Evaluation of the Supplier Loyalty’s from the point of Sectorial by Integrated DEMATEL-MAUT Method

Year 2023, , 903 - 929, 01.12.2023

Ramazan Eyüp Gergin

https://doi.org/10.17153/oguiibf.1319124

Abstract

Supplier loyalty within the sectors affects the competitiveness of the enterprises as well as the material elements. The basic aim of the research is to evaluate the supplier loyalty’s existing in different sectors. In this research, DEMATEL and MAUT methods were used to evaluate the supplier loyalty's within the sectors. For that purpose, firstly, factors that affecting the supplier loyalty’s were specified via expert opinions and research of literature. After specifying the factors, the factors that affecting the supplier loyalty’s were prioritized with DEMATEL method. Following the prioritized of factors, suppliers loyalty’s to the sectors was evaluated by utilizing the MAUT method. Lastly, changes that may occur in the results of the research were examined by performing scenario analysis. The consequences of the performed analysis showed that the “Costs” are the most significance factor in the supplier loyalty. In addition, the textile sector has been specified as the superlative sector from the point of supplier loyalty within the sectors in the research.

Keywords

MCDM, DEMATEL, MAUT, Scenario Analysis, Supplier Loyalty’s

Bütünleştirilmiş DEMATEL-MAUT Yöntemiyle Tedarikçi Bağlılığının Sektörel Açıdan Değerlendirilmesi

Abstract

Sektörlerin bünyesinde bulunan tedarikçi bağlılığı maddi unsurların yanı sıra işletmelerin rekabet güçlerini de etkilemektedir. Bu araştırmanın temel amacı, farklı sektörlerin bünyesinde var olan tedarikçi bağlılığının değerlendirilmesidir. Bu araştırmada sektörlerin bünyesinde yer alan tedarikçi bağlılığının değerlendirilmesi için DEMATEL ve MAUT yöntemleri kullanılmıştır. Bu amaçla ilk olarak uzman görüşleri ve ilgili literatür araştırması doğrultusunda tedarikçi bağlılığını etkileyen faktörler belirlenmiştir. Faktörlerin belirlenmesinin ardından tedarikçi bağlılığını etkileyen faktörler DEMATEL yöntemiyle önceliklendirilmiştir. Faktör önceliklerinin belirlenmesinin ardından MAUT yöntemiyle sektörlerin tedarikçi bağlılığı değerlendirilmiştir. Son olarak senaryo analizi gerçekleştirilerek araştırmanın sonuçlarında meydana gelebilecek değişimler incelenmiştir. Gerçekleştirilen analizin sonuçları, “Maliyetler”in tedarikçi bağlılığında en önemli faktör olduğunu göstermiştir. Ayrıca, tekstil sektörü araştırmadaki sektörler içerisinde tedarikçi bağlılığı açısından en yüksek sektör olarak belirlenmiştir.

Keywords

ÇKKV, DEMATEL, MAUT, Senaryo Analizi, Tedarikçi Bağlılığı

References

• Andaleeb, S.S. (1995), "Dependence Relations and the Moderating Role of Trust: Implications for Behavioral Intentions in Marketing Channels", International Journal of Research in Marketing, C. 12, S. 2: 157-172.
• Baglieri, E.; Secchi, R.; Croom, S. (2007), "Exploring the Impact of a Supplier Portal on the Buyer-Supplier Relationship. The Case of Ferrari Auto", Industrial Marketing Management, C. 36, S. 7: 1010-1017.
• Banaeian, N.; Mobli, H.; Fahimnia, B.; Nielsen, I. E.; Omid, M. (2018), "Green Supplier Selection Using Fuzzy Group Decision Making Methods: A Case Study from the Agri-Food Industry", Computers and Operations Research, C. 89: 337–347.
• Benton, W.C.; Prahinski, C.; Fan, Y. (2020), "The Influence of Supplier Development Programs on Supplier Performance", International Journal of Production Economics, C. 230: 1-12.
• Boniface, B. (2012), "Producer Relationships Segmentation in Malaysia's Milk Supply Chains", British Food Journal, C. 114, S. 10: 1501-1516.
• Braga, I.F.B.; Ferreira, F.A.F.; Ferreira, J.J.M.; Correia, R.J.C.; Pereira, L.F.; Falcao, P.F. (2021), "A DEMATEL Analysis of Smart City Determinants", Technology in Society, C. 66: 1-13.
• Chavhan, R.; Mahajan, S.K.; Sarang, J.S. (2018), "Supplier Development Success Factors in Indian Manufacturing Practices", Materials Today: Proceedings, C. 5, S. 2-1: 4078-4096.
• Convertino, M.; Baker, K.M.; Vogel, J.T.; Lu, C.; Suedel, B.; Linkov, I. (2013), "Multi-criteria Decision Analysis to Select Metrics for Design and Monitoring of Sustainable Ecosystem Restorations", Ecological Indicators, C. 26: 76-86.
• Deligiannis, M.; Liberopoulos, G.; Benioudakis, M. (2023), "Dynamic Supplier Competition and Cooperation for Buyer Loyalty on Service", International Journal of Production Economics, C. 255: 1-18.
• Du, Y.W.; Shen, X.L. (2023), "Group Hierarchical DEMATEL Method for Reaching Consensus", Computers & Industrial Engineering, C. 175: 1-19.
• Friman, M.; Garling, T.; Millett, B.; Mattsson, J.; Johnston, R. (2002), "An Analysis of International Business-to-Business Relationships Based on the Commitment-Trust Theory", Industrial Marketing Management, C. 31, S. 5: 403-409.
• Gamble, A.; Juliusson, E. A.; Garling, T. (2009), "Consumer Attitudes Towards Switching Supplier in Three Deregulated Markets", The Journal of Socio-Economics, C. 38, S. 5: 814-819.
• Handfield, R.B.; Bechtel, C. (2002). "The Role of Trust and Relationship Structure in Improving Supply Chain Responsiveness", Industrial Marketing Management, C. 31, S. 4: 367-382.
• Imbernon, U.; Casanovas-Rubio, M.D.M.; Monteiro, C.; Armengou, J. (2022), "A Decision-Making Method for Planning Exhibitions in Arts Organizations: A Case Study of Caixa Forum Barcelona", Evaluation and Program Planning, C. 93: 1-10.
• Kailiponi, P. (2010), "Analyzing Evacuation Decisions Using Multi-Attribute Utility Theory (MAUT) ", Procedia Engineering, C. 3: 163-174.
• Kawai, T.; Sakaguchi, J.; Shimizu, N. (2013), "Transition of Buyer-Supplier Relationships in Japan: Empirical Evidence from Manufacturing Companies", Journal of Accounting & Organizational Change, C. 9, S. 4: 427-447.
• Kumar, C.V.S.; Routroy, S. (2015), "Demystifying Manufacturer Satisfaction through Kano Model", Materials Today: Proceedings, C. 2, S. 4-5: 1585-1594.
• Kumar, C.V.S.; Routroy, S. (2016), "An Approach for Measuring a Manufacturer’s Preferred Supplier Status", Asia Pacific Journal of Marketing and Logistics, C. 28, S. 5: 939-963.
• Kumar, C.V.S.; Routroy, S. (2018), "Measuring Interdependencies of Preferred Supplier Enablers", Benchmarking: An International Journal, C. 25, S. 7: 2344-2369.
• Lages, C.; Lages, C.R.; Lages, L.F. (2005), "The RELQUAL Scale: A Measure of Relationship Quality in Export Market Ventures", Journal of Business Research, C. 58, S. 8: 1040-1048.
• Larsen, T.S.; Kotzab, H.; Grieger, M. (2003), "Electronic Marketplaces and Supply Chain Relationships", Industrial Marketing Management, C. 32, S. 3: 199-210.
• Lees, N.; Nuthall, P.; Wilson, M.M.J. (2020), "Relationship Quality and Supplier Performance in Food Supply Chains", International Food and Agribusiness Management Review, C. 23, S. 3: 425-445.
• Memiş, S.; Korucuk, S. (2021), "Tedarikçi Bağlılığını Etkileyen Faktörlerin Çok Kriterli Karar Verme Yöntemleriyle Belirlenmesine Yönelik Bir Araştırma: Giresun İli Örneği", İşletme Araştırmaları Dergisi, C. 13, S. 3: 2033-2041.
• Nara, E.O.B.; Sordi, D.C.; Schaefer, J.L.; Schreiber, J.N.C.; Baierle, I.C.; Sellitto, M.A.; Furtado, J.C. (2019), "Prioritization of OHS Key Performance Indicators That Affecting Business Competitiveness-A Demonstration Based on MAUT and Neural Networks", Safety Science, C. 118: 826-834.
• Nollet, J.; Rebolledo, C.; Popel, V. (2012), "Becoming a Preferred Customer One Step at a Time", Industrial Marketing Management, C. 41, S. 8: 1186-1193.
• Perona, M.; Saccani, N. (2004), "Integration Techniques in Customer-Supplier Relationships: An Empirical Research in the Italian Industry of Household Appliances", International Journal of Production Economics, C. 89, S. 2: 189-205.
• Piechota, S.; Glas, A.H.; Essig, M. (2021), "Questioning the Relevance of Supplier Satisfaction for Preferred Customer Treatment: Antecedent Effects of Comparative Alternatives and Multi-Dimensionality", Journal of Purchasing and Supply Management, C. 27, S. 1: 1-17.
• Plank, R.E.; Newell, S.J.; Reid, D.A. (2006), "Organizational Buyers and Conflict: The Impact of Conflict on Ongoing and New Purchasing Situations", Journal of Purchasing and Supply Management, C. 12, S. 1: 2-13.
• Pradabwong, J.; Braziotis, C.; Pawar, K.S.; Tannock, J. (2015), "Business Process Management and Supply Chain Collaboration: A Critical Comparison", Logistics Research, C. 8, S. 6: 1-20.
• Prakash, G. (2011), "Service Quality in Supply Chain: Empirical Evidence from Indian Automotive Industry", Supply Chain Management, C. 16, S. 5: 362-378.
• Qian, C.; Seuring, S.; Wagner, R. (2021), "Reviewing Interfirm Relationship Quality from a Supply Chain Management Perspective", Management Review Quarterly, C. 71: 625-650.
• Rossmannek, O.; David, N.; Schramm-Klein, H. (2022), "Suppliers’ Loyalty to Their Sharing Platform: The Influence of Multiple Roles", Journal of Business Research, C. 143: 272-281.
• Runyan, R.C.; Sternquist, B.; Chung, J.E. (2010), "Channel Relationship Factors in Cross-Cultural Contexts: Antecedents of Satisfaction in a Retail Setting", Journal of Business Research, C. 63, S. 11: 1186-1195.
• Saccani, N.; Perona, M. (2007), "Shaping Buyer-Supplier Relationships in Manufacturing Contexts: Design and Test of a Contingency Model", Journal of Purchasing and Supply Management, C. 13, S. 1: 26-41.
• Sanzo, M.J.; Vazquez, R. (2011), "The Influence of Customer Relationship Marketing Strategies on Supply Chain Relationships: The Moderating Effects of Environmental Uncertainty and Competitive Rivalry", Journal of Business-to-Business Marketing, C. 18, S. 1: 50-82.
• Shin, N.; Park, S. (2021), "Supply Chain Leadership Driven Strategic Resilience Capabilities Management: A Leader-Member Exchange Perspective", Journal of Business Research, C. 122: 1-13.
• Solmaz, S.A. (2019), "Alıcı-Tedarikçi İlişkilerinde İşbirliği ve İletişimin Tedarikçilere Duyulan Güven ve Bağlılık Üzerindeki Etkileri: İstanbul’daki 4 Ve 5 Yıldızlı Oteller Üzerine Bir Araştırma", Journal of Tourism and Gastronomy Studies, C. 7, S. 1: 428-449.
• Soyer, E.; Erkut, H. (2008), "Organizasyonlar için Rekabet Üstünlüğü Modeli Oluşturulması", İTÜ Dergisi Seri D: Mühendislik, C. 7, S. 4: 36-47.
• Sternquist, B.; Runyan, R.C.; Chen, Z. (2008), "The Use of Buying Committees by Chinese Retailers: The Effects of Environment and Strategy Upon Structure", Journal of Retailing and Consumer Services, C. 15, S. 2: 93-103.
• Sugandini, D.; Wendry, B.; Muafi (2017), "Influence of Quality Relationship and Satisfaction on Loyalty: Study on Supplier in Indonesia", Journal of Business and Retail Management Research (JBRMR), C. 11, S. 4: 46-51.
• Susanty, A.; Bakhtiar, A.; Jie, F.; Muthi, M. (2017), "The Empirical Model of Trust, Loyalty, and Business Performance of the Dairy Milk Supply Chain: A Comparative Study", British Food Journal, C. 119, S. 12: 2765-2787.
• Tektaş, Ö.Ö.; Kavak, B. (2010), "Endüstriyel Ürünlerin Satın Alınması Sürecinde Tedarikçi ile Olan İlişki Kalitesinin Algılanan Değer Üzerindeki Etkisi: Beş Yıldızlı Otellerde Bir Araştırma", Anatolia: Turizm Araştırmaları Dergisi, C. Prof. Dr. Hasan Işın Dener Özel Sayısı: 51-63.
• Tilly, S. (2019), "Supplier Relations within the German Automobile Industry. The Case of Daimler-Benz, 1950–1980", Business History, C. 61, S. 5: 879-897.
• Tsai, P.H.; Wang, Y.W.; Kao, H.S. (2022), "Applying DEMATEL-ANP Approach to Explore the Intention to Hold Roadside Wedding Banquets in Penghu: A Consumers’ Perspective", Evaluation and Program Planning, C. 95: 1-18.
• Tutak, E.; Koçer, G. (2023), "21. Yüzyıl Deniz Gücünün Askeri ve Ticari Perspektiften Analizi İçin Yeni Bir Yaklaşım Önerisi: Türkiye Örneği", Akdeniz İİBF Dergisi, C. 23, S. 1: 1-17.
• Walter, A.; Ritter, T.; Gemünden, H.G. (2001), "Value Creation in Buyer-Seller Relationships Theoretical Considerations and Empirical Results from a Supplier’s Perspective", Industrial Marketing Management, C. 30, S. 4: 365-377.
• Wang, H.L.; Zhao, X.F.; Chen, H.J.; Yi, K.; Xie, W.C.; Xu, W.Y. (2023), "Evaluation of Toppling Rock Slopes Using a Composite Cloud Model with DEMATEL-CRITIC Method", Water Science and Engineering. https://doi.org/10.1016/j.wse.2023.04.002
• Wilson, D.T. (1995), "An Integrated Model of Buyer-Seller Relationships", Journal of the Academy of Marketing Science, C. 23: 335-345.
• Yazdi, M.; Khan, F.; Abbassi, R.; Rusli, R. (2020), "Improved DEMATEL Methodology for Effective Safety Management Decision Making", Safety Science, C. 127: 1-17.
• Yılmaz, C.; Kabadayı, E.T.; Sezen, B. (2002), "Dağıtım Kanallarında Üretici-Bayi İlişkilerinde Bağımlılık Kavramı ve Bağımlılığın İşbirliği, Bağlılık ve Memnuniyet Üzerine Etkileri", Doğuş Üniversitesi Dergisi, C. 3, S. 1: 181-192.
• Yoon, S.; Choi, S.; Ko, W. (2017), "An Integrated Multicriteria Decision-Making Approach for Evaluating Nuclear Fuel Cycle Systems for Long-Term Sustainability on the Basis of an Equilibrium Model: Technique for Order of Preference by Similarity to Ideal Solution, Preference Ranking Organization Method for Enrichment Evaluation, and Multiattribute Utility Theory Combined with Analytic Hierarchy Process", Nuclear Engineering and Technology, C. 49, S. 1: 148-164.