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Kişisel Değerlerin Kuramsal Yapısı ve Pazarla‐ madaki Uygulamalar

Year 2010, Volume: 5 Issue: 1, 49 - 70, 01.04.2010

Abstract

Bu çalışmanın amacı antropoloji, sosyoloji, psikoloji ve pazarlama gibi çeşitli disiplinlerde sosyal araştırmalara konu olmuş önemli kavram‐ lardan biri olan değer kavramının ayrıntılı biçim‐ de incelenmesidir. Bu bağlamda çalışmada değer tanımları, değerlerle ilgili önemli kuramsal çalışmalar ve kişisel değerlerin pazarlama ala‐ nında ne tür çalışmalarda kullanıldığıyla ilgili ayrıntılı bilgi verilmesi amaçlanmaktadır. Konuyla ilgili yapılan çalışmalar kişisel değerlerin pazar‐ lama alanında, tüketici davranışlarının nedenle‐ rinin ve tüketici tercihlerindeki farklılıkların belirlenmesinde önemli bir kavram olarak ele alınmasının gerekliliğini ortaya koymaktadır.

References

  • Allen, M. W. vd. (2000), “Values and Beliefs of Vegetarians and Omnivores”, The Journal of Social Psychology, 140 (4), 405‐422.
  • Baker, S., S. Knox ve l. Chernatony (1992), “Product Attributes and Personal Val‐ ues: A Review of Means‐End Theory and Consumer Behavior”. Cranfield School of Management Working Paper Series, SWP 8/92.
  • Batra, R. ve O.T. Ahtola (1990), “Measuring Hedonic and Utilitarian Source of Con‐ sumer Attitudes”, Marketing Letters, 2 (2), 159‐170.
  • Bearden, W.O. ve R. G. Netemeyer (1999), Handbook of Marketing Scales, Sage Publications, Thousand Oaks.
  • Beatty, S. E. ve L. R. Kahle (1988), “Alternative Hierarchies of the Attitude– Behavior Relationship: The Impact of Brand Commitment and Habit”, Journal of Academy of Marketing Science, 16, 1–10.
  • Beatty, S. E., L. R. Kahle, ve P. Homer (1991), “Personal Values and Gift‐Giving Behaviors: A Study Across Cultures”, Journal of Business Research, 22(2), 149‐157.
  • Beatty, S. E., L. R. Kahle, P. Homer ve S. C. Misra (1985), “Alternative Measure‐ ment Approaches to Consumer Values: The List of Values and Rokeach Value Sur‐ vey”, Psychology and Marketing, 2 (3), 181‐200.
  • Beatty, S. E., M. H. Yoon, S. C. Grunert ve J. G. Helgeson (1996), An Examination of Gift‐Giving Behaviors and Personal Values in Four Countries, ed. Otnes, C ve R. Beltramini, Gift‐Giving: An Interdisciplinary Anthology, OH: Bowling Gren State University Popular Pres, 19‐36.
  • Becker, B. W. ve P. E. Connor (1981), “Personal Values of the Heavy User of Mass Media”, Journal of Advertising Research, 21, 37‐43.
  • Belch, G.E. (1978), “Belief Systems and the Differential Role of the Self Concept”, ed. H. K. Hunt. Advances in Consumer Research, Ann Arbor, Mich.: Association for Consumer Research.
  • Carman, J. (1978), “Values and Consumption Patterns: a closed Loop”, ed. H. K. Hunt, Advances in Consumer Research, Ann Arbor, Mich.: Association for Con‐ sumer Research.
  • Claeys, C., P. Swinnen ve V. Abeele (1995), “Consumers’ Means‐End Chains for “Think” and “Feel” Products’ International Journal of Research in Marketing, 12(3), 193‐208.
  • Devlin, D., G. Birtwistle ve N. Macedo (2003), “Food Retail Positioning Strategy: A Means‐End Chain Analysis”, British Food Journal, 105 (9), 653‐670.
  • Dunlop, R.E., J.K. Grieneeks ve M. Rokeach (1983), “Human Values and Pro‐ Environmental Behavior”, ed. W.D. Conn, Energy and Material Resources: Atti‐ tudes, Values and Public Policy, West view: Boulder Co.
  • Grunert, S.C. ve H.J. Juhl (1995), “Values, Environmental Attitudes and Buying of Organic Foods”, Journal of Economic Psychology, 16: 39‐62.
  • Gutman, L (1968), “A General Nonparametric Method for Finding the Smallest Coordinate Space for a Configuration of Points”, Psychometrica, 33, 469‐506.
  • Gutman, J. (1982), “A Means‐End Chain Model Based on Consumer Categorization Processes”, Journal of Marketing, 46(2), 60‐72.
  • Gutman, J. (1991), “Exploring the Nature of Linkages between Consequences and Values”, Journal of Business Research, 22, 143‐148.
  • Gutman, J. (1997), “Means‐end Chains as Goal Hierarchies”, Psychology and Mar‐ keting, 14(6), 545‐560.
  • Hofstede, F., E.M. Steenkamp ve M. Wedel (1999), “International Market Segmen‐ tation Based on Consumer–Product Relations”, Journal of Marketing Research, 36,1‐17.
  • Homer P.M. ve L.R Kahle (1988), “A Structural Equation of the Value‐Attitude‐ Behavior Hierarchy”, Journal of Personality and Social Psychology, 54(4), 638‐646.
  • Howard, J. A.,ve J. N. Sheth (1969), The Theory of Buyer Behavior. New York John Wiley & sons Inc.
  • Jensen, H. R. (2001), “Antecedents and Consequences of Consumer Value Assess‐ ments: Implications for Marketing Strategy and Future Research”, Journal of Re‐ tailing and Consumer Services, 299‐310.
  • Kamakura, W. A. ve J. A. Mazzon (1991), “Value Segmentation: A Model for the Measurement of the Values and Value Systems”, Journal of Consumer Research, 18, September, 208‐218.
  • Kamakura, W. A. ve T. P. Novak (1992), “Value‐System Segmentation: Exploring the Value of LOV”, Journal of Consumer Research, 19(June), 119‐132.
  • Kahle, L.R (1983), Social Values and Social Change: Adaptation to Life in America, New York: Praeger.
  • Kahle, L.R (1984), Attitudes and Social Adaptation: A Person‐Situation Interaction Approach, Oxford, UK: Pergamon.
  • Kahle, L.R., S. E. Beatty ve P.M. Homer (1986), “ Alternative Measurement Ap‐ proaches to Consumer Value: The list of Values (LOV) and the Values and Life Style (VALS)”, Journal of Consumer Research, 13(4), 405‐9.
  • Karp, D.G. (1996), “Values and Their Effect on Pro‐Environmental Behavior”, Envi‐ ronment and Behavior, 28:11‐133.
  • Kim, J. ve diğerleri (2002), “Cross‐Cultural Consumer Values, Needs and Purchase Behavior”, Journal of Consumer Marketing, 1986(6), 481‐502.
  • Klenosky, D. B., C. e. Gengler ve M. S. Mulvey (1993), “Understanding the Factors Influencing Ski Destination Choice: Means‐end Analytic Approach”, Journal of Leisure Research, 25 (4), 362‐379.
  • Kluckhohn, C. K. (1962), “Values and Value Orientations in the Theory of Action”, ed. T.Parsons ve E. A. Shils, Toward a General Theory of Action: 388‐433. Cam‐ bridge: Harward University Pres.
  • Kluckhohn, F. R. ve F.L. Strodtbeck (1961), Variations in Value Orientations. Evans‐ ton, Ill.: Row, Peterson.
  • Kristiansen, C. M. ve M.P. Zanna (1991) “Value Relevance and the Value‐Attitude Relation: Value Expressiveness Versus Halo Effects”, Basic and Applied Social Psy‐ chology,12, 471‐483
  • Maslow A. H. (1954) Motivation and Personality, New York: Harper.
  • McCarty, J.A. ve L.J. Shrum (1993), “A Structural Equation Analysis of the Relation‐ ships of Personal Values, Attitudes and Beliefs About Recycling and the Recycling of Solid Waste Products”, ed. L. McAlister; M.L. Rothschild, Advances in Consumer Research Provo: 641‐646, UT:Associaton for Consumer Research, 20.
  • McCarthy, J.A. ve L.J. Shrum (1994), “The Recycling of Solid Wastes: Personal Val‐ ues, Value Orientations and Attitudes About Recycling as Antecedents Behavior”, Journal of Business Research, 30, 53‐62.
  • Meddin, J. (1975), “Attitudes, Values and Related Concepts: A System of Classifica‐ tion. Social Science Quarterly, 55, 889–900.
  • Reynolds, T.J. (1985), “Implications for Value Research : A Micro versus Macro Perspective”, Psychology and Marketing, 4, 297‐305
  • Reynolds, T.J. ve J. Gutman (1984), Laddering: Extending the Reportary Grid Methodology to Construct Attribute‐Consequence –Value Hierarchies. ed. R. E. Pitts ve A. G., Woodside, Personal Values and Consumer Psychology. Lexington : Lexington Books.
  • Reynolds, T.J. ve J. Gutman (1988), “Laddering Theory, Method, Analysis and Interpretation”, Journal of Advertising Research, 28(1), 11‐31.
  • Reynolds T.J. ve J.C. Olson (1995), “The Means‐End Approach to Understanding Consumer Decision Making: Applications to Marketing and Advertising Strategy”. Hillside, NJ: Lawrence Erlbaum Associates.
  • Rohan, M.J. (2000), “A rose by any Name? The Values Construct” Personality and Social Psychology Review, 4, 255‐277.
  • Rokeach, M. J. (1968), “A Theory of Organization and Change Within Value Attitude System”, Journal of Social Issues, 24, 13‐22.
  • Rokeach, M.A. (1973), Nature of Human Values. New York: The Free Press.
  • Schwartz, S. H. (1992), “Universals in the Content and Structure of Values: Theo‐ retical Advances and Empirical Tests in 20 Countries”, Advances in Experimental Social Psychology, 25, 1‐65
  • Schwartz, S. H. (1994), “Beyond Individualism and Collectivism: New Cultural Di‐ mensions of Values”, ed. U. Kim, H. C. Triandis, Ç. Kağıtçıbaşı, S. Choi, G. Yoon, Individualism and Collectivism: Theory, Method and Applications, 85‐119, Thou‐ sank Oaks CA: Sage.
  • Schwartz, S. H. (1996), “Value Priorities and Behavior: Applying a Theory of Inte‐ grated Value Systems, ed. C. Seligman, J. M. Olson ve M. P. Zanna, The Psychology of Values: The Ontario Symposium, 8, 1‐24: Hillsdale, NJ: Lawrence Erlbaum.
  • Schwartz, S. H. (1999), “A Theory of Cultural Values and Some Implications for Work”, Applied Psychology: An International Review, 48, 23‐47.
  • Schwartz, S. H ve A. Bardi (2001), “Value Hierarchies Across Cultures: Taking a Similarities Perspective” Journal of Cross‐Cultural Psychology, 32, 268‐290.
  • Schwartz, S. H. ve W. Bilsky (1987), “Toward a Psychological Structure of Human Values”, Journal of Personality and Social Psychology, 53, 550‐562.
  • Schwartz, S. H. ve W. Bilsky (1990), “Toward a Theory of the Universal Content and Structure of Values: Extentions Cross‐cultural Replications”, Journal of Per‐ sonality and Social Psychology, 58, 878‐891.
  • Schultz, P.W ve L. Zelezny (1999), “Value as Predictors of Environmental Attitudes: Evidence for Consistency Across 14 Countries”, Journal of Environmental Psychol‐ ogy, 19, 255‐265.
  • Schiffman L.G. ve L.L. Kanuk (1997), Consumer Behavior, Prentice‐Hall, Englewood Cliffs, NJ.
  • Sheth, J.N., B.J. Newman ve B.I. Gross (1991) “Why we buy what we Buy: A Theory of Consumption Values”, Journal of Business Research, 22 (2), 159‐170.
  • Shim, S. ve M. A. Eastlick (1998) “The Hierarchical Influence of Personal Values on Mall Shopping Attitude and Behavior”, Journal of Retailing 74 (1) 139–160.
  • Stern, P.C. ve T. Dietz (1994), “The Value Basis of Environmental Concern”, Journal of Social Issues, 50(3), 65‐84.
  • Stern, P.C., T. Dietz, T. ve L. Kalof (1993), “Value Orientations, Gender, and Envi‐ ronmental Concern”, Environment and Behavior, 25, 322‐348.
  • Thogersen, J. ve S. C. Grunet‐Beckham (1999), “Values and Attitude Formation Towards Emerging Attitude Objects: from Recycling to General, Waste Minimizing Behavior”, Advances in Consumer Research, 24, 182‐189.
  • Thompson, K.E. ve Y. L. Chen (1998), “Retail Store Image”, Journal of Marketing Practice and Applied Marketing Science, 4 (6), 161‐173.
  • Thogersen, J. ve F. Oleander (2002), “Human Values and Emergence of Sustain‐ able Consumption Pattern: A Panel Study” Journal of Economic Psychology, 23(5), 605‐630.
  • Vinson, D. E., J. E Scott ve L. E. Lamont (1977), “The role of Personal Values in Marketing and Consumer Behavior”, Journal of Marketing, 41, 44‐50.
  • Zavolloni, M. (1980), “Values”, ed. H.C. Triandis ve R.W. Brislin Handbook of Cross‐ Cultural Psychology: 73‐120. Boston:Allyn & Bacon.

The Conceptual Framework of Personal Values and Applications in Marketing

Year 2010, Volume: 5 Issue: 1, 49 - 70, 01.04.2010

Abstract

The purpose of this study is to explore the con‐cept of value, which is one of the most important topics in many social studies such as anthropol‐ogy, sociology, psychology and marketing in detail. In this context the current study is aimed to give information about the definitions of value, the important value theories and how personal values are used in different studies in marketing. When theoretical and empirical studies have been examined in literature, it is clearly seen that personal values, play an impor‐tant factor to identify the reasons of consumer behaviors and the differences in consumer preferences in marketing.

References

  • Allen, M. W. vd. (2000), “Values and Beliefs of Vegetarians and Omnivores”, The Journal of Social Psychology, 140 (4), 405‐422.
  • Baker, S., S. Knox ve l. Chernatony (1992), “Product Attributes and Personal Val‐ ues: A Review of Means‐End Theory and Consumer Behavior”. Cranfield School of Management Working Paper Series, SWP 8/92.
  • Batra, R. ve O.T. Ahtola (1990), “Measuring Hedonic and Utilitarian Source of Con‐ sumer Attitudes”, Marketing Letters, 2 (2), 159‐170.
  • Bearden, W.O. ve R. G. Netemeyer (1999), Handbook of Marketing Scales, Sage Publications, Thousand Oaks.
  • Beatty, S. E. ve L. R. Kahle (1988), “Alternative Hierarchies of the Attitude– Behavior Relationship: The Impact of Brand Commitment and Habit”, Journal of Academy of Marketing Science, 16, 1–10.
  • Beatty, S. E., L. R. Kahle, ve P. Homer (1991), “Personal Values and Gift‐Giving Behaviors: A Study Across Cultures”, Journal of Business Research, 22(2), 149‐157.
  • Beatty, S. E., L. R. Kahle, P. Homer ve S. C. Misra (1985), “Alternative Measure‐ ment Approaches to Consumer Values: The List of Values and Rokeach Value Sur‐ vey”, Psychology and Marketing, 2 (3), 181‐200.
  • Beatty, S. E., M. H. Yoon, S. C. Grunert ve J. G. Helgeson (1996), An Examination of Gift‐Giving Behaviors and Personal Values in Four Countries, ed. Otnes, C ve R. Beltramini, Gift‐Giving: An Interdisciplinary Anthology, OH: Bowling Gren State University Popular Pres, 19‐36.
  • Becker, B. W. ve P. E. Connor (1981), “Personal Values of the Heavy User of Mass Media”, Journal of Advertising Research, 21, 37‐43.
  • Belch, G.E. (1978), “Belief Systems and the Differential Role of the Self Concept”, ed. H. K. Hunt. Advances in Consumer Research, Ann Arbor, Mich.: Association for Consumer Research.
  • Carman, J. (1978), “Values and Consumption Patterns: a closed Loop”, ed. H. K. Hunt, Advances in Consumer Research, Ann Arbor, Mich.: Association for Con‐ sumer Research.
  • Claeys, C., P. Swinnen ve V. Abeele (1995), “Consumers’ Means‐End Chains for “Think” and “Feel” Products’ International Journal of Research in Marketing, 12(3), 193‐208.
  • Devlin, D., G. Birtwistle ve N. Macedo (2003), “Food Retail Positioning Strategy: A Means‐End Chain Analysis”, British Food Journal, 105 (9), 653‐670.
  • Dunlop, R.E., J.K. Grieneeks ve M. Rokeach (1983), “Human Values and Pro‐ Environmental Behavior”, ed. W.D. Conn, Energy and Material Resources: Atti‐ tudes, Values and Public Policy, West view: Boulder Co.
  • Grunert, S.C. ve H.J. Juhl (1995), “Values, Environmental Attitudes and Buying of Organic Foods”, Journal of Economic Psychology, 16: 39‐62.
  • Gutman, L (1968), “A General Nonparametric Method for Finding the Smallest Coordinate Space for a Configuration of Points”, Psychometrica, 33, 469‐506.
  • Gutman, J. (1982), “A Means‐End Chain Model Based on Consumer Categorization Processes”, Journal of Marketing, 46(2), 60‐72.
  • Gutman, J. (1991), “Exploring the Nature of Linkages between Consequences and Values”, Journal of Business Research, 22, 143‐148.
  • Gutman, J. (1997), “Means‐end Chains as Goal Hierarchies”, Psychology and Mar‐ keting, 14(6), 545‐560.
  • Hofstede, F., E.M. Steenkamp ve M. Wedel (1999), “International Market Segmen‐ tation Based on Consumer–Product Relations”, Journal of Marketing Research, 36,1‐17.
  • Homer P.M. ve L.R Kahle (1988), “A Structural Equation of the Value‐Attitude‐ Behavior Hierarchy”, Journal of Personality and Social Psychology, 54(4), 638‐646.
  • Howard, J. A.,ve J. N. Sheth (1969), The Theory of Buyer Behavior. New York John Wiley & sons Inc.
  • Jensen, H. R. (2001), “Antecedents and Consequences of Consumer Value Assess‐ ments: Implications for Marketing Strategy and Future Research”, Journal of Re‐ tailing and Consumer Services, 299‐310.
  • Kamakura, W. A. ve J. A. Mazzon (1991), “Value Segmentation: A Model for the Measurement of the Values and Value Systems”, Journal of Consumer Research, 18, September, 208‐218.
  • Kamakura, W. A. ve T. P. Novak (1992), “Value‐System Segmentation: Exploring the Value of LOV”, Journal of Consumer Research, 19(June), 119‐132.
  • Kahle, L.R (1983), Social Values and Social Change: Adaptation to Life in America, New York: Praeger.
  • Kahle, L.R (1984), Attitudes and Social Adaptation: A Person‐Situation Interaction Approach, Oxford, UK: Pergamon.
  • Kahle, L.R., S. E. Beatty ve P.M. Homer (1986), “ Alternative Measurement Ap‐ proaches to Consumer Value: The list of Values (LOV) and the Values and Life Style (VALS)”, Journal of Consumer Research, 13(4), 405‐9.
  • Karp, D.G. (1996), “Values and Their Effect on Pro‐Environmental Behavior”, Envi‐ ronment and Behavior, 28:11‐133.
  • Kim, J. ve diğerleri (2002), “Cross‐Cultural Consumer Values, Needs and Purchase Behavior”, Journal of Consumer Marketing, 1986(6), 481‐502.
  • Klenosky, D. B., C. e. Gengler ve M. S. Mulvey (1993), “Understanding the Factors Influencing Ski Destination Choice: Means‐end Analytic Approach”, Journal of Leisure Research, 25 (4), 362‐379.
  • Kluckhohn, C. K. (1962), “Values and Value Orientations in the Theory of Action”, ed. T.Parsons ve E. A. Shils, Toward a General Theory of Action: 388‐433. Cam‐ bridge: Harward University Pres.
  • Kluckhohn, F. R. ve F.L. Strodtbeck (1961), Variations in Value Orientations. Evans‐ ton, Ill.: Row, Peterson.
  • Kristiansen, C. M. ve M.P. Zanna (1991) “Value Relevance and the Value‐Attitude Relation: Value Expressiveness Versus Halo Effects”, Basic and Applied Social Psy‐ chology,12, 471‐483
  • Maslow A. H. (1954) Motivation and Personality, New York: Harper.
  • McCarty, J.A. ve L.J. Shrum (1993), “A Structural Equation Analysis of the Relation‐ ships of Personal Values, Attitudes and Beliefs About Recycling and the Recycling of Solid Waste Products”, ed. L. McAlister; M.L. Rothschild, Advances in Consumer Research Provo: 641‐646, UT:Associaton for Consumer Research, 20.
  • McCarthy, J.A. ve L.J. Shrum (1994), “The Recycling of Solid Wastes: Personal Val‐ ues, Value Orientations and Attitudes About Recycling as Antecedents Behavior”, Journal of Business Research, 30, 53‐62.
  • Meddin, J. (1975), “Attitudes, Values and Related Concepts: A System of Classifica‐ tion. Social Science Quarterly, 55, 889–900.
  • Reynolds, T.J. (1985), “Implications for Value Research : A Micro versus Macro Perspective”, Psychology and Marketing, 4, 297‐305
  • Reynolds, T.J. ve J. Gutman (1984), Laddering: Extending the Reportary Grid Methodology to Construct Attribute‐Consequence –Value Hierarchies. ed. R. E. Pitts ve A. G., Woodside, Personal Values and Consumer Psychology. Lexington : Lexington Books.
  • Reynolds, T.J. ve J. Gutman (1988), “Laddering Theory, Method, Analysis and Interpretation”, Journal of Advertising Research, 28(1), 11‐31.
  • Reynolds T.J. ve J.C. Olson (1995), “The Means‐End Approach to Understanding Consumer Decision Making: Applications to Marketing and Advertising Strategy”. Hillside, NJ: Lawrence Erlbaum Associates.
  • Rohan, M.J. (2000), “A rose by any Name? The Values Construct” Personality and Social Psychology Review, 4, 255‐277.
  • Rokeach, M. J. (1968), “A Theory of Organization and Change Within Value Attitude System”, Journal of Social Issues, 24, 13‐22.
  • Rokeach, M.A. (1973), Nature of Human Values. New York: The Free Press.
  • Schwartz, S. H. (1992), “Universals in the Content and Structure of Values: Theo‐ retical Advances and Empirical Tests in 20 Countries”, Advances in Experimental Social Psychology, 25, 1‐65
  • Schwartz, S. H. (1994), “Beyond Individualism and Collectivism: New Cultural Di‐ mensions of Values”, ed. U. Kim, H. C. Triandis, Ç. Kağıtçıbaşı, S. Choi, G. Yoon, Individualism and Collectivism: Theory, Method and Applications, 85‐119, Thou‐ sank Oaks CA: Sage.
  • Schwartz, S. H. (1996), “Value Priorities and Behavior: Applying a Theory of Inte‐ grated Value Systems, ed. C. Seligman, J. M. Olson ve M. P. Zanna, The Psychology of Values: The Ontario Symposium, 8, 1‐24: Hillsdale, NJ: Lawrence Erlbaum.
  • Schwartz, S. H. (1999), “A Theory of Cultural Values and Some Implications for Work”, Applied Psychology: An International Review, 48, 23‐47.
  • Schwartz, S. H ve A. Bardi (2001), “Value Hierarchies Across Cultures: Taking a Similarities Perspective” Journal of Cross‐Cultural Psychology, 32, 268‐290.
  • Schwartz, S. H. ve W. Bilsky (1987), “Toward a Psychological Structure of Human Values”, Journal of Personality and Social Psychology, 53, 550‐562.
  • Schwartz, S. H. ve W. Bilsky (1990), “Toward a Theory of the Universal Content and Structure of Values: Extentions Cross‐cultural Replications”, Journal of Per‐ sonality and Social Psychology, 58, 878‐891.
  • Schultz, P.W ve L. Zelezny (1999), “Value as Predictors of Environmental Attitudes: Evidence for Consistency Across 14 Countries”, Journal of Environmental Psychol‐ ogy, 19, 255‐265.
  • Schiffman L.G. ve L.L. Kanuk (1997), Consumer Behavior, Prentice‐Hall, Englewood Cliffs, NJ.
  • Sheth, J.N., B.J. Newman ve B.I. Gross (1991) “Why we buy what we Buy: A Theory of Consumption Values”, Journal of Business Research, 22 (2), 159‐170.
  • Shim, S. ve M. A. Eastlick (1998) “The Hierarchical Influence of Personal Values on Mall Shopping Attitude and Behavior”, Journal of Retailing 74 (1) 139–160.
  • Stern, P.C. ve T. Dietz (1994), “The Value Basis of Environmental Concern”, Journal of Social Issues, 50(3), 65‐84.
  • Stern, P.C., T. Dietz, T. ve L. Kalof (1993), “Value Orientations, Gender, and Envi‐ ronmental Concern”, Environment and Behavior, 25, 322‐348.
  • Thogersen, J. ve S. C. Grunet‐Beckham (1999), “Values and Attitude Formation Towards Emerging Attitude Objects: from Recycling to General, Waste Minimizing Behavior”, Advances in Consumer Research, 24, 182‐189.
  • Thompson, K.E. ve Y. L. Chen (1998), “Retail Store Image”, Journal of Marketing Practice and Applied Marketing Science, 4 (6), 161‐173.
  • Thogersen, J. ve F. Oleander (2002), “Human Values and Emergence of Sustain‐ able Consumption Pattern: A Panel Study” Journal of Economic Psychology, 23(5), 605‐630.
  • Vinson, D. E., J. E Scott ve L. E. Lamont (1977), “The role of Personal Values in Marketing and Consumer Behavior”, Journal of Marketing, 41, 44‐50.
  • Zavolloni, M. (1980), “Values”, ed. H.C. Triandis ve R.W. Brislin Handbook of Cross‐ Cultural Psychology: 73‐120. Boston:Allyn & Bacon.
There are 63 citations in total.

Details

Primary Language Turkish
Journal Section Research Article
Authors

Tülay Korkmaz Devrani This is me

Publication Date April 1, 2010
Published in Issue Year 2010 Volume: 5 Issue: 1

Cite

APA Korkmaz Devrani, T. (2010). Kişisel Değerlerin Kuramsal Yapısı ve Pazarla‐ madaki Uygulamalar. Eskişehir Osmangazi Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 5(1), 49-70.