avatar
Yesevi Alperen Yasa Res. Assist. Marmara University
Publication 4 Review 0 CrossRef Cited 3 TR Dizin Cited 1
4 Publication
0 Review
3 CrossRef Cited
1 TR Dizin Cited
0000-0001-8513-2771

Research Fields

Communication and Media Studies Marketing Marketing Management

Institution

Marmara University

Popular Publications

DIGITAL NATIVES AS A NEW CONSUMERS: THE EFFECT OF ROLE MODEL ON BEHAVIROURAL INTENTION IN GENERATION Z
Authors: Yesevi Alperen Yasa , Ahmet Salim Kuş, Nilay Sayan
Published: 2022 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.1011812
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 1351

3

2

1351

Perspectives of Consumers Towards Plastic Bags Usage in Green Marketing Consept: A Sample in Belgium
Authors: Yesevi Alperen Yasa , Ruziye Cop
Published: 2019 , Gazi Journal of Economics and Business
DOI: 10.30855/gjeb.2019.5.1.003
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3968

0

1

3968

A STRATEGY PROPOSAL TO REDUCE THE IMPACT OF THE LIABILITY OF FOREIGNNESS WHEN EXPANDING INTO FOREIGN MARKETS: ENVIROPRENEURIAL MARKETING
Authors: Gizem Eda Gülöz , Yesevi Alperen Yasa
Published: 2025 ,
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 838

0

1

838

Mapping a Decade of Source Credibility Research in Influencer Marketing: A Bibliometric Review
Authors: Yesevi Alperen Yasa , Beril Durmuş , Aypar Uslu
Published: 2025 , Turkish Journal of Marketing Research
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2120

0

1

2120

Publications

Mapping a Decade of Source Credibility Research in Influencer Marketing: A Bibliometric Review
Authors: Yesevi Alperen Yasa , Beril Durmuş , Aypar Uslu
Published: 2025 , Turkish Journal of Marketing Research
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2120

1

2120

A STRATEGY PROPOSAL TO REDUCE THE IMPACT OF THE LIABILITY OF FOREIGNNESS WHEN EXPANDING INTO FOREIGN MARKETS: ENVIROPRENEURIAL MARKETING
Authors: Gizem Eda Gülöz , Yesevi Alperen Yasa
Published: 2025 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 838

1

838

DIGITAL NATIVES AS A NEW CONSUMERS: THE EFFECT OF ROLE MODEL ON BEHAVIROURAL INTENTION IN GENERATION Z
Authors: Yesevi Alperen Yasa , Ahmet Salim Kuş, Nilay Sayan
Published: 2022 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.1011812
FAVORITE 2 TOTAL DOWNLOAD COUNT 1351

2

1351

Perspectives of Consumers Towards Plastic Bags Usage in Green Marketing Consept: A Sample in Belgium
Authors: Yesevi Alperen Yasa , Ruziye Cop
Published: 2019 , Gazi Journal of Economics and Business
DOI: 10.30855/gjeb.2019.5.1.003
FAVORITE 1 TOTAL DOWNLOAD COUNT 3968

1

3968

Articles published in
Turkish Journal of Marketing Research
Turkish Journal of Marketing Research
Gazi Journal of Economics and Business
Gazi Journal of Economics and Business
International Journal of Management Economics and Business
International Journal of Management Economics and Business
User doesn't have any peer review duties on DergiPark.

Publications

DIGITAL NATIVES AS A NEW CONSUMERS: THE EFFECT OF ROLE MODEL ON BEHAVIROURAL INTENTION IN GENERATION Z
Authors: Yesevi Alperen Yasa , Ahmet Salim Kuş, Nilay Sayan
Published: 2022 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.1011812
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 1351

3

2

1351

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.