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Hülya Ugur
Dr. Instructor
ÇANAKKALE ONSEKİZ MART ÜNİVERSİTESİ
Publication
1
Review
2
1
Publication
2
Review
0000-0003-4104-4432
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Summary
Publications
Peer Review
Research Fields
Communication Studies
Social Media Applications and Analysis
Advertising (Other)
Consumer Behaviour
Marketing (Other)
Institution
ÇANAKKALE ONSEKİZ MART ÜNİVERSİTESİ
Popular Publications
The Influence of the Attitudes of Generations Y and Z on the Purchase Intention of Activist Advertising
Authors:
Hülya Ugur
,
Nurhan Zeynep Tosun
Published: 2024 ,
Kastamonu İletişim Araştırmaları Dergisi
DOI: 10.56676/kiad.1348096
CITED
0
FAVORITE
3
TOTAL DOWNLOAD COUNT
422
0
CITED
3
FAVORITE
422
TOTAL DOWNLOAD COUNT
Publications
The Influence of the Attitudes of Generations Y and Z on the Purchase Intention of Activist Advertising
Authors:
Hülya Ugur
,
Nurhan Zeynep Tosun
Published: 2024 ,
Kastamonu İletişim Araştırmaları Dergisi
DOI: 10.56676/kiad.1348096
FAVORITE
3
TOTAL DOWNLOAD COUNT
422
3
FAVORITE
422
TOTAL DOWNLOAD COUNT
Articles published in
Kastamonu İletişim Araştırmaları Dergisi
Reviews
Ankara University Journal of the Faculty of Languages and History-Geography
Journal of Erciyes Communication
There are no Crossref cited.
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