Researchers Gizem Eda Gülöz
Gizem Eda Gülöz profile image
Gizem Eda Gülöz Res. Assist. Marmara University
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1 Publication
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0000-0002-9804-6730

Research Fields

Digital Marketing Consumer Behaviour Product and Brand Management

Institution

Marmara University

Publications

THE EFFECT OF PERCEIVED BRAND LOCALNESS ON BRAND PREFERENCE FOR DOMESTIC DIGITAL PLATFORMS AND THE MODERATOR ROLE OF PERCEIVED PRICE VALUE, PERCEIVED QUALITY VALUE AND CONSUMER SELF-CONGRUITY IN THIS EFFECT
Authors: Gizem Eda Gülöz , Deniz Müezzinoğlu , Özlen Onurlu
Published: 2022 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.1009504
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Articles published in
International Journal of Management Economics and Business
International Journal of Management Economics and Business
Editorial Board Memberships
Journal of Research in Business
Journal of Research in Business
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