TRACING DIGITAL TRANSFORMATION IN CREATIVE INDUSTRIES THROUGH CRISIS: A BIBLIOMETRIC ANALYSIS ON THE IMPACT OF COVID-19

Abstract

Purpose- The purpose of this study is to map and analyze the evolving scholarly discourse on how the COVID-19 pandemic catalyzed digital transformation in the performing arts sector—particularly theatre—by using bibliometric methods to identify key research clusters, trends, and gaps in the literature. Methodology- The study employs a systematic literature review and bibliometric analysis using the Scopus database to identify and map thematic patterns and research trends on the digital transformation of the performing arts during the COVID-19 pandemic. Findings- The analysis reveals that the COVID-19 pandemic accelerated digital transformation in the performing arts, revealing six thematic research clusters focused on education, audience engagement, creative labor, community, digital theatre, and emerging technologies. Conclusion- Based upon the findings, it may be concluded that the COVID-19 pandemic acted as a catalyst for lasting digital transformation in the performing arts, prompting innovation across educational, artistic, technological, and organizational domains.

Keywords

• Digital transformation
• performing arts
• Covid-19
• theatre
• bibliometric analysis

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