F. Müge Arslan profile image
F. Müge Arslan Prof. Dr. Marmara University
Publication 19 Review 5 CrossRef Cited 66 TR Dizin Cited 12
19 Publication
5 Review
66 CrossRef Cited
12 TR Dizin Cited
0000-0003-1665-348X

Research Fields

Industrial Marketing Marketing Research Methodology Consumer Behaviour Product and Brand Management

Institution

Marmara University

Popular Publications

Spor Ayakkabısı Satınalma ve Kullanım Amaçlarına İlişkin Pazar Bölümlerinin Oluşturulması: Üniversite Öğrencileri Üzerine Bir Araştırma
Authors: Müge Arslan
Published: 2014 , Marmara University Journal of Economic and Administrative Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2958

0

1

2958

TÜKETİCİLERİN İLGİLENİM DÜZEYLERİNE GÖRE ALIŞVERİŞ MERKEZLERİNİ TERCİH ETME NEDENLERİ VE SADAKATE ETKİSİ
Authors: F. Arslan , N. Bakır
Published: 2015 , Marmara University Journal of Economic and Administrative Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3828

0

1

3828

POPÜLER TÜRK DİZİLERİNDEKİ BAŞROL ERKEK OYUNCULARIN MARKA DENKLİĞİ BOYUTLARININ KARŞILAŞTIRILMASI VE TÜKETİCİNİN SATIN ALMA NİYETİNE ETKİLERİ: ÜNİVERSİTE ÖĞRENCİLERİ ÜZERİNE BİR ARAŞTIRMA
Authors: Oylum Korkut Altuna , F. Müge Arslan
Published: 2015 , Marmara University Journal of Economic and Administrative Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2449

0

1

2449

EXAMINING THE EFFECT OF BRAND EXPERIENCE ON CONSUMER SATISFACTION, BRAND TRUST AND BRAND LOYALTY
Authors: İ. Başer, İ. Cintamür , F. Arslan
Published: 2016 , Marmara University Journal of Economic and Administrative Sciences
DOI: 10.14780/iibd.51125
CITED 15 FAVORITE 1 TOTAL DOWNLOAD COUNT 8266

15

1

8266

THE EFFECTS OF RETAIL SERVICESCAPE ON BRAND IMAGE AND PURCHASE INTENTION: P&B AND H&M EXAMPLE
Authors: Meltem Karakaşoğlu, Fatma Arslan
Published: 2016 , Oneri
DOI: -
CITED 9 FAVORITE 1 TOTAL DOWNLOAD COUNT 4222

9

1

4222

Publications

Dünden Bugüne Pazarlama Literatüründe Ortak Değer Yaratma Kavramı: Bir Bibliyometrik Analiz
Authors: Büşra Bilgiseven , F. Müge Arslan
Published: 2025 , Marmara University Journal of Economic and Administrative Sciences
DOI: 10.14780/muiibd.1533587
FAVORITE 0 TOTAL DOWNLOAD COUNT 33

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33

IMPLICIT THEORIES (MINDSET): A BIBLIOMETRIC ANALYSIS
Authors: Naz Gürpınar , F. Müge Arslan
Published: 2025 , Journal of Research in Business
DOI: 10.54452/jrb.1539567
FAVORITE 0 TOTAL DOWNLOAD COUNT 112

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112

A BIBLIOMETRIC ANALYSIS OF THE LITERATURE ON PRODUCT DESIGN FROM A BUSINESS/MANAGEMENT PERSPECTIVE
Authors: Naz Gürpınar , F. Müge Arslan
Published: 2025 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 271

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271

THE PRESENT AND FUTURE OF SUPPLY CHAIN RESILIENCE: A BIBLIOMETRIC ANALYSIS
Authors: Ramazan Kayhan , F. Müge Arslan
Published: 2024 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1124

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1124

THE ANTECEDENTS OF CUSTOMER EXPERIENCE IN MOBILE BANKING AND THEIR EFFECT ON CUSTOMER EXPERIENCE AND LOYALTY INTENTION
Authors: Özge Subaşı , F. Müge Arslan
Published: 2023 , Journal of Research in Business
DOI: 10.54452/jrb.1201891
FAVORITE 1 TOTAL DOWNLOAD COUNT 1191

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1191

THE EFFECT OF FUTURE ANXIETY AND CONSCIOUSNESS FOR SUSTAINABLE CONSUMPTION ON BRAND ATTITUDE AND PURCHASE INTENTION: ARÇELİK EXAMPLE
Authors: F. Müge Arslan , Makbule Yılmaz
Published: 2021 , Journal of Research in Business
DOI: 10.54452/jrb.1010902
FAVORITE 1 TOTAL DOWNLOAD COUNT 2028

1

2028

THE IMPACT OF BRAND EXPERIENCE ON BRAND IMAGE AND BRAND LOYALTY: THE MEDIATION ROLE OF BRAND IMAGE
Authors: Buket Sekmen , F. Müge Arslan
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.732562
FAVORITE 1 TOTAL DOWNLOAD COUNT 4028

1

4028

Dynamics of Competition in the Marine Aquaculture Industry: A Research on Turkey
Authors: Mustafa Selcuk Uzmanoğlu , Fatma Müge Arslan
Published: 2020 , Acta Aquatica Turcica
DOI: 10.22392/actaquatr.619093
FAVORITE 0 TOTAL DOWNLOAD COUNT 1105

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1105

E-Atmosferin Plansız Satın Alma Davranışı Üzerindeki Etkisinde Alışveriş Keyfinin Aracılık Rolü: Tüketicilerin Atmosfer Duyarlılıklarına Göre Bir Karşılaştıma
Authors: Ece Bayramoğlu, Kübra Tuğçe Özata, Oylum Korkut Altuna , F. Müge Arslan
Published: 2019 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.579157
FAVORITE 1 TOTAL DOWNLOAD COUNT 2159

1

2159

Analyzing Motivational Determinants of Shopping Addiction Tendency
Authors: Özge Kirezli , Fatma Müge Arslan
Published: 2019 , Ege Academic Review
DOI: 10.21121/eab.2019148775
FAVORITE 1 TOTAL DOWNLOAD COUNT 4194

1

4194

Perception of Competition in The Marine Fish Culture Industry: A Research on Turkey
Authors: Mustafa Selçuk Uzmanoğlu , Müge Arslan
Published: 2017 , Aquaculture Studies
DOI: 10.17693/yunusae.vi.331055
FAVORITE 0 TOTAL DOWNLOAD COUNT 401

0

401

Impact of the Number of Scale Points on Data Characteristics and Respondents’ Evaluations: An Experimental Design Approach Using 5-Point and 7-Point Likert-type Scales
Authors: Oylum Korkut Altuna , F.müge Arslan
Published: 2016 , İstanbul Üniversitesi Siyasal Bilgiler Fakültesi Dergisi
DOI: 10.17124/iusiyasal.320009
FAVORITE 0 TOTAL DOWNLOAD COUNT 4402

0

4402

THE EFFECTS OF RETAIL SERVICESCAPE ON BRAND IMAGE AND PURCHASE INTENTION: P&B AND H&M EXAMPLE
Authors: Meltem Karakaşoğlu, Fatma Arslan
Published: 2016 , Oneri
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 4222

1

4222

EXAMINING THE EFFECT OF BRAND EXPERIENCE ON CONSUMER SATISFACTION, BRAND TRUST AND BRAND LOYALTY
Authors: İ. Başer, İ. Cintamür , F. Arslan
Published: 2016 , Marmara University Journal of Economic and Administrative Sciences
DOI: 10.14780/iibd.51125
FAVORITE 1 TOTAL DOWNLOAD COUNT 8266

1

8266

ÜNİVERSİTELERİN PAZARLANMASINDA TUTUNDURMA BOYUTU: KAVRAMSAL BİR İRDELEME
Authors: Aslıhan Yavuzalp Marangoz , F. Müge Arslan
Published: 2015 , Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3962

1

3962

POPÜLER TÜRK DİZİLERİNDEKİ BAŞROL ERKEK OYUNCULARIN MARKA DENKLİĞİ BOYUTLARININ KARŞILAŞTIRILMASI VE TÜKETİCİNİN SATIN ALMA NİYETİNE ETKİLERİ: ÜNİVERSİTE ÖĞRENCİLERİ ÜZERİNE BİR ARAŞTIRMA
Authors: Oylum Korkut Altuna , F. Müge Arslan
Published: 2015 , Marmara University Journal of Economic and Administrative Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2449

1

2449

TÜKETİCİLERİN İLGİLENİM DÜZEYLERİNE GÖRE ALIŞVERİŞ MERKEZLERİNİ TERCİH ETME NEDENLERİ VE SADAKATE ETKİSİ
Authors: F. Arslan , N. Bakır
Published: 2015 , Marmara University Journal of Economic and Administrative Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3828

1

3828

EXPLORING ONLINE CONSUMER ETHICS: DO CONSUMER PERCEPTIONS OF E-ETHICS CHANGE ACCORDING TO CAD PERSONALITIES?
Authors: Oylum Altuna , F. Müge Arslan , Özge Sığırcı, A. Ercan Gegez
Published: 2014 , İstanbul Üniversitesi Siyasal Bilgiler Fakültesi Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 0

0

0

Spor Ayakkabısı Satınalma ve Kullanım Amaçlarına İlişkin Pazar Bölümlerinin Oluşturulması: Üniversite Öğrencileri Üzerine Bir Araştırma
Authors: Müge Arslan
Published: 2014 , Marmara University Journal of Economic and Administrative Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2958

1

2958

Articles published in
Acta Aquatica Turcica
Acta Aquatica Turcica
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Aquaculture Studies
Aquaculture Studies
Ege Academic Review
Ege Academic Review
İstanbul Üniversitesi Siyasal Bilgiler Fakültesi Dergisi
İstanbul Üniversitesi Siyasal Bilgiler Fakültesi Dergisi
Journal of Research in Business
Journal of Research in Business
Marmara University Journal of Economic and Administrative Sciences
Marmara University Journal of Economic and Administrative Sciences
Oneri
Oneri
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
Editorship
Turkish Journal of Earthquake Research
Turkish Journal of Earthquake Research
Section Editor
Editorial Board Memberships
Trends in Business and Economics
Trends in Business and Economics

Reviews

Afyon Kocatepe University Journal of Economics and Administrative Sciences
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Research in Business
Journal of Research in Business
Turkish Review of Communication Studies
Turkish Review of Communication Studies

Publications

THE EFFECT OF FUTURE ANXIETY AND CONSCIOUSNESS FOR SUSTAINABLE CONSUMPTION ON BRAND ATTITUDE AND PURCHASE INTENTION: ARÇELİK EXAMPLE
Authors: F. Müge Arslan , Makbule Yılmaz
Published: 2021 , Journal of Research in Business
DOI: 10.54452/jrb.1010902
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 2028

3

1

2028

THE IMPACT OF BRAND EXPERIENCE ON BRAND IMAGE AND BRAND LOYALTY: THE MEDIATION ROLE OF BRAND IMAGE
Authors: Buket Sekmen , F. Müge Arslan
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.732562
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 4028

6

1

4028

E-Atmosferin Plansız Satın Alma Davranışı Üzerindeki Etkisinde Alışveriş Keyfinin Aracılık Rolü: Tüketicilerin Atmosfer Duyarlılıklarına Göre Bir Karşılaştıma
Authors: Ece Bayramoğlu, Kübra Tuğçe Özata, Oylum Korkut Altuna , F. Müge Arslan
Published: 2019 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.579157
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 2159

6

1

2159

Analyzing Motivational Determinants of Shopping Addiction Tendency
Authors: Özge Kirezli , Fatma Müge Arslan
Published: 2019 , Ege Academic Review
DOI: 10.21121/eab.2019148775
CITED 7 FAVORITE 1 TOTAL DOWNLOAD COUNT 4194

7

1

4194

Impact of the Number of Scale Points on Data Characteristics and Respondents’ Evaluations: An Experimental Design Approach Using 5-Point and 7-Point Likert-type Scales
Authors: Oylum Korkut Altuna , F.müge Arslan
Published: 2016 , İstanbul Üniversitesi Siyasal Bilgiler Fakültesi Dergisi
DOI: 10.17124/iusiyasal.320009
CITED 20 FAVORITE 0 TOTAL DOWNLOAD COUNT 4402

20

0

4402

THE EFFECTS OF RETAIL SERVICESCAPE ON BRAND IMAGE AND PURCHASE INTENTION: P&B AND H&M EXAMPLE
Authors: Meltem Karakaşoğlu, Fatma Arslan
Published: 2016 , Oneri
DOI: -
CITED 9 FAVORITE 1 TOTAL DOWNLOAD COUNT 4222

9

1

4222

EXAMINING THE EFFECT OF BRAND EXPERIENCE ON CONSUMER SATISFACTION, BRAND TRUST AND BRAND LOYALTY
Authors: İ. Başer, İ. Cintamür , F. Arslan
Published: 2016 , Marmara University Journal of Economic and Administrative Sciences
DOI: 10.14780/iibd.51125
CITED 15 FAVORITE 1 TOTAL DOWNLOAD COUNT 8266

15

1

8266

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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