REKLAM ARACI OLARAK ADVERGAMING

Year 2010, Volume: 29 Issue: 2, 455 - 478, 27.03.2015

Betül Özkaya

Keywords

Yeni Medya, Etkileşim, Etkileşimli Reklamlar, Advergaming

References

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• $7$%(. hPLW ³İOHWLşLP 7HNQRORMLOHUL YH <HUHO 0HG\D İoLQ 2ODQDNODU´ $ODQNXş Sevda (Ed), <HQL İOHWLşLP 7HNQRORMLOHUL YH 0HG\D İVWDQEXO ,36 İOHWLşLP 9DNIı <D\ıQODUı VV -90.
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• *h1(< =H\QHS ³İQWHUDNWLI 5HNODP 8\JXODPDODUıQGDQ %DQW 5HNODPODUıQ $QDOL]L 7HOVLP %DQW 5HNODPODUı gUQHNOHUL´ Galatasaray Üniversitesi İOHWLşLP )DNOWHVL 'HUJLVL, 2005, ss.133-152.
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