THE EFFECTS OF FACTORS OF INTERNAL MARKETING ON COMPONENTS OF ORGANIZATIONAL COMMITMENT IN FOUR AND FIVE STAR HOTELS LOCATED IN CAPPADOCIA

Suzan Çoban; Nilüfer  Şahin Perçin

doi:10.12739/10.12739

KAPADOKYA'DAKY DÖRT VE BE? YILDIZLI OTELLERDE YÇSEL PAZARLAMA FAKTÖRLERYNYN ÖRGÜTSEL BA?LILIK BYLE?ENLERYNE ETKYSY

Year 2011, Volume: 6 Issue: 2, 202 - 217, 01.03.2011

Abstract

Çaly?manyn amacy, Kapadokya (Nev?ehir) bölgesinde yer alan dört ve be? yyldyzly otellerde içsel pazarlama faktörlerinin örgütsel ba?lylyk bile?enlerine etkisini ara?tyrmaktyr. Bu amaçla hazyrlanan anket, otel çaly?anlaryna uygulanmy?tyr. Veriler, faktör analizi ve regresyon analizi kullanylarak analiz edilmi?tir. Ara?tyrma sonuçlary ileti?im, ödüller ve i?birli?i–bütünle?me faktörlerinin duygusal ba?lyly?yn önemli tahmin edicileri oldu?unu; i?birli?i–bütünle?me, ileti?im, ödüller ve motivasyon politikalarynyn normatif ba?lylyk üzerinde önemli bir pozitif etkiye sahip oldu?unu göstermektedir. Ayryca motivasyon politikalarynyn devam ba?lyly?y üzerinde pozitif bir etkisi oldu?u söylenebilir. Ara?tyrma bulgularyna göre, yöneticilerin çaly?anlarda duygusal ve normatif ba?lyly?y güçlendirmek için stratejik bir araç olarak içsel ileti?imi etkili bir ?ekilde kullanmalary gerekti?i tavsiye edilmektedir.

Keywords

Yçsel Pazarlama, , Örgütsel Ba?lylyk, , Yç Mü?teri Tatmini, , Ynsan Kaynaklary Yönetimi, , Otel Yönetimi.,

THE EFFECTS OF FACTORS OF INTERNAL MARKETING ON COMPONENTS OF ORGANIZATIONAL COMMITMENT IN FOUR AND FIVE STAR HOTELS LOCATED IN CAPPADOCIA

Year 2011, Volume: 6 Issue: 2, 202 - 217, 01.03.2011

Suzan Çoban Nilüfer Şahin Perçin

Abstract

The aim of the study is to research the effects of factors of internal marketing on components of organizational commitment in four and five star hotels in Cappadocia (Nevsehir). The questionnaire prepared for this purpose was applied on the hotel employees. The data were analyzed through factor analysis and regression analysis. The findings of the research show that communication, rewards and cooperation-integration factors were significant predictors of affective commitment, and cooperation-integration, communication, rewards and motivation policies had a significant positive effect on normative commitment. Also, it can be said that motivation factor has a positive effect on continuance commitment. According to research findings, it is advised that managers should use internal communication methods efficiently as strategic tool to strengthen affective and normative commitment among employees.

Keywords

Internal Marketing, , Organizational Commitment, , Internal Customer Satisfaction, , Human Resources Management, Hotel Administration.,

There are 0 citations in total.

Details

Primary Language	Turkish
Journal Section	Finance
Authors	Suzan Çoban This is me Nilüfer Şahin Perçin This is me
Publication Date	March 1, 2011
Published in Issue	Year 2011 Volume: 6 Issue: 2

Cite

APA	Çoban, S., & Perçin, N. . Ş. (2011). THE EFFECTS OF FACTORS OF INTERNAL MARKETING ON COMPONENTS OF ORGANIZATIONAL COMMITMENT IN FOUR AND FIVE STAR HOTELS LOCATED IN CAPPADOCIA. Social Sciences, 6(2), 202-217. https://doi.org/10.12739/10.12739
AMA	Çoban S, Perçin NŞ. THE EFFECTS OF FACTORS OF INTERNAL MARKETING ON COMPONENTS OF ORGANIZATIONAL COMMITMENT IN FOUR AND FIVE STAR HOTELS LOCATED IN CAPPADOCIA. Social Sciences. March 2011;6(2):202-217. doi:10.12739/10.12739
Chicago	Çoban, Suzan, and Nilüfer Şahin Perçin. “THE EFFECTS OF FACTORS OF INTERNAL MARKETING ON COMPONENTS OF ORGANIZATIONAL COMMITMENT IN FOUR AND FIVE STAR HOTELS LOCATED IN CAPPADOCIA”. Social Sciences 6, no. 2 (March 2011): 202-17. https://doi.org/10.12739/10.12739.
EndNote	Çoban S, Perçin NŞ (March 1, 2011) THE EFFECTS OF FACTORS OF INTERNAL MARKETING ON COMPONENTS OF ORGANIZATIONAL COMMITMENT IN FOUR AND FIVE STAR HOTELS LOCATED IN CAPPADOCIA. Social Sciences 6 2 202–217.
IEEE	S. Çoban and N. . Ş. Perçin, “THE EFFECTS OF FACTORS OF INTERNAL MARKETING ON COMPONENTS OF ORGANIZATIONAL COMMITMENT IN FOUR AND FIVE STAR HOTELS LOCATED IN CAPPADOCIA”, Social Sciences, vol. 6, no. 2, pp. 202–217, 2011, doi: 10.12739/10.12739.
ISNAD	Çoban, Suzan - Perçin, Nilüfer Şahin. “THE EFFECTS OF FACTORS OF INTERNAL MARKETING ON COMPONENTS OF ORGANIZATIONAL COMMITMENT IN FOUR AND FIVE STAR HOTELS LOCATED IN CAPPADOCIA”. Social Sciences 6/2 (March 2011), 202-217. https://doi.org/10.12739/10.12739.
JAMA	Çoban S, Perçin NŞ. THE EFFECTS OF FACTORS OF INTERNAL MARKETING ON COMPONENTS OF ORGANIZATIONAL COMMITMENT IN FOUR AND FIVE STAR HOTELS LOCATED IN CAPPADOCIA. Social Sciences. 2011;6:202–217.
MLA	Çoban, Suzan and Nilüfer Şahin Perçin. “THE EFFECTS OF FACTORS OF INTERNAL MARKETING ON COMPONENTS OF ORGANIZATIONAL COMMITMENT IN FOUR AND FIVE STAR HOTELS LOCATED IN CAPPADOCIA”. Social Sciences, vol. 6, no. 2, 2011, pp. 202-17, doi:10.12739/10.12739.
Vancouver	Çoban S, Perçin NŞ. THE EFFECTS OF FACTORS OF INTERNAL MARKETING ON COMPONENTS OF ORGANIZATIONAL COMMITMENT IN FOUR AND FIVE STAR HOTELS LOCATED IN CAPPADOCIA. Social Sciences. 2011;6(2):202-17.