THE FUTURE OF SALES: SOCIAL SELLING

Abstract

Purpose- This paper aims to be an exploratory study, to shed light on subsequent researches regarding the changing sales craft in a changing world. Methodology-- Internet-based research is conducted to amass the essential information on the changing sales techniques in the new world. Findings- As a result of the research, significant differences are observed in the art of sales, along with the inclusion of the Generation-Z in business, with social media which has become a part of our life and with the changing world under the darkness of COVID 19. Conclusion- This article is aimed to be an initial step for a guide intended for salespeople and business owners to take appropriate action and adapt their sales strategies to the new world.

Keywords

• Social selling
• social media
• digital environment
• adaptation
• brand new selling technique
• Social selling, social media, digital environment, adaptation, brand new selling technique

References

1. Bozkurt, P. D. (n.d.). Istanbul Ticaret Üniversitesi Dergisi. Retrieved from TİCARETİN FELSEFESİ, TARİHÇESİ VE ETİKLE OLAN SIKI BAĞINA İLİŞKİN BAZİ SAPTAMALAR: http://acikerisim.ticaret.edu.tr/xmlui/bitstream/handle/11467/194/M00030.pdf?sequence=1&isAllowed=y
2. Britannica. (2016). 1911 Encyclopædia Britannica/Herodotus. Retrieved from https://en.wikisource.org/wiki/1911_Encyclop%C3%A6dia_Britannica/Herodotus
3. Choron, S., & Choron, H. (2011). Money: Everything You Never Knew About Your Favorite Thing to Find, Save, Spend, and Covert. Chronicle Books.
4. Dealsinsight. (2020). Digital Selling and Social Selling. Retrieved from The future of B2B Sales: https://www.dealsinsight.com/digital-selling-and-social-selling-the-future-of-b2b-sales/
5. Fetherstonhaugh, B. (2021). Sales Talent Agency. Retrieved from The Future of Selling: It's Social: https://www.salestalentagency.com/blog/the-future-of-selling-its-social/
6. Freer, A. (2020, July 6). Business of Apps. Retrieved from Post-pandemic social media usage unsustainable: https://www.businessofapps.com/news/post-pandemic-social-media-usage-unsustainable/
7. Herodotus. (n.d.). History. Retrieved from 94: http://www.perseus.tufts.edu/hopper/text?doc=Perseus:text:1999.01.0126:book=1:chapter=94
8. Hootsıite. (2021). Digital in 2020. Retrieved from Reasons for using social media: https://wearesocial.com/digital-2020

9. Influencer Marketing Hub. (2020). Social Media Usage. Retrieved from More Than 4 Billion People Worldwide Now Use Social Media: https://influencermarketinghub.com/social-media-benchmark-report-2021/
10. Moore, G. (2019). Vengreso. Retrieved from Why The Future of Selling Requires a Different Kind of Seller: https://vengreso.com/blog/greg-moore-future-of-selling
11. Moorman, C. (2020). The CMO Survey. Retrieved from Social Media: https://cmosurvey.org/wp-content/uploads/2020/06/The_CMO_Survey-Highlights-and_Insights_Report-June-2020.pdf
12. Moorman, C. (2021). The CMO Survey. Retrieved from The Transformation of Marketing: Emerging Digital, Social and Political: https://cmosurvey.org/wp-content/uploads/2021/02/The_CMO_Survey-Highlights_and_Insights_Report-February-2021.pdf
13. Nichols, K. P., & Schneider, R. A. (2015). Omnichannel Content Strategy. Retrieved from Definitions: https://omnichannelcontentstrategy.com/definitions/
14. Omnisend. (2021). What is Omnichannel Marketing? (+4 Best Practices for Ecommerce). Retrieved from https://www.omnisend.com/blog/omnichannel-marketing/
15. Quote Investigator. (2014, May). Charles Darwin. Retrieved from https://quoteinvestigator.com/2014/05/04/adapt/
16. Rahul Sharma. (2020). Linkedin. Retrieved from What is Omni Channel: https://www.linkedin.com/pulse/what-omni-channel-rahul-sharma/