Gizem Eda Gülöz profile image
Gizem Eda Gülöz Res. Assist. Marmara University
Publication 3 Review 0 CrossRef Cited 1 TR Dizin Cited 1
3 Publication
0 Review
1 CrossRef Cited
1 TR Dizin Cited
0000-0002-9804-6730

Research Fields

Digital Marketing Consumer Behaviour Product and Brand Management

Institution

Marmara University

Popular Publications

THE EFFECT OF PERCEIVED BRAND LOCALNESS ON BRAND PREFERENCE FOR DOMESTIC DIGITAL PLATFORMS AND THE MODERATOR ROLE OF PERCEIVED PRICE VALUE, PERCEIVED QUALITY VALUE AND CONSUMER SELF-CONGRUITY IN THIS EFFECT
Authors: Gizem Eda Gülöz , Deniz Müezzinoğlu , Özlen Onurlu
Published: 2022 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.1009504
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1706

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1

1706

A STRATEGY PROPOSAL TO REDUCE THE IMPACT OF THE LIABILITY OF FOREIGNNESS WHEN EXPANDING INTO FOREIGN MARKETS: ENVIROPRENEURIAL MARKETING
Authors: Gizem Eda Gülöz , Yesevi Alperen Yasa
Published: 2025 ,
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 713

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1

713

Publications

A STRATEGY PROPOSAL TO REDUCE THE IMPACT OF THE LIABILITY OF FOREIGNNESS WHEN EXPANDING INTO FOREIGN MARKETS: ENVIROPRENEURIAL MARKETING
Authors: Gizem Eda Gülöz , Yesevi Alperen Yasa
Published: 2025 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 713

1

713

A STUDY ON CONSUMERS' INTENTIONS TO REUSE MOBILE APPAREL APPLICATIONS
Authors: Şakir Erdem , Gizem Eda Gülöz , Zübeyir Çelik
Published: 2024 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.1393114
FAVORITE 0 TOTAL DOWNLOAD COUNT 604

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604

THE EFFECT OF PERCEIVED BRAND LOCALNESS ON BRAND PREFERENCE FOR DOMESTIC DIGITAL PLATFORMS AND THE MODERATOR ROLE OF PERCEIVED PRICE VALUE, PERCEIVED QUALITY VALUE AND CONSUMER SELF-CONGRUITY IN THIS EFFECT
Authors: Gizem Eda Gülöz , Deniz Müezzinoğlu , Özlen Onurlu
Published: 2022 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.1009504
FAVORITE 1 TOTAL DOWNLOAD COUNT 1706

1

1706

Articles published in
Firat University Journal of Social Sciences
Firat University Journal of Social Sciences
International Journal of Management Economics and Business
International Journal of Management Economics and Business
User doesn't have any peer review duties on DergiPark.

Publications

THE EFFECT OF PERCEIVED BRAND LOCALNESS ON BRAND PREFERENCE FOR DOMESTIC DIGITAL PLATFORMS AND THE MODERATOR ROLE OF PERCEIVED PRICE VALUE, PERCEIVED QUALITY VALUE AND CONSUMER SELF-CONGRUITY IN THIS EFFECT
Authors: Gizem Eda Gülöz , Deniz Müezzinoğlu , Özlen Onurlu
Published: 2022 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.1009504
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1706

1

1

1706

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.