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Hülya Ugur
Dr. Instructor
ÇANAKKALE ONSEKİZ MART ÜNİVERSİTESİ
Publication
1
Review
3
CrossRef Cited
1
1
Publication
3
Review
1
CrossRef Cited
0000-0003-4104-4432
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Summary
Publications
Peer Review
Cited
Research Fields
Marketing (Other)
Communication Studies
Social Media Applications and Analysis
Advertising (Other)
Consumer Behaviour
Institution
ÇANAKKALE ONSEKİZ MART ÜNİVERSİTESİ
Popular Publications
The Influence of the Attitudes of Generations Y and Z on the Purchase Intention of Activist Advertising
Authors:
Hülya Ugur
,
Nurhan Zeynep Tosun
Published: 2024 ,
Kastamonu İletişim Araştırmaları Dergisi
DOI: 10.56676/kiad.1348096
CITED
1
FAVORITE
3
TOTAL DOWNLOAD COUNT
878
1
CITED
3
FAVORITE
878
TOTAL DOWNLOAD COUNT
Publications
The Influence of the Attitudes of Generations Y and Z on the Purchase Intention of Activist Advertising
Authors:
Hülya Ugur
,
Nurhan Zeynep Tosun
Published: 2024 ,
Kastamonu İletişim Araştırmaları Dergisi
DOI: 10.56676/kiad.1348096
FAVORITE
3
TOTAL DOWNLOAD COUNT
878
3
FAVORITE
878
TOTAL DOWNLOAD COUNT
Articles published in
Kastamonu İletişim Araştırmaları Dergisi
Reviews
Ankara University Journal of the Faculty of Languages and History-Geography
Bulletin of Palestine Studies
Journal of Erciyes Communication
Publications
The Influence of the Attitudes of Generations Y and Z on the Purchase Intention of Activist Advertising
Authors:
Hülya Ugur
,
Nurhan Zeynep Tosun
Published: 2024 ,
Kastamonu İletişim Araştırmaları Dergisi
DOI: 10.56676/kiad.1348096
CITED
1
FAVORITE
3
TOTAL DOWNLOAD COUNT
878
1
CITED
3
FAVORITE
878
TOTAL DOWNLOAD COUNT