A Proposed Model of Attitudinal and Behavioral Support for Plastic Bag Fee in Turkey

Year 2020, , 129 - 148, 10.01.2020

İnci Dursun

https://doi.org/10.25287/ohuiibf.563177

Abstract

This study
aims to explore the factors that influence Turkish consumers’ support for the
plastic bag fee (PBF) as an environmental policy intervention. For this
purpose, a conceptual framework has been developed based on the previous
research of environmental consumption, environmental policy support, and the
qualitative research findings on responses to plastic bag fee. Within this
framework, the impacts of frugality, pro-environmental personal norms, the
amount of plastic bag usage, knowledge about the purpose of the practice,
perceived effectiveness and perceived cost of the practice, and various
demographic factors on the attitudinal and behavioral support were investigated.
To test the theoretical framework data was collected through a survey on a
sample consisted of 321 consumers living in 23 different cities of Turkey,
mainly in Istanbul, Kocaeli, and Bursa. Analysis results showed that behavioral
and attitudinal support for the plastic bag fee has some distinct antecedents.
However, the perceived effectiveness of and consumers’ knowledge about PBF
practice has a critical impact on both attitudinal and behavioral support. The
findings also indicated that attitudinal support does not only promote
behavioral support for the current practice but also facilitate the adoption of
similar future practices. In the light of the findings, suggestions on how to
enable a strong consumer support for similar practices that may be used in the
future are provided

Keywords

Plastic bag fee, attitudinal support, behavioral support, antecedents of policy support

Plastik Poşetlerin Ücretlendirilmesi Uygulamasına Gösterilen Tutumsal ve Davranışsal Desteğin Açıklanmasına Yönelik Model Önerisi

Abstract

Bu araştırmanın amacı Türk Tüketicisinin plastik poşetlerin
ücretlendirilmesi (PPÜ) uygulamasına yönelik göstereceği desteği açıklamada
etkili faktörlerin belirlenmesidir. Bu amaç doğrultusunda çevreci tüketim,
çevreci politikaların kabulü literatürüne ve konuya ilişkin nitel araştırma
bulgularına dayalı olarak bir kavramsal çerçeve geliştirilmiştir. Bu çerçeve
kapsamında PPÜ uygulamasına gösterilen tutumsal destek ile davranışsal destek
niyetinin oluşumunda tutumluluk, bireysel çevreci norm, hali hazırdaki plastik
poşet kullanım miktarı, uygulamaya ilişkin bilgi düzeyi, uygulamanın algılanan
etkililiği, uygulamanın algılanan maliyeti ve çeşitli demografik özelliklerin
oynadığı roller incelenmiştir. Önerilen teorik çerçevenin testi için gerekli
veri İstanbul, Kocaeli ve Bursa ağırlıklı olmak üzere toplam 23 farklı şehirde
yaşayan 321 tüketiciden anket yöntemi ile toplanmıştır. Analiz sonuçları PPÜ
uygulamasına yönelik davranışsal ve tutumsal desteğin bazı farklı dinamiklere
sahip olduğunu göstermiştir. Ayrıca bulgular gelecekteki benzer uygulamaların
kabulü yolunda bu uygulamaya gösterilecek tutumsal desteğin kritik önem
taşıdığına işaret etmiştir. Araştırma bulguları politika yapıcılar için,
gelecekte kullanılması olası benzer politika araçlarının tüketici desteği ile
etkinliğinin artırılması yönünde bazı önemli bilgiler sunmaktadır. 

Keywords

Plastik poşetlerin ücretlendirilmesi, davranışsal destek, tutumsal destek, politika desteği öncülleri

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