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The Effect of Destination Attachment and It's Antecedents on Destination Loyalty

Yıl 2020, Cilt: 21 Sayı: 1, 21 - 39, 03.07.2020
https://doi.org/10.17494/ogusbd.763360

Öz

The aim of the research was to investigate the relationship between destination attractiveness, satisfaction, attachment and destination loyalty from an integrated point of view. For this purpose, the relevant literature has been examined and a model has been developed. In order to test the developed model, domestic tourists who visited Eskişehir between April and May 2017 were reached by convenience sampling method and 389 questionnaires were evaluated. After the analysis, the developed model was tested and statistically significant and positive correlations were found between the variables of destination attractiveness, satisfaction, attachment and destination loyalty. This research defines the antecedents which have an important place in the formation of loyalty and attachment of tourists. Also, the direct and indirect effects of these antecedents on the formation of loyalty are revealed. A series of proposals are presented in the direction of these effects.

Kaynakça

  • Alegre, J. And Juaneda, C. (2006). Destination Loyalty: Consumers’ Economic Behaviour, Annals of Tourism Research, 33, 684-706.
  • Alexandrıs, K., Kouthourıs, C. And Melıgdıs, A. (2006). Increasing Customers' Loyalty in a Skiing Resort: The Contribution of Place Attachment and Service Quality, International Journal of Contemporary Hospitality Management, 18(5), 414-425.
  • Bezirgan, M. And Koç, F. (2014). Yerel Mutfakların Destinasyona Yönelik Aidiyet Oluşumuna Etkisi: Cunda Adası Örneği, Uluslararası Sosyal Araştırmalar Dergisi, 7(34), 917-928. Bıgné, J. E., Andreu, L . And Gnoth, J. (2005). The Theme Park Experience: An Analysis of Pleasure, Arousal and Satisfaction, Tourism Management, 26(6), 833-844.
  • Brocato, E. D. (2006). Place Attachment: An Investigation of Environments and Outcomes in a Service Context, Texas University, Doctoral Thesis.
  • Campón-Cerro, A. M., Alves, H. M. B. And Hernández-Mogollón, J. M. (2015). Attachment as a Factor in Generating Satisfaction with, and Loyalty to, Rural Tourism Destinations, Tourism and Management Studies, 11(1), 70-76.
  • Cheng, T., Wu, H. C. And Huang, L. (2013). The Influence of Place Attachment on the Relationship Between Destination Attractiveness and Environmentally Responsible Behavior for Island Tourism in Penghu, Taiwan, Journal of Sustainable Tourism, 21(8), 1166–1187.
  • Chı, C. G. And Qu, H. (2008). Examining the Structural Relationships of Destination Image, Tourist Satisfaction and Destination Loyalty: An Integrated Approach, Tourism Management, 29(4), 624-636.
  • Croes, R., Shanı, A. And Walls, A. (2010). The Value of Destination Loyalty: Myth or Reality?, Journal of Hospitality Marketing, 19(2), 115-136.
  • Eusébıo, C. And Vıeıra, A. L. (2013). Destination Attributes’ Evaluation, Satisfaction and Behavioural Intentions: A Structural Modelling Approach, International Journal of Tourism Research, 15(1), 66-80.
  • Garbea, R. V. (2014). Tourist Attractiveness of the Urban Environment in Moldavia, Management and Marketing, 12(1), 84-90.
  • George, B. P. And George, B. P. (2004). Past Visits and the Intention to Revisit a Destination: Place Attachment as the Mediator and Novelty Seeking as the Moderator, Journal of Tourism Studies, 15(2), 51-66.
  • Hou, J. S., Lın, C. H. And Moraıs, D. B. (2005). Antecedents of Attachment to a Cultural Tourism Destination: The Case of Hakka and Non-Hakka Taiwanese Visitors to Pei-Pu, Taiwan, Journal of Travel Research, 44(2), 221-233.
  • Huı, T.K., Wan, D. And Ho, A. (2007). Tourists’ Satisfaction, Recommendation and Revisiting Singapore, Tourism Management, 28(4), 965-975.
  • Jöreskog, K. G. And Sörbom, D. (1996). LISREL 8: User’s Reference Guide, Chicago: Scientific Software International.
  • Kozak, N., Kozak, M. And Kozak, M. (2009). Genel Turizm – İlkeler-Kavramlar, Ankara: Detay Publishing.
  • Mendes, J. C., Valle, P. O., Guerreıro, M. M. And Sılva, J. A. (2010). The Tourist Experience: Exploring the Relationship Between Tourist Satisfaction and Destination Loyalty, Tourism: An International Interdisciplinary Journal, 58(2), 111-126.
  • Oppenheım, A. N. (1966). Questionnaire Design And Attitude Measurement, New York: Basic Books.
  • Owusu-Frımpong, N., Nwankwo, S., Blankson, C. And Tarnanıdıs, T. (2013). The Effect of Service Quality and Satisfaction on Destination Attractiveness of Sub-Saharan African Countries: The Case of Ghana, Current Issues in Tourism, 16(7-8), 627-646.
  • Prayag, G. And Ryan, C. (2012). Antecedents of Tourists’ Loyalty to Mauritius: The Role and Influence of Destination Image, Place Attachment, Personal Involvement, and Satisfaction, Journal of Travel Research, 51(3), 342-356.
  • Ramkıssoon, H., Smıth, L. D. G. And Kneebone, S. (2014). Visitor Satisfaction and Place Attachment in National Parks, Tourism Analysis, 19(3), 287-300.
  • Reıtsamer, B. F., Brunner-Sperdın, A. And Stokburger-Sauer, N. E. (2016). Destination Attractiveness and Destination Attachment: The Mediating Role of Tourists' Attitude, Tourism Management Perspectives, 19, 93-101.
  • Schermelleh-Engel, K., Moosbrugger, H. And Müller, H. (2003).Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures, Methods of Psychological Research Online, 8(2), 23-74.
  • Schumacker R. E. And Lomax, R. G. (2004). A Beginner’s Guide to Structural Equation Modeling, New Jersey: Lawrence Erlbaum Associotes.
  • Stedman, R. C. (2003). Is it Really Just a Social Construction? The Contribution of The Physical Environment to Sense of Place, Society and Natural Resources, 16(8), 671-85.
  • Um, S., Chon, K. And Ro, Y. H. (2006). Antecedents of Revisit Intention, Annals of Tourism Research, 33(4), 1141-1158.
  • Weıermaır, K. (2000). Tourist's Perceptions Towards and Satisfaction with Service Quality in the Cross-Cultural Service Encounter: Implications for Hospitality and Tourism Management, Managing Service Quality, 10(6), 397-409.
  • Wıllıams, D. R. And Vaske, J. J. (2003). The Measurement of Place Attachment: Validity and Generalizability of a Psychometric Approach, Forest Science, 49(6), 830-840.
  • Yu, L. And Goulden, M. (2006). A Comparative Analysis of International Tourists' Satisfaction in Mongolia. Tourism Management, 27(6), 1331-1342.
  • Yüksel, A., Yüksel, F. And Bilim, Y. (2010). Destination Attachment: Effects on Customer Satisfaction and Cognitive, Affective and Conative Loyalty, Tourism Management, 31(2), 274-284.

The Effect of Destination Attachment and It's Antecedents on Des-tination Loyalty

Yıl 2020, Cilt: 21 Sayı: 1, 21 - 39, 03.07.2020
https://doi.org/10.17494/ogusbd.763360

Öz

The aim of the research was to investigate the relationship between destination attractiveness, satisfaction, attachment and destination loyalty from an integrated point of view. For this purpose, the relevant literature has been examined and a model has been developed. In order to test the developed model, domestic tourists who visited Eskişehir between April and May 2017 were reached by convenience sampling method and 389 questionnaires were evaluated. After the analysis, the developed model was tested and statistically significant and positive correlations were found between the variables of destination attractiveness, satisfaction, attachment and destination loyalty. This research defines the antecedents which have an important place in the formation of loyalty and attachment of tourists. Also, the direct and indirect effects of these antecedents on the formation of loyalty are revealed. A series of proposals are presented in the direction of these effects.

Kaynakça

  • Alegre, J. And Juaneda, C. (2006). Destination Loyalty: Consumers’ Economic Behaviour, Annals of Tourism Research, 33, 684-706.
  • Alexandrıs, K., Kouthourıs, C. And Melıgdıs, A. (2006). Increasing Customers' Loyalty in a Skiing Resort: The Contribution of Place Attachment and Service Quality, International Journal of Contemporary Hospitality Management, 18(5), 414-425.
  • Bezirgan, M. And Koç, F. (2014). Yerel Mutfakların Destinasyona Yönelik Aidiyet Oluşumuna Etkisi: Cunda Adası Örneği, Uluslararası Sosyal Araştırmalar Dergisi, 7(34), 917-928. Bıgné, J. E., Andreu, L . And Gnoth, J. (2005). The Theme Park Experience: An Analysis of Pleasure, Arousal and Satisfaction, Tourism Management, 26(6), 833-844.
  • Brocato, E. D. (2006). Place Attachment: An Investigation of Environments and Outcomes in a Service Context, Texas University, Doctoral Thesis.
  • Campón-Cerro, A. M., Alves, H. M. B. And Hernández-Mogollón, J. M. (2015). Attachment as a Factor in Generating Satisfaction with, and Loyalty to, Rural Tourism Destinations, Tourism and Management Studies, 11(1), 70-76.
  • Cheng, T., Wu, H. C. And Huang, L. (2013). The Influence of Place Attachment on the Relationship Between Destination Attractiveness and Environmentally Responsible Behavior for Island Tourism in Penghu, Taiwan, Journal of Sustainable Tourism, 21(8), 1166–1187.
  • Chı, C. G. And Qu, H. (2008). Examining the Structural Relationships of Destination Image, Tourist Satisfaction and Destination Loyalty: An Integrated Approach, Tourism Management, 29(4), 624-636.
  • Croes, R., Shanı, A. And Walls, A. (2010). The Value of Destination Loyalty: Myth or Reality?, Journal of Hospitality Marketing, 19(2), 115-136.
  • Eusébıo, C. And Vıeıra, A. L. (2013). Destination Attributes’ Evaluation, Satisfaction and Behavioural Intentions: A Structural Modelling Approach, International Journal of Tourism Research, 15(1), 66-80.
  • Garbea, R. V. (2014). Tourist Attractiveness of the Urban Environment in Moldavia, Management and Marketing, 12(1), 84-90.
  • George, B. P. And George, B. P. (2004). Past Visits and the Intention to Revisit a Destination: Place Attachment as the Mediator and Novelty Seeking as the Moderator, Journal of Tourism Studies, 15(2), 51-66.
  • Hou, J. S., Lın, C. H. And Moraıs, D. B. (2005). Antecedents of Attachment to a Cultural Tourism Destination: The Case of Hakka and Non-Hakka Taiwanese Visitors to Pei-Pu, Taiwan, Journal of Travel Research, 44(2), 221-233.
  • Huı, T.K., Wan, D. And Ho, A. (2007). Tourists’ Satisfaction, Recommendation and Revisiting Singapore, Tourism Management, 28(4), 965-975.
  • Jöreskog, K. G. And Sörbom, D. (1996). LISREL 8: User’s Reference Guide, Chicago: Scientific Software International.
  • Kozak, N., Kozak, M. And Kozak, M. (2009). Genel Turizm – İlkeler-Kavramlar, Ankara: Detay Publishing.
  • Mendes, J. C., Valle, P. O., Guerreıro, M. M. And Sılva, J. A. (2010). The Tourist Experience: Exploring the Relationship Between Tourist Satisfaction and Destination Loyalty, Tourism: An International Interdisciplinary Journal, 58(2), 111-126.
  • Oppenheım, A. N. (1966). Questionnaire Design And Attitude Measurement, New York: Basic Books.
  • Owusu-Frımpong, N., Nwankwo, S., Blankson, C. And Tarnanıdıs, T. (2013). The Effect of Service Quality and Satisfaction on Destination Attractiveness of Sub-Saharan African Countries: The Case of Ghana, Current Issues in Tourism, 16(7-8), 627-646.
  • Prayag, G. And Ryan, C. (2012). Antecedents of Tourists’ Loyalty to Mauritius: The Role and Influence of Destination Image, Place Attachment, Personal Involvement, and Satisfaction, Journal of Travel Research, 51(3), 342-356.
  • Ramkıssoon, H., Smıth, L. D. G. And Kneebone, S. (2014). Visitor Satisfaction and Place Attachment in National Parks, Tourism Analysis, 19(3), 287-300.
  • Reıtsamer, B. F., Brunner-Sperdın, A. And Stokburger-Sauer, N. E. (2016). Destination Attractiveness and Destination Attachment: The Mediating Role of Tourists' Attitude, Tourism Management Perspectives, 19, 93-101.
  • Schermelleh-Engel, K., Moosbrugger, H. And Müller, H. (2003).Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures, Methods of Psychological Research Online, 8(2), 23-74.
  • Schumacker R. E. And Lomax, R. G. (2004). A Beginner’s Guide to Structural Equation Modeling, New Jersey: Lawrence Erlbaum Associotes.
  • Stedman, R. C. (2003). Is it Really Just a Social Construction? The Contribution of The Physical Environment to Sense of Place, Society and Natural Resources, 16(8), 671-85.
  • Um, S., Chon, K. And Ro, Y. H. (2006). Antecedents of Revisit Intention, Annals of Tourism Research, 33(4), 1141-1158.
  • Weıermaır, K. (2000). Tourist's Perceptions Towards and Satisfaction with Service Quality in the Cross-Cultural Service Encounter: Implications for Hospitality and Tourism Management, Managing Service Quality, 10(6), 397-409.
  • Wıllıams, D. R. And Vaske, J. J. (2003). The Measurement of Place Attachment: Validity and Generalizability of a Psychometric Approach, Forest Science, 49(6), 830-840.
  • Yu, L. And Goulden, M. (2006). A Comparative Analysis of International Tourists' Satisfaction in Mongolia. Tourism Management, 27(6), 1331-1342.
  • Yüksel, A., Yüksel, F. And Bilim, Y. (2010). Destination Attachment: Effects on Customer Satisfaction and Cognitive, Affective and Conative Loyalty, Tourism Management, 31(2), 274-284.
Toplam 29 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Makaleler
Yazarlar

Orhan Can Yılmazdoğan 0000-0003-0642-5395

Cihan Seçilmiş 0000-0001-6781-0997

Yayımlanma Tarihi 3 Temmuz 2020
Gönderilme Tarihi 14 Nisan 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 21 Sayı: 1

Kaynak Göster

APA Yılmazdoğan, O. C., & Seçilmiş, C. (2020). The Effect of Destination Attachment and It’s Antecedents on Des-tination Loyalty. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi, 21(1), 21-39. https://doi.org/10.17494/ogusbd.763360
AMA Yılmazdoğan OC, Seçilmiş C. The Effect of Destination Attachment and It’s Antecedents on Des-tination Loyalty. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi. Temmuz 2020;21(1):21-39. doi:10.17494/ogusbd.763360
Chicago Yılmazdoğan, Orhan Can, ve Cihan Seçilmiş. “The Effect of Destination Attachment and It’s Antecedents on Des-Tination Loyalty”. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi 21, sy. 1 (Temmuz 2020): 21-39. https://doi.org/10.17494/ogusbd.763360.
EndNote Yılmazdoğan OC, Seçilmiş C (01 Temmuz 2020) The Effect of Destination Attachment and It’s Antecedents on Des-tination Loyalty. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi 21 1 21–39.
IEEE O. C. Yılmazdoğan ve C. Seçilmiş, “The Effect of Destination Attachment and It’s Antecedents on Des-tination Loyalty”, Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi, c. 21, sy. 1, ss. 21–39, 2020, doi: 10.17494/ogusbd.763360.
ISNAD Yılmazdoğan, Orhan Can - Seçilmiş, Cihan. “The Effect of Destination Attachment and It’s Antecedents on Des-Tination Loyalty”. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi 21/1 (Temmuz 2020), 21-39. https://doi.org/10.17494/ogusbd.763360.
JAMA Yılmazdoğan OC, Seçilmiş C. The Effect of Destination Attachment and It’s Antecedents on Des-tination Loyalty. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi. 2020;21:21–39.
MLA Yılmazdoğan, Orhan Can ve Cihan Seçilmiş. “The Effect of Destination Attachment and It’s Antecedents on Des-Tination Loyalty”. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi, c. 21, sy. 1, 2020, ss. 21-39, doi:10.17494/ogusbd.763360.
Vancouver Yılmazdoğan OC, Seçilmiş C. The Effect of Destination Attachment and It’s Antecedents on Des-tination Loyalty. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi. 2020;21(1):21-39.