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A STRATEGIC ANALYSIS OF SMAC TECHNOLOGY

Year 2016, , 629 - 634, 01.06.2016
https://doi.org/10.17261/Pressacademia.2016118684

Abstract

In order to keep up with the next generation of technology and accommodate ever-increasing consumer demands for options, convenience, and, of course, the lowest prices, businesses must build their strategies on appropriate technology that can answer those demands. This paper will discuss the benefits, challenges, and implications of SMAC (social, mobile, analytics, cloud) technology and the effects of SMAC implementation on a business’s enterprise architecture and IT.The research supports the utilization of social, mobile, analytics, and cloud (SMAC) technology to respond to consumer demands based on a review of the literature. Real-world considerations are offered to the reader on implementation and application of SMAC technology into today’s business world.SMAC technology offers a state-of-the-art, adaptable enterprise solution that addresses these needs and can project a business’s enterprise platform into today’s modern economy. Although incorporating SMAC technology into an enterprise presents challenges, namely with security and high user expectations, the SMAC technology also offers a multitude of benefits. Effective change management, including assimilation of SMAC technology into an organization’s culture, and communication at all levels of an organization are key to the successful implementation of the SMAC stack. Hurbean and Fotache’s (2013) research concludes that businesses are wise to adopt “the third platform” of social media, mobility, big data, and cloud computing, and the authors of this paper agree with these findings based on the research conducted

References

  • Bagchi, S. (2012). Mobile payment has a huge potential in India. Retrieved March 4, 2016 from www.cxotoday.com: http://www.cxotoday.com/story/mobile-payment-has-a-huge-potential-in-india/
  • Banerjee, S. (2013). How can API Platform Support the Integration of SMAC? Retrieved March 4, 2016 from www.cutter.com:https://www.cutter.com/article/how-can-api-platform-support-integration-smac-403586.
  • Benedict, K. (2012). Mobile Outlook 2012. Inside Research.
  • Bess, C. (2013). Gamification: Driving Behavior Change in the Connected World. Retrieved March 4, 2016 from www.cutter.com: https://www.cutter.com/article/gamification-driving-behavior-change-connected-world-417091
  • Chapala, N. (2013). Is SMAC Adding Business Value or More Complexity and Uncertainty. Retrieved March 4, 2016 from www.cutter.com: https://www.cutter.com/article/smac-adding-business-value-or-more-complexity-and-uncertainty-417081
  • Chen, H., Chiang, R., & Storey, V. (2012). Business Intelligence and Analytics: From Big Data to Big Impact. MIS Quarterly, 36(4), 1-24.
  • Cognizant. (2014). Decoding Opportunity: Digital Business-Helping Clients Embrace the New Digital Customer. Cognizant.
  • Dewan, Bhushan, and Soumya Ranjan Jena. "The state-of-the-art of Social, Mobility, Analytics and Cloud Computing an empirical analysis." High Performance Computing and Applications (ICHPCA), 2014 International Conference on. IEEE, 2014.
  • Evans, N (2013) SMAC and the evolution of IT, Computerworld. Retrieved March 7, 2016 from http://www.computerworld.com/article/2475696/it-transformation/smac-and-the-evolution-ofit.html
  • Frank, M. (2012). Don't Get SMACked: How Social, Mobile, Analytics and Cloud Technologies are Reshaping the Enterprise. Cognizant.
  • Higgins, D., & Sam, C. (2013). Leveraging Social Science to Boost Adoption of SMAC Technologies. Retrieved March 4, 2016 from www.cutter.com: https://www.cutter.com/article/leveraging-social-science-boost-adoption-smac-technologies-417071.
  • Hurbean, L., & Fotache, D. (2013). Mobile Technology: Binding Social and Cloud into a New Enterprise. Informatica Economica, 17(2), 73
  • Information Security Community. (2013). BYOD and Mobile Security. Information Security Community.
  • Pearlson, K. E., & Saunders, C. S. (2013). Managing and Using Information Systems: A Strategic Approach, 5th Edition, New York, NY: Wiley.
  • Schiller, K. (2009). Employers Crack Down on Social Networking. Retrieved March 4, 2016 from www.questia.com: https://www.questia.com/magazine/1G1-211794496/employers-crack-down-on-social-networking
Year 2016, , 629 - 634, 01.06.2016
https://doi.org/10.17261/Pressacademia.2016118684

Abstract

References

  • Bagchi, S. (2012). Mobile payment has a huge potential in India. Retrieved March 4, 2016 from www.cxotoday.com: http://www.cxotoday.com/story/mobile-payment-has-a-huge-potential-in-india/
  • Banerjee, S. (2013). How can API Platform Support the Integration of SMAC? Retrieved March 4, 2016 from www.cutter.com:https://www.cutter.com/article/how-can-api-platform-support-integration-smac-403586.
  • Benedict, K. (2012). Mobile Outlook 2012. Inside Research.
  • Bess, C. (2013). Gamification: Driving Behavior Change in the Connected World. Retrieved March 4, 2016 from www.cutter.com: https://www.cutter.com/article/gamification-driving-behavior-change-connected-world-417091
  • Chapala, N. (2013). Is SMAC Adding Business Value or More Complexity and Uncertainty. Retrieved March 4, 2016 from www.cutter.com: https://www.cutter.com/article/smac-adding-business-value-or-more-complexity-and-uncertainty-417081
  • Chen, H., Chiang, R., & Storey, V. (2012). Business Intelligence and Analytics: From Big Data to Big Impact. MIS Quarterly, 36(4), 1-24.
  • Cognizant. (2014). Decoding Opportunity: Digital Business-Helping Clients Embrace the New Digital Customer. Cognizant.
  • Dewan, Bhushan, and Soumya Ranjan Jena. "The state-of-the-art of Social, Mobility, Analytics and Cloud Computing an empirical analysis." High Performance Computing and Applications (ICHPCA), 2014 International Conference on. IEEE, 2014.
  • Evans, N (2013) SMAC and the evolution of IT, Computerworld. Retrieved March 7, 2016 from http://www.computerworld.com/article/2475696/it-transformation/smac-and-the-evolution-ofit.html
  • Frank, M. (2012). Don't Get SMACked: How Social, Mobile, Analytics and Cloud Technologies are Reshaping the Enterprise. Cognizant.
  • Higgins, D., & Sam, C. (2013). Leveraging Social Science to Boost Adoption of SMAC Technologies. Retrieved March 4, 2016 from www.cutter.com: https://www.cutter.com/article/leveraging-social-science-boost-adoption-smac-technologies-417071.
  • Hurbean, L., & Fotache, D. (2013). Mobile Technology: Binding Social and Cloud into a New Enterprise. Informatica Economica, 17(2), 73
  • Information Security Community. (2013). BYOD and Mobile Security. Information Security Community.
  • Pearlson, K. E., & Saunders, C. S. (2013). Managing and Using Information Systems: A Strategic Approach, 5th Edition, New York, NY: Wiley.
  • Schiller, K. (2009). Employers Crack Down on Social Networking. Retrieved March 4, 2016 from www.questia.com: https://www.questia.com/magazine/1G1-211794496/employers-crack-down-on-social-networking
There are 15 citations in total.

Details

Other ID JA65NA49FJ
Journal Section Articles
Authors

Naciye Guliz Ugur This is me

Tugba Koc This is me

Publication Date June 1, 2016
Published in Issue Year 2016

Cite

APA Ugur, N. G., & Koc, T. (2016). A STRATEGIC ANALYSIS OF SMAC TECHNOLOGY. PressAcademia Procedia, 2(1), 629-634. https://doi.org/10.17261/Pressacademia.2016118684
AMA Ugur NG, Koc T. A STRATEGIC ANALYSIS OF SMAC TECHNOLOGY. PAP. June 2016;2(1):629-634. doi:10.17261/Pressacademia.2016118684
Chicago Ugur, Naciye Guliz, and Tugba Koc. “A STRATEGIC ANALYSIS OF SMAC TECHNOLOGY”. PressAcademia Procedia 2, no. 1 (June 2016): 629-34. https://doi.org/10.17261/Pressacademia.2016118684.
EndNote Ugur NG, Koc T (June 1, 2016) A STRATEGIC ANALYSIS OF SMAC TECHNOLOGY. PressAcademia Procedia 2 1 629–634.
IEEE N. G. Ugur and T. Koc, “A STRATEGIC ANALYSIS OF SMAC TECHNOLOGY”, PAP, vol. 2, no. 1, pp. 629–634, 2016, doi: 10.17261/Pressacademia.2016118684.
ISNAD Ugur, Naciye Guliz - Koc, Tugba. “A STRATEGIC ANALYSIS OF SMAC TECHNOLOGY”. PressAcademia Procedia 2/1 (June 2016), 629-634. https://doi.org/10.17261/Pressacademia.2016118684.
JAMA Ugur NG, Koc T. A STRATEGIC ANALYSIS OF SMAC TECHNOLOGY. PAP. 2016;2:629–634.
MLA Ugur, Naciye Guliz and Tugba Koc. “A STRATEGIC ANALYSIS OF SMAC TECHNOLOGY”. PressAcademia Procedia, vol. 2, no. 1, 2016, pp. 629-34, doi:10.17261/Pressacademia.2016118684.
Vancouver Ugur NG, Koc T. A STRATEGIC ANALYSIS OF SMAC TECHNOLOGY. PAP. 2016;2(1):629-34.

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