Narsistik Kişilik Özelliklerinin Sosyal Medya Bağımlılık Düzeyi ve Gösterişçi Tüketim Eğilimleri Üzerine Etkisinin Tespiti

Mutlu Yüksel Avcılar; Sema Atalar

doi:10.26466/opus.553969

EN TR

The Effect of Narcissistic Personality Traits on Social Media Addiction and Conspicuous Consumption

Abstract

The purpose of this study is to determine the effect of narcissism on social media addiction and propensity to engage in conspicuous consumption. When the existing literature was examined in a detailed way it was determined that there were not any single studies to determine the effect of narcissistic personality traits on social media addiction level and conspicuous consumption. To fill this gap in the literature is the main motivation of this study. The required data were obtained by using the convenience sampling and the face-to-face survey method with 708 students studying at Gaziantep University. The hypotheses stated in the conceptual model of the study were tested multiple regression analysis (mediate effect analysis) using the PROCESS macro developed by Hayes. The analysis result shows that the level of narcissism affects social media addiction and conspicuous consumption tendency in a positive and statistically significant way. In addition, the mediation impact analysis reveals that social media addiction has a partial mediation effect between narcissism and conspicuous consumption. The findings of the study could contribute to the literature and might be useful for researchers investigating the conspicuous consumption in future studies.

Keywords

Narcissism,Social media addiction,Conspicuous consumption

Narsistik Kişilik Özelliklerinin Sosyal Medya Bağımlılık Düzeyi ve Gösterişçi Tüketim Eğilimleri Üzerine Etkisinin Tespiti

Öz

Bu çalışmanın amacı, narsisizm düzeyinin, sosyal medya bağımlılığı ve gösterişçi tüketim eğilimleri üzerine etkisini tespit etmektir. Konuyla ilgili alanyazın incelendiğinde; narsistik kişilik özelliklerinin sosyal medya bağımlılık düzeyi ve gösterişçi tüketim eğilimleri üzerine etkisinin tespitine yönelik çalışmanın olmadığı tespit edilmiştir. Literatürde yer alan bu boşluğu doldurmak bu çalışmanın temel motivasyonunu oluşturmaktadır. Analiz için gerekli olan veriler, kolayda örnekleme yöntemi ile Gaziantep Üniversitesinde öğrenim gören 708 kullanıcıdan yüz yüze anket yöntemi kullanılarak elde edilmiştir. Araştırmanın kavramsal modelinde belirtilen hipotezler, çoklu regresyon analizi (aracı etki analizi) Hayes tarafından geliştirilen PROCESS makrosu kullanılarak test edilmiştir. Analiz sonuçlarına göre narsisizm düzeyinin, sosyal medya bağımlılık düzeyi ile gösterişçi tüketim eğilimlerini pozitif yönde ve istatistiksel olarak anlamlı bir şekilde etkilediği tespit edilmiştir. Ayrıca, aracı etki analiz sonuçlarına göre sosyal medya bağımlılık düzeyi, narsisizm ile gösterişçi tüketim değişkenleri arasında kısmi aracılık etkisine sahip olduğu belirlenmiştir. Çalışma sonucunda elde edilen bulguların alanyazına katkıda bulunacağı ve gelecek dönemlerde gösterişçi tüketim eğilimlerini araştıran çalışmalarda araştırmacılara yararlı olacağı düşünülmektedir.

Anahtar Kelimeler

Narsisizm,Sosyal medya bağımlılığı,Gösterişçi tüketim

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Details

Primary Language

Turkish

Subjects

Psychology

Journal Section

Research Article

Authors

Mutlu Yüksel Avcılar ^*
0000-0001-5621-2377
Türkiye

Sema Atalar This is me
0000-0003-3776-009X
Türkiye

Publication Date

June 30, 2019

Submission Date

April 15, 2019

Acceptance Date

May 25, 2019

Published in Issue

Year 1970 Volume: 11 Number: 18

DOI

https://doi.org/10.26466/opus.553969

IZ

https://izlik.org/JA92HZ55TX

APA

Avcılar, M. Y., & Atalar, S. (2019). Narsistik Kişilik Özelliklerinin Sosyal Medya Bağımlılık Düzeyi ve Gösterişçi Tüketim Eğilimleri Üzerine Etkisinin Tespiti. OPUS International Journal of Society Researches, 11(18), 1373-1407. https://doi.org/10.26466/opus.553969

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