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Aytaç Burak Dereli Dr. Instructor Trabzon Üniversitesi
Publication 14 Review 5 CrossRef Cited 64
14 Publication
5 Review
64 CrossRef Cited
0000-0002-6449-7509

Research Fields

Advertising Studies Political Advertising Digital Advertising Advertising (Other) Advertising Analysis History of Advertising

Institution

Trabzon Üniversitesi

Popular Publications

İKİNCİ MEŞRUTİYET'İN İLANINDAN SONRA İTTİHAT VE TERAKKİ PROPAGANDASI ÜZERİNE İNCELEMELER
Authors: Aytaç Burak Dereli
Published: 2023 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: 10.53495/e-kiad.1307256
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 827

0

3

827

Can Information-Providing Artificial Intelligence Fight Disinformation? ChatGPT Example
Authors: Aytaç Burak Dereli , Erdem Taşdemir , Hilal Sevimli
Published: 2024 , Orta Karadeniz İletişim Çalışmaları Dergisi
DOI: 10.56202/mbsjcs.1576832
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 2050

0

2

2050

A PROPOSAL FOR THE ANALYSIS OF ADVERTISING PHOTOGRAPHY AS A COMMERCIAL COMMUNICATION TOOL THROUGH THE TWO BASIC REACTIONS IN PHOTOGRAPHIC READING: STUDIUM AND PUNCTUM
Authors: Aytaç Burak Dereli
Published: 2025 , Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.52122/nisantasisbd.1626613
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 515

0

2

515

The Dilemma of Paid Promotion in Digital Advertising: A Case Study on the Futility of Consumer Efforts to Avoid It Through Subscriptions
Authors: Aytaç Burak Dereli
Published: 2025 , Yeni Medya
DOI: 10.55609/yenimedya.1636528
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1053

0

1

1053

A Strategic and Dynamic Player in Advertising: Programmatic Digital Out-of- Home Advertising
Authors: Aytaç Burak Dereli
Published: 2025 , SDÜ İFADE
DOI: 10.70627/sduifade.1748228
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 891

0

1

891

Publications

A METAPHOR ANALYSIS OF THE PERCEPTIONS OF UNIVERSITY STUDENTS STUDYING ADVERTISING REGARDING THE CONCEPT OF ADVERTISING: TRABZON EXAMPLE
Authors: Aytaç Burak Dereli
Published: 2025 , The Journal of Institute of Black Sea Studies
DOI: 10.31765/karen.1643794
FAVORITE 0 TOTAL DOWNLOAD COUNT 575

0

575

Shockvertising in the Context of Terror Management Theory: An Analysis of the Advertising of “Ölünce Beni Kim Yıkayacak?” A Necromarketing Application
Authors: Aytaç Burak Dereli
Published: 2025 , Kün: Journal of Literary and Cultural Studies
DOI: 10.54281/kundergisi.68
FAVORITE 0 TOTAL DOWNLOAD COUNT 324

0

324

A Strategic and Dynamic Player in Advertising: Programmatic Digital Out-of- Home Advertising
Authors: Aytaç Burak Dereli
Published: 2025 , SDÜ İFADE
DOI: 10.70627/sduifade.1748228
FAVORITE 1 TOTAL DOWNLOAD COUNT 891

1

891

A CLASSIFICATION STUDY ON A DEVELOPING AND TRANSFORMING ADVERTISING FIELD: TYPOLOGY OF DIGITAL GAME ADVERTISING
Authors: Aytaç Burak Dereli , Erdem Taşdemir , Hilal Sevimli
Published: 2025 , Kırklareli Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi
DOI: 10.51969/klusbmyo.1803357
FAVORITE 1 TOTAL DOWNLOAD COUNT 1141

1

1141

ARTIFICIAL INTELLIGENCE IN QUALITATIVE DATA ANALYSIS: USING MAXQDA AI ASSIST IN PUBLIC RELATIONS AND ADVERTISING RESEARCH
Authors: Asiye Nurcihan Dereli , Aytaç Burak Dereli
Published: 2025 , The Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1736055
FAVORITE 0 TOTAL DOWNLOAD COUNT 1390

0

1390

A PROPOSAL FOR THE ANALYSIS OF ADVERTISING PHOTOGRAPHY AS A COMMERCIAL COMMUNICATION TOOL THROUGH THE TWO BASIC REACTIONS IN PHOTOGRAPHIC READING: STUDIUM AND PUNCTUM
Authors: Aytaç Burak Dereli
Published: 2025 , Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.52122/nisantasisbd.1626613
FAVORITE 2 TOTAL DOWNLOAD COUNT 515

2

515

The Dilemma of Paid Promotion in Digital Advertising: A Case Study on the Futility of Consumer Efforts to Avoid It Through Subscriptions
Authors: Aytaç Burak Dereli
Published: 2025 , Yeni Medya
DOI: 10.55609/yenimedya.1636528
FAVORITE 1 TOTAL DOWNLOAD COUNT 1053

1

1053

Trends in Advertising with Historical Approach: A Bibliometric Analysis
Authors: Aytaç Burak Dereli , Hilal Sevimli
Published: 2025 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.1610003
FAVORITE 0 TOTAL DOWNLOAD COUNT 605

0

605

Tracing Advertising in Anatolia: A Study on “Çankırı’da Duygu Gazetesi”
Authors: Aytaç Burak Dereli
Published: 2024 , Elektronik Cumhuriyet İletişim Dergisi
DOI: 10.54089/ecider.1512583
FAVORITE 0 TOTAL DOWNLOAD COUNT 720

0

720

Can Information-Providing Artificial Intelligence Fight Disinformation? ChatGPT Example
Authors: Aytaç Burak Dereli , Erdem Taşdemir , Hilal Sevimli
Published: 2024 , Orta Karadeniz İletişim Çalışmaları Dergisi
DOI: 10.56202/mbsjcs.1576832
FAVORITE 2 TOTAL DOWNLOAD COUNT 2050

2

2050

BIBLIOMETRIC ANALYSIS WITH VOSVIEWER
Authors: Aytaç Burak Dereli
Published: 2024 , Communicata
DOI: 10.32952/communicata.1517725
FAVORITE 1 TOTAL DOWNLOAD COUNT 12227

1

12227

İKİNCİ MEŞRUTİYET'İN İLANINDAN SONRA İTTİHAT VE TERAKKİ PROPAGANDASI ÜZERİNE İNCELEMELER
Authors: Aytaç Burak Dereli
Published: 2023 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: 10.53495/e-kiad.1307256
FAVORITE 3 TOTAL DOWNLOAD COUNT 827

3

827

MAXQDA: Technical Note on Creative Data Analysis
Authors: Aytaç Burak Dereli
Published: 2023 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: 10.53495/e-kiad.1319405
FAVORITE 1 TOTAL DOWNLOAD COUNT 5858

1

5858

EFFECT OF USING PARODY ON BRAND IMAGE IN ADVERTISING
Authors: Nurhan Tosun , Aytaç Dereli
Published: 2016 , Oneri
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3909

1

3909

Articles published in
Communicata
Communicata
Elektronik Cumhuriyet İletişim Dergisi
Elektronik Cumhuriyet İletişim Dergisi
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Kırklareli Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi
Kırklareli Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi
Kün: Journal of Literary and Cultural Studies
Kün: Journal of Literary and Cultural Studies
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
Oneri
Oneri
Orta Karadeniz İletişim Çalışmaları Dergisi
Orta Karadeniz İletişim Çalışmaları Dergisi
SDÜ İFADE
SDÜ İFADE
The Journal of Institute of Black Sea Studies
The Journal of Institute of Black Sea Studies
The Turkish Online Journal of Design Art and Communication
The Turkish Online Journal of Design Art and Communication
Yeni Medya
Yeni Medya
Editorship
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Section Editor , Layout Editor

Reviews

Akademik Düşünce Dergisi
Akademik Düşünce Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Journal of Traffic and Transportation Research
Journal of Traffic and Transportation Research
The Journal of Business Science
The Journal of Business Science
The Journal of Food
The Journal of Food

Publications

ARTIFICIAL INTELLIGENCE IN QUALITATIVE DATA ANALYSIS: USING MAXQDA AI ASSIST IN PUBLIC RELATIONS AND ADVERTISING RESEARCH
Authors: Asiye Nurcihan Dereli , Aytaç Burak Dereli
Published: 2025 , The Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1736055
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1390

1

0

1390

Tracing Advertising in Anatolia: A Study on “Çankırı’da Duygu Gazetesi”
Authors: Aytaç Burak Dereli
Published: 2024 , Elektronik Cumhuriyet İletişim Dergisi
DOI: 10.54089/ecider.1512583
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 720

1

0

720

BIBLIOMETRIC ANALYSIS WITH VOSVIEWER
Authors: Aytaç Burak Dereli
Published: 2024 , Communicata
DOI: 10.32952/communicata.1517725
CITED 33 FAVORITE 1 TOTAL DOWNLOAD COUNT 12227

33

1

12227

MAXQDA: Technical Note on Creative Data Analysis
Authors: Aytaç Burak Dereli
Published: 2023 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: 10.53495/e-kiad.1319405
CITED 27 FAVORITE 1 TOTAL DOWNLOAD COUNT 5858

27

1

5858

EFFECT OF USING PARODY ON BRAND IMAGE IN ADVERTISING
Authors: Nurhan Tosun , Aytaç Dereli
Published: 2016 , Oneri
DOI: -
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 3909

2

1

3909

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.