Researchers Nurhan Zeynep Tosun
avatar
Nurhan Zeynep Tosun Prof. Dr. Marmara Üniversitesi
Publication 11 Review 11 CrossRef Cited 10
11 Publication
11 Review
10 CrossRef Cited

Research Fields

Advertising Campaigns Advertising Strategies

Institution

Marmara Üniversitesi

Popular Publications

Consumer Attitudes in the Context of the Concept of Planned Obsolescence
Authors: Merve Çerçi , Nurhan Zeynep Tosun
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.869143
CITED 2 FAVORITE 3 TOTAL DOWNLOAD COUNT 4173

2

3

4173

The Influence of the Attitudes of Generations Y and Z on the Purchase Intention of Activist Advertising
Authors: Hülya Ugur , Nurhan Zeynep Tosun
Published: 2024 , Kastamonu İletişim Araştırmaları Dergisi
DOI: 10.56676/kiad.1348096
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 180

0

3

180

Cittaslow Movement in the Context of Consumer Culture: Escape from Alienation and Individual Emancipation
Authors: Ayşe Duygu Urak Avan , Nurhan Zeynep Tosun
Published: 2021 , Etkileşim
DOI: 10.32739/etkilesim.2021.7.117
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 654

0

1

654

THE PARANORMALITY OF CONSUMPTION: THE RELATIONSHIP BETWEEN CONSPICUOUS CONSUMPTION AND PARANORMAL BELIEFS
Authors: Nurhan Tosun , Damla Karşu Cesur
Published: 2018 , Oneri
DOI: 10.14783/maruoneri.vi.349988
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 4391

2

1

4391

The Use of Artwork in the Context of Luxury Perception in Advertising: The Case of "Girl with a Pearl Earring" Ads
Authors: Damla Karşu Cesur , Nurhan Zeynep Tosun
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.935648
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1178

0

1

1178

Publications

The Influence of the Attitudes of Generations Y and Z on the Purchase Intention of Activist Advertising
Authors: Hülya Ugur , Nurhan Zeynep Tosun
Published: 2024 , Kastamonu İletişim Araştırmaları Dergisi
DOI: 10.56676/kiad.1348096
FAVORITE 3 TOTAL DOWNLOAD COUNT 180

3

180

The Effect of Perceived Satisfaction in the Context of Podcast Use on Attitude Toward Advertising
Authors: Özge Özkök Şişman , Nurhan Zeynep Tosun
Published: 2022 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.1144682
FAVORITE 1 TOTAL DOWNLOAD COUNT 671

1

671

The Reflections of Gastronomic Experience on Brand Loyalty
Authors: Uğur Kaçan , Nurhan Zeynep Tosun
Published: 2022 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.1050108
FAVORITE 0 TOTAL DOWNLOAD COUNT 1237

0

1237

The Effects of Metacognition On Advertising Avoidance In The Use of Persuasion Knowledge Model
Authors: Öykü Türkeli , Nurhan Zeynep Tosun
Published: 2022 , Journal of Selcuk Communication
DOI: 10.18094/josc.1018083
FAVORITE 0 TOTAL DOWNLOAD COUNT 733

0

733

The Use of Artwork in the Context of Luxury Perception in Advertising: The Case of "Girl with a Pearl Earring" Ads
Authors: Damla Karşu Cesur , Nurhan Zeynep Tosun
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.935648
FAVORITE 1 TOTAL DOWNLOAD COUNT 1178

1

1178

Consumer Attitudes in the Context of the Concept of Planned Obsolescence
Authors: Merve Çerçi , Nurhan Zeynep Tosun
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.869143
FAVORITE 3 TOTAL DOWNLOAD COUNT 4173

3

4173

Cittaslow Movement in the Context of Consumer Culture: Escape from Alienation and Individual Emancipation
Authors: Ayşe Duygu Urak Avan , Nurhan Zeynep Tosun
Published: 2021 , Etkileşim
DOI: 10.32739/etkilesim.2021.7.117
FAVORITE 1 TOTAL DOWNLOAD COUNT 654

1

654

EMOTIONAL SATISFACTION PROVIDED BY RATIONAL UTILITY
Authors: Yelda Ülker , Mevlüt Sedat Dönmez, Nurhan Tosun
Published: 2019 , Journal of Selcuk Communication
DOI: 10.18094/josc.596261
FAVORITE 0 TOTAL DOWNLOAD COUNT 2486

0

2486

ROLE OF NOSTALGIC IMAGE CONSUMPTION ON CONSUMPTION BEHAVIOR OF BRAND COMMUNITIES: A RESEARCH ON VOLKSWAGEN BEETLE USERS IN TURKEY
Authors: Nurhan Babür Tosun , Didem Aşcı
Published: 2019 , İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1152

1

1152

THE PARANORMALITY OF CONSUMPTION: THE RELATIONSHIP BETWEEN CONSPICUOUS CONSUMPTION AND PARANORMAL BELIEFS
Authors: Nurhan Tosun , Damla Karşu Cesur
Published: 2018 , Oneri
DOI: 10.14783/maruoneri.vi.349988
FAVORITE 1 TOTAL DOWNLOAD COUNT 4391

1

4391

EFFECT OF USING PARODY ON BRAND IMAGE IN ADVERTISING
Authors: Nurhan Tosun , Aytaç Dereli
Published: 2016 , Oneri
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 3189

0

3189

Articles published in
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Etkileşim
Etkileşim
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
Journal of Selcuk Communication
Journal of Selcuk Communication
Kastamonu İletişim Araştırmaları Dergisi
Kastamonu İletişim Araştırmaları Dergisi
Oneri
Oneri
Turkish Review of Communication Studies
Turkish Review of Communication Studies

Reviews

Beykoz Akademi Dergisi
Beykoz Akademi Dergisi
Bilecik Şeyh Edebali University Journal of Social Science
Bilecik Şeyh Edebali University Journal of Social Science
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Fenerbahçe Üniversitesi Sosyal Bilimler Dergisi
Fenerbahçe Üniversitesi Sosyal Bilimler Dergisi
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Selcuk Communication
Journal of Selcuk Communication
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Social Sciences: Theory and Practice
Social Sciences: Theory and Practice
The Journal of Turkish Social Research
The Journal of Turkish Social Research
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Uluslararası Sosyal Bilimler Akademi Dergisi
Uluslararası Sosyal Bilimler Akademi Dergisi

Publications

The Effect of Perceived Satisfaction in the Context of Podcast Use on Attitude Toward Advertising
Authors: Özge Özkök Şişman , Nurhan Zeynep Tosun
Published: 2022 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.1144682
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 671

2

1

671

The Reflections of Gastronomic Experience on Brand Loyalty
Authors: Uğur Kaçan , Nurhan Zeynep Tosun
Published: 2022 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.1050108
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1237

1

0

1237

Consumer Attitudes in the Context of the Concept of Planned Obsolescence
Authors: Merve Çerçi , Nurhan Zeynep Tosun
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.869143
CITED 2 FAVORITE 3 TOTAL DOWNLOAD COUNT 4173

2

3

4173

EMOTIONAL SATISFACTION PROVIDED BY RATIONAL UTILITY
Authors: Yelda Ülker , Mevlüt Sedat Dönmez, Nurhan Tosun
Published: 2019 , Journal of Selcuk Communication
DOI: 10.18094/josc.596261
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 2486

1

0

2486

THE PARANORMALITY OF CONSUMPTION: THE RELATIONSHIP BETWEEN CONSPICUOUS CONSUMPTION AND PARANORMAL BELIEFS
Authors: Nurhan Tosun , Damla Karşu Cesur
Published: 2018 , Oneri
DOI: 10.14783/maruoneri.vi.349988
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 4391

2

1

4391

EFFECT OF USING PARODY ON BRAND IMAGE IN ADVERTISING
Authors: Nurhan Tosun , Aytaç Dereli
Published: 2016 , Oneri
DOI: -
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 3189

2

0

3189

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.
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