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The Importance of Store Image in Retail Food Markets: An Analysis within the Framework of the S-O-R Paradigm

Year 2023, Volume: 18 Issue: 2, 615 - 636, 01.08.2023
https://doi.org/10.17153/oguiibf.1233199

Abstract

In the retail industry, where competition is extremely intense, it has become quite challenging for the stores to differentiate themselves from their competitors and gain an advantage. In this context, although many studies have been conducted to determine the purchase intention of consumers, the number of studies that have been handled within the framework of the stimulus-organism-response (S-O-R) model by determining the store image dimensions is quite limited. In this study, the effects of store image on brand awareness, customer satisfaction, perceived value and purchase intention were investigated using the S-O-R model. As a result of this study, evidence is presented on how retail markets can strengthen store image and therefore improve store performance.

References

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Perakende Gıda Pazarlarında Mağaza İmajının Önemi: S-O-R Paradigması Çerçevesinde Bir Analiz

Year 2023, Volume: 18 Issue: 2, 615 - 636, 01.08.2023
https://doi.org/10.17153/oguiibf.1233199

Abstract

Rekabetin son derece yoğun olduğu perakende sektöründe mağazaların rakiplerinden farklılaşması ve avantaj elde etmesi oldukça zorlayıcı bir hal almıştır. Bu bağlamda tüketicilerin satın alma niyetini belirlemeye yönelik birçok çalışma yapılmış olmasına rağmen mağaza imaj boyutlarının belirlenerek uyarıcı-organizma-tepki (S-O-R) modeli çerçevesinde ele alınan çalışma sayısı oldukça sınırlıdır. Bu çalışmada mağaza imajının marka bilinirliği, müşteri memnuniyeti, algılanan değer ve satın alma niyeti üzerindeki etkileri S-O-R modeli kullanılarak incelenmiştir. Bu çalışmanın sonucunda, perakende pazarlarının mağaza imajını nasıl güçlendirebileceğine ve dolayısıyla mağaza performansını nasıl iyileştirebileceğine dair kanıtlar sunulmaktadır.

References

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  • Beneke, J., & Zimmerman, N. (2014). Beyond private label panache: the effect of store image and perceived price on brand prestige. Journal of Consumer Marketing.
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  • Decré, B. G., & Pras, B. (2013). Simulating in-store lighting and temperature with visual aids: Methodological propositions and S-O-R effects. International Review of Retail, Distribution and Consumer Research, 23(4), 363–393. https://doi.org/10.1080/09593969.2013.781050
  • Diallo, M. F. (2012). Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market. Journal of Retailing and Consumer Services, 19(3), 360–367. https://doi.org/10.1016/J.JRETCONSER.2012.03.010
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Details

Primary Language English
Journal Section Articles
Authors

Demet Köseoğlu 0000-0002-9153-9276

İlhami Tuncer 0000-0002-6883-4461

Publication Date August 1, 2023
Submission Date January 12, 2023
Published in Issue Year 2023 Volume: 18 Issue: 2

Cite

APA Köseoğlu, D., & Tuncer, İ. (2023). The Importance of Store Image in Retail Food Markets: An Analysis within the Framework of the S-O-R Paradigm. Eskişehir Osmangazi Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 18(2), 615-636. https://doi.org/10.17153/oguiibf.1233199