Aslıhan Yavuzalp Marangoz profile image
Aslıhan Yavuzalp Marangoz Assoc. Prof. TOROS ÜNİVERSİTESİ
Publication 11 Review 11 CrossRef Cited 6 TR Dizin Cited 2
11 Publication
11 Review
6 CrossRef Cited
2 TR Dizin Cited
0000-0002-5119-4330

Research Fields

Marketing Consumer Behaviour Digital Marketing Product and Brand Management

Institution

TOROS ÜNİVERSİTESİ

Popular Publications

THE EFFECT OF BRAND NOSTALGIA ON BRAND TRUST, BRAND ATTACHMENT AND PURCHASE INTENTION: A RESEARCH ON CARBONATED BEVERAGE INDUSTRY
Authors: Aslıhan Yavuzalp Marangoz , Esra Öztürk
Published: 2023 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.1218975
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1269

0

2

1269

The Moderating Effect of Brand Love on the Relationshıp Between Brand Authenticity and Brand Loyalty
Authors: Aslıhan Yavuzalp Marangoz , Ahmet Özgür Aydın
Published: 2021 ,
DOI: 10.15659/ppad.14.2.254
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 2271

0

2

2271

Tüketici Araştırmalarında Yeni Bir Alan Olarak Nöropazarlama
Authors: Aslıhan Yavuzalp Marangoz , Yağmur Aydın
Published: 2018 , Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3615

0

1

3615

HOW DO INTERNAL MARKETING ACTIVITIES AFFECT ORGANIZATIONAL COMMITMENT? THE MEDIATING ROLE OF JOB SATISFACTION
Authors: Metin Ocak , Aslıhan Yavuzalp Marangoz
Published: 2019 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.542453
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2235

0

1

2235

THE IMPACT OF CONSUMERS’ INDIVIDUAL CULTURAL VALUES ON BRAND PERSONALITY PERCEPTION: A RESEARCH ON A SHOPPING MALL
Authors: Sena Tekeli , Aslıhan Yavuzalp Marangoz
Published: 2020 , Afyon Kocatepe University Journal of Economics and Administrative Sciences
DOI: 10.33707/akuiibfd.775429
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1270

0

1

1270

Publications

A Study on the Relationship Between Brand Value and Firm Value: The Case of Turkey
Authors: Ecem Arık , Aslıhan Yavuzalp Marangoz
Published: 2025 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.1588622
FAVORITE 0 TOTAL DOWNLOAD COUNT 1201

0

1201

The Effect of Risk Perception on Consumer Behavior in Crisis Times: Earthquake Sample
Authors: Nuray Eser , Aslıhan Yavuzalp Marangoz
Published: 2024 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1325326
FAVORITE 1 TOTAL DOWNLOAD COUNT 1401

1

1401

THE RELATIONSHIP OF CONSUMER MOBILE SELF EFFICACY AND ONLINE CONSUMER REVIEWS WITH ONLINE PURCHASE INTENTION
Authors: Kevser Ezgi Kaynar , Aslıhan Yavuzalp Marangoz
Published: 2023 , Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.53443/anadoluibfd.1275956
FAVORITE 1 TOTAL DOWNLOAD COUNT 725

1

725

THE EFFECT OF BRAND NOSTALGIA ON BRAND TRUST, BRAND ATTACHMENT AND PURCHASE INTENTION: A RESEARCH ON CARBONATED BEVERAGE INDUSTRY
Authors: Aslıhan Yavuzalp Marangoz , Esra Öztürk
Published: 2023 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.1218975
FAVORITE 2 TOTAL DOWNLOAD COUNT 1269

2

1269

Metaverse and Consumers in the Context of the Technology Acceptance Model
Authors: Nuray Eser , Aslıhan Yavuzalp Marangoz
Published: 2023 , Journal of Information Technologies
DOI: 10.17671/gazibtd.1271769
FAVORITE 1 TOTAL DOWNLOAD COUNT 2349

1

2349

The Moderating Effect of Brand Love on the Relationshıp Between Brand Authenticity and Brand Loyalty
Authors: Aslıhan Yavuzalp Marangoz , Ahmet Özgür Aydın
Published: 2021 ,
DOI: 10.15659/ppad.14.2.254
FAVORITE 2 TOTAL DOWNLOAD COUNT 2271

2

2271

THE IMPACT OF CONSUMERS’ INDIVIDUAL CULTURAL VALUES ON BRAND PERSONALITY PERCEPTION: A RESEARCH ON A SHOPPING MALL
Authors: Sena Tekeli , Aslıhan Yavuzalp Marangoz
Published: 2020 , Afyon Kocatepe University Journal of Economics and Administrative Sciences
DOI: 10.33707/akuiibfd.775429
FAVORITE 1 TOTAL DOWNLOAD COUNT 1270

1

1270

HOW DO INTERNAL MARKETING ACTIVITIES AFFECT ORGANIZATIONAL COMMITMENT? THE MEDIATING ROLE OF JOB SATISFACTION
Authors: Metin Ocak , Aslıhan Yavuzalp Marangoz
Published: 2019 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.542453
FAVORITE 1 TOTAL DOWNLOAD COUNT 2235

1

2235

Tüketici Araştırmalarında Yeni Bir Alan Olarak Nöropazarlama
Authors: Aslıhan Yavuzalp Marangoz , Yağmur Aydın
Published: 2018 , Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3615

1

3615

Sosyal Pazarlama Kavramı Ve Sosyal Pazarlamada Sosyal Medya Kullanımı: Sağlık Kampanyaları Uygulamaları
Authors: Özgür Uğur Arıkan , Aslıhan Yavuzalp Marangoz
Published: 2018 , Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2691

1

2691

ÜNİVERSİTELERİN PAZARLANMASINDA TUTUNDURMA BOYUTU: KAVRAMSAL BİR İRDELEME
Authors: Aslıhan Yavuzalp Marangoz , F. Müge Arslan
Published: 2015 , Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 4229

1

4229

Articles published in
Alanya Academic Review
Alanya Academic Review
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Firat University Journal of Social Sciences
Firat University Journal of Social Sciences
Journal of Information Technologies
Journal of Information Technologies
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Afyon Kocatepe University Journal of Economics and Administrative Sciences
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
Editorship
Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
Section Editor
Uluslararası Davranış, Sürdürülebilirlik ve Yönetim Dergisi
Uluslararası Davranış, Sürdürülebilirlik ve Yönetim Dergisi
Section Editor
Editorial Board Memberships
Uluslararası Davranış, Sürdürülebilirlik ve Yönetim Dergisi
Uluslararası Davranış, Sürdürülebilirlik ve Yönetim Dergisi

Reviews

Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
Duzce University Journal of Social Sciences
Duzce University Journal of Social Sciences
İşletme ve İktisat Çalışmaları Dergisi
İşletme ve İktisat Çalışmaları Dergisi
International Journal of Business and Economic Studies
International Journal of Business and Economic Studies
International Journal of Economics Business and Politics
International Journal of Economics Business and Politics
Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
Uluslararası Davranış, Sürdürülebilirlik ve Yönetim Dergisi
Uluslararası Davranış, Sürdürülebilirlik ve Yönetim Dergisi
Uluslararası İktisadi ve İdari Bilimler Dergisi
Uluslararası İktisadi ve İdari Bilimler Dergisi

Publications

The Effect of Risk Perception on Consumer Behavior in Crisis Times: Earthquake Sample
Authors: Nuray Eser , Aslıhan Yavuzalp Marangoz
Published: 2024 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1325326
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1401

2

1

1401

THE RELATIONSHIP OF CONSUMER MOBILE SELF EFFICACY AND ONLINE CONSUMER REVIEWS WITH ONLINE PURCHASE INTENTION
Authors: Kevser Ezgi Kaynar , Aslıhan Yavuzalp Marangoz
Published: 2023 , Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.53443/anadoluibfd.1275956
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 725

2

1

725

Metaverse and Consumers in the Context of the Technology Acceptance Model
Authors: Nuray Eser , Aslıhan Yavuzalp Marangoz
Published: 2023 , Journal of Information Technologies
DOI: 10.17671/gazibtd.1271769
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 2349

2

1

2349

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.