The Moderating Role of Self-Efficacy in The Effect of Rational and Intuitive Decision-Making Styles on Power Demand
Abstract
Decision-making styles serve as a critical indicator for understanding employee attitudes in the face of uncertainty and challenging situations. In today’s competitive, dynamic, and rapidly evolving business environment, decision-making styles are no longer confined to individual tendencies but have become key determinants of organizational performance, adaptive capacity, and strategic effectiveness. The retail sector is among the industries where these dynamics are most clearly reflected, as customer expectations evolve rapidly, immediate action is often required, and competition remains intense. In this context, decision-making styles of employees not only influence operational processes but also directly affect their intra-organizational interactions, leadership behaviors, motivation levels, organizational commitment, and power demand. The aim of this research is to examine the effect of rational and intuitive decision-making styles on employees’ increased power demand and to explore the moderating role of self-efficacy within this relationship. In line with this, the research was conducted using data collected from employees working in the retail sector, and analyses were carried out through structural equation modeling. The findings reveal that both rational and intuitive decision-making styles have significant and positive effects on increased power demand, while self-efficacy plays a moderating role in this relationship. These results underscore the importance of individual cognitive tendencies and psychological resources in shaping employee behavior, offering both theoretical and practical contributions to the empowerment of human resources in the retail industry.
Keywords
power demand, Rational decision-making, intuitive decision-making, self-efficacy, retail sector
Supporting Institution
yok
Ethical Statement
Sender: Istanbul Aydin University, Social and Human Sciences Ethics Committee
Recipient: Şule Darıcan
Date: 09/20/2024
Subject: Decision of the Social and Human Sciences Ethics Committee
Meeting Number: 2024/09
Content Summary:
The document states that the Istanbul Aydin University Social and Human Sciences Ethics Committee has unanimously approved the ethical compliance of the application of the Rational and Intuitive Decision Making Styles Scale, the More Power Demand Scale, and the Self-Efficacy Scale in the study titled "The moderating role of self-efficacy in the effect of rational and intuitive decision-making styles on more power demand," conducted by Dr. Şule Darıcan, a faculty member of Anadolu Bil Meslek Yüksekokulu (Vocational School) Marketing Program.
Signer:
Prof. Dr. Levent Ürer
Head of the Ethics Committee
Thanks
Thank You
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