Researchers Gizem Eda Gülöz
Gizem Eda Gülöz profile image
Gizem Eda Gülöz Res. Assist. Marmara University
Publication 2 Review 0
2 Publication
0 Review
0000-0002-9804-6730

Research Fields

Digital Marketing Consumer Behaviour Product and Brand Management

Institution

Marmara University

Publications

A STUDY ON CONSUMERS' INTENTIONS TO REUSE MOBILE APPAREL APPLICATIONS
Authors: Şakir Erdem , Gizem Eda Gülöz , Zübeyir Çelik
Published: 2024 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.1393114
FAVORITE 0 TOTAL DOWNLOAD COUNT 160

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160

THE EFFECT OF PERCEIVED BRAND LOCALNESS ON BRAND PREFERENCE FOR DOMESTIC DIGITAL PLATFORMS AND THE MODERATOR ROLE OF PERCEIVED PRICE VALUE, PERCEIVED QUALITY VALUE AND CONSUMER SELF-CONGRUITY IN THIS EFFECT
Authors: Gizem Eda Gülöz , Deniz Müezzinoğlu , Özlen Onurlu
Published: 2022 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.1009504
FAVORITE 0 TOTAL DOWNLOAD COUNT 727

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727

Articles published in
Firat University Journal of Social Sciences
Firat University Journal of Social Sciences
International Journal of Management Economics and Business
International Journal of Management Economics and Business
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