Nurhan Zeynep TOSUN Prof. Dr. FENERBAHÇE ÜNİVERSİTESİ
Publication 9 Cited 1 Review 12
9 Publication
1 Cited
12 Review
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Research Fields

Communication Studies (Communication and Media Studies)

Bio

Prof. Dr. Nurhan Babür Tosun graduated from Marmara University Faculty of Communication. In 1985, she received her Masters degree in Radio and TV. She finished her Doctorate in Public Relations. She became associate professor and professor in the Department of Public Relations and Advertising at the Faculty of Communications. She is now at Marmara University Faculty of Communications Department of Advertising and Promotion. Her research areas Integrated Marketing Communication, Brand Communication, Advertising and Brand Management.

Institution

FENERBAHÇE ÜNİVERSİTESİ

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EMOTIONAL SATISFACTION PROVIDED BY RATIONAL UTILITY
Authors: Yelda ÜLKER , Mevlüt Sedat DÖNMEZ, Nurhan TOSUN
DOI: 10.18094/josc.596261
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EFFECT OF USING PARODY ON BRAND IMAGE IN ADVERTISING
Authors: Nurhan TOSUN , Aytaç DERELİ
Published: 2016 , Oneri
DOI: -
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