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Serap Battal Doctoral MARMARA ÜNİVERSİTESİ
Publication 1 Review 0
1 Publication
0 Review
0009-0004-6832-7867

Research Fields

Digital Marketing Marketing Research Methodology Consumer Behaviour

Institution

MARMARA ÜNİVERSİTESİ

Popular Publications

The Mediating Role of Anthropomorphism in the Effect of Smart Assistant Customer Experience on Reuse Intention: The ChatGPT Example
Authors: Serap Battal , Nurettin Ozan Bakır
Published: 2025 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1830069
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 7

0

1

7

Publications

The Mediating Role of Anthropomorphism in the Effect of Smart Assistant Customer Experience on Reuse Intention: The ChatGPT Example
Authors: Serap Battal , Nurettin Ozan Bakır
Published: 2025 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1830069
FAVORITE 1 TOTAL DOWNLOAD COUNT 7

1

7

Articles published in
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
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