Burçin Kaplan profile image
Burçin Kaplan Dr. İSTANBUL AYDIN ÜNİVERSİTESİ
Publication 12 Review 14 CrossRef Cited 8 TR Dizin Cited 34
12 Publication
14 Review
8 CrossRef Cited
34 TR Dizin Cited
0000-0003-4967-8405

Research Fields

Marketing

Institution

İSTANBUL AYDIN ÜNİVERSİTESİ

Popular Publications

THE TRANSFORMATIVE EFFECT OF COGNITIVE BIASES AND THE DIGITALIZATION PROCESS ON FIRM PERFORMANCE
Authors: Süleyman Billor , Burçin Kaplan
Published: 2025 , The Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1622581
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 952

1

2

952

Rekabet Avantajı Açısından Tedarik Zinciri Dayanıklılığı, Tedarik Zinciri Bütünleşmesi ve Yeşil Pazarlama Yönelimi İlişkileri Üzerine Bir Araştırma
Authors: Çınar Garip , Serdar Pirtini , Burçin Kaplan
Published: 2021 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.681090
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 3678

4

2

3678

Branding and Yemeni Organizations’ Willingness to Pay a Price Premium for Audit Services
Authors: Marwan Ghaleb , Burçin Kaplan
Published: 2020 , Istanbul Management Journal
DOI: 10.26650/imj.2020.88.0005
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1427

0

1

1427

ANALYZING THE EFFECTS OF BRAND EQUITY ON INVESTOR BEHAVIOR AND COMPOSITION OF FINANCIAL PORTFOLIO
Authors: Solomon Gyeabour, Burçin Kaplan
Published: 2020 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1450

0

1

1450

MANAGING THE RELATIONSHIP BETWEEN E-CRM, ONLINE CUSTOMER SATISFACTION AND LOYALTY IN DIGITAL B2C MARKETS: THE CASE OF TURKISH FASHION COMPANIES
Authors: Ashinyi Ateghang Nicoline , Burçin Kaplan
Published: 2020 , Academic Review of Humanities and Social Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1645

0

1

1645

Publications

CONSUMER TRUST DURING BRAND CRISES: INFLUENCER VS. BRAND SPOKESPERSON
Authors: Hafsah Bilal, Sendi Çağlıyor , Burçin Kaplan
Published: 2026 , PressAcademia Procedia
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 61

1

61

THE TRANSFORMATIVE EFFECT OF COGNITIVE BIASES AND THE DIGITALIZATION PROCESS ON FIRM PERFORMANCE
Authors: Süleyman Billor , Burçin Kaplan
Published: 2025 , The Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1622581
FAVORITE 2 TOTAL DOWNLOAD COUNT 952

2

952

Pazarlama Etiği Hakkında Tüketici Algısına İlişkin Bir Değerlendirme
Authors: Nneka Chioma Emennaa , Burçin Kaplan
Published: 2021 , Malatya Turgut Özal Üniversitesi İşletme ve Yönetim Bilimleri Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2049

1

2049

Rekabet Avantajı Açısından Tedarik Zinciri Dayanıklılığı, Tedarik Zinciri Bütünleşmesi ve Yeşil Pazarlama Yönelimi İlişkileri Üzerine Bir Araştırma
Authors: Çınar Garip , Serdar Pirtini , Burçin Kaplan
Published: 2021 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.681090
FAVORITE 2 TOTAL DOWNLOAD COUNT 3678

2

3678

MANAGING THE RELATIONSHIP BETWEEN E-CRM, ONLINE CUSTOMER SATISFACTION AND LOYALTY IN DIGITAL B2C MARKETS: THE CASE OF TURKISH FASHION COMPANIES
Authors: Ashinyi Ateghang Nicoline , Burçin Kaplan
Published: 2020 , Academic Review of Humanities and Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1645

1

1645

ANALYZING THE EFFECTS OF BRAND EQUITY ON INVESTOR BEHAVIOR AND COMPOSITION OF FINANCIAL PORTFOLIO
Authors: Solomon Gyeabour, Burçin Kaplan
Published: 2020 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1450

1

1450

Branding and Yemeni Organizations’ Willingness to Pay a Price Premium for Audit Services
Authors: Marwan Ghaleb , Burçin Kaplan
Published: 2020 , Istanbul Management Journal
DOI: 10.26650/imj.2020.88.0005
FAVORITE 1 TOTAL DOWNLOAD COUNT 1427

1

1427

BRAND CHARACTERISTICS’ EFFECTS ON YEMENI COMPANIES’ WILLINGNESS TO PAY (WTP) A PRICE PREMIUM FOR AUDIT SERVICES
Authors: Marwan Ghaleb , Burçin Kaplan
Published: 2019 , IJASOS- International E-journal of Advances in Social Sciences
DOI: 10.18769/ijasos.592668
FAVORITE 1 TOTAL DOWNLOAD COUNT 2868

1

2868

MOBİL UYGULAMA KULLANIMININ BENİMSENMESİ: TEKNOLOJİ KABUL MODELİ İLE BİR ÇALIŞMA
Authors: Süleyman Can Yıldırır , Burçin Kaplan
Published: 2019 , Kafkas University Journal of Economics and Administrative Sciences Faculty
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 19429

1

19429

A Field Study on Determining the Differences Between Internal Entrepreneurship phenomenon by Demographic Characteristics of Private Sector Employees
Authors: Özlem Uludağ , Burçin Kaplan
Published: 2019 , Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
DOI: 10.31006/gipad.479585
FAVORITE 0 TOTAL DOWNLOAD COUNT 855

0

855

The Power of Instagram Brand Communities: An Overview About Cosmetic Brands On Instagram
Authors: Oumaima Ramle, Burçin Kaplan
Published: 2019 , Florya Chronicles of Political Economy
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1984

0

1984

TALENT MANAGEMENT: AN APPLICATION IN BANKING SECTOR IN TURKEY
Authors: Melis Kaytaz Yiğit, Burcin Kaplan
Published: 2016 , Journal of Management Marketing and Logistics
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 4914

0

4914

Articles published in
Academic Review of Humanities and Social Sciences
Academic Review of Humanities and Social Sciences
Florya Chronicles of Political Economy
Florya Chronicles of Political Economy
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
IJASOS- International E-journal of Advances in Social Sciences
IJASOS- International E-journal of Advances in Social Sciences
Istanbul Management Journal
Istanbul Management Journal
Journal of Management Marketing and Logistics
Journal of Management Marketing and Logistics
Kafkas University Journal of Economics and Administrative Sciences Faculty
Kafkas University Journal of Economics and Administrative Sciences Faculty
Malatya Turgut Özal Üniversitesi İşletme ve Yönetim Bilimleri Dergisi
Malatya Turgut Özal Üniversitesi İşletme ve Yönetim Bilimleri Dergisi
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
PressAcademia Procedia
PressAcademia Procedia
The Turkish Online Journal of Design Art and Communication
The Turkish Online Journal of Design Art and Communication

Reviews

Academic Review of Economics and Administrative Sciences
Academic Review of Economics and Administrative Sciences
Academic Review of Humanities and Social Sciences
Academic Review of Humanities and Social Sciences
Bulletin of Economic Theory and Analysis
Bulletin of Economic Theory and Analysis
Dogus University Journal
Dogus University Journal
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
Journal of Research in Business
Journal of Research in Business
Optimum Journal of Economics and Management Sciences
Optimum Journal of Economics and Management Sciences
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
Research of Financial Economic and Social Studies
Research of Financial Economic and Social Studies
The International New Issues in Social Sciences
The International New Issues in Social Sciences
The Journal of Cognitive Systems
The Journal of Cognitive Systems
Turkish Journal of Entrepreneurship
Turkish Journal of Entrepreneurship

Publications

THE TRANSFORMATIVE EFFECT OF COGNITIVE BIASES AND THE DIGITALIZATION PROCESS ON FIRM PERFORMANCE
Authors: Süleyman Billor , Burçin Kaplan
Published: 2025 , The Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1622581
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 952

1

2

952

Rekabet Avantajı Açısından Tedarik Zinciri Dayanıklılığı, Tedarik Zinciri Bütünleşmesi ve Yeşil Pazarlama Yönelimi İlişkileri Üzerine Bir Araştırma
Authors: Çınar Garip , Serdar Pirtini , Burçin Kaplan
Published: 2021 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.681090
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 3678

4

2

3678

BRAND CHARACTERISTICS’ EFFECTS ON YEMENI COMPANIES’ WILLINGNESS TO PAY (WTP) A PRICE PREMIUM FOR AUDIT SERVICES
Authors: Marwan Ghaleb , Burçin Kaplan
Published: 2019 , IJASOS- International E-journal of Advances in Social Sciences
DOI: 10.18769/ijasos.592668
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 2868

2

1

2868

A Field Study on Determining the Differences Between Internal Entrepreneurship phenomenon by Demographic Characteristics of Private Sector Employees
Authors: Özlem Uludağ , Burçin Kaplan
Published: 2019 , Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
DOI: 10.31006/gipad.479585
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 855

1

0

855

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.