İsmail Gökhan Cintamür profile image
İsmail Gökhan Cintamür Asst. Prof. Dr. İSTANBUL BİLGİ ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ
Publication 5 Review 3 CrossRef Cited 21
5 Publication
3 Review
21 CrossRef Cited

Research Fields

Corporate Branding Statistical Analysis Methods Marketing Marketing Research Methodology Advertisement Consumer Behaviour Product and Brand Management

Institution

İSTANBUL BİLGİ ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ

Popular Publications

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Revisiting Impulsive Buying: The Role of Transformation Expectations and Status Consumption
DOI: 10.16951/trendbusecon.1628927
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