Betül Özkaya profile image
Betül Özkaya Assoc. Prof. Dr. Marmara Üniversitesi
Publication 13 Review 14 CrossRef Cited 6 TR Dizin Cited 2
13 Publication
14 Review
6 CrossRef Cited
2 TR Dizin Cited
0000-0001-6946-9403

Research Fields

Digital Advertising Advertising Studies Advertising Strategies

Institution

Marmara Üniversitesi

Popular Publications

Marka Yönetiminde Araştırma: Fonksiyonel Manyetik Rezonans Görüntüleme Tekniği
Authors: Betül Özkaya
Published: 2016 , Maltepe Üniversitesi İletişim Fakültesi Dergisi
DOI: -
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 5024

0

3

5024

SOSYAL MEDYADA MİKRO-ÜNLÜ KULLANIMININ MARKA TUTUMU ÜZERİNDEKİ ETKİSİ
Authors: Dane Erdınc , Betül Özkaya
Published: 2023 , İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
DOI: -
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 821

0

3

821

REKLAM ARACI OLARAK ADVERGAMING
Authors: Betül Özkaya
Published: 2015 , Marmara University Journal of Economic and Administrative Sciences
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 3274

0

2

3274

A RESEARCH ON CONSUMER PERCEPTIONS TOWARDS PACKAGING IN THE SHOPPING PROCESS
Authors: Selda Ene, Betül Özkaya
Published: 2018 , Oneri
DOI: 10.14783/maruoneri.v13i38778.364845
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 3893

4

2

3893

Reklamlarda Negatif Duygu Çekiciliği Olarak Tiksinti Çekiciliğinin Kullanımı
Authors: Betül Özkaya
Published: 2021 , Journal of Social Sciences and Humanities Researches
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1105

0

2

1105

Publications

ÇEVRİM İÇİ ORTAMDA YAŞANAN MÜŞTERİ ŞİKÂYETLERİNİN TEKRAR EDEN SATIN ALMA NİYETİ ÜZERİNDEKİ ETKİSİNE YÖNELİK BİR ARAŞTIRMA
Authors: Selda Ene , Betül Özkaya
Published: 2024 , Inonu University E-Journal of Faculty of Communication
DOI: 10.47107/inifedergi.1508202
FAVORITE 1 TOTAL DOWNLOAD COUNT 373

1

373

An Investigation of the Relationship Between Attitudes Towards Subvertising Using Subaltern Representation and Purchase Intention
Authors: Aydan Ünlükaya Çevirici , Betül Özkaya
Published: 2024 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.1424253
FAVORITE 0 TOTAL DOWNLOAD COUNT 398

0

398

Negative Emotional Appeals in Public Service Announcements: A Comparative Study of Turkey and China
Authors: Dilnaz Saybağ , Betül Özkaya
Published: 2023 , Orta Karadeniz İletişim Çalışmaları Dergisi
DOI: 10.56202/mbsjcs.1353408
FAVORITE 1 TOTAL DOWNLOAD COUNT 540

1

540

SOSYAL MEDYADA MİKRO-ÜNLÜ KULLANIMININ MARKA TUTUMU ÜZERİNDEKİ ETKİSİ
Authors: Dane Erdınc , Betül Özkaya
Published: 2023 , İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
DOI: -
FAVORITE 3 TOTAL DOWNLOAD COUNT 821

3

821

The Role of Collective Unconscious Elements in The Use of Fear with Social Content in Advertisements
Authors: Gizem Özdel , Betül Özkaya
Published: 2023 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.1172573
FAVORITE 2 TOTAL DOWNLOAD COUNT 998

2

998

Reklamlarda Negatif Duygu Çekiciliği Olarak Tiksinti Çekiciliğinin Kullanımı
Authors: Betül Özkaya
Published: 2021 , Journal of Social Sciences and Humanities Researches
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 1105

2

1105

USE OF AUGMENTED REALITY ON CONSUMER PROMOTION ACTIVITIES
Authors: Betül Özkaya
Published: 2021 , Uluslararası Anadolu Sosyal Bilimler Dergisi
DOI: 10.47525/ulasbid.874850
FAVORITE 0 TOTAL DOWNLOAD COUNT 1072

0

1072

The Approaches of the Brands to the Cynical Attitudes in Social Media
Authors: Betül Özkaya , Yelda Ülker
Published: 2020 , MANAS Journal of Social Studies
DOI: 10.33206/mjss.498115
FAVORITE 1 TOTAL DOWNLOAD COUNT 1638

1

1638

A RESEARCH ON CONSUMER PERCEPTIONS TOWARDS PACKAGING IN THE SHOPPING PROCESS
Authors: Selda Ene, Betül Özkaya
Published: 2018 , Oneri
DOI: 10.14783/maruoneri.v13i38778.364845
FAVORITE 2 TOTAL DOWNLOAD COUNT 3893

2

3893

Marka Yönetiminde Araştırma: Fonksiyonel Manyetik Rezonans Görüntüleme Tekniği
Authors: Betül Özkaya
Published: 2016 , Maltepe Üniversitesi İletişim Fakültesi Dergisi
DOI: -
FAVORITE 3 TOTAL DOWNLOAD COUNT 5024

3

5024

REKLAM ARACI OLARAK ADVERGAMING
Authors: Betül Özkaya
Published: 2015 , Marmara University Journal of Economic and Administrative Sciences
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 3274

2

3274

HALKLA İLİŞKİLER 2.0 KAPSAMINDA KURUMLARIN ARAMA MOTORU KULLANICILARINA YÖNELİK ÇALIŞMALARI
Authors: Betül Özkaya
Published: 2015 , Marmara University Journal of Economic and Administrative Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1888

0

1888

İŞLETMELERİN SOSYAL SORUMLULUK ANLAYIŞININ UZANTISI OLARAK YEŞİL PAZARLAMA BAĞLAMINDA YEŞİL REKLAMLAR - GREEN ADVERTISEMENTS IN THE CONTEXT OF GREEN MARKETING AS AN EXTENSION OF THE SOCIAL RESPONSIBILITY UNDERSTANDING OF COMPANIES
Authors: Betül Özkaya
Published: 2012 , Oneri
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 13363

1

13363

Articles published in
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
Inonu University E-Journal of Faculty of Communication
Inonu University E-Journal of Faculty of Communication
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Social Sciences and Humanities Researches
Journal of Social Sciences and Humanities Researches
Maltepe Üniversitesi İletişim Fakültesi Dergisi
Maltepe Üniversitesi İletişim Fakültesi Dergisi
MANAS Journal of Social Studies
MANAS Journal of Social Studies
Marmara University Journal of Economic and Administrative Sciences
Marmara University Journal of Economic and Administrative Sciences
Oneri
Oneri
Orta Karadeniz İletişim Çalışmaları Dergisi
Orta Karadeniz İletişim Çalışmaları Dergisi
Uluslararası Anadolu Sosyal Bilimler Dergisi
Uluslararası Anadolu Sosyal Bilimler Dergisi

Reviews

Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Etkileşim
Etkileşim
Firat University Journal of Social Sciences
Firat University Journal of Social Sciences
Galatasaray University Journal of Communication
Galatasaray University Journal of Communication
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Selcuk Communication
Journal of Selcuk Communication
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Yeni Medya
Yeni Medya

Publications

The Role of Collective Unconscious Elements in The Use of Fear with Social Content in Advertisements
Authors: Gizem Özdel , Betül Özkaya
Published: 2023 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.1172573
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 998

1

2

998

The Approaches of the Brands to the Cynical Attitudes in Social Media
Authors: Betül Özkaya , Yelda Ülker
Published: 2020 , MANAS Journal of Social Studies
DOI: 10.33206/mjss.498115
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1638

1

1

1638

A RESEARCH ON CONSUMER PERCEPTIONS TOWARDS PACKAGING IN THE SHOPPING PROCESS
Authors: Selda Ene, Betül Özkaya
Published: 2018 , Oneri
DOI: 10.14783/maruoneri.v13i38778.364845
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 3893

4

2

3893

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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