Research Article
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The Effect on Consumption Emotions and Consumer Satisfaction of Store’s Social Dimension

Year 2013, Volume: 14 Issue: 1, 87 - 101, 01.03.2013

Abstract

Store employees and store crowding affect purchasing behavior and consumption experience of consumers during shopping. The purpose of this study is to explain the impact on consumer
satisfaction and emotion during shopping experience of consumers of in-store atmosphere’s social dimension. Consumption emotions were based on Richins’s (1997) Consumption Emotion Set. The study was empirically supported the data obtained by questionnaire study via convenience sampling through coming for clothes shopping mall. Exploratory factor analysis was conducted to consumption emotion set and store’s social dimension and then confirmatory factor analysis was applied and was evaluated reliability and validity of the scales. The research hypotheses were tested via SEM. The findings indicate that affect to consumer emotions and satisfaction of store’s social dimension.  

References

  • Alpert, Judy I. ve M. I. Alpert (1990). “Music Influence on Mood and Purchase Intentions”, Psycho- logy and Marketing, 7(2), 109-133.
  • Babin, B. ve L. Babin (2001). “Seeeking Something Different? A Model of Schema Typicality, Con- sumer Affect, Purchase Intentions and Perceived Shopping Value”, Journal of Business Rese- arch, 54(2), 89-96.
  • Babin, Barry J., D. M. Hardesty ve T. A. Suter (2003). “Color and Shopping Intentions: The Inter- veving Effects of Price Fairness and Perceived Affect”, Journal of Business Research, 56(7), 541-551.
  • Bagozzi, Richard P., M. Gopinath ve P.U. Nyer, (1999). “The Role of Emotions in Marketing”, Aca- demy of Marketing Science, 27(2), 184-206.
  • Baker, Julie (1986). “The Role of the Environment in Marketing Services: The Consumer Perspecti- ve”, J. A. Czepeil, C. A. Congram ve J. Shanahan (eds.), The Sevices Challenge: Integrating for Competitive Advantage, American Marketing Association, Chicago, 79-84.
  • Baker, Julie, M. Levy ve D. Grewal (1992). “An Experimental Approach to Making Retail Store Environmental Decisions”, Journal of Retailing, 68(4), 445-460.
  • Baker, julie ve M. Cameron (1996). “The Effects of the Service Environment on Affect and Consu- mer Perception of Waiting Time: An Integrative Review and Research Proposition”, Journal of the Academy Marketing Science, 24(4), 338-349.
  • Belk, Russell W. (1975), “Situational Variables and Consumer Behavior”, Journal of Consumer Research, 2(2), 157-164.
  • Bellizzi, Joseph A., A.E. Crowley ve R. W. Hasty (1983). “The Effects of Color in Store Design”, Journal of Retailing, 59(1), 21-45.
  • Bellizzi, Joseph A. ve R. E. Hite (1992). “Environmental Color, Consumer Feeling, and Purchase Likelihood”, Psychology and Marketing, 9(5),347-363.
  • Bitner, Mary J. (1992). “Servicescapes: The Impact of Physical Surroundingson Customers and Employees”, Journal of Marketing, 56(2) 57-71.
  • Bone, Paula F. ve S. Jantrania (1992). “Olfaction as a Cue for Pruduct Quality”, Marketing Letters, 3(3), 289-296.
  • Bruner II, Gordon C. (1990). “Music, Mood, and Marketing”, Journal of Marketing, 54(4), 94-104.
  • Burns, D. J. ve L. Neisner (2006). “Customer Satisfaction in a Retail Setting: The Contribution of Emotion”, International Journal of Retail & Distribution Management, 34(1), 49-66.
  • Chamberlain, Laura ve A. J. Broderick (2007). “The Application of Physiologyical Observation Methods to Emotion Research”, Qualitative Market Research: An International Journal, 10(2), 199-216.
  • Coricelli, Giorgio, R. J. Dolan ve A. Sirigu (2007). “Brain, Emotion and Decision Making: The Para- digmatic Example of Regret”, TRENDS in Cognitive Sciences, 11(8), 258-265.
  • D’astous, Alain (2000). “Irritating Aspects of the Shopping Environment”, Journal of Business Re- search, 49(2), 149-156.
  • Decoster, Jamie (1998). Overview Factor Analysis, www.stat-help.com/notes.html
  • Donovan, Robert J. ve J. R. Rossiter (1982). “Store Atmosphere: An Environmental Psychology Approach”, Journal of Retailing, 58, 34-57.
  • Dubé, Laurette ve M. S. Morgan (1996). “Trend Effects and Gender Differnces in Retrospective Judgment of Consumption Emotion”, Journal of Consumer Research, 23(2), 156-162.
  • Ekman, Paul (1999). “Basic Emotions”, T. Dalgleish ve M. Power (Eds.), Handbook of Cognition and Emotion, John Wiley and Sons, Sussex, 45-57.
  • Eroglu, Sevgin ve K. A. Machleit (1990). "An Empirical Study of Retail Crowding: Antecedents and Consequences", Journal of Retailing, 66(2), 201-221.
  • Eroglu, Sevgin A., K. Machleit ve T. F. Barr (2005). “Perceived Retail Crowding and Shopping Satis- faction: The Role of Shopping Values”, Journal of Business Research, 58(8), 1146-1153.
  • Fischer, Eileen, B. Gainer ve J. Bristor, (1997). “The Sex of the Service Provider: Does it Influence Perceptions of Service Quality?”, Journal of Retailing, 73(3), 361-382.
  • Fornell, Claes ve D. F. Larcker (1981). “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error”, Journal of Marketing Research, 18, 39-50.
  • Grewal, Dhruv, J. Baker, M. Levy ve G. B. Voss (2003). “The Effects of Wait Expectations and Store Atmosphere Evaluations on Patronage Intentionas in Service-Intensive Retail Stores”, Journal of Retailing, 79(4), 259-268.
  • Gronroos, C. (1990). “Service Management and Marketing in the Service Sector”, In B. Bergman and B. Klefsjo (Eds.), Quality from Customer Need to Customer Satisfaction, London: McG- raw-Hill Inc.
  • Gwinner, K., Gremler, D. ve Bitner, M. (1998). “Relational Benefits in Services Industries: The Customers Perspective”, Journal of the Academy of Marketing Science,26(2), 101-114.
  • Harrell, Gilbert D., M. D. Hurt ve J. C. Anderson (1980). “Path Analysis of Buyer Behavior under Condition of Crowding”, Journal of Marketing Research, 17(1), 45-51.
  • Hui, Michael K. ve J. E. G. Bateson (1991). “Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience”, Journal of Consumer Research, 18(2), 174-184.
  • Hu, Haiyan ve C. R. Jasper (2006). “Social Cues in the Store Environment and their Impact on Store Image”, International Journal of Retail and Distribution Management, 34(1), 25-48.
  • Izard, Carroll E. (1977). Human Emotions, Plenum Press, New York.
  • Jones, Michael A. ve K. E. Reynolds (2006). “The Role of Retailer Interest on Shopping Behavior”, Journal of Retailing, 82(2), 115-126.
  • Kotler, Philips (1973). “Atmospherics as a Marketing Tools”, Journal of Retailing, 49(4), 48-64.
  • Li, jiunn-ger (2004). The Effects of Store Physical Environment on Perceived Crowding and Shop- ping Behavior, Basılmamış Doktora Tezi, Auburn Üniversitesi.
  • Liu, Yinghua ve S. Jang (2009). “The Effects of Dining Atmospherics: An Extended Mehrabian- Russell Model”, International Journal of Hospitality Management, 28(4), 494-503.
  • Machleit, Karen A. ve S.A. Eroglu (2000). “Describing and Measuring Emotional Response to Shopping Experince”, Journal of Business Research, 49(2), 101-111.
  • Machleit, Karen A., S. A Eroglu ve S. P. Mantel (2000). “Perceived Retail Crowding and Shopping Satisfaction: What Modifies This Relationship”, Journal of Consumer Psychology, 9(1), 29-42.
  • Machleit, K. ve S. Mantel (2001). “Emotional Response and Shopping Satisfaction: Moderating Effects of Shopper Attributions”, Journal of Business Research, 54(2), 97-106.
  • Marsh, Herbert W., K-T Hau, J. R. Balla ve D. Grayson (1998). “Is More Ever too Much? The Num- ber of Indicators per Factor in Confirmatory Factor Analysis”, Multivariate Behavioral Rese- arch, 33(2), 181-220.
  • Mehrabian, Albert ve J. A. Russell (1974). An Approach to Environmental Psychology, MIT Press, Cambridge.
  • Milliman, Ronald E. (1982). “Using Background Music to Affect the Behavior of Supermarket Shp- ppers”, Journal of Marketing, 46(3), 86-91.
  • Milliman, Ronald E., (1986). “The Influence of Background Music on the Behavior of Restaurant Patrons”, Journal of Consumer Research, 13(2), 286-289.
  • Morrin, Maureen ve J. C. Chebat (2005). “Person-Place Congruency: The Interactive Effects of Shopper Style and Atmospherics on Consumer Expenditure”, Journal of Service Research, 8(2), 181-191.
  • Morrison, Michael, S. Gan, C. Dubelaar ve H. Oppewal (2011). “In-Store Music and Aroma Influ- ences on Shopper Behavior and Satisfaction”, Journal of Business Research, 64(6), 558-564.
  • Nunnally, J. C. (1978). Psychometric Theory, McGraw-Hill, New York.
  • Oliver, R. L. (1977). “Effect of Expectation and Disconfirmation no Postexposure Product Evalua- tions: An Alternative Interpretation”, Journal of Applied Psychology, 62(4), 480-486.
  • Oliver, R. L. (1980). “A Cognitive Model of the Antecedent and Consequences of Satisfaction Deci- sion”, Journal of Marketing Research, 17, 460-469.
  • Oliver, R. L. (1993). “Cognitive Affective and Attribute Bases of the Satisfaction Response”, Journal of Consumer Research, 20, 418-430.
  • Phillips, Diane M. ve H. Baumgartner (2002). “The Role of Consumption Emotion in the Satisfac- tion Response”, Journal of Consumer Psychology, 12(3), 243-252.
  • Plutchik, Robert (1980). Emotion: A Psychoevolutionary Synthesis, Harper and Row Publishing, New York.
  • Pugh, S. Douglas (2001). “Service with a Smile: Emotional Contagion in the Service Encounter”, Academy of Management Journal, 44(5), 1018-1027.
  • Rafaeli, Anat ve R. I. Sutton (1987). “Expression of Emotion as Part of the Work Role”, The Aca- demy of Management Review, 122(1), 23-37.
  • Richins, Marsha L. (1997). “Measuring Emotions in the Consumption Experience”, Journal of Con- sumer Research, 24(2), 127-146.
  • Ryu, Kisang ve S. Jang (2008), “Influence of Restaurants’ Physical Environment on Emotion and Behavior Intention”, The Service Industries Journal, 28(8), 1151-1165.
  • Sharma, Arun ve T. F. Stafford (2000). “The Effect of Retail Atmospherics on Consumers’ Percepti- ons of Salespeople and Consumer Persuasion: An Empirical Investigation”, Journal of Business Research, 49(2), 183-191.
  • Sherman, Elaine, A. Marthur ve B. Smith (1997). “Store Environment and Consumer Purchaise Behaviour: Mediating Roler of Consumer Emotions”, Psychology and Marketing, 14(4), 361- 378.
  • Spangenberg, Eric R., A. E. Crowley ve P. W. Henderson (1996). “Improving the Store Environ- ment: Do Olfactory Cues Affect Evaluations and Behaviors?”, Journal of Marketing, 60 (April), 67-80.
  • Tsai, Wei-Chi (2001). “Determinants and Consequences of Employee Displayed Positive Emo- tions”, Journal of Management, 27(4), 497-512.
  • Turley, L. W. ve R. E. Milliman (2000). “Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence”, Journal of Business Research, 49(2), 193-211.
  • Underhill, Paco (2009). Why We Buy: The Science of Shopping, Simon and Shuster Paperbacks, New York.
  • Ward, Philippa, B. J. Davies ve D. Kooijman (2003). “Ambient Smell and the Retail Environment: Relating Olfaction Research to Consumer Behavior”, Journal of Business and Management, 9(3), 289-302.
  • Watson, David, L. A. Clark ve A. Tellegen (1988). “Development and Validation of Brief Measures of Positive and Negative Affect: The PANAS Scales”, Journal of Personality and Social Psycho- logy, 54(6), 1063-1070.
  • Westbrook, Robert A. ve R. L. Oliver (1991). “The Dimensionality of Consumption Emotion Pat- terns and Consumer Satisfaction”, Journal of Consumer Research, 18(1), 84-91.
  • Wicker, A. (1973). “Undermanning Theory and Research: Implications for the Study of Psychologi- cal Behavioral Effects of Excees Human Populations”, Representative Research in Social Psyc- hology, 4, 185-206.
  • Yalch, Richard F. ve E. Spangenberg (1990). “Effects of Store Music on Shopping Behavior”, Jour- nal of Consumer Marketing, 7(2), 55-63.

Mağazanın Sosyal Boyutunun Tüketim Duyguları ve Tüketici Tatmini Üzerindeki Etkisi

Year 2013, Volume: 14 Issue: 1, 87 - 101, 01.03.2013

Abstract

Tüketicilerin alışveriş esnasındaki satın alma davranışını ve
tüketim deneyimini, mağaza personeli ve mağazanın kalabalıklık
düzeyi etkiler. Bu çalışmanın amacı, mağaza içi atmosferi
oluşturan sosyal boyutun, tüketicilerin alışveriş deneyimi
sırasında yaşadığı duyguları ve tüketici tatminini etkileme
düzeyini açıklamaktır. Tüketim duygularının ölçülmesi Richins
(1997)’in Tüketim Duygu Seti’ne dayandırılmaktadır. Çalışma bir
alışveriş merkezinde giyim alışverişi için gelenler arasından
kolayda örnekleme yöntemiyle yapılan anket uygulamasıyla elde
edilen verilerle ampirik olarak desteklenmektedir. Richins’in
tüketim duygu seti ve mağazanın sosyal boyut için açıklayıcı
faktör analizi yapılmıştır. Ortaya çıkan boyutlar için doğrulayıcı
faktör analizi uygulanmış ve ölçeğin güvenilirlikleri ve geçerlilikleri
değerlendirilmiştir. Araştırma hipotezleri, Yapısal Eşitlik Modeli
analizi kullanılarak test edilmiştir. Araştırma bulguları, mağaza içi
atmosferin sosyal boyutunun tüketici duygularını ve tatminini
etkilediğini göstermektedir.

References

  • Alpert, Judy I. ve M. I. Alpert (1990). “Music Influence on Mood and Purchase Intentions”, Psycho- logy and Marketing, 7(2), 109-133.
  • Babin, B. ve L. Babin (2001). “Seeeking Something Different? A Model of Schema Typicality, Con- sumer Affect, Purchase Intentions and Perceived Shopping Value”, Journal of Business Rese- arch, 54(2), 89-96.
  • Babin, Barry J., D. M. Hardesty ve T. A. Suter (2003). “Color and Shopping Intentions: The Inter- veving Effects of Price Fairness and Perceived Affect”, Journal of Business Research, 56(7), 541-551.
  • Bagozzi, Richard P., M. Gopinath ve P.U. Nyer, (1999). “The Role of Emotions in Marketing”, Aca- demy of Marketing Science, 27(2), 184-206.
  • Baker, Julie (1986). “The Role of the Environment in Marketing Services: The Consumer Perspecti- ve”, J. A. Czepeil, C. A. Congram ve J. Shanahan (eds.), The Sevices Challenge: Integrating for Competitive Advantage, American Marketing Association, Chicago, 79-84.
  • Baker, Julie, M. Levy ve D. Grewal (1992). “An Experimental Approach to Making Retail Store Environmental Decisions”, Journal of Retailing, 68(4), 445-460.
  • Baker, julie ve M. Cameron (1996). “The Effects of the Service Environment on Affect and Consu- mer Perception of Waiting Time: An Integrative Review and Research Proposition”, Journal of the Academy Marketing Science, 24(4), 338-349.
  • Belk, Russell W. (1975), “Situational Variables and Consumer Behavior”, Journal of Consumer Research, 2(2), 157-164.
  • Bellizzi, Joseph A., A.E. Crowley ve R. W. Hasty (1983). “The Effects of Color in Store Design”, Journal of Retailing, 59(1), 21-45.
  • Bellizzi, Joseph A. ve R. E. Hite (1992). “Environmental Color, Consumer Feeling, and Purchase Likelihood”, Psychology and Marketing, 9(5),347-363.
  • Bitner, Mary J. (1992). “Servicescapes: The Impact of Physical Surroundingson Customers and Employees”, Journal of Marketing, 56(2) 57-71.
  • Bone, Paula F. ve S. Jantrania (1992). “Olfaction as a Cue for Pruduct Quality”, Marketing Letters, 3(3), 289-296.
  • Bruner II, Gordon C. (1990). “Music, Mood, and Marketing”, Journal of Marketing, 54(4), 94-104.
  • Burns, D. J. ve L. Neisner (2006). “Customer Satisfaction in a Retail Setting: The Contribution of Emotion”, International Journal of Retail & Distribution Management, 34(1), 49-66.
  • Chamberlain, Laura ve A. J. Broderick (2007). “The Application of Physiologyical Observation Methods to Emotion Research”, Qualitative Market Research: An International Journal, 10(2), 199-216.
  • Coricelli, Giorgio, R. J. Dolan ve A. Sirigu (2007). “Brain, Emotion and Decision Making: The Para- digmatic Example of Regret”, TRENDS in Cognitive Sciences, 11(8), 258-265.
  • D’astous, Alain (2000). “Irritating Aspects of the Shopping Environment”, Journal of Business Re- search, 49(2), 149-156.
  • Decoster, Jamie (1998). Overview Factor Analysis, www.stat-help.com/notes.html
  • Donovan, Robert J. ve J. R. Rossiter (1982). “Store Atmosphere: An Environmental Psychology Approach”, Journal of Retailing, 58, 34-57.
  • Dubé, Laurette ve M. S. Morgan (1996). “Trend Effects and Gender Differnces in Retrospective Judgment of Consumption Emotion”, Journal of Consumer Research, 23(2), 156-162.
  • Ekman, Paul (1999). “Basic Emotions”, T. Dalgleish ve M. Power (Eds.), Handbook of Cognition and Emotion, John Wiley and Sons, Sussex, 45-57.
  • Eroglu, Sevgin ve K. A. Machleit (1990). "An Empirical Study of Retail Crowding: Antecedents and Consequences", Journal of Retailing, 66(2), 201-221.
  • Eroglu, Sevgin A., K. Machleit ve T. F. Barr (2005). “Perceived Retail Crowding and Shopping Satis- faction: The Role of Shopping Values”, Journal of Business Research, 58(8), 1146-1153.
  • Fischer, Eileen, B. Gainer ve J. Bristor, (1997). “The Sex of the Service Provider: Does it Influence Perceptions of Service Quality?”, Journal of Retailing, 73(3), 361-382.
  • Fornell, Claes ve D. F. Larcker (1981). “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error”, Journal of Marketing Research, 18, 39-50.
  • Grewal, Dhruv, J. Baker, M. Levy ve G. B. Voss (2003). “The Effects of Wait Expectations and Store Atmosphere Evaluations on Patronage Intentionas in Service-Intensive Retail Stores”, Journal of Retailing, 79(4), 259-268.
  • Gronroos, C. (1990). “Service Management and Marketing in the Service Sector”, In B. Bergman and B. Klefsjo (Eds.), Quality from Customer Need to Customer Satisfaction, London: McG- raw-Hill Inc.
  • Gwinner, K., Gremler, D. ve Bitner, M. (1998). “Relational Benefits in Services Industries: The Customers Perspective”, Journal of the Academy of Marketing Science,26(2), 101-114.
  • Harrell, Gilbert D., M. D. Hurt ve J. C. Anderson (1980). “Path Analysis of Buyer Behavior under Condition of Crowding”, Journal of Marketing Research, 17(1), 45-51.
  • Hui, Michael K. ve J. E. G. Bateson (1991). “Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience”, Journal of Consumer Research, 18(2), 174-184.
  • Hu, Haiyan ve C. R. Jasper (2006). “Social Cues in the Store Environment and their Impact on Store Image”, International Journal of Retail and Distribution Management, 34(1), 25-48.
  • Izard, Carroll E. (1977). Human Emotions, Plenum Press, New York.
  • Jones, Michael A. ve K. E. Reynolds (2006). “The Role of Retailer Interest on Shopping Behavior”, Journal of Retailing, 82(2), 115-126.
  • Kotler, Philips (1973). “Atmospherics as a Marketing Tools”, Journal of Retailing, 49(4), 48-64.
  • Li, jiunn-ger (2004). The Effects of Store Physical Environment on Perceived Crowding and Shop- ping Behavior, Basılmamış Doktora Tezi, Auburn Üniversitesi.
  • Liu, Yinghua ve S. Jang (2009). “The Effects of Dining Atmospherics: An Extended Mehrabian- Russell Model”, International Journal of Hospitality Management, 28(4), 494-503.
  • Machleit, Karen A. ve S.A. Eroglu (2000). “Describing and Measuring Emotional Response to Shopping Experince”, Journal of Business Research, 49(2), 101-111.
  • Machleit, Karen A., S. A Eroglu ve S. P. Mantel (2000). “Perceived Retail Crowding and Shopping Satisfaction: What Modifies This Relationship”, Journal of Consumer Psychology, 9(1), 29-42.
  • Machleit, K. ve S. Mantel (2001). “Emotional Response and Shopping Satisfaction: Moderating Effects of Shopper Attributions”, Journal of Business Research, 54(2), 97-106.
  • Marsh, Herbert W., K-T Hau, J. R. Balla ve D. Grayson (1998). “Is More Ever too Much? The Num- ber of Indicators per Factor in Confirmatory Factor Analysis”, Multivariate Behavioral Rese- arch, 33(2), 181-220.
  • Mehrabian, Albert ve J. A. Russell (1974). An Approach to Environmental Psychology, MIT Press, Cambridge.
  • Milliman, Ronald E. (1982). “Using Background Music to Affect the Behavior of Supermarket Shp- ppers”, Journal of Marketing, 46(3), 86-91.
  • Milliman, Ronald E., (1986). “The Influence of Background Music on the Behavior of Restaurant Patrons”, Journal of Consumer Research, 13(2), 286-289.
  • Morrin, Maureen ve J. C. Chebat (2005). “Person-Place Congruency: The Interactive Effects of Shopper Style and Atmospherics on Consumer Expenditure”, Journal of Service Research, 8(2), 181-191.
  • Morrison, Michael, S. Gan, C. Dubelaar ve H. Oppewal (2011). “In-Store Music and Aroma Influ- ences on Shopper Behavior and Satisfaction”, Journal of Business Research, 64(6), 558-564.
  • Nunnally, J. C. (1978). Psychometric Theory, McGraw-Hill, New York.
  • Oliver, R. L. (1977). “Effect of Expectation and Disconfirmation no Postexposure Product Evalua- tions: An Alternative Interpretation”, Journal of Applied Psychology, 62(4), 480-486.
  • Oliver, R. L. (1980). “A Cognitive Model of the Antecedent and Consequences of Satisfaction Deci- sion”, Journal of Marketing Research, 17, 460-469.
  • Oliver, R. L. (1993). “Cognitive Affective and Attribute Bases of the Satisfaction Response”, Journal of Consumer Research, 20, 418-430.
  • Phillips, Diane M. ve H. Baumgartner (2002). “The Role of Consumption Emotion in the Satisfac- tion Response”, Journal of Consumer Psychology, 12(3), 243-252.
  • Plutchik, Robert (1980). Emotion: A Psychoevolutionary Synthesis, Harper and Row Publishing, New York.
  • Pugh, S. Douglas (2001). “Service with a Smile: Emotional Contagion in the Service Encounter”, Academy of Management Journal, 44(5), 1018-1027.
  • Rafaeli, Anat ve R. I. Sutton (1987). “Expression of Emotion as Part of the Work Role”, The Aca- demy of Management Review, 122(1), 23-37.
  • Richins, Marsha L. (1997). “Measuring Emotions in the Consumption Experience”, Journal of Con- sumer Research, 24(2), 127-146.
  • Ryu, Kisang ve S. Jang (2008), “Influence of Restaurants’ Physical Environment on Emotion and Behavior Intention”, The Service Industries Journal, 28(8), 1151-1165.
  • Sharma, Arun ve T. F. Stafford (2000). “The Effect of Retail Atmospherics on Consumers’ Percepti- ons of Salespeople and Consumer Persuasion: An Empirical Investigation”, Journal of Business Research, 49(2), 183-191.
  • Sherman, Elaine, A. Marthur ve B. Smith (1997). “Store Environment and Consumer Purchaise Behaviour: Mediating Roler of Consumer Emotions”, Psychology and Marketing, 14(4), 361- 378.
  • Spangenberg, Eric R., A. E. Crowley ve P. W. Henderson (1996). “Improving the Store Environ- ment: Do Olfactory Cues Affect Evaluations and Behaviors?”, Journal of Marketing, 60 (April), 67-80.
  • Tsai, Wei-Chi (2001). “Determinants and Consequences of Employee Displayed Positive Emo- tions”, Journal of Management, 27(4), 497-512.
  • Turley, L. W. ve R. E. Milliman (2000). “Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence”, Journal of Business Research, 49(2), 193-211.
  • Underhill, Paco (2009). Why We Buy: The Science of Shopping, Simon and Shuster Paperbacks, New York.
  • Ward, Philippa, B. J. Davies ve D. Kooijman (2003). “Ambient Smell and the Retail Environment: Relating Olfaction Research to Consumer Behavior”, Journal of Business and Management, 9(3), 289-302.
  • Watson, David, L. A. Clark ve A. Tellegen (1988). “Development and Validation of Brief Measures of Positive and Negative Affect: The PANAS Scales”, Journal of Personality and Social Psycho- logy, 54(6), 1063-1070.
  • Westbrook, Robert A. ve R. L. Oliver (1991). “The Dimensionality of Consumption Emotion Pat- terns and Consumer Satisfaction”, Journal of Consumer Research, 18(1), 84-91.
  • Wicker, A. (1973). “Undermanning Theory and Research: Implications for the Study of Psychologi- cal Behavioral Effects of Excees Human Populations”, Representative Research in Social Psyc- hology, 4, 185-206.
  • Yalch, Richard F. ve E. Spangenberg (1990). “Effects of Store Music on Shopping Behavior”, Jour- nal of Consumer Marketing, 7(2), 55-63.
There are 66 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Hülya Bakırtaş This is me

Publication Date March 1, 2013
Submission Date December 12, 2014
Published in Issue Year 2013 Volume: 14 Issue: 1

Cite

APA Bakırtaş, H. (2013). Mağazanın Sosyal Boyutunun Tüketim Duyguları ve Tüketici Tatmini Üzerindeki Etkisi. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi, 14(1), 87-101.
AMA Bakırtaş H. Mağazanın Sosyal Boyutunun Tüketim Duyguları ve Tüketici Tatmini Üzerindeki Etkisi. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi. March 2013;14(1):87-101.
Chicago Bakırtaş, Hülya. “Mağazanın Sosyal Boyutunun Tüketim Duyguları Ve Tüketici Tatmini Üzerindeki Etkisi”. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi 14, no. 1 (March 2013): 87-101.
EndNote Bakırtaş H (March 1, 2013) Mağazanın Sosyal Boyutunun Tüketim Duyguları ve Tüketici Tatmini Üzerindeki Etkisi. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi 14 1 87–101.
IEEE H. Bakırtaş, “Mağazanın Sosyal Boyutunun Tüketim Duyguları ve Tüketici Tatmini Üzerindeki Etkisi”, Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi, vol. 14, no. 1, pp. 87–101, 2013.
ISNAD Bakırtaş, Hülya. “Mağazanın Sosyal Boyutunun Tüketim Duyguları Ve Tüketici Tatmini Üzerindeki Etkisi”. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi 14/1 (March 2013), 87-101.
JAMA Bakırtaş H. Mağazanın Sosyal Boyutunun Tüketim Duyguları ve Tüketici Tatmini Üzerindeki Etkisi. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi. 2013;14:87–101.
MLA Bakırtaş, Hülya. “Mağazanın Sosyal Boyutunun Tüketim Duyguları Ve Tüketici Tatmini Üzerindeki Etkisi”. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi, vol. 14, no. 1, 2013, pp. 87-101.
Vancouver Bakırtaş H. Mağazanın Sosyal Boyutunun Tüketim Duyguları ve Tüketici Tatmini Üzerindeki Etkisi. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi. 2013;14(1):87-101.