ORGANİZASYONLARIN GELİŞİMİ ve DİJİTAL DÖNÜŞÜMLERİ

Year 2024, Volume: 16 Issue: 2, 169 - 183

Murat Bayraktar

https://doi.org/10.69785/oybd.1014143

Abstract

Organizasyonlar şu anda küreselleşme trendlerinde ve teknolojilerdeki devrim niteliğindeki değişikliklerde önemli bir artışa tanık olmaktadırlar. Organizasyonlar hayatta kalmak ve başarılı olmak, rekabet avantajını korumak için ürünleri, hizmetleri ve iş modelleri üzerinde sürekli çalışarak bu değişikliklerle başa çıkmaları gerekmektedir. Günümüzde küresel pazardaki rekabet oldukça şiddetlidir ve organizasyonların farklı müşterilerin gereksinimlerini karşılamak için sürekli olarak uyum sağlamaları ve yenilikçi değişiklikler yapmaları gerekmektedir. Muhtemelen önümüzdeki birkaç on yılda medeniyetin başlangıcından bu yana yaşanandan daha fazla değişiklik yaşayacağımız olasıdır. Dijitalleşme, bireyleri işletmeleri ve bir bütün olarak toplumu etkilemektedir. Özellikle, dijital teknolojilerin hızla yayılması, muazzam bir değişimi harekete geçirmektedir. Bu, şirketler için büyük zorluklar ve aynı zamanda umut vaat eden fırsatlar anlamına gelmektedir. Bununla birlikte, bu tür fırsatların başarılı bir şekilde kullanılması, birçok şirketin uygun şekilde dönüşmesini gerektirir.

Keywords

Organizasyon, Dijital Dönüşüm, organizasyonel dönüşüm

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