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Yelda Ülker Assoc. Prof. Dr. İSTANBUL GELİŞİM ÜNİVERSİTESİ, İKTİSADİ, İDARİ VE SOSYAL BİLİMLER FAKÜLTESİ
Publication 20 Review 17 CrossRef Cited 22 TR Dizin Cited 23
20 Publication
17 Review
22 CrossRef Cited
23 TR Dizin Cited
0000-0001-8105-2686

Research Fields

Advertising Advertising Studies Digital Advertising Social Advertising

Institution

İSTANBUL GELİŞİM ÜNİVERSİTESİ, İKTİSADİ, İDARİ VE SOSYAL BİLİMLER FAKÜLTESİ

Popular Publications

Anti- Consumption Individuals' Attitudes Towards Environmental Advertisements
Authors: Yelda Ülker
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.877887
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 1684

4

2

1684

The Reflection of the Use of Halal Label of Brands on the Purchasing Behavior
Authors: Yelda Ülker
Published: 2020 , Afyon Kocatepe University Journal of Social Sciences
DOI: 10.32709/akusosbil.521251
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 1310

3

2

1310

The Role of Death Anxiety in Consumers' Evaluation of Brands with Organic Product Logo
Authors: Yelda Ülker
Published: 2021 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.829046
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 709

0

2

709

Luxury Consumption in the Context of Narcissism
Authors: Yelda Ülker
Published: 2021 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.829565
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 2127

2

2

2127

The Reflection of Store Image on Icon Brand Perception
Authors: Yelda Ülker , Nurhan Babür Tosun
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.805829
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1894

2

1

1894

Publications

Examining the Perception of Planned Obsolescence in the Context of Consumer Behavior
Authors: Yelda Ülker , İbrahim Kiçir
Published: 2026 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.1814618
FAVORITE 0 TOTAL DOWNLOAD COUNT 247

0

247

Attitudes of Adolescent Consumers Towards Brands with Feminist Discourse in the Context of Gender Perception
Authors: Fatma Şişli , Yelda Ülker
Published: 2026 , MANAS Journal of Social Studies
DOI: 10.33206/mjss.1711571
FAVORITE 1 TOTAL DOWNLOAD COUNT 275

1

275

Reflection of Consumers’ Material Values on Brand Bullying
Authors: Fatma Şişli , Yelda Ülker
Published: 2024 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.1520015
FAVORITE 1 TOTAL DOWNLOAD COUNT 882

1

882

REFLECTION OF BRAND HATE ON BRAND FORGIVENESS
Authors: Fatma Şişli , Yelda Ülker
Published: 2024 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.1414980
FAVORITE 1 TOTAL DOWNLOAD COUNT 1523

1

1523

The Reflection of Store Image on Icon Brand Perception
Authors: Yelda Ülker , Nurhan Babür Tosun
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.805829
FAVORITE 1 TOTAL DOWNLOAD COUNT 1894

1

1894

CONSUMERS 'MOTIVATIONS TO PARTICIPATE IN THE BRAND BOYCOTT IN THE CONTEXT OF DEMOGRAPHIC CHARACTERISTICS
Authors: Yelda Ülker
Published: 2021 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.852824
FAVORITE 1 TOTAL DOWNLOAD COUNT 1389

1

1389

The Role of Death Anxiety in Consumers' Evaluation of Brands with Organic Product Logo
Authors: Yelda Ülker
Published: 2021 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.829046
FAVORITE 2 TOTAL DOWNLOAD COUNT 709

2

709

Luxury Consumption in the Context of Narcissism
Authors: Yelda Ülker
Published: 2021 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.829565
FAVORITE 2 TOTAL DOWNLOAD COUNT 2127

2

2127

Reflection of the Changing Aging Concept on Advertisements
Authors: Yelda Ülker
Published: 2021 , Gümüşhane University Journal of Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1947

1

1947

Investigation of Consumers' Attitude Towards Brand in the Relationship Between the Attitude of the Celebrity and the Purchase Intention with the Mediation Role
Authors: Yelda Ülker
Published: 2021 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.853594
FAVORITE 1 TOTAL DOWNLOAD COUNT 964

1

964

Anti- Consumption Individuals' Attitudes Towards Environmental Advertisements
Authors: Yelda Ülker
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.877887
FAVORITE 2 TOTAL DOWNLOAD COUNT 1684

2

1684

Relationship between Fear of Negative Evaluation and Attitude towards Social Media Ads
Authors: Yelda Ülker
Published: 2021 , MANAS Journal of Social Studies
DOI: 10.33206/mjss.828716
FAVORITE 1 TOTAL DOWNLOAD COUNT 1151

1

1151

The Reflection of the Use of Halal Label of Brands on the Purchasing Behavior
Authors: Yelda Ülker
Published: 2020 , Afyon Kocatepe University Journal of Social Sciences
DOI: 10.32709/akusosbil.521251
FAVORITE 2 TOTAL DOWNLOAD COUNT 1310

2

1310

The Approaches of the Brands to the Cynical Attitudes in Social Media
Authors: Betül Özkaya , Yelda Ülker
Published: 2020 , MANAS Journal of Social Studies
DOI: 10.33206/mjss.498115
FAVORITE 1 TOTAL DOWNLOAD COUNT 2262

1

2262

Importance of Store Atmosphere for the Consumers
Authors: Yelda Ülker
Published: 2019 , Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18026/cbayarsos.525180
FAVORITE 1 TOTAL DOWNLOAD COUNT 1530

1

1530

EMOTIONAL SATISFACTION PROVIDED BY RATIONAL UTILITY
Authors: Yelda Ülker , Mevlüt Sedat Dönmez, Nurhan Tosun
Published: 2019 , Journal of Selcuk Communication
DOI: 10.18094/josc.596261
FAVORITE 0 TOTAL DOWNLOAD COUNT 3055

0

3055

The Reflection of Changing Women’s Roles to the Advertising of Women
Authors: Yelda Ülker
Published: 2019 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.534651
FAVORITE 0 TOTAL DOWNLOAD COUNT 5252

0

5252

The Role of Youtube Vloggers in Purchasing Intention as a EWOM Channel
Authors: Seda Müftüoğlu , Nurhan Babür Tosun, Yelda Ülker
Published: 2018 , Gümüşhane University Journal of Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3592

1

3592

The Role of Social Responsibility Activities on Brand Attitude in the Context of Demographic Characteristics of Consumers
Authors: Nurhan Babür Tosun , Yelda Ülker
Published: 2018 , Galatasaray University Journal of Communication
DOI: 10.16878/gsuilet.436043
FAVORITE 0 TOTAL DOWNLOAD COUNT 3710

0

3710

CONSUMER PERCEPTION IN THE CONTEXT OF IMPLICIT CONSUMPTION
Authors: Nurhan Babür Tosun , Yelda Ülker
Published: 2017 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1345

1

1345

Articles published in
Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Alanya Academic Review
Alanya Academic Review
Galatasaray University Journal of Communication
Galatasaray University Journal of Communication
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Selcuk Communication
Journal of Selcuk Communication
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
MANAS Journal of Social Studies
MANAS Journal of Social Studies
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Editorship
Journal of Erciyes Communication
Journal of Erciyes Communication
Proofreader

Reviews

Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Bucak İşletme Fakültesi Dergisi
Bucak İşletme Fakültesi Dergisi
Dicle University Social Sciences Institute Journal
Dicle University Social Sciences Institute Journal
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
International Journal of New Findings in Engineering, Science and Technology
International Journal of New Findings in Engineering, Science and Technology
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
Kayseri University Journal of Social Sciences
Kayseri University Journal of Social Sciences
Medya ve Kültürel Çalışmalar Dergisi
Medya ve Kültürel Çalışmalar Dergisi
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
Sakarya İletişim
Sakarya İletişim
SDÜ İFADE
SDÜ İFADE
Toplum Ekonomi ve Yönetim Dergisi
Toplum Ekonomi ve Yönetim Dergisi
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Yeni Yüzyıl'da İletişim Çalışmaları
Yeni Yüzyıl'da İletişim Çalışmaları

Publications

The Reflection of Store Image on Icon Brand Perception
Authors: Yelda Ülker , Nurhan Babür Tosun
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.805829
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1894

2

1

1894

CONSUMERS 'MOTIVATIONS TO PARTICIPATE IN THE BRAND BOYCOTT IN THE CONTEXT OF DEMOGRAPHIC CHARACTERISTICS
Authors: Yelda Ülker
Published: 2021 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.852824
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1389

1

1

1389

Luxury Consumption in the Context of Narcissism
Authors: Yelda Ülker
Published: 2021 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.829565
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 2127

2

2

2127

Investigation of Consumers' Attitude Towards Brand in the Relationship Between the Attitude of the Celebrity and the Purchase Intention with the Mediation Role
Authors: Yelda Ülker
Published: 2021 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.853594
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 964

2

1

964

Anti- Consumption Individuals' Attitudes Towards Environmental Advertisements
Authors: Yelda Ülker
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.877887
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 1684

4

2

1684

Relationship between Fear of Negative Evaluation and Attitude towards Social Media Ads
Authors: Yelda Ülker
Published: 2021 , MANAS Journal of Social Studies
DOI: 10.33206/mjss.828716
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1151

1

1

1151

The Reflection of the Use of Halal Label of Brands on the Purchasing Behavior
Authors: Yelda Ülker
Published: 2020 , Afyon Kocatepe University Journal of Social Sciences
DOI: 10.32709/akusosbil.521251
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 1310

3

2

1310

The Approaches of the Brands to the Cynical Attitudes in Social Media
Authors: Betül Özkaya , Yelda Ülker
Published: 2020 , MANAS Journal of Social Studies
DOI: 10.33206/mjss.498115
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 2262

4

1

2262

EMOTIONAL SATISFACTION PROVIDED BY RATIONAL UTILITY
Authors: Yelda Ülker , Mevlüt Sedat Dönmez, Nurhan Tosun
Published: 2019 , Journal of Selcuk Communication
DOI: 10.18094/josc.596261
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 3055

1

0

3055

The Reflection of Changing Women’s Roles to the Advertising of Women
Authors: Yelda Ülker
Published: 2019 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.534651
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 5252

2

0

5252

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