Sinem Eyice Basev profile image
Sinem Eyice Basev Asst. Prof. Dr. İSTANBUL GELİŞİM ÜNİVERSİTESİ
Publication 10 Review 10 CrossRef Cited 6 TR Dizin Cited 1
10 Publication
10 Review
6 CrossRef Cited
1 TR Dizin Cited
0000-0001-8936-1985

Research Fields

Digital Advertising Advertising Studies Advertising Campaigns Marketing

Institution

İSTANBUL GELİŞİM ÜNİVERSİTESİ

Popular Publications

Yeni Dünya Sistemince Sosyal Medya Pazarlaması: Instagram’dan Organik Ürün Tercihi
Authors: Sinem Eyice Basev
Published: 2021 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.988904
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 917

0

3

917

Comparison of Traditional Marketing and Online (Digital) Marketing in the New World Order: The Generation Z Effect
Authors: Sinem Eyice Basev
Published: 2023 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.952731
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1307

1

2

1307

SEMBOLİK TÜKETİM DAVRANIŞI ve SEMBOLİK TÜKETİM ÜRÜNÜ OLARAK TEK TAŞ YÜZÜK ÜZERİNE BİR ARAŞTIRMA - SYMBOLIC CONSUMPTION BEHAVIOUR AND A RESEARCH ON SOLITAIRE AS A SYMBOLIC CONSUMPTION PRODUCT
Authors: Sinem Eyice , Sezin İlbasmış, Serdar Pirtini
Published: 2014 , Oneri
DOI: -
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 5042

3

2

5042

COVID-19 SÜRECİNİN TÜKETİCİ DAVRANIŞLARINA ETKİSİ VE TÜKETİCİ EĞİLİMLERİNDEKİ YENİLİKLER: BAĞIŞIKLIK GÜÇLENDİRİCİ GIDA TAKVİYELERİ ÖRNEĞİ
Authors: Sinem Eyice Basev
Published: 2022 , Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.16953/deusosbil.1079454
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 786

1

2

786

Game-Based Advertisement: Uludag Lemonade and Lipton Ice Tea Example
Authors: Sinem Eyice Basev
Published: 2022 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.983743
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 884

0

1

884

Publications

Augmented Reality Advertisements within the Realm of Phygital Marketing: Case Studies of Advertising Examples
Authors: Sinem Eyice Basev
Published: 2024 , International Journal of Management and Administration
DOI: 10.29064/ijma.1436709
FAVORITE 1 TOTAL DOWNLOAD COUNT 339

1

339

The influence of advertisements on social responsibility projects implemented within the scope of sanitation on consumer purchasing behavior: the case of mothers
Authors: Sinem Eyice Basev , Emel Tozlu Öztay
Published: 2023 , International Journal of Social and Educational Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 573

0

573

Comparison of Traditional Marketing and Online (Digital) Marketing in the New World Order: The Generation Z Effect
Authors: Sinem Eyice Basev
Published: 2023 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.952731
FAVORITE 2 TOTAL DOWNLOAD COUNT 1307

2

1307

Virtual Reality Technology and Changing Ads: The Lipton Case
Authors: Sinem Eyice Basev
Published: 2023 , TRT Akademi
DOI: 10.37679/trta.1206349
FAVORITE 0 TOTAL DOWNLOAD COUNT 756

0

756

CRITICAL IMPACT ANALYSIS OF ADVERTISMENTS WITHIN THE FRAMEWORK OF COMMUNICATION RESEARCH: CRITICISM OF THE USE OF MALE FIGURE AS AN OBJECT OF SEXUAL ATTRACTION, THE EXAMPLE OF BISCOLATA STARZ
Authors: Sinem Eyice Basev , Emel Tozlu Öztay
Published: 2022 , Marmara Üniversitesi Kadın ve Toplumsal Cinsiyet Araştırmaları Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 386

0

386

The Impact of Social Media on Children's Consumption: Instagram Example
Authors: Sinem Eyice Basev
Published: 2022 , OPUS Journal of Society Research
DOI: 10.26466/opusjsr.1077103
FAVORITE 1 TOTAL DOWNLOAD COUNT 1136

1

1136

COVID-19 SÜRECİNİN TÜKETİCİ DAVRANIŞLARINA ETKİSİ VE TÜKETİCİ EĞİLİMLERİNDEKİ YENİLİKLER: BAĞIŞIKLIK GÜÇLENDİRİCİ GIDA TAKVİYELERİ ÖRNEĞİ
Authors: Sinem Eyice Basev
Published: 2022 , Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.16953/deusosbil.1079454
FAVORITE 2 TOTAL DOWNLOAD COUNT 786

2

786

Game-Based Advertisement: Uludag Lemonade and Lipton Ice Tea Example
Authors: Sinem Eyice Basev
Published: 2022 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.983743
FAVORITE 1 TOTAL DOWNLOAD COUNT 884

1

884

Yeni Dünya Sistemince Sosyal Medya Pazarlaması: Instagram’dan Organik Ürün Tercihi
Authors: Sinem Eyice Basev
Published: 2021 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.988904
FAVORITE 3 TOTAL DOWNLOAD COUNT 917

3

917

SEMBOLİK TÜKETİM DAVRANIŞI ve SEMBOLİK TÜKETİM ÜRÜNÜ OLARAK TEK TAŞ YÜZÜK ÜZERİNE BİR ARAŞTIRMA - SYMBOLIC CONSUMPTION BEHAVIOUR AND A RESEARCH ON SOLITAIRE AS A SYMBOLIC CONSUMPTION PRODUCT
Authors: Sinem Eyice , Sezin İlbasmış, Serdar Pirtini
Published: 2014 , Oneri
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 5042

2

5042

Articles published in
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
International Journal of Management and Administration
International Journal of Management and Administration
International Journal of Social and Educational Sciences
International Journal of Social and Educational Sciences
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
Journal of Erciyes Communication
Journal of Erciyes Communication
Marmara Üniversitesi Kadın ve Toplumsal Cinsiyet Araştırmaları Dergisi
Marmara Üniversitesi Kadın ve Toplumsal Cinsiyet Araştırmaları Dergisi
Oneri
Oneri
OPUS Journal of Society Research
OPUS Journal of Society Research
TRT Akademi
TRT Akademi

Reviews

Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Ardahan University Journal of the Faculty of Economics and Administrative Sciences
Ardahan University Journal of the Faculty of Economics and Administrative Sciences
Erciyes University Journal of Social Sciences Institute
Erciyes University Journal of Social Sciences Institute
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
International Journal of Management and Administration
International Journal of Management and Administration
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Turkish Review of Communication Studies
Turkish Review of Communication Studies

Publications

Comparison of Traditional Marketing and Online (Digital) Marketing in the New World Order: The Generation Z Effect
Authors: Sinem Eyice Basev
Published: 2023 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.952731
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1307

1

2

1307

The Impact of Social Media on Children's Consumption: Instagram Example
Authors: Sinem Eyice Basev
Published: 2022 , OPUS Journal of Society Research
DOI: 10.26466/opusjsr.1077103
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1136

1

1

1136

COVID-19 SÜRECİNİN TÜKETİCİ DAVRANIŞLARINA ETKİSİ VE TÜKETİCİ EĞİLİMLERİNDEKİ YENİLİKLER: BAĞIŞIKLIK GÜÇLENDİRİCİ GIDA TAKVİYELERİ ÖRNEĞİ
Authors: Sinem Eyice Basev
Published: 2022 , Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.16953/deusosbil.1079454
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 786

1

2

786

SEMBOLİK TÜKETİM DAVRANIŞI ve SEMBOLİK TÜKETİM ÜRÜNÜ OLARAK TEK TAŞ YÜZÜK ÜZERİNE BİR ARAŞTIRMA - SYMBOLIC CONSUMPTION BEHAVIOUR AND A RESEARCH ON SOLITAIRE AS A SYMBOLIC CONSUMPTION PRODUCT
Authors: Sinem Eyice , Sezin İlbasmış, Serdar Pirtini
Published: 2014 , Oneri
DOI: -
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 5042

3

2

5042

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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