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Nurhan Zeynep Tosun Prof. Dr. It is not affiliated with an institution
Publication 12 Review 12 CrossRef Cited 19
12 Publication
12 Review
19 CrossRef Cited

Research Fields

Advertising Campaigns Advertising Strategies

Institution

It is not affiliated with an institution

Popular Publications

Consumer Attitudes in the Context of the Concept of Planned Obsolescence
Authors: Merve Çerçi , Nurhan Zeynep Tosun
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.869143
CITED 5 FAVORITE 4 TOTAL DOWNLOAD COUNT 5773

5

4

5773

The Influence of the Attitudes of Generations Y and Z on the Purchase Intention of Activist Advertising
Authors: Hülya Ugur , Nurhan Zeynep Tosun
Published: 2024 , Kastamonu İletişim Araştırmaları Dergisi
DOI: 10.56676/kiad.1348096
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 1123

1

3

1123

The Use of Artwork in the Context of Luxury Perception in Advertising: The Case of "Girl with a Pearl Earring" Ads
Authors: Damla Karşu Cesur , Nurhan Zeynep Tosun
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.935648
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 2308

1

2

2308

Cittaslow Movement in the Context of Consumer Culture: Escape from Alienation and Individual Emancipation
Authors: Ayşe Duygu Urak Avan , Nurhan Zeynep Tosun
Published: 2021 , Etkileşim
DOI: 10.32739/etkilesim.2021.7.117
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1146

0

1

1146

The Reflections of Gastronomic Experience on Brand Loyalty
Authors: Uğur Kaçan , Nurhan Zeynep Tosun
Published: 2022 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.1050108
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1997

1

1

1997

Publications

The Mediating Role of Perceived Surveillance in the Effect of Attitudes Towards Online Behavioral Advertising on Consumer Cynicism
Authors: Fatmanur Demir Demiralp , Nurhan Zeynep Tosun
Published: 2025 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.1625643
FAVORITE 1 TOTAL DOWNLOAD COUNT 929

1

929

The Influence of the Attitudes of Generations Y and Z on the Purchase Intention of Activist Advertising
Authors: Hülya Ugur , Nurhan Zeynep Tosun
Published: 2024 , Kastamonu İletişim Araştırmaları Dergisi
DOI: 10.56676/kiad.1348096
FAVORITE 3 TOTAL DOWNLOAD COUNT 1123

3

1123

The Effect of Perceived Satisfaction in the Context of Podcast Use on Attitude Toward Advertising
Authors: Özge Özkök Şişman , Nurhan Zeynep Tosun
Published: 2022 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.1144682
FAVORITE 1 TOTAL DOWNLOAD COUNT 1419

1

1419

The Reflections of Gastronomic Experience on Brand Loyalty
Authors: Uğur Kaçan , Nurhan Zeynep Tosun
Published: 2022 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.1050108
FAVORITE 1 TOTAL DOWNLOAD COUNT 1997

1

1997

The Effects of Metacognition On Advertising Avoidance In The Use of Persuasion Knowledge Model
Authors: Öykü Türkeli , Nurhan Zeynep Tosun
Published: 2022 , Journal of Selcuk Communication
DOI: 10.18094/josc.1018083
FAVORITE 0 TOTAL DOWNLOAD COUNT 1504

0

1504

The Use of Artwork in the Context of Luxury Perception in Advertising: The Case of "Girl with a Pearl Earring" Ads
Authors: Damla Karşu Cesur , Nurhan Zeynep Tosun
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.935648
FAVORITE 2 TOTAL DOWNLOAD COUNT 2308

2

2308

Consumer Attitudes in the Context of the Concept of Planned Obsolescence
Authors: Merve Çerçi , Nurhan Zeynep Tosun
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.869143
FAVORITE 4 TOTAL DOWNLOAD COUNT 5773

4

5773

Cittaslow Movement in the Context of Consumer Culture: Escape from Alienation and Individual Emancipation
Authors: Ayşe Duygu Urak Avan , Nurhan Zeynep Tosun
Published: 2021 , Etkileşim
DOI: 10.32739/etkilesim.2021.7.117
FAVORITE 1 TOTAL DOWNLOAD COUNT 1146

1

1146

EMOTIONAL SATISFACTION PROVIDED BY RATIONAL UTILITY
Authors: Yelda Ülker , Mevlüt Sedat Dönmez, Nurhan Tosun
Published: 2019 , Journal of Selcuk Communication
DOI: 10.18094/josc.596261
FAVORITE 0 TOTAL DOWNLOAD COUNT 2990

0

2990

ROLE OF NOSTALGIC IMAGE CONSUMPTION ON CONSUMPTION BEHAVIOR OF BRAND COMMUNITIES: A RESEARCH ON VOLKSWAGEN BEETLE USERS IN TURKEY
Authors: Nurhan Babür Tosun , Didem Aşcı
Published: 2019 , İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1604

1

1604

THE PARANORMALITY OF CONSUMPTION: THE RELATIONSHIP BETWEEN CONSPICUOUS CONSUMPTION AND PARANORMAL BELIEFS
Authors: Nurhan Tosun , Damla Karşu Cesur
Published: 2018 , Oneri
DOI: 10.14783/maruoneri.vi.349988
FAVORITE 1 TOTAL DOWNLOAD COUNT 5140

1

5140

EFFECT OF USING PARODY ON BRAND IMAGE IN ADVERTISING
Authors: Nurhan Tosun , Aytaç Dereli
Published: 2016 , Oneri
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3911

1

3911

Articles published in
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Etkileşim
Etkileşim
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
Journal of Selcuk Communication
Journal of Selcuk Communication
Kastamonu İletişim Araştırmaları Dergisi
Kastamonu İletişim Araştırmaları Dergisi
Oneri
Oneri
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Editorial Board Memberships
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi

Reviews

Beykoz Akademi Dergisi
Beykoz Akademi Dergisi
Bilecik Şeyh Edebali University Journal of Social Science
Bilecik Şeyh Edebali University Journal of Social Science
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Selcuk Communication
Journal of Selcuk Communication
MANAS Journal of Social Studies
MANAS Journal of Social Studies
Social Sciences: Theory and Practice
Social Sciences: Theory and Practice
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Türkiye Sosyal Araştırmalar Dergisi
Türkiye Sosyal Araştırmalar Dergisi
Uluslararası Sosyal Bilimler Akademi Dergisi
Uluslararası Sosyal Bilimler Akademi Dergisi
Fenerbahçe Üniversitesi Sosyal Bilimler Dergisi
Fenerbahçe Üniversitesi Sosyal Bilimler Dergisi

Publications

The Influence of the Attitudes of Generations Y and Z on the Purchase Intention of Activist Advertising
Authors: Hülya Ugur , Nurhan Zeynep Tosun
Published: 2024 , Kastamonu İletişim Araştırmaları Dergisi
DOI: 10.56676/kiad.1348096
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 1123

1

3

1123

The Effect of Perceived Satisfaction in the Context of Podcast Use on Attitude Toward Advertising
Authors: Özge Özkök Şişman , Nurhan Zeynep Tosun
Published: 2022 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.1144682
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 1419

4

1

1419

The Reflections of Gastronomic Experience on Brand Loyalty
Authors: Uğur Kaçan , Nurhan Zeynep Tosun
Published: 2022 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.1050108
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1997

1

1

1997

The Effects of Metacognition On Advertising Avoidance In The Use of Persuasion Knowledge Model
Authors: Öykü Türkeli , Nurhan Zeynep Tosun
Published: 2022 , Journal of Selcuk Communication
DOI: 10.18094/josc.1018083
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1504

1

0

1504

The Use of Artwork in the Context of Luxury Perception in Advertising: The Case of "Girl with a Pearl Earring" Ads
Authors: Damla Karşu Cesur , Nurhan Zeynep Tosun
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.935648
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 2308

1

2

2308

Consumer Attitudes in the Context of the Concept of Planned Obsolescence
Authors: Merve Çerçi , Nurhan Zeynep Tosun
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.869143
CITED 5 FAVORITE 4 TOTAL DOWNLOAD COUNT 5773

5

4

5773

EMOTIONAL SATISFACTION PROVIDED BY RATIONAL UTILITY
Authors: Yelda Ülker , Mevlüt Sedat Dönmez, Nurhan Tosun
Published: 2019 , Journal of Selcuk Communication
DOI: 10.18094/josc.596261
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 2990

1

0

2990

THE PARANORMALITY OF CONSUMPTION: THE RELATIONSHIP BETWEEN CONSPICUOUS CONSUMPTION AND PARANORMAL BELIEFS
Authors: Nurhan Tosun , Damla Karşu Cesur
Published: 2018 , Oneri
DOI: 10.14783/maruoneri.vi.349988
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 5140

3

1

5140

EFFECT OF USING PARODY ON BRAND IMAGE IN ADVERTISING
Authors: Nurhan Tosun , Aytaç Dereli
Published: 2016 , Oneri
DOI: -
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 3911

2

1

3911

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