayraktar
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.804134
FAVORITE 1 TOTAL DOWNLOAD COUNT 1046

1

1046

Articles published in
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Bingol University Journal of Economics and Administrative Sciences
Bingol University Journal of Economics and Administrative Sciences
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Dicle Akademi Dergisi
Dicle Akademi Dergisi
Dicle University Journal of Economics and Administrative Sciences
Dicle University Journal of Economics and Administrative Sciences
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
Oneri
Oneri
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
R&S - Research Studies Anatolia Journal
R&S - Research Studies Anatolia Journal
Turkish Journal of Marketing Research
Turkish Journal of Marketing Research
Yalova Sosyal Bilimler Dergisi
Yalova Sosyal Bilimler Dergisi

Reviews

Afyon Kocatepe University Journal of Economics and Administrative Sciences
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
International Journal of Advances in Engineering and Pure Sciences
International Journal of Advances in Engineering and Pure Sciences
International Journal of Management Economics and Business
International Journal of Management Economics and Business
International Journal of Multidisciplinary Studies and Innovative Technologies
International Journal of Multidisciplinary Studies and Innovative Technologies
Kent Akademisi
Kent Akademisi
Sağlık ve Sosyal Refah Araştırmaları Dergisi
Sağlık ve Sosyal Refah Araştırmaları Dergisi
The International Journal of Economic and Social Research
The International Journal of Economic and Social Research
Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Publications

Examination of Corporate Reputation Scores, Market Value and Financial Performance with the Perspective of Corporate Brand Sustainability
Authors: Yusuf Ozan Yıldırım , Aypar Uslu
Published: 2023 , Bingol University Journal of Economics and Administrative Sciences
DOI: 10.33399/biibfad.1324268
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 813

1

1

813

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.