Research Article

DEVELOPMENT OF E-COMMERCE IN WORLD AND TURKEY AND THE IMPACTS OF MARKETING STRATEGIES IN E-COMMERCE ON TURKEY’S ECONOMY

Volume: 3 Number: 1 June 30, 2017
  • Nuray Terzi
  • Cemre Gokce
PressAcademia Procedia Cover
PressAcademia Procedia
PDF Download
EN

DEVELOPMENT OF E-COMMERCE IN WORLD AND TURKEY AND THE IMPACTS OF MARKETING STRATEGIES IN E-COMMERCE ON TURKEY’S ECONOMY

Abstract

The aim of this study is to investigate the development of e-commerce and the impact of marketing strategies in e-commerce on economy. Economic indicators is used and and questionnaire method is applied to analyze the development of e-commerce and the impact of marketing strategies in e-commerce on economy. Results show that e-commerce is gaining a momentum in the world and Turkey as well, and e-marketing strategies are positively related on economy, both macroeconomic and microeconomic. E-commerce has lead to economic growth, facilitating trade and providing job creation in many countries. E-commerce in Turkey has also developed since 1990’s and Turkey ‘s economy takes an advantage of e-commerce. Therefore, there should be more policies that will e-commerce in Turkey to reach high level growth rates and employment. Additonally, marketing strategies will be important for e-commerce inclusion. These strategies bring new opportunities to both producers and consumers. Therefore, e-marketing strategies should be widespread to whole economy.  

Keywords

References

  1. Altınışık, İ. & Bilge, F. (2014). Yeni Bin Yıla Girerken Ticaretin Değişen Yüzü: E-Ticaret. Selçuk Üniversitesi Sosyal Bilimler MYO Dergisi, s.2.
  2. Argan M. & Tokay M (2006), Viral Pazarlama veya İnternet Üzerinde Ağızdan Ağıza Reklam: Kuramsal Bir Çerçeve. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 6(2), s.231
  3. Aslan, Ö. (2006) İnternet Ekonomisi. İstanbul Üniversitesi İletişim Fakültesi Dergisi, (26), 5, s.3.
  4. Başok Yurdakul, N. (2006). Bütünleşik pazarlama iletişimi (ROI) ölçümleme süreci. Ankara : Nobel
  5. Baydar, B. (2014) Bilgi Ekonomisi ve Türkiye, International Conference On Eurasian Economies, s.3
  6. Canpolat, Ö. (2001).E-ticaret ve Türkiye'deki gelişmeler. Ankara: Sanayi ve Ticaret Bakanlığı, s.14
  7. Chopra, S. (2016). How omni-channel can be the future of retailing. Decision (0304-0941), 43(2), s.135-144 Çak, M.(2002). Dünyada ve Türkiye'de Elektronik Ticaret ve Vergilendirilmesi. İstanbul : İTO.
  8. Çetinkaya, Ş. (2017) E-Ticaret Uygulamalarının Makro Ekonomik Göstergelere Etkisi SWOT Analizi Ve Türkiye’De E-Ticaret Gelişimi İçin Bir Eylem Planı Önerisi [e-book]. Yalova Üniversitesi;, s.235-256

Details

Primary Language

English

Subjects

-

Journal Section

Research Article

Authors

Nuray Terzi This is me

Cemre Gokce This is me

Publication Date

June 30, 2017

Submission Date

April 30, 2017

Acceptance Date

-

Published in Issue

Year 2017 Volume: 3 Number: 1

DOI

https://doi.org/10.17261/Pressacademia.2017.675

IZ

https://izlik.org/JA39PF46UD

Cite

RIS / Bibtex
APA
Terzi, N., & Gokce, C. (2017). DEVELOPMENT OF E-COMMERCE IN WORLD AND TURKEY AND THE IMPACTS OF MARKETING STRATEGIES IN E-COMMERCE ON TURKEY’S ECONOMY. PressAcademia Procedia, 3(1), 925-945. https://doi.org/10.17261/Pressacademia.2017.675
AMA
1.Terzi N, Gokce C. DEVELOPMENT OF E-COMMERCE IN WORLD AND TURKEY AND THE IMPACTS OF MARKETING STRATEGIES IN E-COMMERCE ON TURKEY’S ECONOMY. PAP. 2017;3(1):925-945. doi:10.17261/Pressacademia.2017.675
Chicago
Terzi, Nuray, and Cemre Gokce. 2017. “DEVELOPMENT OF E-COMMERCE IN WORLD AND TURKEY AND THE IMPACTS OF MARKETING STRATEGIES IN E-COMMERCE ON TURKEY’S ECONOMY”. PressAcademia Procedia 3 (1): 925-45. https://doi.org/10.17261/Pressacademia.2017.675.
EndNote
Terzi N, Gokce C (June 1, 2017) DEVELOPMENT OF E-COMMERCE IN WORLD AND TURKEY AND THE IMPACTS OF MARKETING STRATEGIES IN E-COMMERCE ON TURKEY’S ECONOMY. PressAcademia Procedia 3 1 925–945.
IEEE
[1]N. Terzi and C. Gokce, “DEVELOPMENT OF E-COMMERCE IN WORLD AND TURKEY AND THE IMPACTS OF MARKETING STRATEGIES IN E-COMMERCE ON TURKEY’S ECONOMY”, PAP, vol. 3, no. 1, pp. 925–945, June 2017, doi: 10.17261/Pressacademia.2017.675.
ISNAD
Terzi, Nuray - Gokce, Cemre. “DEVELOPMENT OF E-COMMERCE IN WORLD AND TURKEY AND THE IMPACTS OF MARKETING STRATEGIES IN E-COMMERCE ON TURKEY’S ECONOMY”. PressAcademia Procedia 3/1 (June 1, 2017): 925-945. https://doi.org/10.17261/Pressacademia.2017.675.
JAMA
1.Terzi N, Gokce C. DEVELOPMENT OF E-COMMERCE IN WORLD AND TURKEY AND THE IMPACTS OF MARKETING STRATEGIES IN E-COMMERCE ON TURKEY’S ECONOMY. PAP. 2017;3:925–945.
MLA
Terzi, Nuray, and Cemre Gokce. “DEVELOPMENT OF E-COMMERCE IN WORLD AND TURKEY AND THE IMPACTS OF MARKETING STRATEGIES IN E-COMMERCE ON TURKEY’S ECONOMY”. PressAcademia Procedia, vol. 3, no. 1, June 2017, pp. 925-4, doi:10.17261/Pressacademia.2017.675.
Vancouver
1.Nuray Terzi, Cemre Gokce. DEVELOPMENT OF E-COMMERCE IN WORLD AND TURKEY AND THE IMPACTS OF MARKETING STRATEGIES IN E-COMMERCE ON TURKEY’S ECONOMY. PAP. 2017 Jun. 1;3(1):925-4. doi:10.17261/Pressacademia.2017.675

PressAcademia Procedia (PAP) publishes proceedings of conferences, seminars and symposiums. PressAcademia Procedia aims to provide a source for academic researchers, practitioners and policy makers in the area of social and behavioral sciences, and engineering.

PressAcademia Procedia invites academic conferences for publishing their proceedings with a review of editorial board. Since PressAcademia Procedia is an double blind peer-reviewed open-access book, the manuscripts presented in the conferences can easily be reached by numerous researchers. Hence, PressAcademia Procedia increases the value of your conference for your participants. 

PressAcademia Procedia provides an ISBN for each Conference Proceeding Book and a DOI number for each manuscript published in this book.

PressAcademia Procedia is currently indexed by DRJI, J-Gate, International Scientific Indexing, ISRA, Root Indexing, SOBIAD, Scope, EuroPub, Journal Factor Indexing and InfoBase Indexing. 

Please contact to contact@pressacademia.org for your conference proceedings.