DESIGN AWARDS AS A DESIGN PROMOTION ACTIVITY: INTERNATIONAL DESIGN AWARDS

Year 2017, , 134 - 142, 30.06.2017

Damla Sahin Alper Calguner , H. Guclu Yavuzcan

https://doi.org/10.17261/Pressacademia.2017.528

Abstract

Many governments have design policies to increase public awareness level
about design and its adding value on products and services. One of these
policies are design promotion activities like seminars, exhibitions and
publications which are essential to increase the awareness of citizens and
companies about the benefits of design. Design awards are one of these design
promotion activities that provide companies reputation and publicity.
Especially international design awards are significant to promote the product
and the company itself in the global context. In
this study, design promotion have been identified and the activities belonging
to design promotion and the differences between design policy and design
support have been revealed. Finally, the role of design awards as a promotion
activity have been presented and four design schemes (Design Turkey Industrial
Design Award, IF Design Award, Red Dot Design Award, and Good Design Award)
have been compared in terms of different dynamics and promotion activities.

 

Keywords

Design, design policy, design promotion, design awards, international design awards

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