Research Article
BibTex RIS Cite

The Effect of Green Attitude on Behavioral Intention: The Mediation Role of Green Image

Year 2019, Volume: 10 Issue: 17, 370 - 394, 31.03.2019
https://doi.org/10.26466/opus.502908

Abstract

The aim of this
research is to examine the effect of attitude toward green behaviors on the
types of behavioral intention (visit intention, word-of-mouth intention and
willingness to pay more). Also, it is aimed to determine the mediating role of
green image between attitude toward green behaviors and behavioral intention
types. Customers who visited hotel green hotels in Turkey is the universe of
the study. In the scope of the study, 391 green hotel customers, who were
selected easily by sampling method, were administered a questionnaire form
between June-October 2017. The data obtained from the study were analyzed by
using quantitative data analysis methods. Path analysis was performed through
Amos package program during the testing of hypotheses. When the results of the
research are examined, it is determined that the green attitude has a positive
effect on the visit intention, the word-of-mouth intention and the willingness
to pay more. Green image has mediation effect on green attitude and visit
intention, word-of-mouth intention and willingness to pay more.

References

  • Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
  • Arndt, J. (1967). Role of product-related conversations in the diffusion of a new product. Journal of Marketing Research, 4, 291-295.
  • Bagozzi, R. P. ve Yi, Y. (1988). On the evaluation of structural equation models. Journal of the academy of marketing science, 16(1), 74-94.
  • Baloglu, S. ve McCleary, K. W. (1999). A model of destination image formation. Annals of Tourism Research, 26(4), 868-897.
  • Baron, R. M. ve Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1173-1182.
  • Bloemer, J. ve Ruyter, K. (1998). On The Relationship between Store İmage, Store Satisfaction and Store Loyalty. Enropean Journal of Marketing 32, 499-513.
  • Bryne, B. M. (2001). Structural equation modeling with AMOS, EQS, and LISREL: Comparative approaches to testing for the factorial validity of a measuring instrument. International Journal of Testing, 1(1), 55-86.
  • Cameron, T. A. ve James, M. D. (1987). Estimating willingness to pay from survey data: An alternative pre-test-market evaluation procedure. Journal of Marketing Research, 24, 389-395.
  • Chan, W. W. ve Lam, J. C. (2002). Prediction of pollutant emission through electricity consumption by the hotel industry in Hong Kong. International Journal of Hospitality Management, 21, 381-391.
  • Chen, Y. S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. J. Business Ethics 93(2), 307-319.
  • Chen, C. ve Tsai, D. C. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115-1122.
  • Choi, G., Parsa, H. G., Sigala, M. ve Putrevu, S. (2009). Consumers' environmental concerns and behaviors in the lodging industry: A comparison between Greece and the United States. Journal of Quality Assurance in Hospitality & Tourism, 10(2), 93-112.
  • Cometa L. (2012). Consumer Beliefs About Green Hotels, in College and Graduate School of Education, Health and Human Services. Kent State University: Kent.
  • Cretu, A. E. ve Brodie, R. J. (2007). The influence of brand image and company reputation where manufacturers market to small firms: a customer value perspective. Ind. Marketing Management, 36(2), 230-240.
  • Dabholkar P., Thorpe D. I. ve Rentz J. Q. (1995). A measure of service quality for retail stores. Journal of the Academy of Marketing Science, 24(1), 3-16.
  • Eagly, A. H., ve Chaiken, S. (1993). The psychology of attitudes. Harcourt Brace Jovanovich College Publishers.
  • Fishbein, M. ve Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.
  • File, K.M., Cermak, D. S. P. ve Prince R. A. (1994). Word-of-mouth effects in professional services buyer behavior. The Service Industries Journal, 14(3), 301-314.
  • Fornell, C. ve Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of marketing research, 18, 382-388.
  • Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E. ve Tatham, R. L. (2006). Multivariate data analysis. Pearson Prentice Hall. Upper Saddle River, New Joursey.
  • Han, H. ve Kim, Y. (2010). An investigation of green hotel customers’ decision formation: Develeoping an extended model of the the-ory of planned behavior. International Journal of Hospitality Man-agement, 29, 659-668.
  • Han, H., Hsu, L. T. J. ve Lee, J. S. (2009). Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers’ eco-friendly decision-making process. International Journal of Hospitality Management, 28(4), 519-528.
  • Hayes, A. F. (2013). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. New York, NY: The Guilford Press.
  • Homburg, C., Koschate, N. ve Hoyer, W. D. (2005). Do satisfied customers really pay more? A study of the relationship between customer satisfaction and willingness to pay. Journal of Marketing, 69(2), 84-96.
  • Homer, P. M. ve Kahle, L. R. (1988). A structural equation test of the value-attitudebehavior hierarchy. Journal of Personality and Social Psychology, 54, 638-646.
  • Jani, D. ve Han, H. (2014). Personality, satisfaction, image, ambience, and loyalty: Testing their relationships in the hotel industry. International Journal of Hospitality Management, 37, 11-20.
  • Jeong, E., Jang, S. S., Day, J. ve Ha, S. (2014). The impact of eco-friendly practices on green image and customer attitudes: An investigation in a café setting. International Journal of Hospitality Management, 41, 10-20.
  • Jiewanto, A., Laurens, C. ve Nelloh, L. (2012). Influence of service quality, university image, and student satisfaction toward WOM intention: A case study on Universitas Pelita Harapan Surabaya. Procedia-Social and Behavioral Sciences, 40, 16-23.
  • Kalafatis, S.P. Pollard, M. East, R. ve Tsogas, M.H. (1999). Green marketing and Ajzen’s theory of planned behavior: A cross-market examination. Journal of Consumer Marketing, 16(5), 441-460.
  • Kang, K. H., Stein, L., Heo, C. Y. ve Lee, S. (2012). Consumers’ willingness to pay for green initiatives of the hotel industry. International Journal of Hospitality Management, 31(2), 564-572.
  • Karaçar, E. (2016). Rekreatif faaliyetlerde çevreye yönelik tutumların ve destinasyon imajının tekrar ziyaret niyetine etkisi: Ilgaz dağı milli parkı örneği. Yayımlanmamış Doktora Tezi, Gazi Üniversitesi, Rekreas-yon Anabilim Dalı, Ankara.
  • Kavak, B. (2008). Pazarlama araştırmaları tasarım ve analiz, Ankara: Hacettepe Üniversitesi Yayınları.
  • Kement, Ü. (2013). Genişletilmiş planlanmış davranış teorisi modeli kapsamında otel müşterilerinin yeşil yıldızlı otelleri tekrar ziyaret etme niyetlerinin incelenmesi. Yayımlanmamış Yüksek Lisans Tezi, Hacette-pe Üniversitesi, Sosyal Bilimler Enstitüsü, Ankara.
  • Kement, Ü. ve Güçer, E. (2015). Kamping yapan bireylerin çevre dostu rekreasyon davranışlarına ekolojik tutum ve rekreasyonel motivasyon değişkenlerinin etkisinin incelenmesi. Journal of Recreation & Tourism Research, 2(3), 16-27.
  • Kilbourne, W. ve Pickett, G., (2008). How materialism affects environ-mental beliefs concern, and environmentally responsible behaviour. Journal of Business Research, 61(9), 885-893.
  • Kline, R. B. (1998). Software review: Software programs for structural equation modeling: Amos, EQS, and LISREL. Journal of psychoeducational assessment, 16(4), 343-364.
  • Krejcie, R. V. ve Morgan, D. W. (1970). Determining sample size for research activities. Education Psychology Meas.
  • Laroche, M. Bergeron, J. ve Barbaro-Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing 18(6), 503-520.
  • Lin, C., Morais, D. B., Kerstetter, D. L. ve Hou, J. (2007). Examining the role of cognitive and affective image in predicting choice across natural, developed, and theme park destinations. Journal of Travel Research 46, 183-194.
  • Liu, C., Marchewka, J. T., Lu, J. ve Yu, C. S. (2005). Beyond concern: A privacy-trust behavioral intention model of electronic commerce. Information & Management, 42, 289-304.
  • Manaktola, K. ve Jauhari, V. (2007). Exploring consumer attitude and behavior towards green practices in the lodging industry in India. International Journal of Contemporary Hospitality Management, 19(5), 364-377.
  • Martínez, P. (2015). Customer loyalty: Exploring its antecedents from a green marketing perspective. International Journal Contemporary Hospitality Management, 27(5), 896-917.
  • McCarty, J. A. ve Shrum, L. J. (1994). The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior. Journal of Business Research 30(1), 53-62.
  • McDaniel, S. W. ve Rylander, D. H. (1993). Strategic green marketing. Journal of consumer marketing, 10(3), 4-10.
  • Namkung, Y. ve Jang, S. (2007). Does food quality really matter in restaurant? Its impact on customer satisfaction and behavioral intentions. Journal of Hospitality & Tourism Research, 31(3), 387-410.
  • Oliver, R. (1999). Value as excellence in the consumption experience, içinden; Customer Value, A Framework for Analysis and Research, Morris Holbrook, (Ed.). London and New York: Routledge, ss. 43-62.
  • Özer. L., Kement, Ü. ve Gültekin, B. (2015). Genişletilmiş planlanmış davranış teorisi kapsamında yeşil yıldızlı otelleri tekrar ziyaret etme niyeti. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 33(4), 59-85.
  • Prayag, G., Hosany, S., Muskat, B. ve Del Chiappa, G. (2017). Unders-tanding the relationships between tourists’ emotional experiences, perceived overall image, satisfaction, and intention to recommend. Journal of Travel Research, 56(1), 41-54.
  • Prendergast, G. ve Man, H. W. (2002). The influence of store image on store loyalty in hong prepositions. Journal of Marketing 46, 92-101.
  • Roberts, J. A. ve Bacon, R. (1997). Exploring the subtle relationships between environmental concern and the ecologically conscious consumer behavior. Journal of Business Research, 40, 79-89.
  • Robin, C. F., Pedroche, M. S. C. ve Astorga, P. S. (2017). Revisiting green practices in the hotel industry: a comparison between mature and emerging destinations. J. Clean. Prod., 140, 1415-1428.
  • Ryu, K., Han, H. ve Kim, T. (2007). The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions. International Journal of Hospitality Management, 27(3), 459-469.
  • Shetzer, L., Stackman, R.W. ve Moore, L.F. (1991). Business environment attitudes and the new environmental paradigm. Journal of Environmental Education, 22, 14-21.
  • Solomon, M. R., Bamossy, G., Askegaard, S. ve Hogg, M. K. (2010). Consumer behaviour: A European perspective. 4th edition. New York: Prentice Hall.
  • Stern, P. C. (2000). New environmental theories: Toward a coherent theory of environmentally significant behavior. Journal of social issues, 56(3), 407-424.
  • Şimşek, Ö. F. (2007). Yapısal eşitlik modellemesine giriş:(temel ilkeler ve LISREL uygulamaları). Ankara: Ekinoks Yayınları.
  • T.C. Kültür ve Turizm Bakanlığı, (2018). http://yigm.kulturturizm.gov.tr/TR-11596/cevreye-duyarlilik-kampanyasi-yesil-yildiz.Html. (Erişim Tarihi: 17.03.2018).
  • Trivedi, R. H., Patel, J. D. ve Acharya, N. (2018). Causality analysis of media influence on environmental attitude, intention and be-haviors leading to green purchasing. Journal of Cleaner Produc-tion, 196, 11-22.
  • Tzschentke, N., Kirk, D. ve Lynch, P. A. (2004). Reasons for going green in serviced accommodation establishments. International Journal of Contemporary Hospitality Management, 16(2), 116-124.
  • Ural, A. ve Kılıç, İ. (2006). Bilimsel araştırma süreci ve SPSS ile veri analizi: SPSS 10.0-12.0 for Windows. Ankara: Detay Yayıncılık.
  • Wang, J., Wang, S., Xue, H., Wang, Y. ve Li, J. (2018). Green image and consumers’ word of mouth intention in the green hotel industry: The moderating effect of millennials. Journal of Cleaner Production, 181, 426-436.
  • Yim, W. ve Penny, K., (2007). The use of environmental management as a facilities management tool in the Macao hotel sector. Facilities 25, 286-295.
  • Yücenur, G. N., Demirel, N. Ç., Ceylan, C. ve Demirel, T. (2011). Hizmet değerinin müşterilerin davranışsal niyetleri üzerindeki etkisinin yapısal eşitlik modeli ile ölçülmesi. Doğuş Üniversitesi Dergisi, 12(1), 156-168.

Yeşil Tutumunun Davranışsal Niyet Türlerine Etkisi: Yeşil İmajın Aracılık Rolü

Year 2019, Volume: 10 Issue: 17, 370 - 394, 31.03.2019
https://doi.org/10.26466/opus.502908

Abstract

Bu araştırmanın amacı yeşil
tutumun davranışsal niyeti türlerine (ziyaret etme niyeti, tavsiye etme niyeti
ve daha fazla ödemeye razı olma) etkisini incelemektir. Ayrıca yeşil tutum ile
davranışsal niyet türleri arasında yeşil imajın aracılık rolünün tespit
edilmesi amaçlanmaktadır. Türkiye’de faaliyet gösteren yeşil otelleri ziyaret
eden otel müşterileri araştırmanın evrenini oluşturmaktadır. Araştırma
kapsamında kolayda örneklem metoduyla seçilen 391 yeşil otel müşterisine 2017
Haziran-Ekim ayları arasında anket formu uygulanmıştır. Araştırmada elde edilen
veriler nicel veri analiz yöntemleri kullanılarak incelenmiştir. Hipotezlerin
test edilmesi aşamasında Amos paket programı aracılığıyla yol analizinden
faydalanılmıştır. Araştırma sonuçları incelendiğinde, yeşil tutumun ziyaret
niyeti, tavsiye etme niyeti ve daha fazla ödemeye razı olma boyutlarına olumlu
yönde etkisi olduğu tespit edilmiştir. Ayrıca yeşil imajın; yeşil tutum ile
ziyaret niyeti, tavsiye niyeti ve daha fazla ödemeye razı olma arasında olumlu
yönde aracılık ettiği sonuçlarına ulaşılmıştır.

References

  • Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
  • Arndt, J. (1967). Role of product-related conversations in the diffusion of a new product. Journal of Marketing Research, 4, 291-295.
  • Bagozzi, R. P. ve Yi, Y. (1988). On the evaluation of structural equation models. Journal of the academy of marketing science, 16(1), 74-94.
  • Baloglu, S. ve McCleary, K. W. (1999). A model of destination image formation. Annals of Tourism Research, 26(4), 868-897.
  • Baron, R. M. ve Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1173-1182.
  • Bloemer, J. ve Ruyter, K. (1998). On The Relationship between Store İmage, Store Satisfaction and Store Loyalty. Enropean Journal of Marketing 32, 499-513.
  • Bryne, B. M. (2001). Structural equation modeling with AMOS, EQS, and LISREL: Comparative approaches to testing for the factorial validity of a measuring instrument. International Journal of Testing, 1(1), 55-86.
  • Cameron, T. A. ve James, M. D. (1987). Estimating willingness to pay from survey data: An alternative pre-test-market evaluation procedure. Journal of Marketing Research, 24, 389-395.
  • Chan, W. W. ve Lam, J. C. (2002). Prediction of pollutant emission through electricity consumption by the hotel industry in Hong Kong. International Journal of Hospitality Management, 21, 381-391.
  • Chen, Y. S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. J. Business Ethics 93(2), 307-319.
  • Chen, C. ve Tsai, D. C. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115-1122.
  • Choi, G., Parsa, H. G., Sigala, M. ve Putrevu, S. (2009). Consumers' environmental concerns and behaviors in the lodging industry: A comparison between Greece and the United States. Journal of Quality Assurance in Hospitality & Tourism, 10(2), 93-112.
  • Cometa L. (2012). Consumer Beliefs About Green Hotels, in College and Graduate School of Education, Health and Human Services. Kent State University: Kent.
  • Cretu, A. E. ve Brodie, R. J. (2007). The influence of brand image and company reputation where manufacturers market to small firms: a customer value perspective. Ind. Marketing Management, 36(2), 230-240.
  • Dabholkar P., Thorpe D. I. ve Rentz J. Q. (1995). A measure of service quality for retail stores. Journal of the Academy of Marketing Science, 24(1), 3-16.
  • Eagly, A. H., ve Chaiken, S. (1993). The psychology of attitudes. Harcourt Brace Jovanovich College Publishers.
  • Fishbein, M. ve Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.
  • File, K.M., Cermak, D. S. P. ve Prince R. A. (1994). Word-of-mouth effects in professional services buyer behavior. The Service Industries Journal, 14(3), 301-314.
  • Fornell, C. ve Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of marketing research, 18, 382-388.
  • Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E. ve Tatham, R. L. (2006). Multivariate data analysis. Pearson Prentice Hall. Upper Saddle River, New Joursey.
  • Han, H. ve Kim, Y. (2010). An investigation of green hotel customers’ decision formation: Develeoping an extended model of the the-ory of planned behavior. International Journal of Hospitality Man-agement, 29, 659-668.
  • Han, H., Hsu, L. T. J. ve Lee, J. S. (2009). Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers’ eco-friendly decision-making process. International Journal of Hospitality Management, 28(4), 519-528.
  • Hayes, A. F. (2013). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. New York, NY: The Guilford Press.
  • Homburg, C., Koschate, N. ve Hoyer, W. D. (2005). Do satisfied customers really pay more? A study of the relationship between customer satisfaction and willingness to pay. Journal of Marketing, 69(2), 84-96.
  • Homer, P. M. ve Kahle, L. R. (1988). A structural equation test of the value-attitudebehavior hierarchy. Journal of Personality and Social Psychology, 54, 638-646.
  • Jani, D. ve Han, H. (2014). Personality, satisfaction, image, ambience, and loyalty: Testing their relationships in the hotel industry. International Journal of Hospitality Management, 37, 11-20.
  • Jeong, E., Jang, S. S., Day, J. ve Ha, S. (2014). The impact of eco-friendly practices on green image and customer attitudes: An investigation in a café setting. International Journal of Hospitality Management, 41, 10-20.
  • Jiewanto, A., Laurens, C. ve Nelloh, L. (2012). Influence of service quality, university image, and student satisfaction toward WOM intention: A case study on Universitas Pelita Harapan Surabaya. Procedia-Social and Behavioral Sciences, 40, 16-23.
  • Kalafatis, S.P. Pollard, M. East, R. ve Tsogas, M.H. (1999). Green marketing and Ajzen’s theory of planned behavior: A cross-market examination. Journal of Consumer Marketing, 16(5), 441-460.
  • Kang, K. H., Stein, L., Heo, C. Y. ve Lee, S. (2012). Consumers’ willingness to pay for green initiatives of the hotel industry. International Journal of Hospitality Management, 31(2), 564-572.
  • Karaçar, E. (2016). Rekreatif faaliyetlerde çevreye yönelik tutumların ve destinasyon imajının tekrar ziyaret niyetine etkisi: Ilgaz dağı milli parkı örneği. Yayımlanmamış Doktora Tezi, Gazi Üniversitesi, Rekreas-yon Anabilim Dalı, Ankara.
  • Kavak, B. (2008). Pazarlama araştırmaları tasarım ve analiz, Ankara: Hacettepe Üniversitesi Yayınları.
  • Kement, Ü. (2013). Genişletilmiş planlanmış davranış teorisi modeli kapsamında otel müşterilerinin yeşil yıldızlı otelleri tekrar ziyaret etme niyetlerinin incelenmesi. Yayımlanmamış Yüksek Lisans Tezi, Hacette-pe Üniversitesi, Sosyal Bilimler Enstitüsü, Ankara.
  • Kement, Ü. ve Güçer, E. (2015). Kamping yapan bireylerin çevre dostu rekreasyon davranışlarına ekolojik tutum ve rekreasyonel motivasyon değişkenlerinin etkisinin incelenmesi. Journal of Recreation & Tourism Research, 2(3), 16-27.
  • Kilbourne, W. ve Pickett, G., (2008). How materialism affects environ-mental beliefs concern, and environmentally responsible behaviour. Journal of Business Research, 61(9), 885-893.
  • Kline, R. B. (1998). Software review: Software programs for structural equation modeling: Amos, EQS, and LISREL. Journal of psychoeducational assessment, 16(4), 343-364.
  • Krejcie, R. V. ve Morgan, D. W. (1970). Determining sample size for research activities. Education Psychology Meas.
  • Laroche, M. Bergeron, J. ve Barbaro-Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing 18(6), 503-520.
  • Lin, C., Morais, D. B., Kerstetter, D. L. ve Hou, J. (2007). Examining the role of cognitive and affective image in predicting choice across natural, developed, and theme park destinations. Journal of Travel Research 46, 183-194.
  • Liu, C., Marchewka, J. T., Lu, J. ve Yu, C. S. (2005). Beyond concern: A privacy-trust behavioral intention model of electronic commerce. Information & Management, 42, 289-304.
  • Manaktola, K. ve Jauhari, V. (2007). Exploring consumer attitude and behavior towards green practices in the lodging industry in India. International Journal of Contemporary Hospitality Management, 19(5), 364-377.
  • Martínez, P. (2015). Customer loyalty: Exploring its antecedents from a green marketing perspective. International Journal Contemporary Hospitality Management, 27(5), 896-917.
  • McCarty, J. A. ve Shrum, L. J. (1994). The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior. Journal of Business Research 30(1), 53-62.
  • McDaniel, S. W. ve Rylander, D. H. (1993). Strategic green marketing. Journal of consumer marketing, 10(3), 4-10.
  • Namkung, Y. ve Jang, S. (2007). Does food quality really matter in restaurant? Its impact on customer satisfaction and behavioral intentions. Journal of Hospitality & Tourism Research, 31(3), 387-410.
  • Oliver, R. (1999). Value as excellence in the consumption experience, içinden; Customer Value, A Framework for Analysis and Research, Morris Holbrook, (Ed.). London and New York: Routledge, ss. 43-62.
  • Özer. L., Kement, Ü. ve Gültekin, B. (2015). Genişletilmiş planlanmış davranış teorisi kapsamında yeşil yıldızlı otelleri tekrar ziyaret etme niyeti. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 33(4), 59-85.
  • Prayag, G., Hosany, S., Muskat, B. ve Del Chiappa, G. (2017). Unders-tanding the relationships between tourists’ emotional experiences, perceived overall image, satisfaction, and intention to recommend. Journal of Travel Research, 56(1), 41-54.
  • Prendergast, G. ve Man, H. W. (2002). The influence of store image on store loyalty in hong prepositions. Journal of Marketing 46, 92-101.
  • Roberts, J. A. ve Bacon, R. (1997). Exploring the subtle relationships between environmental concern and the ecologically conscious consumer behavior. Journal of Business Research, 40, 79-89.
  • Robin, C. F., Pedroche, M. S. C. ve Astorga, P. S. (2017). Revisiting green practices in the hotel industry: a comparison between mature and emerging destinations. J. Clean. Prod., 140, 1415-1428.
  • Ryu, K., Han, H. ve Kim, T. (2007). The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions. International Journal of Hospitality Management, 27(3), 459-469.
  • Shetzer, L., Stackman, R.W. ve Moore, L.F. (1991). Business environment attitudes and the new environmental paradigm. Journal of Environmental Education, 22, 14-21.
  • Solomon, M. R., Bamossy, G., Askegaard, S. ve Hogg, M. K. (2010). Consumer behaviour: A European perspective. 4th edition. New York: Prentice Hall.
  • Stern, P. C. (2000). New environmental theories: Toward a coherent theory of environmentally significant behavior. Journal of social issues, 56(3), 407-424.
  • Şimşek, Ö. F. (2007). Yapısal eşitlik modellemesine giriş:(temel ilkeler ve LISREL uygulamaları). Ankara: Ekinoks Yayınları.
  • T.C. Kültür ve Turizm Bakanlığı, (2018). http://yigm.kulturturizm.gov.tr/TR-11596/cevreye-duyarlilik-kampanyasi-yesil-yildiz.Html. (Erişim Tarihi: 17.03.2018).
  • Trivedi, R. H., Patel, J. D. ve Acharya, N. (2018). Causality analysis of media influence on environmental attitude, intention and be-haviors leading to green purchasing. Journal of Cleaner Produc-tion, 196, 11-22.
  • Tzschentke, N., Kirk, D. ve Lynch, P. A. (2004). Reasons for going green in serviced accommodation establishments. International Journal of Contemporary Hospitality Management, 16(2), 116-124.
  • Ural, A. ve Kılıç, İ. (2006). Bilimsel araştırma süreci ve SPSS ile veri analizi: SPSS 10.0-12.0 for Windows. Ankara: Detay Yayıncılık.
  • Wang, J., Wang, S., Xue, H., Wang, Y. ve Li, J. (2018). Green image and consumers’ word of mouth intention in the green hotel industry: The moderating effect of millennials. Journal of Cleaner Production, 181, 426-436.
  • Yim, W. ve Penny, K., (2007). The use of environmental management as a facilities management tool in the Macao hotel sector. Facilities 25, 286-295.
  • Yücenur, G. N., Demirel, N. Ç., Ceylan, C. ve Demirel, T. (2011). Hizmet değerinin müşterilerin davranışsal niyetleri üzerindeki etkisinin yapısal eşitlik modeli ile ölçülmesi. Doğuş Üniversitesi Dergisi, 12(1), 156-168.
There are 63 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Üzeyir Kement 0000-0002-3190-9079

Publication Date March 31, 2019
Acceptance Date February 20, 2019
Published in Issue Year 2019 Volume: 10 Issue: 17

Cite

APA Kement, Ü. (2019). Yeşil Tutumunun Davranışsal Niyet Türlerine Etkisi: Yeşil İmajın Aracılık Rolü. OPUS International Journal of Society Researches, 10(17), 370-394. https://doi.org/10.26466/opus.502908