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Researchers
Betül Özkaya
Betül Özkaya
Assoc. Prof. Dr.
Marmara Üniversitesi
Publication
12
Review
14
CrossRef Cited
6
12
Publication
14
Review
6
CrossRef Cited
0000-0001-6946-9403
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Summary
Publications
Peer Review
Cited
Research Fields
Digital Advertising
Advertising Studies
Advertising Strategies
Institution
Marmara Üniversitesi
Popular Publications
SOSYAL MEDYADA MİKRO-ÜNLÜ KULLANIMININ MARKA TUTUMU ÜZERİNDEKİ ETKİSİ
Authors:
Dane Erdınc
,
Betül Özkaya
Published: 2023 ,
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
DOI: -
CITED
0
FAVORITE
3
TOTAL DOWNLOAD COUNT
529
0
CITED
3
FAVORITE
529
TOTAL DOWNLOAD COUNT
Marka Yönetiminde Araştırma: Fonksiyonel Manyetik Rezonans Görüntüleme Tekniği
Authors:
Betül Özkaya
Published: 2016 ,
Maltepe Üniversitesi İletişim Fakültesi Dergisi
DOI: -
CITED
0
FAVORITE
3
TOTAL DOWNLOAD COUNT
4713
0
CITED
3
FAVORITE
4713
TOTAL DOWNLOAD COUNT
The Role of Collective Unconscious Elements in The Use of Fear with Social Content in Advertisements
Authors:
Gizem Özdel
,
Betül Özkaya
Published: 2023 ,
Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.1172573
CITED
1
FAVORITE
2
TOTAL DOWNLOAD COUNT
773
1
CITED
2
FAVORITE
773
TOTAL DOWNLOAD COUNT
REKLAM ARACI OLARAK ADVERGAMING
Authors:
Betül Özkaya
Published: 2015 ,
Marmara University Journal of Economic and Administrative Sciences
DOI: -
CITED
0
FAVORITE
2
TOTAL DOWNLOAD COUNT
3016
0
CITED
2
FAVORITE
3016
TOTAL DOWNLOAD COUNT
A RESEARCH ON CONSUMER PERCEPTIONS TOWARDS PACKAGING IN THE SHOPPING PROCESS
Authors: Selda Ene,
Betül Özkaya
Published: 2018 ,
Oneri
DOI: 10.14783/maruoneri.v13i38778.364845
CITED
4
FAVORITE
2
TOTAL DOWNLOAD COUNT
3720
4
CITED
2
FAVORITE
3720
TOTAL DOWNLOAD COUNT
Publications
An Investigation of the Relationship Between Attitudes Towards Subvertising Using Subaltern Representation and Purchase Intention
Authors:
Aydan Ünlükaya Çevirici
,
Betül Özkaya
Published: 2024 ,
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.1424253
FAVORITE
0
TOTAL DOWNLOAD COUNT
146
0
FAVORITE
146
TOTAL DOWNLOAD COUNT
Negative Emotional Appeals in Public Service Announcements: A Comparative Study of Turkey and China
Authors:
Dilnaz Saybağ
,
Betül Özkaya
Published: 2023 ,
Orta Karadeniz İletişim Çalışmaları Dergisi
DOI: 10.56202/mbsjcs.1353408
FAVORITE
1
TOTAL DOWNLOAD COUNT
326
1
FAVORITE
326
TOTAL DOWNLOAD COUNT
SOSYAL MEDYADA MİKRO-ÜNLÜ KULLANIMININ MARKA TUTUMU ÜZERİNDEKİ ETKİSİ
Authors:
Dane Erdınc
,
Betül Özkaya
Published: 2023 ,
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
DOI: -
FAVORITE
3
TOTAL DOWNLOAD COUNT
529
3
FAVORITE
529
TOTAL DOWNLOAD COUNT
The Role of Collective Unconscious Elements in The Use of Fear with Social Content in Advertisements
Authors:
Gizem Özdel
,
Betül Özkaya
Published: 2023 ,
Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.1172573
FAVORITE
2
TOTAL DOWNLOAD COUNT
773
2
FAVORITE
773
TOTAL DOWNLOAD COUNT
Reklamlarda Negatif Duygu Çekiciliği Olarak Tiksinti Çekiciliğinin Kullanımı
Authors:
Betül Özkaya
Published: 2021 ,
Journal of Social Sciences and Humanities Researches
DOI: -
FAVORITE
2
TOTAL DOWNLOAD COUNT
952
2
FAVORITE
952
TOTAL DOWNLOAD COUNT
USE OF AUGMENTED REALITY ON CONSUMER PROMOTION ACTIVITIES
Authors:
Betül Özkaya
Published: 2021 ,
International Anatolian Journal of Social Sciences
DOI: 10.47525/ulasbid.874850
FAVORITE
0
TOTAL DOWNLOAD COUNT
948
0
FAVORITE
948
TOTAL DOWNLOAD COUNT
The Approaches of the Brands to the Cynical Attitudes in Social Media
Authors:
Betül Özkaya
,
Yelda Ülker
Published: 2020 ,
MANAS Journal of Social Studies
DOI: 10.33206/mjss.498115
FAVORITE
1
TOTAL DOWNLOAD COUNT
1465
1
FAVORITE
1465
TOTAL DOWNLOAD COUNT
A RESEARCH ON CONSUMER PERCEPTIONS TOWARDS PACKAGING IN THE SHOPPING PROCESS
Authors: Selda Ene,
Betül Özkaya
Published: 2018 ,
Oneri
DOI: 10.14783/maruoneri.v13i38778.364845
FAVORITE
2
TOTAL DOWNLOAD COUNT
3720
2
FAVORITE
3720
TOTAL DOWNLOAD COUNT
Marka Yönetiminde Araştırma: Fonksiyonel Manyetik Rezonans Görüntüleme Tekniği
Authors:
Betül Özkaya
Published: 2016 ,
Maltepe Üniversitesi İletişim Fakültesi Dergisi
DOI: -
FAVORITE
3
TOTAL DOWNLOAD COUNT
4713
3
FAVORITE
4713
TOTAL DOWNLOAD COUNT
REKLAM ARACI OLARAK ADVERGAMING
Authors:
Betül Özkaya
Published: 2015 ,
Marmara University Journal of Economic and Administrative Sciences
DOI: -
FAVORITE
2
TOTAL DOWNLOAD COUNT
3016
2
FAVORITE
3016
TOTAL DOWNLOAD COUNT
HALKLA İLİŞKİLER 2.0 KAPSAMINDA KURUMLARIN ARAMA MOTORU KULLANICILARINA YÖNELİK ÇALIŞMALARI
Authors:
Betül Özkaya
Published: 2015 ,
Marmara University Journal of Economic and Administrative Sciences
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
1830
0
FAVORITE
1830
TOTAL DOWNLOAD COUNT
İŞLETMELERİN SOSYAL SORUMLULUK ANLAYIŞININ UZANTISI OLARAK YEŞİL PAZARLAMA BAĞLAMINDA YEŞİL REKLAMLAR - GREEN ADVERTISEMENTS IN THE CONTEXT OF GREEN MARKETING AS AN EXTENSION OF THE SOCIAL RESPONSIBILITY UNDERSTANDING OF COMPANIES
Authors:
Betül Özkaya
Published: 2012 ,
Oneri
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
12272
1
FAVORITE
12272
TOTAL DOWNLOAD COUNT
Articles published in
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
International Anatolian Journal of Social Sciences
Journal of Erciyes Communication
Journal of Social Sciences and Humanities Researches
Maltepe Üniversitesi İletişim Fakültesi Dergisi
MANAS Journal of Social Studies
Marmara University Journal of Economic and Administrative Sciences
Oneri
Orta Karadeniz İletişim Çalışmaları Dergisi
Reviews
Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Etkileşim
Firat University Journal of Social Sciences
Galatasaray University Journal of Communication
Journal of Erciyes Communication
Journal of Selcuk Communication
OPUS International Journal of Society Researches
Pazarlama ve Pazarlama Araştırmaları Dergisi
Turkish Review of Communication Studies
Yeni Medya
Publications
The Role of Collective Unconscious Elements in The Use of Fear with Social Content in Advertisements
Authors:
Gizem Özdel
,
Betül Özkaya
Published: 2023 ,
Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.1172573
CITED
1
FAVORITE
2
TOTAL DOWNLOAD COUNT
773
1
CITED
2
FAVORITE
773
TOTAL DOWNLOAD COUNT
The Approaches of the Brands to the Cynical Attitudes in Social Media
Authors:
Betül Özkaya
,
Yelda Ülker
Published: 2020 ,
MANAS Journal of Social Studies
DOI: 10.33206/mjss.498115
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
1465
1
CITED
1
FAVORITE
1465
TOTAL DOWNLOAD COUNT
A RESEARCH ON CONSUMER PERCEPTIONS TOWARDS PACKAGING IN THE SHOPPING PROCESS
Authors: Selda Ene,
Betül Özkaya
Published: 2018 ,
Oneri
DOI: 10.14783/maruoneri.v13i38778.364845
CITED
4
FAVORITE
2
TOTAL DOWNLOAD COUNT
3720
4
CITED
2
FAVORITE
3720
TOTAL DOWNLOAD COUNT
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