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Nurettin Ozan Bakır Assoc. Prof. Dr. MARMARA ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ
Publication 14 Review 8 CrossRef Cited 24 TR Dizin Cited 26
14 Publication
8 Review
24 CrossRef Cited
26 TR Dizin Cited
0000-0002-6854-638X

Research Fields

Marketing Research Methodology Consumer Behaviour Product and Brand Management

Institution

MARMARA ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ

Popular Publications

TÜKETİCİLERİN İLGİLENİM DÜZEYLERİNE GÖRE ALIŞVERİŞ MERKEZLERİNİ TERCİH ETME NEDENLERİ VE SADAKATE ETKİSİ
Authors: F. Arslan , N. Bakır
Published: 2015 , Marmara University Journal of Economic and Administrative Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 4067

0

1

4067

PAZARLAMA ALANINDA YAPILAN DOKTORA TEZLERİNİN KATEGORİK OLARAK DEĞERLENDİRİLMESİ (1994 - 2012)
Authors: Nurettin Bakır
Published: 2014 , Oneri
DOI: -
CITED 14 FAVORITE 1 TOTAL DOWNLOAD COUNT 6655

14

1

6655

TÜKETİCİLERİN ALIŞVERİŞ MERKEZİ TERCİH ETME UNSURLARININ İLİŞKİYİ SÜRDÜRME İSTEKLERİNE VE SADAKATE ETKİSİ: CAPACITY VE CAROUSEL ALIŞVERİŞ MERKEZİ ÖRNEKLERİ
Authors: N. Ozan Bakır
Published: 2019 , Beykoz Akademi Dergisi
DOI: 10.14514/BYK.m.26515393.2019.7/1.36-61
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 2441

2

1

2441

SANAYİ VE HİZMET SEKTÖRÜNDE FAALİYET GÖSTEREN KOBİ’LERİN İÇ PAZARDAKİ PAZARLAMA SORUNLARININ İNCELENMESİ VE KEŞİFSEL BİR ARAŞTIRMA
Authors: Nurettin Ozan Bakır , Gözde Koncuk
Published: 2020 , Journal of Business Economics and Management Research
DOI: 10.33416/baybem.646252
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 2289

2

1

2289

THE EFFECT OF USER EXPERIENCE ON CUSTOMER E-SATISFACTION AND CUSTOMER E-LOYALTY IN E-COMMERCE: A RESEARCH ON FOOTWEAR INDUSTRY
Authors: Nurettin Ozan Bakır , Ali Emre Bekereci
Published: 2020 , Journal of Research in Business
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2085

0

1

2085

Publications

The Mediating Role of Anthropomorphism in the Effect of Smart Assistant Customer Experience on Reuse Intention: The ChatGPT Example
Authors: Serap Battal , Nurettin Ozan Bakır
Published: 2025 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1830069
FAVORITE 1 TOTAL DOWNLOAD COUNT 251

1

251

THE EFFECT OF SERVİCESCAPE ON CUSTOMER CİTİZENSHİP BEHAVİOR: THE MEDİATİNG ROLE OF CUSTOMER ENGAGEMENT
Authors: Nurettin Ozan Bakır , Gülşah Gençer Çelik , Erkan Taşkıran , Gökten Öngel
Published: 2024 , Akademik Hassasiyetler
DOI: 10.58884/akademik-hassasiyetler.1435284
FAVORITE 1 TOTAL DOWNLOAD COUNT 591

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591

The Effect of Brand Love and Brand Reputation on the Dimensions of Brand Experience in Luxury Goods Category
Authors: Deniz Serbest , Nurettin Ozan Bakır
Published: 2023 , Turkish Journal of Marketing Research
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 955

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955

The Effect of Experiential Marketing On Customer Satisfaction Index: A Research On IKEA
Authors: Yusuf Ozan Yıldırım , Nurettin Ozan Bakır
Published: 2022 , Turkish Journal of Marketing Research
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 279

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279

The Effect of Dimensions of Brand Experience on Dimensions of Purchasing Cosmetic Products: A Comparison of Flormar and Mac Brands
Authors: Gözde Sula Averbek , Nurettin Ozan Bakır
Published: 2022 , Aurum Journal of Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1271

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1271

THE IMPACT OF CONSUMERS’ UTILITARIAN AND HEDONIC SHOPPING VALUE ON PERCEIVED BENEFIT AND RISK IN ONLINE SHOPPING: A STUDY ON TRENDYOL AND ZARA CONSUMERS
Authors: Ebru Tanrıkulu , Nurettin Ozan Bakır
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.812174
FAVORITE 1 TOTAL DOWNLOAD COUNT 2447

1

2447

Özel Markalarda Algılanan Risk Boyutlarının Satın Alma Niyetine Etkisi: Özel Marka İmajının Aracılık Rolü
Authors: Nurettin Ozan Bakır , Emil Agharzayev
Published: 2021 , Yönetim Bilimleri Dergisi
DOI: 10.35408/comuybd.706779
FAVORITE 1 TOTAL DOWNLOAD COUNT 1412

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1412

THE EFFECT OF BRAND REPUTATION ON WILLINGNESS TO PAY: THE MEDIATING ROLE OF BRAND LOVE AND A RESEARCH ON NIKE BRAND
Authors: Nurettin Ozan Bakır , Gunay Safarzade
Published: 2020 , Aurum Journal of Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1731

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1731

THE EFFECT OF USER EXPERIENCE ON CUSTOMER E-SATISFACTION AND CUSTOMER E-LOYALTY IN E-COMMERCE: A RESEARCH ON FOOTWEAR INDUSTRY
Authors: Nurettin Ozan Bakır , Ali Emre Bekereci
Published: 2020 , Journal of Research in Business
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2085

1

2085

SANAYİ VE HİZMET SEKTÖRÜNDE FAALİYET GÖSTEREN KOBİ’LERİN İÇ PAZARDAKİ PAZARLAMA SORUNLARININ İNCELENMESİ VE KEŞİFSEL BİR ARAŞTIRMA
Authors: Nurettin Ozan Bakır , Gözde Koncuk
Published: 2020 , Journal of Business Economics and Management Research
DOI: 10.33416/baybem.646252
FAVORITE 1 TOTAL DOWNLOAD COUNT 2289

1

2289

TÜKETİCİLERİN ALIŞVERİŞ MERKEZİ TERCİH ETME UNSURLARININ İLİŞKİYİ SÜRDÜRME İSTEKLERİNE VE SADAKATE ETKİSİ: CAPACITY VE CAROUSEL ALIŞVERİŞ MERKEZİ ÖRNEKLERİ
Authors: N. Ozan Bakır
Published: 2019 , Beykoz Akademi Dergisi
DOI: 10.14514/BYK.m.26515393.2019.7/1.36-61
FAVORITE 1 TOTAL DOWNLOAD COUNT 2441

1

2441

TÜKETİCİLERİN İLGİLENİM DÜZEYLERİNE GÖRE ALIŞVERİŞ MERKEZLERİNİ TERCİH ETME NEDENLERİ VE SADAKATE ETKİSİ
Authors: F. Arslan , N. Bakır
Published: 2015 , Marmara University Journal of Economic and Administrative Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 4067

1

4067

PAZARLAMA ALANINDA YAPILAN DOKTORA TEZLERİNİN KATEGORİK OLARAK DEĞERLENDİRİLMESİ (1994 - 2012)
Authors: Nurettin Bakır
Published: 2014 , Oneri
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 6655

1

6655

TÜKETİCİLERİN ALIŞVERİŞ MERKEZLERİNİ TERCİH ETME NEDENLERİ ve SADAKATE ETKİSİ ÜZERİNE BİR ARAŞTIRMA
Authors: Müge Arslan, N. Ozan Bakır
Published: 2009 , Oneri
DOI: 10.14783/maruoneri.696102
FAVORITE 1 TOTAL DOWNLOAD COUNT 1102

1

1102

Articles published in
Akademik Hassasiyetler
Akademik Hassasiyetler
Aurum Journal of Social Sciences
Aurum Journal of Social Sciences
Beykoz Akademi Dergisi
Beykoz Akademi Dergisi
Journal of Business Economics and Management Research
Journal of Business Economics and Management Research
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Journal of Research in Business
Journal of Research in Business
Marmara University Journal of Economic and Administrative Sciences
Marmara University Journal of Economic and Administrative Sciences
Oneri
Oneri
Turkish Journal of Marketing Research
Turkish Journal of Marketing Research
Yönetim Bilimleri Dergisi
Yönetim Bilimleri Dergisi
Editorship
Journal of Research in Business
Journal of Research in Business
Technical Editor , Section Editor , Layout Editor , Copyeditor

Reviews

Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Journal of Business Economics and Management Research
Journal of Business Economics and Management Research
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
Yönetim Bilimleri Dergisi
Yönetim Bilimleri Dergisi
GSU Managerial and Social Sciences Letters
GSU Managerial and Social Sciences Letters

Publications

THE IMPACT OF CONSUMERS’ UTILITARIAN AND HEDONIC SHOPPING VALUE ON PERCEIVED BENEFIT AND RISK IN ONLINE SHOPPING: A STUDY ON TRENDYOL AND ZARA CONSUMERS
Authors: Ebru Tanrıkulu , Nurettin Ozan Bakır
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.812174
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 2447

5

1

2447

SANAYİ VE HİZMET SEKTÖRÜNDE FAALİYET GÖSTEREN KOBİ’LERİN İÇ PAZARDAKİ PAZARLAMA SORUNLARININ İNCELENMESİ VE KEŞİFSEL BİR ARAŞTIRMA
Authors: Nurettin Ozan Bakır , Gözde Koncuk
Published: 2020 , Journal of Business Economics and Management Research
DOI: 10.33416/baybem.646252
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 2289

2

1

2289

TÜKETİCİLERİN ALIŞVERİŞ MERKEZİ TERCİH ETME UNSURLARININ İLİŞKİYİ SÜRDÜRME İSTEKLERİNE VE SADAKATE ETKİSİ: CAPACITY VE CAROUSEL ALIŞVERİŞ MERKEZİ ÖRNEKLERİ
Authors: N. Ozan Bakır
Published: 2019 , Beykoz Akademi Dergisi
DOI: 10.14514/BYK.m.26515393.2019.7/1.36-61
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 2441

2

1

2441

PAZARLAMA ALANINDA YAPILAN DOKTORA TEZLERİNİN KATEGORİK OLARAK DEĞERLENDİRİLMESİ (1994 - 2012)
Authors: Nurettin Bakır
Published: 2014 , Oneri
DOI: -
CITED 14 FAVORITE 1 TOTAL DOWNLOAD COUNT 6655

14

1

6655

TÜKETİCİLERİN ALIŞVERİŞ MERKEZLERİNİ TERCİH ETME NEDENLERİ ve SADAKATE ETKİSİ ÜZERİNE BİR ARAŞTIRMA
Authors: Müge Arslan, N. Ozan Bakır
Published: 2009 , Oneri
DOI: 10.14783/maruoneri.696102
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1102

1

1

1102

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