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Aytaç Burak Dereli Dr. Instructor Trabzon Üniversitesi
Publication 14 Review 5 CrossRef Cited 32
14 Publication
5 Review
32 CrossRef Cited

Research Fields

Digital Advertising Advertising Analysis Advertising Studies Political Advertising

Institution

Trabzon Üniversitesi

Popular Publications

A PROPOSAL FOR THE ANALYSIS OF ADVERTISING PHOTOGRAPHY AS A COMMERCIAL COMMUNICATION TOOL THROUGH THE TWO BASIC REACTIONS IN PHOTOGRAPHIC READING: STUDIUM AND PUNCTUM
Authors: Aytaç Burak Dereli
Published: 2025 , Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.52122/nisantasisbd.1626613
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 309

0

2

309

Can Information-Providing Artificial Intelligence Fight Disinformation? ChatGPT Example
Authors: Aytaç Burak Dereli , Erdem Taşdemir , Hilal Sevimli
Published: 2024 , Orta Karadeniz İletişim Çalışmaları Dergisi
DOI: 10.56202/mbsjcs.1576832
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1532

0

2

1532

MAXQDA: Technical Note on Creative Data Analysis
Authors: Aytaç Burak Dereli
Published: 2023 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: 10.53495/e-kiad.1319405
CITED 17 FAVORITE 1 TOTAL DOWNLOAD COUNT 5072

17

1

5072

BIBLIOMETRIC ANALYSIS WITH VOSVIEWER
Authors: Aytaç Burak Dereli
Published: 2024 , Communicata
DOI: 10.32952/communicata.1517725
CITED 13 FAVORITE 1 TOTAL DOWNLOAD COUNT 8152

13

1

8152

The Dilemma of Paid Promotion in Digital Advertising: A Case Study on the Futility of Consumer Efforts to Avoid It Through Subscriptions
Authors: Aytaç Burak Dereli
Published: 2025 , Yeni Medya
DOI: 10.55609/yenimedya.1636528
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 615

0

1

615

Publications

A METAPHOR ANALYSIS OF THE PERCEPTIONS OF UNIVERSITY STUDENTS STUDYING ADVERTISING REGARDING THE CONCEPT OF ADVERTISING: TRABZON EXAMPLE
Authors: Aytaç Burak Dereli
Published: 2025 , The Journal of Institute of Black Sea Studies
DOI: 10.31765/karen.1643794
FAVORITE 0 TOTAL DOWNLOAD COUNT 218

0

218

Shockvertising in the Context of Terror Management Theory: An Analysis of the Advertising of “Ölünce Beni Kim Yıkayacak?” A Necromarketing Application
Authors: Aytaç Burak Dereli
Published: 2025 , Kün: Journal of Literary and Cultural Studies
DOI: 10.54281/kundergisi.68
FAVORITE 0 TOTAL DOWNLOAD COUNT 60

0

60

A Strategic and Dynamic Player in Advertising: Programmatic Digital Out-of- Home Advertising
Authors: Aytaç Burak Dereli
Published: 2025 , SDÜ İFADE
DOI: 10.70627/sduifade.1748228
FAVORITE 1 TOTAL DOWNLOAD COUNT 81

1

81

A CLASSIFICATION STUDY ON A DEVELOPING AND TRANSFORMING ADVERTISING FIELD: TYPOLOGY OF DIGITAL GAME ADVERTISING
Authors: Aytaç Burak Dereli , Erdem Taşdemir , Hilal Sevimli
Published: 2025 , Kırklareli Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi
DOI: 10.51969/klusbmyo.1803357
FAVORITE 1 TOTAL DOWNLOAD COUNT 199

1

199

ARTIFICIAL INTELLIGENCE IN QUALITATIVE DATA ANALYSIS: USING MAXQDA AI ASSIST IN PUBLIC RELATIONS AND ADVERTISING RESEARCH
Authors: Asiye Nurcihan Dereli , Aytaç Burak Dereli
Published: 2025 , Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1736055
FAVORITE 0 TOTAL DOWNLOAD COUNT 757

0

757

A PROPOSAL FOR THE ANALYSIS OF ADVERTISING PHOTOGRAPHY AS A COMMERCIAL COMMUNICATION TOOL THROUGH THE TWO BASIC REACTIONS IN PHOTOGRAPHIC READING: STUDIUM AND PUNCTUM
Authors: Aytaç Burak Dereli
Published: 2025 , Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.52122/nisantasisbd.1626613
FAVORITE 2 TOTAL DOWNLOAD COUNT 309

2

309

The Dilemma of Paid Promotion in Digital Advertising: A Case Study on the Futility of Consumer Efforts to Avoid It Through Subscriptions
Authors: Aytaç Burak Dereli
Published: 2025 , Yeni Medya
DOI: 10.55609/yenimedya.1636528
FAVORITE 1 TOTAL DOWNLOAD COUNT 615

1

615

Trends in Advertising with Historical Approach: A Bibliometric Analysis
Authors: Aytaç Burak Dereli , Hilal Sevimli
Published: 2025 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.1610003
FAVORITE 0 TOTAL DOWNLOAD COUNT 412

0

412

Tracing Advertising in Anatolia: A Study on “Çankırı’da Duygu Gazetesi”
Authors: Aytaç Burak Dereli
Published: 2024 , Elektronik Cumhuriyet İletişim Dergisi
DOI: 10.54089/ecider.1512583
FAVORITE 0 TOTAL DOWNLOAD COUNT 588

0

588

Can Information-Providing Artificial Intelligence Fight Disinformation? ChatGPT Example
Authors: Aytaç Burak Dereli , Erdem Taşdemir , Hilal Sevimli
Published: 2024 , Orta Karadeniz İletişim Çalışmaları Dergisi
DOI: 10.56202/mbsjcs.1576832
FAVORITE 2 TOTAL DOWNLOAD COUNT 1532

2

1532

BIBLIOMETRIC ANALYSIS WITH VOSVIEWER
Authors: Aytaç Burak Dereli
Published: 2024 , Communicata
DOI: 10.32952/communicata.1517725
FAVORITE 1 TOTAL DOWNLOAD COUNT 8152

1

8152

İKİNCİ MEŞRUTİYET'İN İLANINDAN SONRA İTTİHAT VE TERAKKİ PROPAGANDASI ÜZERİNE İNCELEMELER
Authors: Aytaç Burak Dereli
Published: 2023 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: 10.53495/e-kiad.1307256
FAVORITE 1 TOTAL DOWNLOAD COUNT 696

1

696

MAXQDA: Technical Note on Creative Data Analysis
Authors: Aytaç Burak Dereli
Published: 2023 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: 10.53495/e-kiad.1319405
FAVORITE 1 TOTAL DOWNLOAD COUNT 5072

1

5072

EFFECT OF USING PARODY ON BRAND IMAGE IN ADVERTISING
Authors: Nurhan Tosun , Aytaç Dereli
Published: 2016 , Oneri
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3697

1

3697

Articles published in
Communicata
Communicata
Elektronik Cumhuriyet İletişim Dergisi
Elektronik Cumhuriyet İletişim Dergisi
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Kırklareli Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi
Kırklareli Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi
Kün: Journal of Literary and Cultural Studies
Kün: Journal of Literary and Cultural Studies
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
Oneri
Oneri
Orta Karadeniz İletişim Çalışmaları Dergisi
Orta Karadeniz İletişim Çalışmaları Dergisi
SDÜ İFADE
SDÜ İFADE
The Journal of Institute of Black Sea Studies
The Journal of Institute of Black Sea Studies
Turkish Online Journal of Design Art and Communication
Turkish Online Journal of Design Art and Communication
Yeni Medya
Yeni Medya
Editorship
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Section Editor , Layout Editor

Reviews

Akademik Düşünce Dergisi
Akademik Düşünce Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Journal of Traffic and Transportation Research
Journal of Traffic and Transportation Research
The Journal of Business Science
The Journal of Business Science
The Journal of Food
The Journal of Food

Publications

BIBLIOMETRIC ANALYSIS WITH VOSVIEWER
Authors: Aytaç Burak Dereli
Published: 2024 , Communicata
DOI: 10.32952/communicata.1517725
CITED 13 FAVORITE 1 TOTAL DOWNLOAD COUNT 8152

13

1

8152

MAXQDA: Technical Note on Creative Data Analysis
Authors: Aytaç Burak Dereli
Published: 2023 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: 10.53495/e-kiad.1319405
CITED 17 FAVORITE 1 TOTAL DOWNLOAD COUNT 5072

17

1

5072

EFFECT OF USING PARODY ON BRAND IMAGE IN ADVERTISING
Authors: Nurhan Tosun , Aytaç Dereli
Published: 2016 , Oneri
DOI: -
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 3697

2

1

3697

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.