İsmail Gökhan Cintamür profile image
İsmail Gökhan Cintamür Assoc. Prof. İSTANBUL BİLGİ ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ
Publication 5 Review 3 CrossRef Cited 21
5 Publication
3 Review
21 CrossRef Cited

Research Fields

Marketing Consumer Behaviour Statistical Analysis Methods Product and Brand Management Marketing Research Methodology Corporate Branding

Institution

İSTANBUL BİLGİ ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ

Popular Publications

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Revisiting Impulsive Buying: The Role of Transformation Expectations and Status Consumption
DOI: 10.16951/trendbusecon.1628927
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