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Yelda Ülker Assoc. Prof. Dr. İSTANBUL GELİŞİM ÜNİVERSİTESİ, İKTİSADİ, İDARİ VE SOSYAL BİLİMLER FAKÜLTESİ
Publication 17 Review 7 CrossRef Cited 13 TR Dizin Cited 16
17 Publication
7 Review
13 CrossRef Cited
16 TR Dizin Cited

Research Fields

Advertising Digital Advertising Advertising Studies Social Advertising

Institution

İSTANBUL GELİŞİM ÜNİVERSİTESİ, İKTİSADİ, İDARİ VE SOSYAL BİLİMLER FAKÜLTESİ

Popular Publications

The Reflection of the Use of Halal Label of Brands on the Purchasing Behavior
DOI: 10.32709/akusosbil.521251
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 770

2

2

770

Anti- Consumption Individuals' Attitudes Towards Environmental Advertisements
DOI: 10.18094/josc.877887
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 1060

4

2

1060

Luxury Consumption in the Context of Narcissism
Published: 2021 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.829565
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1118

1

2

1118

0

1

819

Relationship between Fear of Negative Evaluation and Attitude towards Social Media Ads
DOI: 10.33206/mjss.828716
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 607

1

1

607

Publications

1

318

The Reflection of Store Image on Icon Brand Perception
Authors: Yelda Ülker , Nurhan Babür Tosun
DOI: 10.17829/turcom.805829
FAVORITE 0 TOTAL DOWNLOAD COUNT 1135

0

1135

1

717

1

323

Luxury Consumption in the Context of Narcissism
Published: 2021 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.829565
FAVORITE 2 TOTAL DOWNLOAD COUNT 1118

2

1118

1

1009

Anti- Consumption Individuals' Attitudes Towards Environmental Advertisements
DOI: 10.18094/josc.877887
FAVORITE 2 TOTAL DOWNLOAD COUNT 1060

2

1060

Relationship between Fear of Negative Evaluation and Attitude towards Social Media Ads
DOI: 10.33206/mjss.828716
FAVORITE 1 TOTAL DOWNLOAD COUNT 607

1

607

2

770

The Approaches of the Brands to the Cynical Attitudes in Social Media
DOI: 10.33206/mjss.498115
FAVORITE 1 TOTAL DOWNLOAD COUNT 1444

1

1444

Importance of Store Atmosphere for the Consumers
DOI: 10.18026/cbayarsos.525180
FAVORITE 1 TOTAL DOWNLOAD COUNT 1025

1

1025

EMOTIONAL SATISFACTION PROVIDED BY RATIONAL UTILITY
Authors: Yelda Ülker , Mevlüt Sedat Dönmez, Nurhan Tosun
DOI: 10.18094/josc.596261
FAVORITE 0 TOTAL DOWNLOAD COUNT 2482

0

2482

The Reflection of Changing Women’s Roles to the Advertising of Women
DOI: 10.17680/erciyesiletisim.534651
FAVORITE 0 TOTAL DOWNLOAD COUNT 4076

0

4076

1

2717

Publications

The Reflection of Store Image on Icon Brand Perception
Authors: Yelda Ülker , Nurhan Babür Tosun
DOI: 10.17829/turcom.805829
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1135

1

0

1135

Luxury Consumption in the Context of Narcissism
Published: 2021 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.829565
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1118

1

2

1118

Anti- Consumption Individuals' Attitudes Towards Environmental Advertisements
DOI: 10.18094/josc.877887
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 1060

4

2

1060

Relationship between Fear of Negative Evaluation and Attitude towards Social Media Ads
DOI: 10.33206/mjss.828716
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 607

1

1

607

The Reflection of the Use of Halal Label of Brands on the Purchasing Behavior
DOI: 10.32709/akusosbil.521251
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 770

2

2

770

The Approaches of the Brands to the Cynical Attitudes in Social Media
DOI: 10.33206/mjss.498115
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1444

1

1

1444

EMOTIONAL SATISFACTION PROVIDED BY RATIONAL UTILITY
Authors: Yelda Ülker , Mevlüt Sedat Dönmez, Nurhan Tosun
DOI: 10.18094/josc.596261
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 2482

1

0

2482

The Reflection of Changing Women’s Roles to the Advertising of Women
DOI: 10.17680/erciyesiletisim.534651
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 4076

2

0

4076

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