Betül Özkaya profile image
Betül Özkaya Assoc. Prof. Dr. Marmara Üniversitesi
Publication 12 Review 14 CrossRef Cited 6 TR Dizin Cited 2
12 Publication
14 Review
6 CrossRef Cited
2 TR Dizin Cited
0000-0001-6946-9403

Research Fields

Digital Advertising Advertising Studies Advertising Strategies

Institution

Marmara Üniversitesi

Popular Publications

SOSYAL MEDYADA MİKRO-ÜNLÜ KULLANIMININ MARKA TUTUMU ÜZERİNDEKİ ETKİSİ
Authors: Dane Erdınc , Betül Özkaya
Published: 2023 , İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
DOI: -
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 559

0

3

559

Marka Yönetiminde Araştırma: Fonksiyonel Manyetik Rezonans Görüntüleme Tekniği
Authors: Betül Özkaya
Published: 2016 , Maltepe Üniversitesi İletişim Fakültesi Dergisi
DOI: -
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 4765

0

3

4765

The Role of Collective Unconscious Elements in The Use of Fear with Social Content in Advertisements
Authors: Gizem Özdel , Betül Özkaya
Published: 2023 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.1172573
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 805

1

2

805

REKLAM ARACI OLARAK ADVERGAMING
Authors: Betül Özkaya
Published: 2015 , Marmara University Journal of Economic and Administrative Sciences
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 3048

0

2

3048

A RESEARCH ON CONSUMER PERCEPTIONS TOWARDS PACKAGING IN THE SHOPPING PROCESS
Authors: Selda Ene, Betül Özkaya
Published: 2018 , Oneri
DOI: 10.14783/maruoneri.v13i38778.364845
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 3743

4

2

3743

Publications

An Investigation of the Relationship Between Attitudes Towards Subvertising Using Subaltern Representation and Purchase Intention
Authors: Aydan Ünlükaya Çevirici , Betül Özkaya
Published: 2024 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.1424253
FAVORITE 0 TOTAL DOWNLOAD COUNT 180

0

180

Negative Emotional Appeals in Public Service Announcements: A Comparative Study of Turkey and China
Authors: Dilnaz Saybağ , Betül Özkaya
Published: 2023 , Orta Karadeniz İletişim Çalışmaları Dergisi
DOI: 10.56202/mbsjcs.1353408
FAVORITE 1 TOTAL DOWNLOAD COUNT 362

1

362

SOSYAL MEDYADA MİKRO-ÜNLÜ KULLANIMININ MARKA TUTUMU ÜZERİNDEKİ ETKİSİ
Authors: Dane Erdınc , Betül Özkaya
Published: 2023 , İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
DOI: -
FAVORITE 3 TOTAL DOWNLOAD COUNT 559

3

559

The Role of Collective Unconscious Elements in The Use of Fear with Social Content in Advertisements
Authors: Gizem Özdel , Betül Özkaya
Published: 2023 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.1172573
FAVORITE 2 TOTAL DOWNLOAD COUNT 805

2

805

Reklamlarda Negatif Duygu Çekiciliği Olarak Tiksinti Çekiciliğinin Kullanımı
Authors: Betül Özkaya
Published: 2021 , Journal of Social Sciences and Humanities Researches
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 970

2

970

USE OF AUGMENTED REALITY ON CONSUMER PROMOTION ACTIVITIES
Authors: Betül Özkaya
Published: 2021 , International Anatolian Journal of Social Sciences
DOI: 10.47525/ulasbid.874850
FAVORITE 0 TOTAL DOWNLOAD COUNT 962

0

962

The Approaches of the Brands to the Cynical Attitudes in Social Media
Authors: Betül Özkaya , Yelda Ülker
Published: 2020 , MANAS Journal of Social Studies
DOI: 10.33206/mjss.498115
FAVORITE 1 TOTAL DOWNLOAD COUNT 1482

1

1482

A RESEARCH ON CONSUMER PERCEPTIONS TOWARDS PACKAGING IN THE SHOPPING PROCESS
Authors: Selda Ene, Betül Özkaya
Published: 2018 , Oneri
DOI: 10.14783/maruoneri.v13i38778.364845
FAVORITE 2 TOTAL DOWNLOAD COUNT 3743

2

3743

Marka Yönetiminde Araştırma: Fonksiyonel Manyetik Rezonans Görüntüleme Tekniği
Authors: Betül Özkaya
Published: 2016 , Maltepe Üniversitesi İletişim Fakültesi Dergisi
DOI: -
FAVORITE 3 TOTAL DOWNLOAD COUNT 4765

3

4765

REKLAM ARACI OLARAK ADVERGAMING
Authors: Betül Özkaya
Published: 2015 , Marmara University Journal of Economic and Administrative Sciences
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 3048

2

3048

HALKLA İLİŞKİLER 2.0 KAPSAMINDA KURUMLARIN ARAMA MOTORU KULLANICILARINA YÖNELİK ÇALIŞMALARI
Authors: Betül Özkaya
Published: 2015 , Marmara University Journal of Economic and Administrative Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1844

0

1844

İŞLETMELERİN SOSYAL SORUMLULUK ANLAYIŞININ UZANTISI OLARAK YEŞİL PAZARLAMA BAĞLAMINDA YEŞİL REKLAMLAR - GREEN ADVERTISEMENTS IN THE CONTEXT OF GREEN MARKETING AS AN EXTENSION OF THE SOCIAL RESPONSIBILITY UNDERSTANDING OF COMPANIES
Authors: Betül Özkaya
Published: 2012 , Oneri
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 12548

1

12548

Articles published in
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
International Anatolian Journal of Social Sciences
International Anatolian Journal of Social Sciences
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Social Sciences and Humanities Researches
Journal of Social Sciences and Humanities Researches
Maltepe Üniversitesi İletişim Fakültesi Dergisi
Maltepe Üniversitesi İletişim Fakültesi Dergisi
MANAS Journal of Social Studies
MANAS Journal of Social Studies
Marmara University Journal of Economic and Administrative Sciences
Marmara University Journal of Economic and Administrative Sciences
Oneri
Oneri
Orta Karadeniz İletişim Çalışmaları Dergisi
Orta Karadeniz İletişim Çalışmaları Dergisi

Reviews

Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Etkileşim
Etkileşim
Firat University Journal of Social Sciences
Firat University Journal of Social Sciences
Galatasaray University Journal of Communication
Galatasaray University Journal of Communication
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Selcuk Communication
Journal of Selcuk Communication
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Yeni Medya
Yeni Medya

Publications

The Role of Collective Unconscious Elements in The Use of Fear with Social Content in Advertisements
Authors: Gizem Özdel , Betül Özkaya
Published: 2023 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.1172573
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 805

1

2

805

The Approaches of the Brands to the Cynical Attitudes in Social Media
Authors: Betül Özkaya , Yelda Ülker
Published: 2020 , MANAS Journal of Social Studies
DOI: 10.33206/mjss.498115
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1482

1

1

1482

A RESEARCH ON CONSUMER PERCEPTIONS TOWARDS PACKAGING IN THE SHOPPING PROCESS
Authors: Selda Ene, Betül Özkaya
Published: 2018 , Oneri
DOI: 10.14783/maruoneri.v13i38778.364845
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 3743

4

2

3743

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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