Researchers Yelda Ülker

Yelda Ülker

Assoc. Prof. Dr. İstanbul Gelişim Üniversitesi

0000-0001-8105-2686

Publication 16 Review 4 CrossRef Cited 4 TR Dizin Cited 1

0000-0001-8105-2686

16 Publication

4 Review

4 CrossRef Cited

1 TR Dizin Cited

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Followers

Following

Summary
Publications
Peer Review

Research Fields

Advertising Advertising Studies Social Advertising

Institution

İstanbul Gelişim Üniversitesi

Popular Publications

The Reflection of the Use of Halal Label of Brands on the Purchasing Behavior

Authors: Yelda ÜLKER

Published: 2020 , Afyon Kocatepe University Journal of Social Sciences

DOI: 10.32709/akusosbil.521251

CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 538

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538

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Anti- Consumption Individuals' Attitudes Towards Environmental Advertisements

Authors: Yelda ÜLKER

Published: 2021 , Journal of Selcuk Communication

DOI: 10.18094/josc.877887

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 769

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769

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Importance of Store Atmosphere for the Consumers

Authors: Yelda ÜLKER

Published: 2019 , Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi

DOI: 10.18026/cbayarsos.525180

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 798

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798

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Relationship between Fear of Negative Evaluation and Attitude towards Social Media Ads

Authors: Yelda ÜLKER

Published: 2021 , MANAS Journal of Social Studies

DOI: 10.33206/mjss.828716

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 420

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420

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Reflection of the Changing Aging Concept on Advertisements

Authors: Yelda ÜLKER

Published: 2021 , Gümüşhane University Journal of Social Sciences Institute

DOI: -

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 523

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523

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Publications

The Reflection of Store Image on Icon Brand Perception

Authors: Yelda ÜLKER , Nurhan BABÜR TOSUN

Published: 2021 , Turkish Review of Communication Studies

DOI: 10.17829/turcom.805829

CITED 0 FAVORITE 0 TOTAL DOWNLOAD COUNT 857

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857

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CONSUMERS 'MOTIVATIONS TO PARTICIPATE IN THE BRAND BOYCOTT IN THE CONTEXT OF DEMOGRAPHIC CHARACTERISTICS

Authors: Yelda ÜLKER

Published: 2021 , Inonu University E-Journal of Faculty of Communication

DOI: 10.47107/inifedergi.852824

CITED 0 FAVORITE 0 TOTAL DOWNLOAD COUNT 358

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358

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The Role of Death Anxiety in Consumers' Evaluation of Brands with Organic Product Logo

Authors: Yelda ÜLKER

Published: 2021 , Süleyman Demirel University Visionary Journal

DOI: 10.21076/vizyoner.829046

CITED 0 FAVORITE 0 TOTAL DOWNLOAD COUNT 204

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204

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Luxury Consumption in the Context of Narcissism

Authors: Yelda ÜLKER

Published: 2021 , Alanya Academic Review

DOI: 10.29023/alanyaakademik.829565

CITED 0 FAVORITE 0 TOTAL DOWNLOAD COUNT 682

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682

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Reflection of the Changing Aging Concept on Advertisements

Authors: Yelda ÜLKER

Published: 2021 , Gümüşhane University Journal of Social Sciences Institute

DOI: -

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 523

0

CITED

1

FAVORITE

523

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Investigation of Consumers' Attitude Towards Brand in the Relationship Between the Attitude of the Celebrity and the Purchase Intention with the Mediation Role

Authors: Yelda ÜLKER

Published: 2021 , Gaziantep University Journal of Social Sciences

DOI: 10.21547/jss.853594

CITED 0 FAVORITE 0 TOTAL DOWNLOAD COUNT 387

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387

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Anti- Consumption Individuals' Attitudes Towards Environmental Advertisements

Authors: Yelda ÜLKER

Published: 2021 , Journal of Selcuk Communication

DOI: 10.18094/josc.877887

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 769

2

CITED

2

FAVORITE

769

TOTAL DOWNLOAD COUNT

Relationship between Fear of Negative Evaluation and Attitude towards Social Media Ads

Authors: Yelda ÜLKER

Published: 2021 , MANAS Journal of Social Studies

DOI: 10.33206/mjss.828716

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 420

0

CITED

1

FAVORITE

420

TOTAL DOWNLOAD COUNT

The Reflection of the Use of Halal Label of Brands on the Purchasing Behavior

Authors: Yelda ÜLKER

Published: 2020 , Afyon Kocatepe University Journal of Social Sciences

DOI: 10.32709/akusosbil.521251

CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 538

1

CITED

2

FAVORITE

538

TOTAL DOWNLOAD COUNT

The Approaches of the Brands to the Cynical Attitudes in Social Media

Authors: Betül ÖZKAYA , Yelda ÜLKER

Published: 2020 , MANAS Journal of Social Studies

DOI: 10.33206/mjss.498115

CITED 0 FAVORITE 0 TOTAL DOWNLOAD COUNT 1192

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1192

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Importance of Store Atmosphere for the Consumers

Authors: Yelda ÜLKER

Published: 2019 , Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi

DOI: 10.18026/cbayarsos.525180

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 798

0

CITED

1

FAVORITE

798

TOTAL DOWNLOAD COUNT

EMOTIONAL SATISFACTION PROVIDED BY RATIONAL UTILITY

Authors: Yelda ÜLKER , Mevlüt Sedat DÖNMEZ, Nurhan TOSUN

Published: 2019 , Journal of Selcuk Communication

DOI: 10.18094/josc.596261

CITED 0 FAVORITE 0 TOTAL DOWNLOAD COUNT 2171

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2171

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The Reflection of Changing Women’s Roles to the Advertising of Women

Authors: Yelda ÜLKER

Published: 2019 , Journal of Erciyes Communication

DOI: 10.17680/erciyesiletisim.534651

CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 2908

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2908

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The Role of Youtube Vloggers in Purchasing Intention as a EWOM Channel

Authors: Seda MÜFTÜOĞLU , Nurhan BABÜR TOSUN, Yelda ÜLKER

Published: 2018 , Gümüşhane University Journal of Social Sciences Institute

DOI: -

CITED 0 FAVORITE 0 TOTAL DOWNLOAD COUNT 2263

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2263

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The Role of Social Responsibility Activities on Brand Attitude in the Context of Demographic Characteristics of Consumers

Authors: Nurhan BABÜR TOSUN , Yelda ÜLKER

Published: 2018 , Galatasaray University Journal of Communication

DOI: 10.16878/gsuilet.436043

CITED 0 FAVORITE 0 TOTAL DOWNLOAD COUNT 2419

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2419

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CONSUMER PERCEPTION IN THE CONTEXT OF IMPLICIT CONSUMPTION

Authors: Nurhan Babür TOSUN , Yelda ÜLKER

Published: 2017 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi

DOI: -

CITED 0 FAVORITE 0 TOTAL DOWNLOAD COUNT 619

0

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619

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Articles published in

Afyon Kocatepe University Journal of Social Sciences

Alanya Academic Review

Galatasaray University Journal of Communication

Gaziantep University Journal of Social Sciences

Gümüşhane University Journal of Social Sciences Institute

Inonu University E-Journal of Faculty of Communication

Journal of Erciyes Communication

Journal of Selcuk Communication

Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi

MANAS Journal of Social Studies

Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi

Süleyman Demirel University Visionary Journal

Turkish Review of Communication Studies

Editorship

Journal of Erciyes Communication

Proofreader

Reviews

Afyon Kocatepe University Journal of Social Sciences

İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi

Sakarya İletişim

Turkish Review of Communication Studies

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