Sinem Eyice Basev profile image
Sinem Eyice Basev Asst. Prof. Dr. İSTANBUL GELİŞİM ÜNİVERSİTESİ
Publication 10 Review 12 CrossRef Cited 10 TR Dizin Cited 2
10 Publication
12 Review
10 CrossRef Cited
2 TR Dizin Cited
0000-0001-8936-1985

Research Fields

Digital Advertising Advertising Campaigns Advertising Studies Marketing

Institution

İSTANBUL GELİŞİM ÜNİVERSİTESİ

Popular Publications

Yeni Dünya Sistemince Sosyal Medya Pazarlaması: Instagram’dan Organik Ürün Tercihi
Authors: Sinem Eyice Basev
Published: 2021 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.988904
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 1956

0

3

1956

Comparison of Traditional Marketing and Online (Digital) Marketing in the New World Order: The Generation Z Effect
Authors: Sinem Eyice Basev
Published: 2023 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.952731
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 2958

2

2

2958

SEMBOLİK TÜKETİM DAVRANIŞI ve SEMBOLİK TÜKETİM ÜRÜNÜ OLARAK TEK TAŞ YÜZÜK ÜZERİNE BİR ARAŞTIRMA - SYMBOLIC CONSUMPTION BEHAVIOUR AND A RESEARCH ON SOLITAIRE AS A SYMBOLIC CONSUMPTION PRODUCT
Authors: Sinem Eyice , Sezin İlbasmış, Serdar Pirtini
Published: 2014 , Oneri
DOI: -
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 6060

4

2

6060

COVID-19 SÜRECİNİN TÜKETİCİ DAVRANIŞLARINA ETKİSİ VE TÜKETİCİ EĞİLİMLERİNDEKİ YENİLİKLER: BAĞIŞIKLIK GÜÇLENDİRİCİ GIDA TAKVİYELERİ ÖRNEĞİ
Authors: Sinem Eyice Basev
Published: 2022 , Dokuz Eylul University The Journal of Graduate School of Social Sciences
DOI: 10.16953/deusosbil.1079454
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1347

1

2

1347

Game-Based Advertisement: Uludag Lemonade and Lipton Ice Tea Example
Authors: Sinem Eyice Basev
Published: 2022 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.983743
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1673

0

1

1673

Publications

Augmented Reality Advertisements within the Realm of Phygital Marketing: Case Studies of Advertising Examples
Authors: Sinem Eyice Basev
Published: 2024 , International Journal of Management and Administration
DOI: 10.29064/ijma.1436709
FAVORITE 1 TOTAL DOWNLOAD COUNT 960

1

960

The influence of advertisements on social responsibility projects implemented within the scope of sanitation on consumer purchasing behavior: the case of mothers
Authors: Sinem Eyice Basev , Emel Tozlu Öztay
Published: 2023 , International Journal of Social and Educational Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1096

0

1096

Comparison of Traditional Marketing and Online (Digital) Marketing in the New World Order: The Generation Z Effect
Authors: Sinem Eyice Basev
Published: 2023 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.952731
FAVORITE 2 TOTAL DOWNLOAD COUNT 2958

2

2958

Virtual Reality Technology and Changing Ads: The Lipton Case
Authors: Sinem Eyice Basev
Published: 2023 , TRT Akademi
DOI: 10.37679/trta.1206349
FAVORITE 0 TOTAL DOWNLOAD COUNT 1375

0

1375

CRITICAL IMPACT ANALYSIS OF ADVERTISMENTS WITHIN THE FRAMEWORK OF COMMUNICATION RESEARCH: CRITICISM OF THE USE OF MALE FIGURE AS AN OBJECT OF SEXUAL ATTRACTION, THE EXAMPLE OF BISCOLATA STARZ
Authors: Sinem Eyice Basev , Emel Tozlu Öztay
Published: 2022 , Marmara Üniversitesi Kadın ve Toplumsal Cinsiyet Araştırmaları Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1007

0

1007

The Impact of Social Media on Children's Consumption: Instagram Example
Authors: Sinem Eyice Basev
Published: 2022 , OPUS Journal of Society Research
DOI: 10.26466/opusjsr.1077103
FAVORITE 1 TOTAL DOWNLOAD COUNT 2892

1

2892

COVID-19 SÜRECİNİN TÜKETİCİ DAVRANIŞLARINA ETKİSİ VE TÜKETİCİ EĞİLİMLERİNDEKİ YENİLİKLER: BAĞIŞIKLIK GÜÇLENDİRİCİ GIDA TAKVİYELERİ ÖRNEĞİ
Authors: Sinem Eyice Basev
Published: 2022 , Dokuz Eylul University The Journal of Graduate School of Social Sciences
DOI: 10.16953/deusosbil.1079454
FAVORITE 2 TOTAL DOWNLOAD COUNT 1347

2

1347

Game-Based Advertisement: Uludag Lemonade and Lipton Ice Tea Example
Authors: Sinem Eyice Basev
Published: 2022 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.983743
FAVORITE 1 TOTAL DOWNLOAD COUNT 1673

1

1673

Yeni Dünya Sistemince Sosyal Medya Pazarlaması: Instagram’dan Organik Ürün Tercihi
Authors: Sinem Eyice Basev
Published: 2021 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.988904
FAVORITE 3 TOTAL DOWNLOAD COUNT 1956

3

1956

SEMBOLİK TÜKETİM DAVRANIŞI ve SEMBOLİK TÜKETİM ÜRÜNÜ OLARAK TEK TAŞ YÜZÜK ÜZERİNE BİR ARAŞTIRMA - SYMBOLIC CONSUMPTION BEHAVIOUR AND A RESEARCH ON SOLITAIRE AS A SYMBOLIC CONSUMPTION PRODUCT
Authors: Sinem Eyice , Sezin İlbasmış, Serdar Pirtini
Published: 2014 , Oneri
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 6060

2

6060

Articles published in
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Dokuz Eylul University The Journal of Graduate School of Social Sciences
Dokuz Eylul University The Journal of Graduate School of Social Sciences
International Journal of Management and Administration
International Journal of Management and Administration
International Journal of Social and Educational Sciences
International Journal of Social and Educational Sciences
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
Journal of Erciyes Communication
Journal of Erciyes Communication
Marmara Üniversitesi Kadın ve Toplumsal Cinsiyet Araştırmaları Dergisi
Marmara Üniversitesi Kadın ve Toplumsal Cinsiyet Araştırmaları Dergisi
Oneri
Oneri
OPUS Journal of Society Research
OPUS Journal of Society Research
TRT Akademi
TRT Akademi

Reviews

Academic Review of Economics and Administrative Sciences
Academic Review of Economics and Administrative Sciences
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Ardahan University Journal of the Faculty of Economics and Administrative Sciences
Ardahan University Journal of the Faculty of Economics and Administrative Sciences
Erciyes University Journal of Social Sciences Institute
Erciyes University Journal of Social Sciences Institute
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
International Journal of Management and Administration
International Journal of Management and Administration
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Aviation
Journal of Aviation
Turkish Review of Communication Studies
Turkish Review of Communication Studies

Publications

Augmented Reality Advertisements within the Realm of Phygital Marketing: Case Studies of Advertising Examples
Authors: Sinem Eyice Basev
Published: 2024 , International Journal of Management and Administration
DOI: 10.29064/ijma.1436709
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 960

2

1

960

Comparison of Traditional Marketing and Online (Digital) Marketing in the New World Order: The Generation Z Effect
Authors: Sinem Eyice Basev
Published: 2023 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.952731
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 2958

2

2

2958

The Impact of Social Media on Children's Consumption: Instagram Example
Authors: Sinem Eyice Basev
Published: 2022 , OPUS Journal of Society Research
DOI: 10.26466/opusjsr.1077103
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2892

1

1

2892

COVID-19 SÜRECİNİN TÜKETİCİ DAVRANIŞLARINA ETKİSİ VE TÜKETİCİ EĞİLİMLERİNDEKİ YENİLİKLER: BAĞIŞIKLIK GÜÇLENDİRİCİ GIDA TAKVİYELERİ ÖRNEĞİ
Authors: Sinem Eyice Basev
Published: 2022 , Dokuz Eylul University The Journal of Graduate School of Social Sciences
DOI: 10.16953/deusosbil.1079454
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1347

1

2

1347

SEMBOLİK TÜKETİM DAVRANIŞI ve SEMBOLİK TÜKETİM ÜRÜNÜ OLARAK TEK TAŞ YÜZÜK ÜZERİNE BİR ARAŞTIRMA - SYMBOLIC CONSUMPTION BEHAVIOUR AND A RESEARCH ON SOLITAIRE AS A SYMBOLIC CONSUMPTION PRODUCT
Authors: Sinem Eyice , Sezin İlbasmış, Serdar Pirtini
Published: 2014 , Oneri
DOI: -
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 6060

4

2

6060

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.