(Re)Framing the Institutional Stance in Political and Non-Political Narratives in Turkish News: The Case of Euronews

Year 2026, Issue: 5, 61 - 73, 26.01.2026

Olcay Şener Erkırtay

Abstract

This article analyses Euronews’ institutional stance through the (re)framing of political and non-political news narratives. Thus, a corpus of 100 English and Turkish news pairs was compiled: 50 pairs of news headlines and decks related to refugees and asylum seekers within the political news context, and 50 pairs related to travel stories within a non-political news context. Drawing on Mona Baker’s narrative theory, more specifically, selective appropriation as a framing strategy, this study adopts a mixed-method approach, incorporating both qualitative and quantitative analyses to examine how the institutional stance is reconstructed in the target texts. The results revealed shifts from a negative to a more neutral stance in the translations of political headlines and decks, as well as in travel news headlines. Interestingly, the travel news decks shifted from a predominantly negative to a more positive stance. These findings highlight the interplay between shifts in stance and the broader contextual factors.

Keywords

news translation , stance , reframing , narrative theory , selective appropriation , Euronews , political narratives , non-political narratives

Ethical Statement

This study does not require ethics committee approval

Supporting Institution

No support was received from any institution

Thanks

I would like to thank Simon Edward Mumford for proofreading this manuscript.

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