İNTERNET BAĞIMLILIĞI İLE ÇEVRİMİÇİ ALIŞVERİŞ BAĞIMLILIĞI ARASINDAKİ İLİŞKİDE COVİD-19 PANDEMİSİ ANKSİYETESİNİN DÜZENLEYİCİ ROLÜ

Year 2022, Volume: 44 Issue: 1, 104 - 118, 24.06.2022

Burak Leblebicioğlu Ceyda Aysuna Türkyılmaz

https://doi.org/10.14780/muiibd.1135532

Cited By: 1

Abstract

İnternet bağımlılığı çevrimiçi alışveriş bağımlılığının önemli nedenleri arasındadır. Covid-19 pandemisinde
evlerinde daha fazla zaman geçirmek durumunda kalan bireyler daha fazla internet kullanmak ve işlerinin
çoğunu çevrimiçi olarak yapmak zorunda kalmışlardır. Bu işlerden biri de alışveriştir. Öte yandan, Covid-19
pandemisinin insanlar üzerinde gerek ekonomik gerekse psikolojik olumsuz etkileri bilinmektedir. Bu
etkilerden biri anksiyetedir. Bu çalışmada, internet bağımlılığının online alışveriş bağımlılığı üzerindeki
etkisinde Covid-19 pandemisinin yarattığı anksiyetenin düzenleyici etkisi incelenmiştir. Pandemi
zamanında pandeminin etkilerinin araştırıldığı çalışmaların oldukça fazla olmasına rağmen, bu konunun
araştırılmamış olması çalışmanın özgün yönünü oluşturmaktadır. Çevrimiçi anket yöntemiyle 304 kişiden
toplanan verilerin analizi sonucunda çevrimiçi alışveriş bağımlılığı üç faktör altında toplanmıştır. Analiz
sonuçlarına göre Covid-19 pandemisinin yarattığı anksiyetenin, internet bağımlılığının çevrimiçi alışveriş
bağımlılığı boyutlarından olumsuz etki üzerinde düzenleyici rolü olduğu sonucuna ulaşılmıştır. Çalışmanın
son kısmında ise, çevrimiçi satış yapan işletmelere öneriler sunulmuştur.

Keywords

Çevrimiçi Alışveriş Bağımlılığı, İnternet Bağımlılığı, Covid-19, Pandemi, Anksiyete, Covid-19 Pandemi Anksiyetesi

UNDERSTANDING THE MODERATOR ROLE OF COVID-19 PANDEMIC ANXIETY ON THE RELATIONSHIP BETWEEN INTERNET ADDICTION AND ONLINE SHOPPING ADDICTION

Abstract

Internet addiction is one of the most important drivers of online shopping addiction. During Covid-19
pandemic people had to spend more time in their homes and had to use internet more than before to
do their tasks. One of the tasks that should be performed on internet is shopping. On the other hand,
it’s obvious that Covid-19 pandemic has negative outcomes in terms of economy and psychology. One of
the negative outcomes of pandemic is anxiety. In this study, the moderator role of Covid-19 anxiety on
the relationship between internet addiction and online shopping addiction is examined. Although several
studies are conducted during pandemic about the effects of pandemic this topic is not investigated. In this
regard, this study is unique and suppose to add value to the related literature. The results of the analysis
show that online shopping addiction consisted of three factors. Among those factors, the moderator role
of Covid-19 anxiety was supported only for the negative effect factor. In other words, Covid-19 anxiety has
moderating effect on the relationship between internet addiction and negative effect dimension of online
shopping addiction. Finally, some suggestions were provided for the online shopping firms depending on
the findings of the study.

Keywords

Online Shopping Addiction, Internet Addiction, Covid-19, Pandemic, Covid-19 Pandemic Anxiety

References

• Ahorsu, D. K., Lin, C. Y., Imani, V., Saffari, M., Griffiths, M. D., & Pakpour, A. H. (2020). The Fear of COVID-19 Scale: Development and Initial Validation. International Journal of Mental Health and Addiction, 1–9. Advance online publication. https://doi.org/10.1007/s11469.020.00270-8.
• Akın, A. & Iskender, M. (2011). Internet addiction and depression, anxiety and stress. International Online Journal of Educational Sciences, 3(1), 138-148.
• Babin, B., Darden, W., & Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644–656.
• Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173–1182. https://doi.org/10.1037/0022-3514.51.6.1173.
• Bisen, S. S. & Deshpande, Y. (2020). Prevalence, predictors, psychological correlates of internet addiction among college students in India: A comprehensive study. Anadolu Psikiyatri Dergisi, 21(2), 117-123.
• Christakis, D. A., Moreno, M. M., Jelenchick, L., Myaing, M. T., & Zhou, C. (2011). Problematic internet usage in US college students: a pilot study. BMC Medicine, 9(1), 77, 1-7. doi:10.1186/1741 – 7015-9-77.
• Ciotti, M., Ciccozzi, M., Terrinoni, A., Jiang, W-C., Wang, C.B.& Bernardin, S.(2020). The Covid-19 pandemic. Critical Reviews In Clinical Laboratory Sciences. 57(6). 365-388.
• Dalal, P.K. & Basu, D. (2016). Twenty years of Internet addiction… Quo Vadis?. Indian Journal of Psychiatry, 58(1), 6-11.
• Drtilova, H., Smahel, D. & Smahelova, M. (2021). Advantages and disadvantages of Internet use: The perspective of women with eating disorders experience. Health Communication, 1-12., OI: 10.1080/10410.236.2020.1868076.
• Geogieva, K. (2020). A global crisis like no other needs a global response like no other, IMF Blog.
• Günüç, S. & Keskin, A. (2016). Online shopping addiction: Symptoms, causes and effects. Addicta: The Turkish Journal of Addictions. 3(3), 353-364.
• Gürbüz, S. (2019). Sosyal bilimlerde aracı, düzenleyici ve durumsal etki analizleri, İstanbul: Seçkin Yayıncılık.
• Hayes, A. F. (2018). Introduction to mediation, moderation, and conditional process analysis: A regressionbased approach (2. Ed). New York: The Guilford Press.
• Koç, M. (2011). Internet addiction and psychopathology. Turkish Online Journal of Educational TechnologyTOJET, 10(1), 143–148.
• Kuchenbuch, M., D’Onofrio., G., Wirrell., E., Jiang, Y., Dupont, S., Grinspan., Z.M., Auvin., S., Wilmshurst., M., Cross., J.H., Specchio., N. & Nabbout., R. (2020). An accelerated shift in the use of remote systems in epilepsy due to the COVID-19 pandemic, Epilepsy & Behavior, 112(1), https://doi.org/10.1016/j. yebeh.2020.107376.
• Kuss, D. J., Griffiths, M. D. & Binder, J. F. (2013). Internet addiction in students: Prevalence and risk factors. Comput. Hum. Behav. 29(1), 959–966. doi: 10.1016/j.chb.2012.12.024
• Larose, R., & Eastin, M. S. (2002). Is online buying out of control? Electronic commerce and consumer selfregulation. J. Broadcast. Electron. Media 46(1), 549–564. doi: 10.1207/s15506878jobem4604_4 Levy, S. (1996). Breathing is also addictive. Newsweek, 128(1), 52-53.
• Mackinnon, D., Lockwood, C. & Williams, J. (2004). Confidence Limits for the Indirect Effect: Distribution of the Product and Resampling Methods. Multivariate Behavioral Research. 39. 99-128. https://doi. org/10.1207/s15327906mbr3901_4.
• Mitchell, P. (2000). Internet addiction: Genuine diagnosis or not? The Lancet, 355(9204), 632-633.
• O’Reilly, M. (1996). Internet addiction: A new disorder enters the medical lexicon. Canadian Medical Association Journal, 154(12), 1882–1883.
• Ögel K. (2012) İnternet Bağımlılığı: İnternet’in psikolojisini anlamak ve bağımlılıkla başa çıkmak, Türkiye İş Bankası Kültür Yayınları, İstanbul.
• Pan, R., Zhang, L., & Pan, J., (2020), “The anxiety status of Chinese medical workers during the epidemic of COVID-19: A meta-analysis”, Psychiatry Investigation, 17(5), 475–480.
• Preacher, K. J., Rucker, D. D. & Hayes, A. F. (2007) Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions, Multivariate Behavioral Research, 42(1), 185-227, https://doi.org/10.1080 /002.731.70701341316.
• Rose, S. & Dhandayudham, A. (2014) Towards an understanding of internet-based problem shopping behaviour: the concept of online shopping addiction and its proposed predictors. Journal of Behavioral Addictions, 3(2), 83-89.
• Seung-Hee, L., & Won, J. J. (2005). Research model for Internet shopping addictive buying on fashion products: mediating effect of Internet addiction. J. Kor. Soc. Clothing Textiles, 29(1), 167–176.
• Tanoto, R.& Evelyn, E., (2019). Financial knowledge, financial wellbeing, and online shopping addiction among young Indonesians, Jurnal Manajemen dan Kewirausahaan, 21(1), 32-40.
• Taş, İ. (2018). Ergenlerde internet bağımlılığı ve psikolojik belirtilerin çeşitli değişkenler açısından incelenmesi. Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi, 6(1), 31-41.
• Yan, W., Li, Y. ve Sui, N. (2014). The relationship between recent stressful life events, personality traits, perceived family functioning and internet addiction among college students. Stress and Health, 30(1), 3-11.
• Young, K. S. (1996). Internet addiction: The emergence of a new clinical disorder. Paper presented at the 104th Annual Meeting of the American Psychological Association, Toronto, Ontario, Canada.
• Young, K. (1999). Internet addiction: Symptoms, evaluation and treatment. In L. VandeCreek & T. Jackson (Eds.), Innovations in clinical practice: A source book, 17 (pp. 19–31). Sarasota, Florida: Professional Resource Press.
• Young, K. S. (2004). Internet Addiction: A New Clinical Phenomenon and Its Consequences. American Behavioral Scientist, 48(4), 402–415. https://doi.org/10.1177/000.276.4204270278.
• Wang. G., Zhang. Y., Zhao, J., Zhang. J., & Jiang. F. (2020). Mitigate the effects of home confinement on children during the COVID-19 outbreak. The Lancet, 395(10228), 945-947.
• Zhao, H., Tian, W. & Xin, T. (2017). The Development and Validation of the Online Shopping Addiction Scale. Frontiers in Psychology. 8. 735. https://doi.org/10.3389/fpsyg.2017.00735.