Aslıhan Yavuzalp Marangoz profile image
Aslıhan Yavuzalp Marangoz Assoc. Prof. TOROS ÜNİVERSİTESİ
Publication 10 Review 7 CrossRef Cited 3 TR Dizin Cited 1
10 Publication
7 Review
3 CrossRef Cited
1 TR Dizin Cited
0000-0002-5119-4330

Research Fields

Marketing Digital Marketing Consumer Behaviour Product and Brand Management

Institution

TOROS ÜNİVERSİTESİ

Popular Publications

THE EFFECT OF BRAND NOSTALGIA ON BRAND TRUST, BRAND ATTACHMENT AND PURCHASE INTENTION: A RESEARCH ON CARBONATED BEVERAGE INDUSTRY
Authors: Aslıhan Yavuzalp Marangoz , Esra Öztürk
Published: 2023 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.1218975
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 692

0

2

692

Sosyal Pazarlama Kavramı Ve Sosyal Pazarlamada Sosyal Medya Kullanımı: Sağlık Kampanyaları Uygulamaları
Authors: Özgür Uğur Arıkan , Aslıhan Yavuzalp Marangoz
Published: 2018 , Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2231

0

1

2231

Tüketici Araştırmalarında Yeni Bir Alan Olarak Nöropazarlama
Authors: Aslıhan Yavuzalp Marangoz , Yağmur Aydın
Published: 2018 , Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3074

0

1

3074

HOW DO INTERNAL MARKETING ACTIVITIES AFFECT ORGANIZATIONAL COMMITMENT? THE MEDIATING ROLE OF JOB SATISFACTION
Authors: Metin Ocak , Aslıhan Yavuzalp Marangoz
Published: 2019 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.542453
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1767

0

1

1767

THE IMPACT OF CONSUMERS’ INDIVIDUAL CULTURAL VALUES ON BRAND PERSONALITY PERCEPTION: A RESEARCH ON A SHOPPING MALL
Authors: Sena Tekeli , Aslıhan Yavuzalp Marangoz
Published: 2020 , Afyon Kocatepe University Journal of Economics and Administrative Sciences
DOI: 10.33707/akuiibfd.775429
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 745

0

1

745

Publications

The Effect of Risk Perception on Consumer Behavior in Crisis Times: Earthquake Sample
Authors: Nuray Eser , Aslıhan Yavuzalp Marangoz
Published: 2024 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1325326
FAVORITE 1 TOTAL DOWNLOAD COUNT 648

1

648

THE RELATIONSHIP OF CONSUMER MOBILE SELF EFFICACY AND ONLINE CONSUMER REVIEWS WITH ONLINE PURCHASE INTENTION
Authors: Kevser Ezgi Kaynar , Aslıhan Yavuzalp Marangoz
Published: 2023 , Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.53443/anadoluibfd.1275956
FAVORITE 1 TOTAL DOWNLOAD COUNT 334

1

334

THE EFFECT OF BRAND NOSTALGIA ON BRAND TRUST, BRAND ATTACHMENT AND PURCHASE INTENTION: A RESEARCH ON CARBONATED BEVERAGE INDUSTRY
Authors: Aslıhan Yavuzalp Marangoz , Esra Öztürk
Published: 2023 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.1218975
FAVORITE 2 TOTAL DOWNLOAD COUNT 692

2

692

Metaverse and Consumers in the Context of the Technology Acceptance Model
Authors: Nuray Eser , Aslıhan Yavuzalp Marangoz
Published: 2023 , Journal of Information Technologies
DOI: 10.17671/gazibtd.1271769
FAVORITE 1 TOTAL DOWNLOAD COUNT 1168

1

1168

The Moderating Effect of Brand Love on the Relationshıp Between Brand Authenticity and Brand Loyalty
Authors: Aslıhan Yavuzalp Marangoz , Ahmet Özgür Aydın
Published: 2021 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: 10.15659/ppad.14.2.254
FAVORITE 1 TOTAL DOWNLOAD COUNT 1400

1

1400

THE IMPACT OF CONSUMERS’ INDIVIDUAL CULTURAL VALUES ON BRAND PERSONALITY PERCEPTION: A RESEARCH ON A SHOPPING MALL
Authors: Sena Tekeli , Aslıhan Yavuzalp Marangoz
Published: 2020 , Afyon Kocatepe University Journal of Economics and Administrative Sciences
DOI: 10.33707/akuiibfd.775429
FAVORITE 1 TOTAL DOWNLOAD COUNT 745

1

745

HOW DO INTERNAL MARKETING ACTIVITIES AFFECT ORGANIZATIONAL COMMITMENT? THE MEDIATING ROLE OF JOB SATISFACTION
Authors: Metin Ocak , Aslıhan Yavuzalp Marangoz
Published: 2019 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.542453
FAVORITE 1 TOTAL DOWNLOAD COUNT 1767

1

1767

Tüketici Araştırmalarında Yeni Bir Alan Olarak Nöropazarlama
Authors: Aslıhan Yavuzalp Marangoz , Yağmur Aydın
Published: 2018 , Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3074

1

3074

Sosyal Pazarlama Kavramı Ve Sosyal Pazarlamada Sosyal Medya Kullanımı: Sağlık Kampanyaları Uygulamaları
Authors: Özgür Uğur Arıkan , Aslıhan Yavuzalp Marangoz
Published: 2018 , Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2231

1

2231

ÜNİVERSİTELERİN PAZARLANMASINDA TUTUNDURMA BOYUTU: KAVRAMSAL BİR İRDELEME
Authors: Aslıhan Yavuzalp Marangoz , F. Müge Arslan
Published: 2015 , Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3898

1

3898

Articles published in
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Alanya Academic Review
Alanya Academic Review
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
Journal of Information Technologies
Journal of Information Technologies
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
Editorship
Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
Section Editor
Uluslararası Davranış, Sürdürülebilirlik ve Yönetim Dergisi
Uluslararası Davranış, Sürdürülebilirlik ve Yönetim Dergisi
Section Editor
Editorial Board Memberships
Uluslararası Davranış, Sürdürülebilirlik ve Yönetim Dergisi
Uluslararası Davranış, Sürdürülebilirlik ve Yönetim Dergisi

Reviews

Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
Duzce University Journal of Social Sciences
Duzce University Journal of Social Sciences
İşletme ve İktisat Çalışmaları Dergisi
İşletme ve İktisat Çalışmaları Dergisi
Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
Uluslararası Davranış, Sürdürülebilirlik ve Yönetim Dergisi
Uluslararası Davranış, Sürdürülebilirlik ve Yönetim Dergisi

Publications

The Effect of Risk Perception on Consumer Behavior in Crisis Times: Earthquake Sample
Authors: Nuray Eser , Aslıhan Yavuzalp Marangoz
Published: 2024 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1325326
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 648

1

1

648

THE RELATIONSHIP OF CONSUMER MOBILE SELF EFFICACY AND ONLINE CONSUMER REVIEWS WITH ONLINE PURCHASE INTENTION
Authors: Kevser Ezgi Kaynar , Aslıhan Yavuzalp Marangoz
Published: 2023 , Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.53443/anadoluibfd.1275956
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 334

1

1

334

Metaverse and Consumers in the Context of the Technology Acceptance Model
Authors: Nuray Eser , Aslıhan Yavuzalp Marangoz
Published: 2023 , Journal of Information Technologies
DOI: 10.17671/gazibtd.1271769
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1168

1

1

1168

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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