BibTex RIS Kaynak Göster

KAPADOKYA'DAKY DÖRT VE BE? YILDIZLI OTELLERDE YÇSEL PAZARLAMA FAKTÖRLERYNYN ÖRGÜTSEL BA?LILIK BYLE?ENLERYNE ETKYSY

Yıl 2011, Cilt: 6 Sayı: 2, 202 - 217, 01.03.2011

Suzan Çoban Nilüfer Şahin Perçin

Öz

Çaly?manyn amacy, Kapadokya (Nev?ehir) bölgesinde yer alan dört ve be? yyldyzly otellerde içsel pazarlama faktörlerinin örgütsel ba?lylyk bile?enlerine etkisini ara?tyrmaktyr. Bu amaçla hazyrlanan anket, otel çaly?anlaryna uygulanmy?tyr. Veriler, faktör analizi ve regresyon analizi kullanylarak analiz edilmi?tir. Ara?tyrma sonuçlary ileti?im, ödüller ve i?birli?i–bütünle?me faktörlerinin duygusal ba?lyly?yn önemli tahmin edicileri oldu?unu; i?birli?i–bütünle?me, ileti?im, ödüller ve motivasyon politikalarynyn normatif ba?lylyk üzerinde önemli bir pozitif etkiye sahip oldu?unu göstermektedir. Ayryca motivasyon politikalarynyn devam ba?lyly?y üzerinde pozitif bir etkisi oldu?u söylenebilir. Ara?tyrma bulgularyna göre, yöneticilerin çaly?anlarda duygusal ve normatif ba?lyly?y güçlendirmek için stratejik bir araç olarak içsel ileti?imi etkili bir ?ekilde kullanmalary gerekti?i tavsiye edilmektedir.

Anahtar Kelimeler

Yçsel Pazarlama Örgütsel Ba?lylyk Yç Mü?teri Tatmini Ynsan Kaynaklary Yönetimi Otel Yönetimi.

THE EFFECTS OF FACTORS OF INTERNAL MARKETING ON COMPONENTS OF ORGANIZATIONAL COMMITMENT IN FOUR AND FIVE STAR HOTELS LOCATED IN CAPPADOCIA

Yıl 2011, Cilt: 6 Sayı: 2, 202 - 217, 01.03.2011

Suzan Çoban Nilüfer Şahin Perçin

Öz

The aim of the study is to research the effects of factors of internal marketing on components of organizational commitment in four and five star hotels in Cappadocia (Nevsehir). The questionnaire prepared for this purpose was applied on the hotel employees. The data were analyzed through factor analysis and regression analysis. The findings of the research show that communication, rewards and cooperation-integration factors were significant predictors of affective commitment, and cooperation-integration, communication, rewards and motivation policies had a significant positive effect on normative commitment. Also, it can be said that motivation factor has a positive effect on continuance commitment. According to research findings, it is advised that managers should use internal communication methods efficiently as strategic tool to strengthen affective and normative commitment among employees.

Anahtar Kelimeler

Internal Marketing Organizational Commitment Internal Customer Satisfaction Human Resources Management Hotel Administration.

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Maliye
Yazarlar

Suzan Çoban Bu kişi benim

Nilüfer Şahin Perçin Bu kişi benim

Yayımlanma Tarihi 1 Mart 2011
Yayımlandığı Sayı Yıl 2011 Cilt: 6 Sayı: 2

Kaynak Göster

APA Çoban, S., & Perçin, N. . Ş. (2011). THE EFFECTS OF FACTORS OF INTERNAL MARKETING ON COMPONENTS OF ORGANIZATIONAL COMMITMENT IN FOUR AND FIVE STAR HOTELS LOCATED IN CAPPADOCIA. Social Sciences, 6(2), 202-217. https://doi.org/10.12739/10.12739
AMA Çoban S, Perçin NŞ. THE EFFECTS OF FACTORS OF INTERNAL MARKETING ON COMPONENTS OF ORGANIZATIONAL COMMITMENT IN FOUR AND FIVE STAR HOTELS LOCATED IN CAPPADOCIA. Social Sciences. Mart 2011;6(2):202-217. doi:10.12739/10.12739
Chicago Çoban, Suzan, ve Nilüfer Şahin Perçin. “THE EFFECTS OF FACTORS OF INTERNAL MARKETING ON COMPONENTS OF ORGANIZATIONAL COMMITMENT IN FOUR AND FIVE STAR HOTELS LOCATED IN CAPPADOCIA”. Social Sciences 6, sy. 2 (Mart 2011): 202-17. https://doi.org/10.12739/10.12739.
EndNote Çoban S, Perçin NŞ (01 Mart 2011) THE EFFECTS OF FACTORS OF INTERNAL MARKETING ON COMPONENTS OF ORGANIZATIONAL COMMITMENT IN FOUR AND FIVE STAR HOTELS LOCATED IN CAPPADOCIA. Social Sciences 6 2 202–217.
IEEE S. Çoban ve N. . Ş. Perçin, “THE EFFECTS OF FACTORS OF INTERNAL MARKETING ON COMPONENTS OF ORGANIZATIONAL COMMITMENT IN FOUR AND FIVE STAR HOTELS LOCATED IN CAPPADOCIA”, Social Sciences, c. 6, sy. 2, ss. 202–217, 2011, doi: 10.12739/10.12739.
ISNAD Çoban, Suzan - Perçin, Nilüfer Şahin. “THE EFFECTS OF FACTORS OF INTERNAL MARKETING ON COMPONENTS OF ORGANIZATIONAL COMMITMENT IN FOUR AND FIVE STAR HOTELS LOCATED IN CAPPADOCIA”. Social Sciences 6/2 (Mart 2011), 202-217. https://doi.org/10.12739/10.12739.
JAMA Çoban S, Perçin NŞ. THE EFFECTS OF FACTORS OF INTERNAL MARKETING ON COMPONENTS OF ORGANIZATIONAL COMMITMENT IN FOUR AND FIVE STAR HOTELS LOCATED IN CAPPADOCIA. Social Sciences. 2011;6:202–217.
MLA Çoban, Suzan ve Nilüfer Şahin Perçin. “THE EFFECTS OF FACTORS OF INTERNAL MARKETING ON COMPONENTS OF ORGANIZATIONAL COMMITMENT IN FOUR AND FIVE STAR HOTELS LOCATED IN CAPPADOCIA”. Social Sciences, c. 6, sy. 2, 2011, ss. 202-17, doi:10.12739/10.12739.
Vancouver Çoban S, Perçin NŞ. THE EFFECTS OF FACTORS OF INTERNAL MARKETING ON COMPONENTS OF ORGANIZATIONAL COMMITMENT IN FOUR AND FIVE STAR HOTELS LOCATED IN CAPPADOCIA. Social Sciences. 2011;6(2):202-17.