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BEŞ YILDIZLI OTEL İŞLETMELERİNDEKİ İÇSEL PAZARLAMA FAALİYETLERİNİN İÇ GİRİŞİMCİLİK DAVRANIŞLARI ÜZERİNDEKİ ETKİSİ: ALANYA ÖRNEĞİ

Year 2021, Volume: 11 Issue: 3, 1448 - 1462, 30.09.2021
https://doi.org/10.30783/nevsosbilen.870449

Abstract

Bu araştırmanın temel amacı içsel pazarlama uygulamalarının ve alt faktörlerinin iç girişimcilik davranışları üzerindeki etkisini ortaya koymaktır. Belirlenen amaç doğrultusunda nicel veri toplama tekniklerinden olan anket tekniği kullanılmıştır. Araştırma verileri, 2019 Haziran ayı içerisinde Alanya ilçesinde faaliyet gösteren beş yıldızlı otel işletmelerinde çalışan 400 katılımcı üzerinde anket gerçekleştirilerek elde edilmiştir. Verilerin çözümlenmesinde güvenirlik analizi, betimsel istatikler için yüzde, frekans, aritmetik ortalama ve standart sapma değerleri, ilişki testlerinde korelasyon analizi ve regresyon analizi yöntemleri kullanılmıştır. Analizler sonucunda içsel pazarlama uygulamalarının iç girişimcilik davranışları üzerinde anlamlı bir etkiye sahip olduğu belirlenmiştir.

References

  • Referans1 Abzari, M. Ghorbani, H. & Madani, F. A. (2011). The Effect of Internal Marketing on Organizational Commitment from Market-Orientation Viewpoint in Hotel Industry in Iran, International Journal of Marketing Studies, 3(1), 148.
  • Referans2 Akın, P. D. (2017). Hizmet İşletmelerindeki İçsel Pazarlama Uygulamalarının Çalışanların Müşteri ve İç Girişimcilik Yönlü Davranışlar Geliştirmelerindeki Rolü, (Yüksek Lisans Tezi). Aksaray Üniversitesi, Aksaray, 73.
  • Referans3 Akdoğan, A. A. ve Cingöz, A. (2015). Stratejik İnsan Kaynaklari Yönetiminin İç Girişimcilik (Girişimsel Performans) Üzerindeki Etkileri: Kayseri İmalat Sanayinde Bir Araştirma.Marmara Üniversitesi Öneri Dergisi,11(43), 1-25.
  • Referans4 Alipour, F., İdris, K., & Karimi, R. (2011). Intrapreneurship in Learning Organizations: Moderating Role of Organizational Factors. Journal of American Science, 11, 141.
  • Referans5 Antoncic, B. & Hisrich, R. D. (2001). Intrapreneurship: Construct Refinement and Cross-Cultural Validation, Journal of Business Venturing. 16(5), 495.
  • Referans6 Arnett, D.B., Laverie, D.A. & Mclane, C. (2002) Using Job Satisfaction and Pride as Internal-Marketing Tools” Cornell Hotel and Restaurant Administration Quarterly. 43(4).
  • Referans7 Avan, A. (2010). Konya’yı Kültürel Amaçlarla Ziyaret Eden Yabancı Turistlerin Satın Alma Karar Sürecinin Değerlendirilmesi. (Yüksek Lisans Tezi). Afyon Kocatepe Üniversitesi, Afyonkarahisar, 81.
  • Referans8 Ballantyne, D. (1997). Internal Networks for Internal Marketing, Journal of Marketing Management, 345.
  • Referans9 Baruah, B. & Ward, A. (2015), Metamorphosis of intrapreneurship as an Effective Organizational Strategy, International Entrepreneurship Management Journal. 11(4), 813.
  • Referans10 Baron, R. A. & Greenberg, J. (1989). Behavior in Organizations:Understanding and Managing the Human Side of Work, (3. Edition). USA, 520 Berry, L.L., (1981), “The employee as customer.” Retail Bank. 3(1), 34.
  • Referans11 Blenker, P & Christensen, L. (2004). Linear or circular thinking: living with conflicting worlds, Int. Entrepren. Educat. Train. Conf. Proc, 4.
  • Referans12 Bosma, N. Stam, E. & Wennekers, S. (2010). Intrapreneurship - an International Study, EIM Business and Policy Research .8.
  • Referans13 Brooks, R. F. Lings, I. N. & Botschen, M. A. (1999). Internal Marketing and Customer Driven Wavefronts, The Service Industries Journal, 19(4), 50.
  • Referans14 Burgelman, R. A. (1983). Corporate Entrepreneurship and Strategic Management: Insights from a Process Study Management Science, 29, 1349.
  • Referans15 Cahill, D.J. (1995). The Managerial Implications of the Learning Organization: A New Tool for Internal Marketing, Journal of Services Marketing, 9(4), 44.
  • Referans16 Caruana, A. & Calleya, P. (1998). The Effect of Internal Marketing on Organisational Commitment Among Retail Bank Managers, International Journal of Bank Marketing, 16(3), 108-109.
  • Referans17 Carda, N. E. Taboada, L. R. Giner, M. T. C. & Benavent, F. B. (2020). “Fostering Intrapreneurial Behavior Through Human Resource Management System”, Baltic Journal of Management, 15(3), 358.
  • Referans18 Comeche, J.M. and Loras, J. (2010), “The İnfluence of Variables Attitude on Collective Entrepreneurship”, International Entrepreneurship and Management Journal, 6(1) 24-25.
  • Referans19 Covin, G. J. & Slevin, P. D. (1988). The Influence of Organization Structure on The Utility of an Entrepreneurial Top Management Style, Journal of Management Studies, 25(3), 218. Referans20 Christensen, K.S. (2005), Enabling Intrapreneurship: the Case of A Knowledge-Intensive Industrial Company, European Journal of Innovation Management, 8(3), 305-322.
  • Referans21 Chen, Q. Huang, R. Pak, K. Y. & Hou, B. (2019). Internal Marketing, Employee Satisfaction and Cultural Congruence of Gulf Airlines, Tourism Review, 3.
  • Referans22 Deprez, J. & Euwema, M. (2017). You Can’t Always Get What You Want? Leadership Expectations of Intrapreneurs, Journal of Managerial Psychology. 32(6), 430.
  • Referans23 Durmuş, B. Yurtkoru, S. ve Çinko, M. (2013). Sosyal Bilimlerde SPSS’le Veri Analizi, (5. Baskı). İstanbul: Beta Yayıncılık, 89.
  • Referans24 Elia, G. & Margherita, A (2018). Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship, Business Horizons, 61(2), 272.
  • Referans25 Felicio, J. A. Rodrigues, R. & Caldeirinha, V. R. (2012). The Effect of Intrapreneurship on Corporate Performance, Management Decision, 50(10), 1718.
  • Referans26 Frye, W.D. Kang, S. Huh, C. & Lee, M.J . (2020). What Factors Influence Generation Y’s Employee Retention in the Hospitality Industry?: An Internal Marketing Approach, International Journal of Hospitality Management, 85, 2.
  • Referans27 Haase, H. Franco, M. & Felix, M. (2015). “Organisational Learning and Intrapreneurship: Evidence of Interrelated Concepts”, Leadership & Organization Development Journal. 36(8), 910.
  • Referans28 Hayton, J.C. (2005), Promoting Corporate Entrepreneurship Through Human Resource Management Practices: A Review of Empirical Research, Human Resource Management Review, 15 (1) 21-41.
  • Referans29 Helman, D. & Payne, A. (1992). Internal Marketıng : Myth versus Realıty, Cranfield School of Management, Working Paper, SWP 5(92), 4.
  • Referans30 Joseph, W. B. (1996). Internal marketing builds service quality, Journal of Health Care Marketing, 16(1), 55. Referans31 Kellermanns, F. W. & Eddleston, K. A. (2006). Corporate Entrepreneurship in Family Firms: A Family Perspective, Entrepreneurship Theory and Practice, 809.
  • Referans32 Kuratko, D. F. Hornsby, J. S. ve Covin, J. G. (2014). “Diagnosing a Firm’s Internal Environment for Corporate Entrepreneurship”, Business Horizons, 57(1), 39.
  • Referans33 Lober, D. J. (1998). Pollution Prevention as Corporate Entrepreneurship, Journal of Organizational Change Management, 11(1), 28.
  • Referans34 Lings, I. N. (1999). Managing Service Quality with Internal Marketing Schematics, Long Range Planning, 32(4), 452.
  • Referans35 Lumpkin, G. T. & Dess, G. G. (1996). Clarifying the Entrepreneurial Orientation Construct and Linking It to Performance, Academy of Management Review, 21(1),140.
  • Referans36 Madu, U.O. and Urban, B. (2014), An Empirical Study of Desired Versus Actual Compensation Practices In Determining Intrapreneurial Behavior, Journal of Human Resource Management, 12(1), 1-10.
  • Referans37 Maier, V. & Zenovia, C.P. (2005). Entrepreneurship versus Intrapreneurship, Review of International Comparative Management, 12(5), 972.
  • Referans38 Marzban, S. Moghimi, S. M. & Ramezan, M. (2013). The Effective Factors in Organizational Entrepreneurship Climate Evidence From University of Tehran, Journal of Chinese Entrepreneurship, 5 (1), 76.
  • Referans39 Menzel, H. Aaltio, I & Ulijn, J. (2006). On the Way to Creativity: Engineers as Intrapreneurs in Organizations, Technovation, 27, 8. Referans40 Monnavarian, A. & Ashena, M. (2009), Intrapreneurship: The Role of Social Capital Empirical Evidence and Proposal of A New Model of Intrapreneurship and Its Relationship With Social Capital, Business Strategy Series. 10(6), 386.
  • Referans41 Papasolomou, I. (2006). Can Internal Marketing be Implemented Within Bureaucratic Organisations? International Journal of Bank Marketing, 24 (3), 194 Referans42 Parker, S.C. (2011). Intrapreneurship or entrepreneurship?, Journal of Business Venturing, 26(1), 20.
  • Referans43 Pandey, J. Gupta, M. & Hassan, Y. (2020). Intrapreneurship to Engage Employees: Role of Psychological Capital, Management Decision, 2.
  • Referans44 Pinchot, G. (1985). Intrapreneuring. Harper and Row, New York, 10.
  • Referans45 Prieto, L. C. Phipps, S. T. A. & Kungu, K. (2020). Facilitating A Culture of Intrapreneurship: An Employee Involvement Approach, Strategic HR Review. 19(2), 94.
  • Referans46 Pitt, L. F. & Foreman, S. K. (1999). Internal Marketing Role in Organizations: A Transaction Cost Perspective, Journal of Business Research 44, 25.
  • Referans47 Rafiq, M. & Ahmed, K. P. (2003), Commentary Internal Marketing Issues and Challenges, European Journal of Marketing. 37 (9): 1777-1778.
  • Referans48 Sanchez, A. M. & Soriano, D. R. (2011). Human Resource Management and Corporate Entrepreneurship, International Journal of Manpower, 32(1), 7.
  • Referans49 Sebora, T. C. & Theerapatvong, T. (2010). Corporate Entrepreneurship: A Test of External and Internal Influences on Managers’ Idea Generation, Risk Taking, and Proactiveness, International Entrepreneurship Management Journal, 6, 332-333.
  • Referans50 Sharma, P., & Chrisman, J. J. (1999). Toward a Reconciliation of the Definitional Issues In the Field of Corporate Entrepreneurship, Entrepreneurship Theory and Practice, 23(3), 18.
  • Referans51 Soleimani, M. & Shahnazari, A. (2013). Studying Effective Factors on Corporate Entrepreneurship: Representing a Model, Research Journal of Applied Sciences, Engineering and Technology 5(4), 1311.
  • Referans52 Stewart, J. K. (2009). An Investigation of an Intrapreneurial Orientation among Employees in Service Organization, PhD Thesis, Ohio State University, Ohio, 94.
  • Referans53 Tansuhaj, P. Wong, J. & McCullough, J. (2007). Internal and External Marketing: Effects on Consumer Satisfaction in Banks in Thailand, International Journal of Bank Marketing, 5(3), 82.
  • Referans54 To, W. M. Martin, E. F. & Yu, B.T.W. (2015). Effect of Management Commitment to Internal Marketing on Employee Work Attitude, International Journal of Hospitality Management, 45, 14.
  • Referans55 Turro, A. Urbano, D. & Ortiz, M. P. (2014). Culture And İnnovation: The Moderating Effect of Cultural Values on Corporate Entrepreneurship, Technological Forecasting & Social Change, 88, 361.
  • Referans56 Varey, R.J. & Lewis, B.R. (1999). “A Broadened Conception Of Internal Marketing”, European Journal of Marketing, 33(9), 926.
  • Referans57 Zampetakis, L. A. & Moustakis, V. (2007). Fostering Corporate Entrepreneurship Through Internal Marketing. European Journal of Innovation Management, 10(4), 418.
Year 2021, Volume: 11 Issue: 3, 1448 - 1462, 30.09.2021
https://doi.org/10.30783/nevsosbilen.870449

Abstract

References

  • Referans1 Abzari, M. Ghorbani, H. & Madani, F. A. (2011). The Effect of Internal Marketing on Organizational Commitment from Market-Orientation Viewpoint in Hotel Industry in Iran, International Journal of Marketing Studies, 3(1), 148.
  • Referans2 Akın, P. D. (2017). Hizmet İşletmelerindeki İçsel Pazarlama Uygulamalarının Çalışanların Müşteri ve İç Girişimcilik Yönlü Davranışlar Geliştirmelerindeki Rolü, (Yüksek Lisans Tezi). Aksaray Üniversitesi, Aksaray, 73.
  • Referans3 Akdoğan, A. A. ve Cingöz, A. (2015). Stratejik İnsan Kaynaklari Yönetiminin İç Girişimcilik (Girişimsel Performans) Üzerindeki Etkileri: Kayseri İmalat Sanayinde Bir Araştirma.Marmara Üniversitesi Öneri Dergisi,11(43), 1-25.
  • Referans4 Alipour, F., İdris, K., & Karimi, R. (2011). Intrapreneurship in Learning Organizations: Moderating Role of Organizational Factors. Journal of American Science, 11, 141.
  • Referans5 Antoncic, B. & Hisrich, R. D. (2001). Intrapreneurship: Construct Refinement and Cross-Cultural Validation, Journal of Business Venturing. 16(5), 495.
  • Referans6 Arnett, D.B., Laverie, D.A. & Mclane, C. (2002) Using Job Satisfaction and Pride as Internal-Marketing Tools” Cornell Hotel and Restaurant Administration Quarterly. 43(4).
  • Referans7 Avan, A. (2010). Konya’yı Kültürel Amaçlarla Ziyaret Eden Yabancı Turistlerin Satın Alma Karar Sürecinin Değerlendirilmesi. (Yüksek Lisans Tezi). Afyon Kocatepe Üniversitesi, Afyonkarahisar, 81.
  • Referans8 Ballantyne, D. (1997). Internal Networks for Internal Marketing, Journal of Marketing Management, 345.
  • Referans9 Baruah, B. & Ward, A. (2015), Metamorphosis of intrapreneurship as an Effective Organizational Strategy, International Entrepreneurship Management Journal. 11(4), 813.
  • Referans10 Baron, R. A. & Greenberg, J. (1989). Behavior in Organizations:Understanding and Managing the Human Side of Work, (3. Edition). USA, 520 Berry, L.L., (1981), “The employee as customer.” Retail Bank. 3(1), 34.
  • Referans11 Blenker, P & Christensen, L. (2004). Linear or circular thinking: living with conflicting worlds, Int. Entrepren. Educat. Train. Conf. Proc, 4.
  • Referans12 Bosma, N. Stam, E. & Wennekers, S. (2010). Intrapreneurship - an International Study, EIM Business and Policy Research .8.
  • Referans13 Brooks, R. F. Lings, I. N. & Botschen, M. A. (1999). Internal Marketing and Customer Driven Wavefronts, The Service Industries Journal, 19(4), 50.
  • Referans14 Burgelman, R. A. (1983). Corporate Entrepreneurship and Strategic Management: Insights from a Process Study Management Science, 29, 1349.
  • Referans15 Cahill, D.J. (1995). The Managerial Implications of the Learning Organization: A New Tool for Internal Marketing, Journal of Services Marketing, 9(4), 44.
  • Referans16 Caruana, A. & Calleya, P. (1998). The Effect of Internal Marketing on Organisational Commitment Among Retail Bank Managers, International Journal of Bank Marketing, 16(3), 108-109.
  • Referans17 Carda, N. E. Taboada, L. R. Giner, M. T. C. & Benavent, F. B. (2020). “Fostering Intrapreneurial Behavior Through Human Resource Management System”, Baltic Journal of Management, 15(3), 358.
  • Referans18 Comeche, J.M. and Loras, J. (2010), “The İnfluence of Variables Attitude on Collective Entrepreneurship”, International Entrepreneurship and Management Journal, 6(1) 24-25.
  • Referans19 Covin, G. J. & Slevin, P. D. (1988). The Influence of Organization Structure on The Utility of an Entrepreneurial Top Management Style, Journal of Management Studies, 25(3), 218. Referans20 Christensen, K.S. (2005), Enabling Intrapreneurship: the Case of A Knowledge-Intensive Industrial Company, European Journal of Innovation Management, 8(3), 305-322.
  • Referans21 Chen, Q. Huang, R. Pak, K. Y. & Hou, B. (2019). Internal Marketing, Employee Satisfaction and Cultural Congruence of Gulf Airlines, Tourism Review, 3.
  • Referans22 Deprez, J. & Euwema, M. (2017). You Can’t Always Get What You Want? Leadership Expectations of Intrapreneurs, Journal of Managerial Psychology. 32(6), 430.
  • Referans23 Durmuş, B. Yurtkoru, S. ve Çinko, M. (2013). Sosyal Bilimlerde SPSS’le Veri Analizi, (5. Baskı). İstanbul: Beta Yayıncılık, 89.
  • Referans24 Elia, G. & Margherita, A (2018). Assessing the Maturity of Crowdventuring for Corporate Entrepreneurship, Business Horizons, 61(2), 272.
  • Referans25 Felicio, J. A. Rodrigues, R. & Caldeirinha, V. R. (2012). The Effect of Intrapreneurship on Corporate Performance, Management Decision, 50(10), 1718.
  • Referans26 Frye, W.D. Kang, S. Huh, C. & Lee, M.J . (2020). What Factors Influence Generation Y’s Employee Retention in the Hospitality Industry?: An Internal Marketing Approach, International Journal of Hospitality Management, 85, 2.
  • Referans27 Haase, H. Franco, M. & Felix, M. (2015). “Organisational Learning and Intrapreneurship: Evidence of Interrelated Concepts”, Leadership & Organization Development Journal. 36(8), 910.
  • Referans28 Hayton, J.C. (2005), Promoting Corporate Entrepreneurship Through Human Resource Management Practices: A Review of Empirical Research, Human Resource Management Review, 15 (1) 21-41.
  • Referans29 Helman, D. & Payne, A. (1992). Internal Marketıng : Myth versus Realıty, Cranfield School of Management, Working Paper, SWP 5(92), 4.
  • Referans30 Joseph, W. B. (1996). Internal marketing builds service quality, Journal of Health Care Marketing, 16(1), 55. Referans31 Kellermanns, F. W. & Eddleston, K. A. (2006). Corporate Entrepreneurship in Family Firms: A Family Perspective, Entrepreneurship Theory and Practice, 809.
  • Referans32 Kuratko, D. F. Hornsby, J. S. ve Covin, J. G. (2014). “Diagnosing a Firm’s Internal Environment for Corporate Entrepreneurship”, Business Horizons, 57(1), 39.
  • Referans33 Lober, D. J. (1998). Pollution Prevention as Corporate Entrepreneurship, Journal of Organizational Change Management, 11(1), 28.
  • Referans34 Lings, I. N. (1999). Managing Service Quality with Internal Marketing Schematics, Long Range Planning, 32(4), 452.
  • Referans35 Lumpkin, G. T. & Dess, G. G. (1996). Clarifying the Entrepreneurial Orientation Construct and Linking It to Performance, Academy of Management Review, 21(1),140.
  • Referans36 Madu, U.O. and Urban, B. (2014), An Empirical Study of Desired Versus Actual Compensation Practices In Determining Intrapreneurial Behavior, Journal of Human Resource Management, 12(1), 1-10.
  • Referans37 Maier, V. & Zenovia, C.P. (2005). Entrepreneurship versus Intrapreneurship, Review of International Comparative Management, 12(5), 972.
  • Referans38 Marzban, S. Moghimi, S. M. & Ramezan, M. (2013). The Effective Factors in Organizational Entrepreneurship Climate Evidence From University of Tehran, Journal of Chinese Entrepreneurship, 5 (1), 76.
  • Referans39 Menzel, H. Aaltio, I & Ulijn, J. (2006). On the Way to Creativity: Engineers as Intrapreneurs in Organizations, Technovation, 27, 8. Referans40 Monnavarian, A. & Ashena, M. (2009), Intrapreneurship: The Role of Social Capital Empirical Evidence and Proposal of A New Model of Intrapreneurship and Its Relationship With Social Capital, Business Strategy Series. 10(6), 386.
  • Referans41 Papasolomou, I. (2006). Can Internal Marketing be Implemented Within Bureaucratic Organisations? International Journal of Bank Marketing, 24 (3), 194 Referans42 Parker, S.C. (2011). Intrapreneurship or entrepreneurship?, Journal of Business Venturing, 26(1), 20.
  • Referans43 Pandey, J. Gupta, M. & Hassan, Y. (2020). Intrapreneurship to Engage Employees: Role of Psychological Capital, Management Decision, 2.
  • Referans44 Pinchot, G. (1985). Intrapreneuring. Harper and Row, New York, 10.
  • Referans45 Prieto, L. C. Phipps, S. T. A. & Kungu, K. (2020). Facilitating A Culture of Intrapreneurship: An Employee Involvement Approach, Strategic HR Review. 19(2), 94.
  • Referans46 Pitt, L. F. & Foreman, S. K. (1999). Internal Marketing Role in Organizations: A Transaction Cost Perspective, Journal of Business Research 44, 25.
  • Referans47 Rafiq, M. & Ahmed, K. P. (2003), Commentary Internal Marketing Issues and Challenges, European Journal of Marketing. 37 (9): 1777-1778.
  • Referans48 Sanchez, A. M. & Soriano, D. R. (2011). Human Resource Management and Corporate Entrepreneurship, International Journal of Manpower, 32(1), 7.
  • Referans49 Sebora, T. C. & Theerapatvong, T. (2010). Corporate Entrepreneurship: A Test of External and Internal Influences on Managers’ Idea Generation, Risk Taking, and Proactiveness, International Entrepreneurship Management Journal, 6, 332-333.
  • Referans50 Sharma, P., & Chrisman, J. J. (1999). Toward a Reconciliation of the Definitional Issues In the Field of Corporate Entrepreneurship, Entrepreneurship Theory and Practice, 23(3), 18.
  • Referans51 Soleimani, M. & Shahnazari, A. (2013). Studying Effective Factors on Corporate Entrepreneurship: Representing a Model, Research Journal of Applied Sciences, Engineering and Technology 5(4), 1311.
  • Referans52 Stewart, J. K. (2009). An Investigation of an Intrapreneurial Orientation among Employees in Service Organization, PhD Thesis, Ohio State University, Ohio, 94.
  • Referans53 Tansuhaj, P. Wong, J. & McCullough, J. (2007). Internal and External Marketing: Effects on Consumer Satisfaction in Banks in Thailand, International Journal of Bank Marketing, 5(3), 82.
  • Referans54 To, W. M. Martin, E. F. & Yu, B.T.W. (2015). Effect of Management Commitment to Internal Marketing on Employee Work Attitude, International Journal of Hospitality Management, 45, 14.
  • Referans55 Turro, A. Urbano, D. & Ortiz, M. P. (2014). Culture And İnnovation: The Moderating Effect of Cultural Values on Corporate Entrepreneurship, Technological Forecasting & Social Change, 88, 361.
  • Referans56 Varey, R.J. & Lewis, B.R. (1999). “A Broadened Conception Of Internal Marketing”, European Journal of Marketing, 33(9), 926.
  • Referans57 Zampetakis, L. A. & Moustakis, V. (2007). Fostering Corporate Entrepreneurship Through Internal Marketing. European Journal of Innovation Management, 10(4), 418.
There are 53 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Aysel Aliyeva 0000-0002-7480-5800

Hatice Yılmaz 0000-0002-7488-6460

Publication Date September 30, 2021
Published in Issue Year 2021 Volume: 11 Issue: 3

Cite

APA Aliyeva, A., & Yılmaz, H. (2021). BEŞ YILDIZLI OTEL İŞLETMELERİNDEKİ İÇSEL PAZARLAMA FAALİYETLERİNİN İÇ GİRİŞİMCİLİK DAVRANIŞLARI ÜZERİNDEKİ ETKİSİ: ALANYA ÖRNEĞİ. Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi, 11(3), 1448-1462. https://doi.org/10.30783/nevsosbilen.870449