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UNIVERSITY STUDENTS AND MOBILE COMMERCE: A STUDY AT BILECIK SEYH EDEBALI UNIVERSITY

Year 2016, Volume: 2 Issue: 1, 515 - 523, 01.06.2016
https://doi.org/10.17261/Pressacademia.2016118673

Abstract

As mobile devices such as smart phones and tablets have become important tools for communication and entertainment, especially among young generation, these mobile devices have also provided new opportunities for business and commerce. In this study, the use of mobile phones for shopping on the Internet among university students was investigated. The data of this study was collected with a survey instrument from participants of Business students at Bilecik Seyh Edebali University. Based on the analysis of 278 Business students' data, we found that smart phone ownership is very common (97%), students intensively use mobile phones (most of them use it at least 3 hours in a day) and it was found that 53% of the participants used their mobile phones to make purchases on the Internet. The majority of students who did not shop from the Internet using a mobile phone stated that the most important reason was the security risk

References

  • Capital, Ocak 2016, Mobil Ticaret Özel Sayısı http://bkm.com.tr/wp-content/uploads/2015/06/BKMdergi.pdf, Erişim Tarihi: 05.04.2016.
  • Chen, Z., Li, R., Chen, X. & Xu, H. (2011). A Survey Study on Consumer Perception of Mobile-Commerce Applications, Procedia
  • Environmental Sciences, 11, 118-124. Cisco http://www.cisco.com/web/TR/news/press/archive/2015/120215.html Erişim Tarihi: 29.04.2016. Şubat Basın Bülteni: Mobil Veri Trafiğinin Yüzde ’i Akıllandı,
  • Clarke III, I. (2008). Emerging Value Propositions for M-commerce, Journal of Business Strategies, 25(2), 41-57.
  • Dholakia, N., Dholakia, R.R., Lehrer, M. & Kshetri, N., (2004). Global Heterogeneity in the Emerging M-Commerce Landscape. In N. Shi (Ed.),
  • Wireless Communications and Mobile Commerce (pp. 1-22), Hershey PA: Idea Group Inc. Ding, X., Iijima, J. & Ho, S. (2004). Unique Features of Mobile Commerce, Journal of Electronic Science and Technology of China, 2(3), 205
  • Harris, P., Rettie, R. & Kwan, C. C. (2005). Adoption and Usage of M-Commerce: A Cross-Cultural Comparison of Hong Kong and the United
  • Kingdom, Journal of Electronic Commerce Research, 6(3), 210-224. Islam, A., Ahmad, T.S.B., Khan, M.A. ve Ali, M.H. (2010). Adoption Of M-Commerce Services: The Case Of Bangladesh, World Journal of Management, 2 (1), 37-54.
  • Keng, S., Ee-Peng, L. & Zixing, S. (2003). Mobile Commerce: Current States and Future Trends. In S. Keng & L., Ee-Peng (Ed.), Advances in
  • Mobile Commerce Technologies (pp. 1-17), Hershey PA: Idea Group Inc. Khalifa, M., Cheng, S. K. N. & Shen K.N. (2012). Adoption of Mobile Commerce: A Confidence Model, Journal of Computer Information Systems, 53(1), 14-22.
  • Kini, R. B. (2009). Adoption and Evaluation of Mobile Commerce in Chile, The Electronic Journal Information Systems Evaluation, 12(1), 75
  • Laudon, K.C., & Laudon, J.P. (2011). Yönetim Bilişim Sistemleri Dijital İşletmeyi Yönetme. U. Yozgat (Çev). 12. Basım. Nobel Yayınları, Ankara.
  • Lee,H.H. & Lee, S. E. (2007). Mobile Commerce: An Analysis of Key Success Factors, Journal of Shopping Center Research, 14(2), 29-62.
  • Ngai, E.W.T. & Gunasekaran, A. (2007). A Review for Mobile Commerce Research and Applications, Decision Support Systems, 43, 3-15.
  • OECD (2015), OECD Digital Economy Outlook 2015, OECD Publishing, Paris.
  • DOI: http://dx.doi.org/10.1787/9789264232440-en, Erişim Tarihi: 04.04.2016. http://www.oecd.org/publications/oecd-digital-economy-outlook-2015-9789264232440-en.htm, Erişim Tarihi: 04.04.2016.
  • Pew Research Center, February, 2016, Smartphone Ownership and Internet Usage Continues to Climb in Emerging Economies, http://www.pewglobal.org/files/2016/02/pew_research_center_global_technology_report_final_february_22__2016.pdf, Erişim Tarihi: 04.2016.
  • Rahman, M. M. & Sloan, T. (2015). Opportunities and Challenges of M-Commerce Adoption in Bangladesh: An Empirical Study, Journal of
  • Internet Banking and Commerce, 20(3), 1-9. Şule, Ö. (2013). Ağ Ekonomisinde Yeni Ticaret Yolu: E-Ticaret, Genişletilmiş 5. Baskı, İstanbul Bilgi Üniversitesi Yayınları, İstanbul.
  • TÜİK (2015). Hanehalkı Bilişim Teknolojileri Kullanım Araştırması, http://www.tuik.gov.tr/PreTablo.do?alt_id=1028 , Erişim Tarihi: 02.2016.
  • Mobil Alışveriş Uygulamaları Revaçta http://shiftdelete.net/mobil-alisveris-uygulamalari-revacta-66057, Erişim Tarihi: 04.04.2016.
  • Bilio.com Mobil Alışveriş Alışkanlıkları Anketi http://www.eticaretdergi.com/bilio-com-mobil-alisveris-aliskanliklari-anketi/, Erişim Tarihi: 04.04.2016.

ÜNİVERSİTE ÖĞRENCİLERİ VE MOBİL TİCARET: BİLECİK ŞEYH EDEBALİ ÜNİVERSİTESİ ÖRNEĞİ

Year 2016, Volume: 2 Issue: 1, 515 - 523, 01.06.2016
https://doi.org/10.17261/Pressacademia.2016118673

Abstract

Akıllı telefonlar ve tabletler gibi mobil cihazlar dünya genelinde, özellikle gençler arasında, iletişim ve eğlencenin temel araçları haline geldiği gibi iş hayatı ve ticarette de yeni fırsatlar oluşturmuştur. Bu araştırmada, üniversite öğrencileri arasında internette alışveriş için cep telefonu kullanımı araştırılmıştır. Çalışmada Bilecik Şeyh Edebali Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü öğrencilerine yapılan anket sonucunda elde edilen veriler analiz edilmektedir. Değerlendirmeye tabi tutulan 278 anket verilerine göre üniversite öğrencileri arasında akıllı telefon sahipliğinin çok yaygın olduğu (%97), öğrencilerin yoğun bir şekilde cep telefon kullandığı (çoğunluğu günde en az 3 saat) ve araştırmaya katılan öğrencilerin %53'ünün cep telefonunu kullanarak internetten alışveriş yaptığı saptanmıştır. Cep telefonunu kullanarak internetten alışveriş yapmayan öğrencilerin çoğunluğu bunun en önemli nedeninin güvenlik riski olduğunu belirtmiştir

References

  • Capital, Ocak 2016, Mobil Ticaret Özel Sayısı http://bkm.com.tr/wp-content/uploads/2015/06/BKMdergi.pdf, Erişim Tarihi: 05.04.2016.
  • Chen, Z., Li, R., Chen, X. & Xu, H. (2011). A Survey Study on Consumer Perception of Mobile-Commerce Applications, Procedia
  • Environmental Sciences, 11, 118-124. Cisco http://www.cisco.com/web/TR/news/press/archive/2015/120215.html Erişim Tarihi: 29.04.2016. Şubat Basın Bülteni: Mobil Veri Trafiğinin Yüzde ’i Akıllandı,
  • Clarke III, I. (2008). Emerging Value Propositions for M-commerce, Journal of Business Strategies, 25(2), 41-57.
  • Dholakia, N., Dholakia, R.R., Lehrer, M. & Kshetri, N., (2004). Global Heterogeneity in the Emerging M-Commerce Landscape. In N. Shi (Ed.),
  • Wireless Communications and Mobile Commerce (pp. 1-22), Hershey PA: Idea Group Inc. Ding, X., Iijima, J. & Ho, S. (2004). Unique Features of Mobile Commerce, Journal of Electronic Science and Technology of China, 2(3), 205
  • Harris, P., Rettie, R. & Kwan, C. C. (2005). Adoption and Usage of M-Commerce: A Cross-Cultural Comparison of Hong Kong and the United
  • Kingdom, Journal of Electronic Commerce Research, 6(3), 210-224. Islam, A., Ahmad, T.S.B., Khan, M.A. ve Ali, M.H. (2010). Adoption Of M-Commerce Services: The Case Of Bangladesh, World Journal of Management, 2 (1), 37-54.
  • Keng, S., Ee-Peng, L. & Zixing, S. (2003). Mobile Commerce: Current States and Future Trends. In S. Keng & L., Ee-Peng (Ed.), Advances in
  • Mobile Commerce Technologies (pp. 1-17), Hershey PA: Idea Group Inc. Khalifa, M., Cheng, S. K. N. & Shen K.N. (2012). Adoption of Mobile Commerce: A Confidence Model, Journal of Computer Information Systems, 53(1), 14-22.
  • Kini, R. B. (2009). Adoption and Evaluation of Mobile Commerce in Chile, The Electronic Journal Information Systems Evaluation, 12(1), 75
  • Laudon, K.C., & Laudon, J.P. (2011). Yönetim Bilişim Sistemleri Dijital İşletmeyi Yönetme. U. Yozgat (Çev). 12. Basım. Nobel Yayınları, Ankara.
  • Lee,H.H. & Lee, S. E. (2007). Mobile Commerce: An Analysis of Key Success Factors, Journal of Shopping Center Research, 14(2), 29-62.
  • Ngai, E.W.T. & Gunasekaran, A. (2007). A Review for Mobile Commerce Research and Applications, Decision Support Systems, 43, 3-15.
  • OECD (2015), OECD Digital Economy Outlook 2015, OECD Publishing, Paris.
  • DOI: http://dx.doi.org/10.1787/9789264232440-en, Erişim Tarihi: 04.04.2016. http://www.oecd.org/publications/oecd-digital-economy-outlook-2015-9789264232440-en.htm, Erişim Tarihi: 04.04.2016.
  • Pew Research Center, February, 2016, Smartphone Ownership and Internet Usage Continues to Climb in Emerging Economies, http://www.pewglobal.org/files/2016/02/pew_research_center_global_technology_report_final_february_22__2016.pdf, Erişim Tarihi: 04.2016.
  • Rahman, M. M. & Sloan, T. (2015). Opportunities and Challenges of M-Commerce Adoption in Bangladesh: An Empirical Study, Journal of
  • Internet Banking and Commerce, 20(3), 1-9. Şule, Ö. (2013). Ağ Ekonomisinde Yeni Ticaret Yolu: E-Ticaret, Genişletilmiş 5. Baskı, İstanbul Bilgi Üniversitesi Yayınları, İstanbul.
  • TÜİK (2015). Hanehalkı Bilişim Teknolojileri Kullanım Araştırması, http://www.tuik.gov.tr/PreTablo.do?alt_id=1028 , Erişim Tarihi: 02.2016.
  • Mobil Alışveriş Uygulamaları Revaçta http://shiftdelete.net/mobil-alisveris-uygulamalari-revacta-66057, Erişim Tarihi: 04.04.2016.
  • Bilio.com Mobil Alışveriş Alışkanlıkları Anketi http://www.eticaretdergi.com/bilio-com-mobil-alisveris-aliskanliklari-anketi/, Erişim Tarihi: 04.04.2016.
There are 22 citations in total.

Details

Other ID JA25TB42CP
Journal Section Articles
Authors

Ali Acılar This is me

Aykut Hamit Turan This is me

Publication Date June 1, 2016
Published in Issue Year 2016 Volume: 2 Issue: 1

Cite

APA Acılar, A., & Turan, A. H. (2016). UNIVERSITY STUDENTS AND MOBILE COMMERCE: A STUDY AT BILECIK SEYH EDEBALI UNIVERSITY. PressAcademia Procedia, 2(1), 515-523. https://doi.org/10.17261/Pressacademia.2016118673
AMA Acılar A, Turan AH. UNIVERSITY STUDENTS AND MOBILE COMMERCE: A STUDY AT BILECIK SEYH EDEBALI UNIVERSITY. PAP. June 2016;2(1):515-523. doi:10.17261/Pressacademia.2016118673
Chicago Acılar, Ali, and Aykut Hamit Turan. “UNIVERSITY STUDENTS AND MOBILE COMMERCE: A STUDY AT BILECIK SEYH EDEBALI UNIVERSITY”. PressAcademia Procedia 2, no. 1 (June 2016): 515-23. https://doi.org/10.17261/Pressacademia.2016118673.
EndNote Acılar A, Turan AH (June 1, 2016) UNIVERSITY STUDENTS AND MOBILE COMMERCE: A STUDY AT BILECIK SEYH EDEBALI UNIVERSITY. PressAcademia Procedia 2 1 515–523.
IEEE A. Acılar and A. H. Turan, “UNIVERSITY STUDENTS AND MOBILE COMMERCE: A STUDY AT BILECIK SEYH EDEBALI UNIVERSITY”, PAP, vol. 2, no. 1, pp. 515–523, 2016, doi: 10.17261/Pressacademia.2016118673.
ISNAD Acılar, Ali - Turan, Aykut Hamit. “UNIVERSITY STUDENTS AND MOBILE COMMERCE: A STUDY AT BILECIK SEYH EDEBALI UNIVERSITY”. PressAcademia Procedia 2/1 (June 2016), 515-523. https://doi.org/10.17261/Pressacademia.2016118673.
JAMA Acılar A, Turan AH. UNIVERSITY STUDENTS AND MOBILE COMMERCE: A STUDY AT BILECIK SEYH EDEBALI UNIVERSITY. PAP. 2016;2:515–523.
MLA Acılar, Ali and Aykut Hamit Turan. “UNIVERSITY STUDENTS AND MOBILE COMMERCE: A STUDY AT BILECIK SEYH EDEBALI UNIVERSITY”. PressAcademia Procedia, vol. 2, no. 1, 2016, pp. 515-23, doi:10.17261/Pressacademia.2016118673.
Vancouver Acılar A, Turan AH. UNIVERSITY STUDENTS AND MOBILE COMMERCE: A STUDY AT BILECIK SEYH EDEBALI UNIVERSITY. PAP. 2016;2(1):515-23.

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