Yeşil Enerji Tüketim Davranışını Etkileyen Faktörlerin Karşılaştırmalı Analizi

Year 2025, Volume: 22 Issue: 6, 1183 - 1197, 17.12.2025

Ali Eren Balıkel

https://doi.org/10.26466/opusjsr.1754646

Abstract

Bu çalışma, bireylerin yeşil enerji kullanım niyetlerini etkileyen faktörleri iki ülke olan Türkiye ve Birleşik Krallık'ı karşılaştırarak incelemektedir. Her ülkeden 364 katılımcı olmak üzere toplam 728 katılımcı, genişletilmiş UTAUT modeline dayalı yapılandırılmış bir ankete yanıt vermiştir. Bağımsız değişkenler arasında çevresel kaygı, yeşil enerji farkındalığı, algılanan faydalar, uygulama isteği, eğitimin önemi, ülke çıkarı ve çevresel farkındalık ve yatırımlar yer almaktadır. Her iki ülkede de çevresel kaygı ve farkındalığın yeşil enerji kullanma niyetinin güçlü yordayıcıları olduğu bulunmuştur. Ancak, çevresel kaygı Türkiye'de en etkili faktör iken, yeşil enerji farkındalığı Birleşik Krallık'ta en güçlü etkiye sahiptir. Çalışma ayrıca cinsiyet, yaş ve eğitim düzeyi gibi demografik değişkenlerin, yeşil enerji kullanma niyetlerini önemli ölçüde etkilediğini ortaya koymuştur. Kültürel ve bağlamsal farklılıklar bu sonuçların şekillenmesinde rol oynamıştır. Bulgular, küresel olarak yeşil enerjiye geçişi desteklemek için kültürel olarak uyarlanmış politika stratejilerine olan ihtiyacı vurgulamaktadır. Evrensel itici güçler mevcut olmakla birlikte, etkili enerji davranış değişikliği için yerel bağlamın dikkate alınması gerekir.

Keywords

Yeşil enerji , çevresel kaygı , kültürlerarası karşılaştırma , yenilenebilir enerji davranışı

Comparative Analysis of the Factors Affecting Green Energy Consumption Behavior

Abstract

This study investigates the factors affecting individuals’ intention to use green energy by comparing two countries: Türkiye and the UK. A total of 728 participants (364 from each country) responded to a structured survey based on the extended UTAUT model. Independent variables include environmental concern, awareness of green energy, perceived benefits, application request, importance of education, country interest, and environmental awareness and investments. In both countries, environmental concern and awareness were found to be strong predictors of intention. However, environmental concern was the most influential factor in Türkiye, while awareness of green energy had the strongest effect in the UK. The study also revealed that demographic variables such as gender, age, and education level significantly affect green energy intentions. Cultural and contextual differences played a role in shaping these outcomes. The findings highlight the need for culturally tailored policy strategies to support the global transition to green energy. While universal drivers exist, local context must be considered for effective energy behavior change.

Keywords

Green energy , environmental concern , cross-cultural comparison , green energy behavior

Ethical Statement

Ethics committee approval for the research was obtained by the Istanbul Kent University, Social and Human Sciences Research Ethics Committee with the decision dated 30.05.2025 and meeting number 2025/05.

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