İNTERNET BAĞIMLILIĞI İLE ÇEVRİMİÇİ ALIŞVERİŞ BAĞIMLILIĞI ARASINDAKİ İLİŞKİDE COVİD-19 PANDEMİSİ ANKSİYETESİNİN DÜZENLEYİCİ ROLÜ

Yıl 2022, Cilt: 44 Sayı: 1, 104 - 118, 24.06.2022

Burak Leblebicioğlu Ceyda Aysuna Türkyılmaz

https://doi.org/10.14780/muiibd.1135532

Cited By: 1

Öz

İnternet bağımlılığı çevrimiçi alışveriş bağımlılığının önemli nedenleri arasındadır. Covid-19 pandemisinde
evlerinde daha fazla zaman geçirmek durumunda kalan bireyler daha fazla internet kullanmak ve işlerinin
çoğunu çevrimiçi olarak yapmak zorunda kalmışlardır. Bu işlerden biri de alışveriştir. Öte yandan, Covid-19
pandemisinin insanlar üzerinde gerek ekonomik gerekse psikolojik olumsuz etkileri bilinmektedir. Bu
etkilerden biri anksiyetedir. Bu çalışmada, internet bağımlılığının online alışveriş bağımlılığı üzerindeki
etkisinde Covid-19 pandemisinin yarattığı anksiyetenin düzenleyici etkisi incelenmiştir. Pandemi
zamanında pandeminin etkilerinin araştırıldığı çalışmaların oldukça fazla olmasına rağmen, bu konunun
araştırılmamış olması çalışmanın özgün yönünü oluşturmaktadır. Çevrimiçi anket yöntemiyle 304 kişiden
toplanan verilerin analizi sonucunda çevrimiçi alışveriş bağımlılığı üç faktör altında toplanmıştır. Analiz
sonuçlarına göre Covid-19 pandemisinin yarattığı anksiyetenin, internet bağımlılığının çevrimiçi alışveriş
bağımlılığı boyutlarından olumsuz etki üzerinde düzenleyici rolü olduğu sonucuna ulaşılmıştır. Çalışmanın
son kısmında ise, çevrimiçi satış yapan işletmelere öneriler sunulmuştur.

Anahtar Kelimeler

Çevrimiçi Alışveriş Bağımlılığı, İnternet Bağımlılığı, Covid-19, Pandemi, Anksiyete, Covid-19 Pandemi Anksiyetesi

UNDERSTANDING THE MODERATOR ROLE OF COVID-19 PANDEMIC ANXIETY ON THE RELATIONSHIP BETWEEN INTERNET ADDICTION AND ONLINE SHOPPING ADDICTION

Öz

Internet addiction is one of the most important drivers of online shopping addiction. During Covid-19
pandemic people had to spend more time in their homes and had to use internet more than before to
do their tasks. One of the tasks that should be performed on internet is shopping. On the other hand,
it’s obvious that Covid-19 pandemic has negative outcomes in terms of economy and psychology. One of
the negative outcomes of pandemic is anxiety. In this study, the moderator role of Covid-19 anxiety on
the relationship between internet addiction and online shopping addiction is examined. Although several
studies are conducted during pandemic about the effects of pandemic this topic is not investigated. In this
regard, this study is unique and suppose to add value to the related literature. The results of the analysis
show that online shopping addiction consisted of three factors. Among those factors, the moderator role
of Covid-19 anxiety was supported only for the negative effect factor. In other words, Covid-19 anxiety has
moderating effect on the relationship between internet addiction and negative effect dimension of online
shopping addiction. Finally, some suggestions were provided for the online shopping firms depending on
the findings of the study.

Anahtar Kelimeler

Online Shopping Addiction, Internet Addiction, Covid-19, Pandemic, Covid-19 Pandemic Anxiety

Kaynakça

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