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Year 2014, Volume: 5 Issue: 2, 141 - 159, 29.04.2015

Abstract

Extant research has yielded conflicting results regarding the relationship between adoption of green supply chain management practices and competitive advantage. The purpose of this paper is to further investigate this relationship by examining the case of green reverse logistics. Through the lens of diffusion of innovation and resourceadvantage theory, the authors examine whether or not consumers perceive products made via GRL practices to be equivalent to brand-new products in terms of quality. Asurvey method is used to gather data from a diverse sample of 533 participants. Data are analyzed via ANOVA to test the hypotheses

References

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Yeşil Yayılım Tedarik Zinciri Yönetimi / Diffusion of Green Supply Chain Management

Year 2014, Volume: 5 Issue: 2, 141 - 159, 29.04.2015

Abstract

Bu çalışmada Yeşil Tedarik Zinciri Yönetiminin benimsenmesi, uygulamaları ve rekabetçi üstünlük arasındaki ilişkilerin sonucunda ortaya çıkan bir takım uyuşmazlıklar ortaya konulmuştur. Çalışmada yeşil ters lojistik durumu çalışılarak yukarıdaki ilişkinin ileri düzeyde araştırılması amaçlanmıştır. Yazarlar, yenilikçilik ve kaynak üstünlüğü teorisine odaklanmak suretiyle tüketicilerin yeşil ters lojistik ürünlerinden algıladıkları kalite ile yeni ürünlerin kaliteleri hakkındaki algılarının eşit olup olmadığını incelemişlerdir. Anket yöntemiyle gerçekleştirilen çalışmada 553 katılımcıyla yapılan görüşmelerden elde edilen veriler kullanılmıştır. Hipotez testleri, verilerin ANOVA ile analiz edilmesi suretiyle gerçekleştirilmiştir.

Anahtar Kelimeler: Tedarik zinciri yönetimi, ters lojistik, yeşil lojistik, yenilik yayılımı.

References

  • Afuah, A. (2003). Innovation Management: Strategies, Implementation and Profits. Oxford, New York, NY.
  • Arunkundram, R. and Sundararajan, A. (1998). “An economic analysis of electronic secondary markets: installed base, technology, durability and firm profitability”. Decision Support Systems, Vol. 24 No. 1, pp. 3-16.
  • Atasu, A. and Cetinkaya, S. (2006). “Lot sizing for optimal collection and use of remanufacturable returns over a finite life-cycle”. Production and Operations Management, Vol. 15 No. 4, pp. 473-87.
  • Bayindir, Z.P., Erkip, N. and Gullu, R. (2003). “A model to evaluate inventory costs in remanufacturing environment”. International Journal of Production Economics, Vols 81/82, pp. 597-607.
  • Bhattacharya, S., Guide, J., Daniel, R., V. and Van Wassenhove, L.N. (2006). “Optimal order quantities with remanufacturing across new product generations”. Production and Operations Management, Vol. 15 No. 3, pp. 421- 31.
  • Carter, C.R. and Ellram, L.M. (1998). “Reverse logistics: a review of the literature and framework for future investigation”. Journal of Business Logistics, Vol. 19 No. 1, pp. 85-102.
  • Chen, J.V., Yen, D.C. and Chen, K. (2009). “The acceptance and diffusion of the innovative smart phone use: a case study of a delivery service company in logistics”. Information& Management, Vol. 46 No. 4, pp. 241-8.
  • Clendenin, J.A. (1997). “Closing the supply chain loop: reengineering the returns channel process”. International Journal of Logistics Management, Vol. 8 No. 1,
  • Cooper, R.B. and Zmud, R.W. (1990). Information technology implementation research: a technological diffusion approach. Management Science, Vol. 36
  • Curkovic, S., Vickery, S.K. and Droge, C. (2000). An empirical analysis of the competitive dimensions of quality performance in the automotive supply industry. International Journal of Operations & Production Management, Vol. 20 No. 3, pp. 386-403.
  • Daugherty, P.J., Myers, M.B. and Richey, R.G. (2002). Information support for reverse logistics: the influence of relationship commitment. Journal of Business Logistics, Vol. 23 No. 1, pp. 85-106.
  • Debo, L.G., Toktay, L.B. and Van Wassenhove, L.N. (2005). Market segmentation and production technology selection for remanufacturable products. Management Science, Vol. 51 No. 8, pp. 1193-205.
  • Environmental Protection Agency (2011). Recycle city, available at: www.epa.gov/recyclecity/ (accessed 30 May 2011).
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  • Germain, R., Droge, C. and Daugherty, P.J. (1994). A cost and impact typology of logistics technology and the effect of its adoption on organizational practice. Journal of Business Logistics, Vol. 15 No. 2, pp. 227-48.
  • Giuntini, R. and Andel, T.J. (1995). Advance with reverse logistics: part 1. Transportation & Distribution, Vol. 36 No. 2, pp. 73-5.
  • Grant, R.M. (1991). The resource-based theory of competitive advantage. California Management Review, Vol. 33 No. 3, pp. 114-35.
  • Grawe, S.J. (2009). Logistics innovation: a literature-based conceptual framework. International Journal of Logistics Management, Vol. 20 No. 3, pp. 360-77.
  • Griffith, D.A. and Yalcinkaya, G. (2010). Resource-advantage theory: a foundation for new insights into global advertising research. International Journal of Advertising, Vol.29 No. 1, pp. 15-36.
  • Guiltinan, J.P. and Nwokoye, N.G. (1975). Developing distribution channels and systems in the emerging recycling industries. International Journal of Physical Distribution, Vol. 6 No. 1,pp. 28-39.
  • Hunt, S.D. and Davis, D.F. (2008). Grounding supply chain management in resource-advantage theory. Journal of Supply Chain Management, Vol. 44 No. 1, pp. 10-21.
  • Hunt, S.D. and Madhavaram, S. (2006). Teaching marketing strategy: using resource-advantage theory as an integrative theoretical foundation. Journal of Marketing Education, Vol. 28 No. 2, pp. 93-105.
  • Hunt, S.D. and Morgan, R.M. (1995). The comparative advantage theory of competition. Journal of Marketing, Vol. 59, pp. 1-15.
  • Cooper, R.B. and Zmud, R.W. (1990). Information technology implementation research: a technological diffusion approach. Management Science, Vol. 36
  • Curkovic, S., Vickery, S.K. and Droge, C. (2000). An empirical analysis of the competitive dimensions of quality performance in the automotive supply industry. International Journal of Operations & Production Management, Vol. 20 No. 3, pp. 386-403.
  • Daugherty, P.J., Myers, M.B. and Richey, R.G. (2002). Information support for reverse logistics: the influence of relationship commitment. Journal of Business Logistics, Vol. 23 No. 1, pp. 85-106.
  • Debo, L.G., Toktay, L.B. and Van Wassenhove, L.N. (2005). Market segmentation and production technology selection for remanufacturable products. Management Science, Vol. 51 No. 8, pp. 1193-205.
  • Environmental Protection Agency (2011). Recycle city, available at: www.epa.gov/recyclecity/ (accessed 30 May 2011).
  • Ferguson, M.E. and Toktay, L.B. (2006). The effect of competition on recovery strategies, Production and Operations Management, Vol. 15 No. 3, pp. 351-68.
  • Garvin, D.A. (1987). Competing on the eight dimensions of quality. Harvard Business Review, Vol. 65 No. 6, pp. 101-9.
  • Germain, R., Droge, C. and Daugherty, P.J. (1994). A cost and impact typology of logistics technology and the effect of its adoption on organizational practice. Journal of Business Logistics, Vol. 15 No. 2, pp. 227-48.
  • Giuntini, R. and Andel, T.J. (1995). Advance with reverse logistics: part 1. Transportation & Distribution, Vol. 36 No. 2, pp. 73-5.
  • Grant, R.M. (1991). The resource-based theory of competitive advantage. California Management Review, Vol. 33 No. 3, pp. 114-35.
  • Grawe, S.J. (2009). Logistics innovation: a literature-based conceptual framework. International Journal of Logistics Management, Vol. 20 No. 3, pp. 360-77.
  • Griffith, D.A. and Yalcinkaya, G. (2010). Resource-advantage theory: a foundation for new insights into global advertising research. International Journal of Advertising, Vol.29 No. 1, pp. 15-36.
  • Guiltinan, J.P. and Nwokoye, N.G. (1975). Developing distribution channels and systems in the emerging recycling industries. International Journal of Physical Distribution, Vol. 6 No. 1,pp. 28-39.
  • Hunt, S.D. and Davis, D.F. (2008). Grounding supply chain management in resource-advantage theory. Journal of Supply Chain Management, Vol. 44 No. 1, pp. 10-21.
  • Hunt, S.D. and Madhavaram, S. (2006). Teaching marketing strategy: using resource-advantage theory as an integrative theoretical foundation. Journal of Marketing Education, Vol. 28 No. 2, pp. 93-105.
  • Hunt, S.D. and Morgan, R.M. (1995). The comparative advantage theory of competition. Journal of Marketing, Vol. 59, pp. 1-15.
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There are 104 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Mustafa Latif Emek

Burcu Doğan

Publication Date April 29, 2015
Submission Date April 29, 2015
Published in Issue Year 2014 Volume: 5 Issue: 2

Cite

APA Emek, M. L., & Doğan, B. (2015). Yeşil Yayılım Tedarik Zinciri Yönetimi / Diffusion of Green Supply Chain Management. Mukaddime, 5(2), 141-159. https://doi.org/10.19059/mukaddime.36956