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Aytaç Burak Dereli Assoc. Prof. Dr. Trabzon Üniversitesi
Publication 14 Review 7 CrossRef Cited 73
14 Publication
7 Review
73 CrossRef Cited
0000-0002-6449-7509

Research Fields

Advertising Studies Political Advertising Digital Advertising Advertising (Other) Advertising Analysis History of Advertising

Institution

Trabzon Üniversitesi

Popular Publications

İKİNCİ MEŞRUTİYET'İN İLANINDAN SONRA İTTİHAT VE TERAKKİ PROPAGANDASI ÜZERİNE İNCELEMELER
Authors: Aytaç Burak Dereli
Published: 2023 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: 10.53495/e-kiad.1307256
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 1009

0

3

1009

A PROPOSAL FOR THE ANALYSIS OF ADVERTISING PHOTOGRAPHY AS A COMMERCIAL COMMUNICATION TOOL THROUGH THE TWO BASIC REACTIONS IN PHOTOGRAPHIC READING: STUDIUM AND PUNCTUM
Authors: Aytaç Burak Dereli
Published: 2025 , Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.52122/nisantasisbd.1626613
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 693

0

2

693

BIBLIOMETRIC ANALYSIS WITH VOSVIEWER
Authors: Aytaç Burak Dereli
Published: 2024 , Communicata
DOI: 10.32952/communicata.1517725
CITED 33 FAVORITE 2 TOTAL DOWNLOAD COUNT 13763

33

2

13763

Can Information-Providing Artificial Intelligence Fight Disinformation? ChatGPT Example
Authors: Aytaç Burak Dereli , Erdem Taşdemir , Hilal Sevimli
Published: 2024 , Orta Karadeniz İletişim Çalışmaları Dergisi
DOI: 10.56202/mbsjcs.1576832
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 2217

0

2

2217

EFFECT OF USING PARODY ON BRAND IMAGE IN ADVERTISING
Authors: Nurhan Tosun , Aytaç Dereli
Published: 2016 , Oneri
DOI: -
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 4009

2

1

4009

Publications

A METAPHOR ANALYSIS OF THE PERCEPTIONS OF UNIVERSITY STUDENTS STUDYING ADVERTISING REGARDING THE CONCEPT OF ADVERTISING: TRABZON EXAMPLE
Authors: Aytaç Burak Dereli
Published: 2025 , The Journal of Institute of Black Sea Studies
DOI: 10.31765/karen.1643794
FAVORITE 0 TOTAL DOWNLOAD COUNT 734

0

734

Shockvertising in the Context of Terror Management Theory: An Analysis of the Advertising of “Ölünce Beni Kim Yıkayacak?” A Necromarketing Application
Authors: Aytaç Burak Dereli
Published: 2025 , Kün: Journal of Literary and Cultural Studies
DOI: 10.54281/kundergisi.68
FAVORITE 0 TOTAL DOWNLOAD COUNT 537

0

537

A Strategic and Dynamic Player in Advertising: Programmatic Digital Out-of- Home Advertising
Authors: Aytaç Burak Dereli
Published: 2025 , SDÜ İFADE
DOI: 10.70627/sduifade.1748228
FAVORITE 1 TOTAL DOWNLOAD COUNT 1372

1

1372

A CLASSIFICATION STUDY ON A DEVELOPING AND TRANSFORMING ADVERTISING FIELD: TYPOLOGY OF DIGITAL GAME ADVERTISING
Authors: Aytaç Burak Dereli , Erdem Taşdemir , Hilal Sevimli
Published: 2025 , Kırklareli Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi
DOI: 10.51969/klusbmyo.1803357
FAVORITE 1 TOTAL DOWNLOAD COUNT 1368

1

1368

ARTIFICIAL INTELLIGENCE IN QUALITATIVE DATA ANALYSIS: USING MAXQDA AI ASSIST IN PUBLIC RELATIONS AND ADVERTISING RESEARCH
Authors: Asiye Nurcihan Dereli , Aytaç Burak Dereli
Published: 2025 , The Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1736055
FAVORITE 0 TOTAL DOWNLOAD COUNT 1625

0

1625

A PROPOSAL FOR THE ANALYSIS OF ADVERTISING PHOTOGRAPHY AS A COMMERCIAL COMMUNICATION TOOL THROUGH THE TWO BASIC REACTIONS IN PHOTOGRAPHIC READING: STUDIUM AND PUNCTUM
Authors: Aytaç Burak Dereli
Published: 2025 , Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.52122/nisantasisbd.1626613
FAVORITE 2 TOTAL DOWNLOAD COUNT 693

2

693

The Dilemma of Paid Promotion in Digital Advertising: A Case Study on the Futility of Consumer Efforts to Avoid It Through Subscriptions
Authors: Aytaç Burak Dereli
Published: 2025 , Yeni Medya
DOI: 10.55609/yenimedya.1636528
FAVORITE 1 TOTAL DOWNLOAD COUNT 1375

1

1375

Trends in Advertising with Historical Approach: A Bibliometric Analysis
Authors: Aytaç Burak Dereli , Hilal Sevimli
Published: 2025 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.1610003
FAVORITE 0 TOTAL DOWNLOAD COUNT 704

0

704

Tracing Advertising in Anatolia: A Study on “Çankırı’da Duygu Gazetesi”
Authors: Aytaç Burak Dereli
Published: 2024 , Elektronik Cumhuriyet İletişim Dergisi
DOI: 10.54089/ecider.1512583
FAVORITE 0 TOTAL DOWNLOAD COUNT 776

0

776

Can Information-Providing Artificial Intelligence Fight Disinformation? ChatGPT Example
Authors: Aytaç Burak Dereli , Erdem Taşdemir , Hilal Sevimli
Published: 2024 , Orta Karadeniz İletişim Çalışmaları Dergisi
DOI: 10.56202/mbsjcs.1576832
FAVORITE 2 TOTAL DOWNLOAD COUNT 2217

2

2217

BIBLIOMETRIC ANALYSIS WITH VOSVIEWER
Authors: Aytaç Burak Dereli
Published: 2024 , Communicata
DOI: 10.32952/communicata.1517725
FAVORITE 2 TOTAL DOWNLOAD COUNT 13763

2

13763

İKİNCİ MEŞRUTİYET'İN İLANINDAN SONRA İTTİHAT VE TERAKKİ PROPAGANDASI ÜZERİNE İNCELEMELER
Authors: Aytaç Burak Dereli
Published: 2023 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: 10.53495/e-kiad.1307256
FAVORITE 3 TOTAL DOWNLOAD COUNT 1009

3

1009

MAXQDA: Technical Note on Creative Data Analysis
Authors: Aytaç Burak Dereli
Published: 2023 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: 10.53495/e-kiad.1319405
FAVORITE 1 TOTAL DOWNLOAD COUNT 6225

1

6225

EFFECT OF USING PARODY ON BRAND IMAGE IN ADVERTISING
Authors: Nurhan Tosun , Aytaç Dereli
Published: 2016 , Oneri
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 4009

1

4009

Articles published in
Communicata
Communicata
Elektronik Cumhuriyet İletişim Dergisi
Elektronik Cumhuriyet İletişim Dergisi
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Kırklareli Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi
Kırklareli Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi
Kün: Journal of Literary and Cultural Studies
Kün: Journal of Literary and Cultural Studies
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
Oneri
Oneri
Orta Karadeniz İletişim Çalışmaları Dergisi
Orta Karadeniz İletişim Çalışmaları Dergisi
SDÜ İFADE
SDÜ İFADE
The Journal of Institute of Black Sea Studies
The Journal of Institute of Black Sea Studies
The Turkish Online Journal of Design Art and Communication
The Turkish Online Journal of Design Art and Communication
Yeni Medya
Yeni Medya
Editorship
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Section Editor , Layout Editor

Reviews

Akademik Düşünce Dergisi
Akademik Düşünce Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
The Journal of Food
The Journal of Food
Journal of Traffic and Transportation Research
Journal of Traffic and Transportation Research
Kültür ve İletişim
Kültür ve İletişim
The Journal of Business Science
The Journal of Business Science

Publications

A CLASSIFICATION STUDY ON A DEVELOPING AND TRANSFORMING ADVERTISING FIELD: TYPOLOGY OF DIGITAL GAME ADVERTISING
Authors: Aytaç Burak Dereli , Erdem Taşdemir , Hilal Sevimli
Published: 2025 , Kırklareli Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi
DOI: 10.51969/klusbmyo.1803357
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1368

1

1

1368

ARTIFICIAL INTELLIGENCE IN QUALITATIVE DATA ANALYSIS: USING MAXQDA AI ASSIST IN PUBLIC RELATIONS AND ADVERTISING RESEARCH
Authors: Asiye Nurcihan Dereli , Aytaç Burak Dereli
Published: 2025 , The Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1736055
CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 1625

3

0

1625

Tracing Advertising in Anatolia: A Study on “Çankırı’da Duygu Gazetesi”
Authors: Aytaç Burak Dereli
Published: 2024 , Elektronik Cumhuriyet İletişim Dergisi
DOI: 10.54089/ecider.1512583
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 776

1

0

776

BIBLIOMETRIC ANALYSIS WITH VOSVIEWER
Authors: Aytaç Burak Dereli
Published: 2024 , Communicata
DOI: 10.32952/communicata.1517725
CITED 33 FAVORITE 2 TOTAL DOWNLOAD COUNT 13763

33

2

13763

MAXQDA: Technical Note on Creative Data Analysis
Authors: Aytaç Burak Dereli
Published: 2023 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: 10.53495/e-kiad.1319405
CITED 33 FAVORITE 1 TOTAL DOWNLOAD COUNT 6225

33

1

6225

EFFECT OF USING PARODY ON BRAND IMAGE IN ADVERTISING
Authors: Nurhan Tosun , Aytaç Dereli
Published: 2016 , Oneri
DOI: -
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 4009

2

1

4009

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.