Research Article
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A Conceptual Model Suggestion Of Flow Experience

Year 2016, Volume: 11 Issue: 3, 71 - 100, 21.12.2016
https://doi.org/10.17153/oguiibf.272248

Abstract





The
flow experience, which is a mental state on the action that is being carried
out by the individual (Csikszentmihalyi, 1988), has been approached in many
studies since 1975, the year when it was suggested by Csikszentmihalyi.
Although results of the studies have had different contexts, they point out the
fact that the flow experience has an important potential in explaining the
phenomena regarding the action. 
However, upon a more in-depth examination of the literature on the
subject, it can be observed that  the
modelling of the flow is highly far from showing a specific  tendency and consistency. The aim of our
research is to put forth a conceptual model suggestion on the flow experience
in order to eliminate this confusion in the literature.
As
a result of literature  screening, a
conceptual model suggestion on the flow experience, which consists of challenge/competence
balance, specified objectives, feedback antecedents and sub-dimensions of enjoyment,,
time distortion, curiosity, perceived control and concentration  was made.


References

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  • Chen, H., Wigand, R. T., ve Nilan, M. (2000). “Exploring web users' optimal flow experiences.” Information Technology & People, 13(4), 263-281.
  • Chen, H. (2006). “Flow on the net–detecting Web users’ positive affects and their flow states.” Computers in human behavior, 22(2), 221-233.
  • Chen, J. (2007). “Flow in games (and everything else).” Communications of the ACM, 50(4), 31-34.
  • Choi, D. H., Kim, J., ve Kim, S. H. (2007). “ERP training with a web-based electronic learning system: The flow theory perspective.” International Journal of Human-Computer Studies, 65(3), 223-243.
  • Chou, T. J., ve Ting, C. C. (2003). “The role of flow experience in cyber-game addiction.” CyberPsychology & Behavior, 6(6), 663-675.
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  • Csikszentmihalyi, M. (1977), Beyond Boredom and Anxiety, second printing. San Francisco: Jossey-Bass.
  • Csikszentmihalyi M. (1988). Optimal Experience: Psychological Studies of Flow Consciousness. Cambridge University Press, New York, NY.
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  • Csikszentmihalyi, M. (1996). Creativity: Flow and the psychology of discovery and invention. New York: Harpcr Coilins.
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  • Ding, D. X., Hu, P. J. H., Verma, R., ve Wardell, D. G. (2009). “The impact of service system design and flow experience on customer satisfaction in online financial services.” Journal of Service Research, 13(1), 96-110.
  • Domina, T., Lee, S. E., ve MacGillivray, M. (2012). “Understanding factors affecting consumer intention to shop in a virtual world.” Journal of Retailing and Consumer Services, 19(6), 613-620.
  • Drengner, J., Gaus, H., ve Jahn, S. (2008). “Does flow influence the brand image in event marketing?.” Journal of Advertising Research, 48(1), 138-147.
  • Ellis, Gary D., Judith E. Voelkl, ve Catherine Morris (1994), "Measurement and Analysis Issues with Explanation of Variance in Daily Experience Using the Flow Model" Journal of Leisure Research,26(4), 337-356.
  • Finneran, C. M., ve Zhang, P. (2005). “Flow in computer-mediated environments: promises and challenges.” Communications of the association for information systems, 15(1), 4.
  • Gao, L., ve Bai, X. (2014). “Online consumer behaviour and its relationship to website atmospheric induced flow: Insights into online travel agencies in China.” Journal of Retailing and Consumer Services, 21(4), 653-665.
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Akış Deneyimine İlişkin Kavramsal Bir Model Önerisi

Year 2016, Volume: 11 Issue: 3, 71 - 100, 21.12.2016
https://doi.org/10.17153/oguiibf.272248

Abstract

Bireyin
içinde bulunduğu eyleme ilişkin zihinsel bir durum olan akış deneyimi
(Csikszentmihalyi, 1988), Csikszentmihalyi tarafından ortaya konduğu 1975
yılından günümüze bir çok farklı çalışmada ele alınmıştır. Çalışmaların
sonuçları, farklı bağlamlar içerisinde de olsa akış deneyiminin ilgili eyleme
ilişkin olguların açıklanmasında önemli bir potansiyele sahip olduğuna işaret
etmektedir. Ancak konuya ilişkin literatür daha derinlemesine incelendiğinde,
akış deneyiminin ele alındığı birçok çalışmada, akışın modellenmesinin belirli
bir yönelim göstermekten ve tutarlılıktan oldukça uzak olduğu fark
edilebilmektedir. Çalışmamızın amacı literatürde var olan bu karmaşıklığın
giderilebilmesi adına akış deneyimine ilişkin kavramsal genel bir model
önerisinin ortaya konmasıdır. Literatür taraması sonucunda akış deneyimine
ilişkin, meydan okuma/yetkinlik dengesi, belirlenmiş hedefler ve geri bildirim
öncülleri ve zevk, zamanın dönüşümü, merak, kontrol duygusu ve odaklanma alt
boyutlarından oluşan kavramsal bir model önerisinde bulunulmuştur.

References

  • Agarwal, R., ve Karahanna, E. (2000). “Time flies when you're having fun: Cognitive absorption and beliefs about information technology usage.” MIS quarterly, 665-694.
  • Aykol, B. ve Aksatan M. (2013) “Akış teorisinin müze ziyaretlerine uygulanabilirliğine dair kavramsal bir model ve araştırma önerileri.” Pazarlama ve Pazarlama Araştırmaları Dergisi, 6(12), 69-90.
  • Bakker, A. (2008). “The work-related flow inventory: construction and initial validation of the Flow.” Journal of vocational behavior, 75, 400-414.
  • Beylefeld, A. A., ve Struwig, M. C. (2007). “A gaming approach to learning medical microbiology: students’ experiences of flow.” Medical teacher, 29(9-10), 933-940.
  • Bressler, D.M. ve Bodzin, A.M. (2013) “A mixed methods assessment of students’ flow experiences during a mobile augmented reality science game”, Journal of Computer Assisted Learning, Vol. 29, No. 6, 505–51.
  • Bridges, E., ve Florsheim, R. (2008). “Hedonic and utilitarian shopping goals: The online experience.” Journal of Business Research, 61(4), 309-314.
  • Cengiz, H., ve Başaran, S., (2016). “Cep Telefonu Kullanıcılarının Tüketici Tecrübelerinin Değerlendirilmesi: Online Tüketici Yorumları Üzerine Netnografik Bir İnceleme.”, Tüketici ve Tüketim Araştırmaları Dergisi, 8(1).
  • Chan, T. S., ve Repman, J. (1999). “Flow in web based instructional activity: An exploratory research project.” International Journal of Educational Telecommunications, 5(3), 225-237.
  • Chen, H., Wigand, R. T., ve Nilan, M. S. (1999). “Optimal experience of web activities.” Computers in human behavior. 15(5), 585-608.
  • Chen, H., Wigand, R. T., ve Nilan, M. (2000). “Exploring web users' optimal flow experiences.” Information Technology & People, 13(4), 263-281.
  • Chen, H. (2006). “Flow on the net–detecting Web users’ positive affects and their flow states.” Computers in human behavior, 22(2), 221-233.
  • Chen, J. (2007). “Flow in games (and everything else).” Communications of the ACM, 50(4), 31-34.
  • Choi, D. H., Kim, J., ve Kim, S. H. (2007). “ERP training with a web-based electronic learning system: The flow theory perspective.” International Journal of Human-Computer Studies, 65(3), 223-243.
  • Chou, T. J., ve Ting, C. C. (2003). “The role of flow experience in cyber-game addiction.” CyberPsychology & Behavior, 6(6), 663-675.
  • Clarke, S. G., ve Haworth, J. T. (1994). “‘Flow’experience in the daily lives of sixth‐form college students.” British Journal of Psychology, 85(4), 511-523.
  • Cowley, B., Charles, D., Black, M., ve Hickey, R. (2008). “Toward an understanding of flow in video games.” Computers in Entertainment (CIE), 6(2), 20.
  • Csikszentmihalyi, M. (1975), Beyond Boredom and Anxiety: Experiencing Flow in Wok and Play . San Francisco: Jossey-Bass.
  • Csikszentmihalyi, M. (1977), Beyond Boredom and Anxiety, second printing. San Francisco: Jossey-Bass.
  • Csikszentmihalyi M. (1988). Optimal Experience: Psychological Studies of Flow Consciousness. Cambridge University Press, New York, NY.
  • Csikszentmihalyi, M. (1990). Flow: The psychology of optimal experience. New York: Harper and Row.
  • Csikszentmihalyi, M. (1996). Creativity: Flow and the psychology of discovery and invention. New York: Harpcr Coilins.
  • Csikszentmihalyi, M., ve LeFevre, J. (1989). “Optimal experience in work and leisure.” Journal of personality and social psychology, 56(5), s.815.
  • Custodero, L. A. (2002). Seeking challenge, finding skill: Flow experience and music education. Arts Education Policy Review, 103(3), 3-9.
  • Dailey, L. (2004). Navigational web atmospherics: explaining the influence of restrictive navigation cues. Journal of Business Research, 57(7), 795-803.
  • Davis, F. D., Bagozzi, R. P., ve Warshaw, P. R. (1992). “Extrinsic and intrinsic motivation to use computers in the workplace.” Journal of applied social psychology, 22(14), 1111-1132.
  • Deng, L., Turner, D. E., Gehling, R., ve Prince, B. (2010). “User experience, satisfaction, and continual usage intention of IT.” European Journal of Information Systems, 19(1), 60-75.
  • Ding, D. X., Hu, P. J. H., Verma, R., ve Wardell, D. G. (2009). “The impact of service system design and flow experience on customer satisfaction in online financial services.” Journal of Service Research, 13(1), 96-110.
  • Domina, T., Lee, S. E., ve MacGillivray, M. (2012). “Understanding factors affecting consumer intention to shop in a virtual world.” Journal of Retailing and Consumer Services, 19(6), 613-620.
  • Drengner, J., Gaus, H., ve Jahn, S. (2008). “Does flow influence the brand image in event marketing?.” Journal of Advertising Research, 48(1), 138-147.
  • Ellis, Gary D., Judith E. Voelkl, ve Catherine Morris (1994), "Measurement and Analysis Issues with Explanation of Variance in Daily Experience Using the Flow Model" Journal of Leisure Research,26(4), 337-356.
  • Finneran, C. M., ve Zhang, P. (2005). “Flow in computer-mediated environments: promises and challenges.” Communications of the association for information systems, 15(1), 4.
  • Gao, L., ve Bai, X. (2014). “Online consumer behaviour and its relationship to website atmospheric induced flow: Insights into online travel agencies in China.” Journal of Retailing and Consumer Services, 21(4), 653-665.
  • Gerow, J. E., Ayyagari, R., Thatcher, J. B., ve Roth, P. L. (2013). “Can we have fun@ work? The role of intrinsic motivation for utilitarian systems.” European Journal of Information Systems, 22(3), 360-380.
  • Ghani, J. A. ve S. D. Deshpande (1994). “Task Characteristics and the Experience of Optimal Flow in Human-Computer Interaction.” Journal of Psychology, 128 (4), 381-391.
  • Ghani, J. (1995) "Flow in Human Computer Interactions: Test of a Model," in Carey, J. (Ed.), Human Factors in Information Systems: Emerging Theoretical Bases, New Jersey: Ablex Publishing Corp, 291-311.
  • Guo, Y. (2004). Flow in internet shopping: a validity study and an examination of a model specifying antecedents and consequences of flow (Doctoral Tezi, Texas A&M University).
  • Guo, Y. M., ve Poole, M. S. (2009). “Antecedents of flow in online shopping: a test of alternative models.” Information Systems Journal, 19(4), 369-390.
  • Ha, I., Yoon, Y., ve Choi, M. (2007). “Determinants of adoption of mobile games under mobile broadband wireless access environment.” Information and Management, 44(3), 276–286.
  • Heijden, H. (2004). “User Acceptance of Hedonic Information Systems Source” MIS Quarterly, 28(4), 695-704
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There are 101 citations in total.

Details

Journal Section Articles
Authors

Behçet Yalın Özkara

Müjdat Özmen

Publication Date December 21, 2016
Submission Date December 4, 2016
Published in Issue Year 2016 Volume: 11 Issue: 3

Cite

APA Özkara, B. Y., & Özmen, M. (2016). Akış Deneyimine İlişkin Kavramsal Bir Model Önerisi. Eskişehir Osmangazi Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 11(3), 71-100. https://doi.org/10.17153/oguiibf.272248

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