STRATEGIC INNOVATION APPROACH

Year 2017, Volume: 4 Issue: 1, 213 - 217, 30.06.2017

Nilhun Dogan

https://doi.org/10.17261/Pressacademia.2017.536

Abstract

In recent
years, the concept of innovation has become the most debated topic in
literature and in particular, the strategic importance of innovation management
for businesses is emphasized. In this context, the strategic innovation
approach, which emerged as a synergy of innovation and strategic management,
seems to play an important role in achieving sustainable competitive advantage.
The aim of this article is to emphasize the importance of innovation and
strategic innovation approach.  

Keywords

Strategy, innovation, strategic innovation, strategic innovation approach

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