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Sosyal Medya, Estetik Cerrahi ve Psikososyal Faktörler: Karşılaştırmalı Bir Çalışma

Year 2025, Volume: 22 Issue: 6, 1279 - 1294, 17.12.2025
https://doi.org/10.26466/opusjsr.1757677

Abstract

Bu çalışma, sosyal medya grubu (SMG) ve estetik cerrahi grubu (ECG) arasında sosyal medya kullanımı, estetik cerrahiye yönelik tutumlar ve psikososyal faktörleri karşılaştırmayı amaçlamıştır. Tanımlayıcı ve karşılaştırmalı yöntemle yürütülen araştırmaya, sosyal medya kullanan 120 birey ile estetik cerrahi planlanan 120 birey katılmıştır. Çalışmada, her iki grupta da bekar bireylerin sosyal medya bağımlılığı ve benlik saygısı düzeylerinin daha yüksek olduğu belirlenmiştir. SMG’de önlisans mezunlarının yüksek lisans mezunlarına kıyasla benlik saygısı düzeylerinin daha yüksek olduğu (p=0.022); ECG’de ise ilkokul mezunlarının önlisans mezunlarına göre depresyon düzeylerinin daha yüksek olduğu saptanmıştır (p=0.014). Ayrıca, ECG’de gelirleri giderlerinden düşük olan bireylerde diğer gelir gruplarına kıyasla sosyal medya bağımlılığının daha yüksek olduğu bulunmuştur (p=0.001; p=0.048). Estetik cerrahi sonrası bireylerde, cerrahi öncesine ve sosyal medya kullanıcılarına kıyasla sosyal medya bağımlılığı, beden imgesinin yaşam kalitesine etkisi, estetik cerrahiye yönelik olumlu tutum ve beden doyumu düzeylerinde artış; depresyon düzeylerinde ise azalma gözlenmiştir (p<0.001). Bunun yanı sıra, ECG’de beden imgesinin yaşam kalitesine olumlu etkisi arttıkça estetik cerrahiye yönelik olumlu tutumun da arttığı belirlenmiştir (p=0.022). Bu bulgular, medya okuryazarlığını geliştirmeye ve olumlu beden algısı ile benlik saygısını güçlendirmeye yönelik toplum temelli programların önemini vurgulamakta; estetik cerrahi düşünen bireylerde sosyal medya bağımlılığı ve depresyon düzeylerinin değerlendirilmesini önermektedir.

Ethical Statement

Araştırmanın yürütülebilmesi için KOU Girişimsel Olmayan Klinik Araştırmalar Etik Kurulu’ndan (Tarih: 22.12.2022, Karar No: KÜ GOKAEK-2022/21.15) ve verilerin toplanacağı hastaneden yazılı izin alınmıştır.

Thanks

Çalışmada istatistiksel analizlerdeki katkılarından dolayı Prof. Dr. Canan Baydemir'e teşekkür ederiz.

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Social Media, Aesthetic Surgery, and Psychosocial Factors: A Comparative Study

Year 2025, Volume: 22 Issue: 6, 1279 - 1294, 17.12.2025
https://doi.org/10.26466/opusjsr.1757677

Abstract

This study compared social media use, attitudes toward aesthetic surgery, and psychosocial factors between a social media group (SMG) and an aesthetic surgery group (ECG). This descriptive and comparative study included 120 social media users and 120 individuals planning to undergo aesthetic surgery. The findings indicated that, in both groups, single participants exhibited higher levels of social media addiction and self-esteem. In the SMG, associate degree graduates exhibited higher self-esteem than master’s degree graduates (p=0.022), whereas in the ECG, primary school graduates had higher levels of depression than associate degree graduates (p=0.014). Additionally, in the ECG, individuals whose income was lower than their expenses showed higher levels of social media addiction than other income groups (p=0.001; p=0.048). After aesthetic surgery, participants showed increases in social media addiction, the impact of body image on quality of life, positive attitudes toward aesthetic surgery, and body satisfaction, while depression levels decreased compared to pre-surgery levels and social media users (p<0.001). Furthermore, in the ECG, as the positive impact of body image on quality of life increased, the acceptance of aesthetic surgery also increased (p=0.022). These findings underscore the need for community-based initiatives that enhance media literacy, promote positive body image, and bolster self-esteem. They also indicate that individuals considering aesthetic surgery should be evaluated for social media addiction and depressive symptoms.

References

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  • Alharethy, S. E. (2017). Trends and demographic characteristics of Saudi cosmetic surgery patients. Saudi Medical Journal, 38(7), 738–41. https://doi.org/10.15537/smj.2017.7.18528 American Society for Aesthetic Plastic Surgery (ASAPS) (2023). Available at: https://www.-plasticsurgery.org/plastic-surgery-statistics (accessed 22 November 2024).
  • Arab, K., Barasain, O., Altaweel, A., Alkhayyal, J., Alshiha, L., Barasain, R., … & Alshaalan. H. (2019). Influence of social media on the decision to undergo a cosmetic procedure. Plast Reconstr Surg Glob Open, 7(8), e2333. https://doi.org/10.1097/GOX.0000000000002333
  • Ashgar, R.I. (2023). Body image satisfaction as a psychological reaction to age-related developmental changes among middle-aged women in Saudi Arabia. AHSR, 67, 35–45. https://doi.org/10.2991/978-94-6463-248-4_5
  • Asimakopoulou, E., Zavrides, H., & Askitis, T. (2020). Plastic surgery on body image, body satisfaction and self-esteem. Acta chirurgiae plasticae, 61(1-4), 3-9.
  • Austin, S.B., Haines, J., & Veugelers, P.J. (2009). Body satisfaction and body weight: gender differences and sociodemographic determinants. BMC Public Health, 9, 313. https://doi.org/10.1186/1471-2458-9-313
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  • Borujeni, L. A., Pourmotabed, S., Abdoli, Z., Ghaderi, H., Mahmoodnia, L., Sedehi, M., & Hasanpour Dehkordi, A. (2020). A comparative analysis of patients' quality of life, body ımage and self-confidence before and after aesthetic rhinoplasty surgery. Aesthetic Plastic Surgery, 44(2), 483-490. https://doi.org/10.10-07/s00266-019-01559-3
  • Bidkhori, M., Yaseri, M., Akbari Sari, A., & Majdzadeh, R. (2021). Relationship between socioeconomic factors and ıncidence of cosmetic surgery in Tehran, Iran. Iran J Public Health, 50(2), 360-368. https://doi.org/10.18502/ijph-.v50i2.5351
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  • Chadha, L., Sharma, P., Kaur, R., Arya, I., & Sharma, P. (2025). The impact of social media addiction on self-esteem and life satisfaction among married couples. Journal of Family Medicine and Primary Care, 14(4), 1494-1501. https://doi.org/10.4103/jfmpc.jfmpc_1808_24
  • Chen, W., Gao, Y., Ren, R., Bi, Y., & Liao, Y. (2025). Socioeconomic status and internet addiction: double-mediated moderation. BMC Public Health, 25(1), 48. https://doi.org/10.1186-/s12889-024-21153-w
  • Cheung, Y.T., Lee, A.M., Ho, S.Y., Li, E.T., Lam, T.H., …& Yip, P.S. (2011). Who wants a slimmer body? The relationship between body weight status, education level and body shape dissatisfaction among young adults in Hong Kong. BMC Public Health, 11, 835. https://doi.org/10.1186/1471-2458-11-835
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  • Demiralp, M., Demiralp, B., Sarıkoç, G., İyigün, E., Açıkel, C., & Başbozkurt, M. (2015). Turkish version of the Body Image Quality of Life Inventory (BIQLI): a validity and reliability study. Anatolian Journal of Psychiatry, 16, 82-90.
  • Demirbaş, H. (2019). Why do people desire aesthetic interventions? Motivation behind on. The Journal of Academic Social Science, 7(99), 81-91. https://doi.org/10.29228/ASOS.39458
  • Di Gesto, C., Nerini, A., Policardo, G. R., & Matera, C. (2022). Predictors of acceptance of cosmetic surgery: instagram images-based activities, appearance comparison and body dissatisfaction among women. Aesthetic Plastic Surgery, 46(1), 502-512. https://doi.org/10.1007-/s00266-021-02546-3
  • Di Mattei, V., Bagliacca, E., Lavezzari, L., Pierro, R., Carnelli, L., Zucchi, P., Preis, F., & Sarno, L. (2015). Body image and personality in aesthetic plastic surgery: A case-control study. Open Journal of Medical Psychology, 4, 35-44. https://doi.org/10.4236/ojmp.2015.42004
  • Emüler, D. S., & Ayhan, M. S. (2021). Social media behavior in plastic surgery practice in Turkey. Turkish Journal of Plastic Surgery, 29(4), 218-24. https://doi. org/10.4103/tjps.tjps_11_21
  • Fardouly, J., & Vartanian, L. R. (2016). Social media and body image concerns: Current research and future directions. Current Opinion in Psychology, 9, 1–5. https://doi.org/10.1016/j.-copsyc.2015.09.005
  • Gajić, L. D., & Gajić, M. (2022). The relationship between depression, anxiety, stress, and symptoms of body dysmorphic disorder and mediating role of self-esteem in cosmetic surgery. Hrvatski časopis zdravstvenih znanosti, 2(1), 39-46. https://doi.org/10.48188/hczz-.2.1.7
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There are 61 citations in total.

Details

Primary Language English
Subjects Social Media Studies
Journal Section Research Article
Authors

Selda Mert 0000-0002-8123-2211

Özlem Kersu 0000-0003-3592-2892

Submission Date August 4, 2025
Acceptance Date December 1, 2025
Publication Date December 17, 2025
Published in Issue Year 2025 Volume: 22 Issue: 6

Cite

APA Mert, S., & Kersu, Ö. (2025). Social Media, Aesthetic Surgery, and Psychosocial Factors: A Comparative Study. OPUS Journal of Society Research, 22(6), 1279-1294. https://doi.org/10.26466/opusjsr.1757677